Exclusive-Malaysia Telcos Call for Second 5G Provider, Sources Say | Technology News

By Rozanna Latiff and Liz Lee

KUALA LUMPUR (Reuters) – Malaysia’s major wireless carriers have recommended the government allow a second 5G service to be set up, according to three sources and documents seen by Reuters, ahead of a cabinet decision on whether to go ahead with a plan for a single wholesale network.

The cabinet will decide by January whether to allow multiple 5G providers, following concern from industry players that a single state-run network could hamper competition, Communications and Multimedia Minister Annuar Musa said last week.

Reuters in November reported an impasse between mobile operators and Digital Nasional Berhad (DNB), the state agency tasked with deploying 5G, over pricing and transparency issues.

DNB plans to launch an initial 5G rollout in three central areas on Wednesday.

Representatives from the country’s six mobile operators met with ministry officials on Monday to propose solutions to the deadlock and their ideas for deploying 5G, three people familiar with the matter told Reuters.

The people, including two telecoms company officials, requested anonymity as the discussions were private.

Four operators – Axiata Group’s Celcom, DiGi.com, Maxis and U Mobile – recommended the government allow two wholesale 5G networks, each to be built and operated by a consortium of carriers, the sources said.

In a presentation seen by Reuters, the operators proposed the consortia commence the two networks in parallel next year and separate them from 2023, “giving Malaysia fast initial deployment and then the security of dual competing networks going forward”.

The two organisations will make use of existing telco assets to “coordinate rollout and collaborate in the first 12-18 months to achieve faster rollout of 5G across Malaysia than any one party”, the slides showed.

The carriers would also be open to proposals that would allow them to own equity in DNB, and asked for greater inclusion in the government’s rollout plans, the sources said.

“We hope there will be continued consultation on the matter, given the deep implications for the country’s digital economy ambitions,” one of the sources said.

Another carrier, YTL Communications, objected to the plan and expressed support for a single 5G network, while Telekom Malaysia said it would back any decision made by the government, the sources said.

DiGi.com, U Mobile, and YTL declined to comment. The communications ministry, Axiata, Maxis, and Telekom Malaysia did not immediately respond to Reuters’ requests for comment.

DNB said it was not privy to the discussions held.

“We will respect the process adopted by the government and will make our representations at the appropriate forum,” DNB CEO Ralph Marshall said in an email to Reuters.

The government in February scrapped a plan to apportion spectrum to carriers, opting instead for a single shared network in a bid to reduce costs, improve efficiency, and accelerate infrastructure buildup.

Carriers are worried the plan would result in a nationalised monopoly more costly than deploying 5G on their own, though DNB has said it will charge operators less to access its 5G network than the cost they incurred for 4G.

DNB has also offered free 5G services to carriers until March 31 as it seeks to finalise long-term wholesale agreements with operators.

Telekom Malaysia this month became the first operator to sign up for 5G trials with DNB, but did not say if it had signed a long-term deal.

(Reporting by Rozanna Latiff and Liz Lee; editing by Jason Neely)

Copyright 2021 Thomson Reuters.

The Most Important Factors to Consider When Re-Designing a Business Website

The internet is an essential marketing tool for any business today. It has become an integral part of our lives. We use it to find information, buy products or services online. It also provides us with many opportunities to market ourselves and our businesses.

However, if you are not using your website correctly, you may miss out on customers your site could have otherwise attracted over the internet. If this happens, then you’ll lose money because people do not purchase from shaky companies and sites they don’t trust.

So, you need to look at your website design and ensure it is optimized for conversion. Sometimes, this may call for a website re-design or complete overhaul to improve the site.

When designing or re-designing your company website, make sure it meets these key things:

 

1. Make Sure Your Site Is Mobile-Friendly

 

If you want more traffic to come to your site, you should keep it in mind that when designing your website it needs to be mobile-friendly.

That means all website pages must fit within mobile device viewports for responsive experiences and load quickly so that users can easily navigate through the site without problems or having to wait too long.

Also, remove unnecessary clutter such as ads and popups which might slow down the site and browsing experience. In addition, make sure that images used on your website are optimized for smartphones and tablets.

You can check whether your site is mobile-friendly using Google’s mobile-friendly test tool.

 

2. Ensure All Pages Load Quickly

 

Another way (alluded to in the first point) to increase conversions and visitors to your website is to ensure that every page loads fast after designing or re-designing your site.

If someone visits your website homepage, they expect to see some content right away. Make sure that each content page contains at least a few paragraphs of text or relevant visual content that loads fast within three seconds. That helps to retain readers and encourages them to click around and engage with more content on the site.

Besides that, avoid uploading large files like flash animations or video clips to your site. Heavy files take up space and can cause problems when trying to access them. Instead, opt for simple HTML5 code that loads faster and increases website speed scores.

 

3. Use Keywords Appropriately

 

Another factor to consider that affects user experience and how much traffic comes to your site is choosing keywords wisely. When doing keyword research, include words that describe what your product does best or what your business wants to be known for.

Avoid including generic terms such as “business” or “services” since those don’t tell anyone anything about your brand. Instead, choose specific phrases that relate directly to your niche; that is, try to include words that relate directly to what you sell or offer.

For instance, if you run a restaurant in Chicago, don’t just write general posts about “how to cook chicken wings,” but rather something specific to food preparation in Chicago, if you want to rank well for local searches.

Similarly, if you own a clothes store, don’t just talk about fashion trends in general that many other brands are talking about and have higher competition. Instead, you can focus on specific clothing styles that your site is more likely to rank well for.

Doing that increases your odds of getting better results in seach engines than merely writing generic posts about topics unrelated to your niche.

 

4. Include Social Media Links

 

Social media platforms such as Facebook, Twitter, LinkedIn, and Instagram play a key role in promoting businesses these days. People often share interesting posts via social media, so add those social media links/buttons when designing or re-designing your website to get targeted social media traffic to your site.

Moreover, designing your site to include social media links/buttons on your site and posting valuable resources from your site to social media networks helps bolster relationships between brands and their consumers and fans.

That means you can gain valuable leads on social media and market insights into consumer behavior, as well as ways to improve your customer service.

 

5. Create Quality Content and Display It Well

 

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The other factor to consider in website development or re-design involves creating quality content as a foundation of your SEO strategy for ranking high in search engines.

Depending on your niche, website visitors may not be interested in reading lengthy blog posts. In that case, create short informative pieces that deliver immediate value. The key for any content strategy is to give visitors reasons to come back and buy from you.

Make sure, therefore, that your website content is unique, informative, and not available everywhere online. To achieve that, it may help to have multiple authors who contribute different types of unique content on your site.

Equally important is your content must be presented and displayed well on your site. This will make it easier for users to read and find what they are looking for on your site.

 

6. Optimize Your Site for Search Engine Crawling

 

Search engine optimization (SEO) also plays a vital role in boosting the visibility of your site on major search engines like Google. That means SEO should be considered a priority when developing or re-designing your website.

To optimize your site for SEO and help seach engine crawlers or bots access your site effectively for proper indexing, follow these specific guidelines:

  • Make sure website fonts, text sizes, line height, and background colors are right for screen readers – that means black text on a white background and an accessible font that’s at least 16 pixels, or 12 points is best for readability.
  • Write original content that search engine bots can crawl, meaning avoid using iFrames to display content. Also do not copy-paste/plagiarize material from other sources.
  • Design URLs for search friendliness – that means URLs that are simple, easy to read, and include keywords that describe the content on a web page.
  • Use high-quality images and image Alt attributes.
  • Provide easy website navigation and clear calls-to-action.
  • Ensure there are no broken links on your website.
  • Block pages you don’t want search engines to index, for example, using robots.txt file.

Basically, ensure your website design focuses on providing great user experience.

 

7. Add Video Slots On the Site

 

Video is another excellent way to increase engagement rates on a website. For example, designing your website to include explainer videos prominently displayed on the site helps visitors understand complex concepts without having to read long paragraphs of text.

Additionally, videos allow viewers to watch at their convenience. Videos make learning fun and engaging, while passing your brand message fast. So, when designing a new layout for your website, consider adding some videos as well.

 

8. Build Effective Landing Pages

 

Landing pages are web pages explicitly designed to convert prospects into paying customers. When done correctly, landing pages can generate up to 30{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} higher conversion rates than standard home pages.

There are two main ways to build a successful landing page:

  • Add a lead magnet – Lead magnets are freebies that entice prospective buyers to sign up for your newsletter or opt-in form. Examples include eBooks, white papers, cheat sheets, and checklists.
  • Offer a discount – Discount coupons work well as lead magnets because they offer immediate benefits. But remember to avoid offering too much of a good thing. Make sure your offer is not overkill!

 

9. Add Call-to-Action Buttons

 

A call-to-action (CTA) button instructs visitors what action you want them to take immediately when they view your website page. For example, if you want them to purchase something on your site, you can display “Buy Now” or “Add to Cart” buttons for them to click on and take the action.

However, don’t place too many CTAs on a single webpage. Instead, add them strategically throughout your site so that every visitor sees one while browsing through various sections. That is a mark of good website design.

 

In conclusion

 

Designing your website can take time, considering all the things you need to consider and take care of. But good website design pays off in the end. It will increase brand visibility, customer retention, conversions, sales, and users’ satisfaction on your site.

That will ultimately boost your brand reputation and help your business succeed.

Top 4 backlink API vendors compared (1 million domain study)

For a couple of years, SEO PowerSuite has been working on enhancing its backlink index, used by the SEO PowerSuite backlink API and the SEO SpyGlass backlink tool. In June 2021, a huge infrastructure update went live, increasing our crawling speed by three times.

To better understand our progress and see where we stand, we’ve decided to run an in-house analysis of the top backlink database providers — Ahrefs, SEO PowerSuite, Semrush, and Majestic.

We’ve described all the major findings of the comparison here, but more details can be found on this page.

Disclaimer: For this study, we’d purchased the API keys from each of the compared providers ($6,200 worth in total). In this report, SEO PowerSuite enclosed the raw data files for your reference. To verify that the data hasn’t been modified in any way, you can reach out to the mentioned companies and purchase similar stats from them to run your own comparison.

The methodology

To run this analysis, we decided to use the Majestic Million dataset.

Why this dataset? The Majestic Million is a list of the top million sites on the web, based on the number of citations (aka links) from other websites. That’s why each of these domains should have sufficient backlinks to make the comparison statistically significant.

So, we have taken this dataset and analyzed the results from the following backlink index providers:

SEO PowerSuite

SEO PowerSuite backlink index counts 3.6 trillion external backlinks and 264 million indexed domains.

The cost of checking backlink stats for 1M domains: $899.

Ahrefs

According to the official website, Ahrefs has 3.2 trillion external backlinks and 193 million indexed domains.

The cost of checking backlink stats for 1M domains: $2,000.

Semrush

Semrush contends to have over 43 trillion backlinks and 1.6 billion domains in its index. 

The cost of checking backlink stats for 1M domains: $2,500.

Majestic

We haven’t found any information on the number of backlinks and referring domains in the Majestic backlink index. The only stats that are available on the official website are that the Fresh backlink index has 434 billion URLs crawled and over 1 trillion URLs found.

The cost of checking backlink stats for 1M domains: $800.

After setting up the accounts and checking the data for one million domains, we then calculated

  • the total wins by referring domains;
  • the total wins by backlinks;
  • how often each of the vendors occupied the 1st, 2nd, 3rd and 4th position in the comparison (for links and referring domains);
  • and a few more metrics covered on this page.

The study was conducted in autumn 2021.

Findings                                  

Who wins by the number of referring domains?

First off, we looked at the number of referring domains returned by every provider, the metric that lets us evaluate the backlink index coverage.

When it came to the largest number of reported backlink domains, SEO PowerSuite led the way with 44.4{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} wins:

The backlink index by Semrush took second place with over 36.3{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} wins. Ahrefs received 14{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} wins, and Majestic – 5.3{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}.

Please keep in mind that the graph above highlights the number of wins. Here’s how the quantity of reported referring domains looked in absolute numbers:

What’s the difference between wins and absolute numbers?  Here’s a simple example – let’s imagine we’ve checked how many referring domains each of the analyzed databases reported for the same URL:

  • SEO PowerSuite: 100 referring domains
  • Ahrefs: 101 referring domains
  • Semrush: 99 referring domains
  • Majestic: 100 referring domains

In this case, Ahrefs would receive the “point” for their “win.” And then, we repeat the process for the remaining 999,999 domains.

🥇 The winner in the referring domains category: SEO PowerSuite

Who wins by the number of backlinks?

For the total number of backlinks, Semrush came out on top with 47.65{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} wins. It was followed by SEO PowerSuite (21.38{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} wins) and Ahrefs (16.25{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} wins). Majestic showed the lowest number of backlinks in this run and gained 14.73{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} wins.

Total backlinks in absolute numbers:

🥇 The winner in the referring backlinks category: Semrush

How positions in the comparison were distributed

Additionally, we have calculated how often each of the vendors occupied the 1st, 2nd, 3rd and 4th position in the comparison.

This is how the positions were distributed for referring domains:

And this is how the vendors scored for backlinks:

Important factors to keep in mind

All tests have limitations, and this one’s no exception. It’s quite challenging to run research of backlink databases and draw a totally unbiased conclusion.

Below, we’ve outlined a few important aspects that you should keep in mind when you read any backlink index study.

Different types of backlink indexes

Every backlink index is unique since every company uses a different approach to crawl, store and count backlink data. So, with any backlink index comparison, you have this big flaw of analyzing databases that are inherently not equal.

In our research, we’ve accessed the data via APIs that allegedly return the results from the following indexes:

  • Ahrefs Live index (all links that are currently live, a link is considered live until recrawled and found otherwise)
  • Semrush Fresh index (all links crawled in the last six months)
  • Majestic Fresh index (all links crawled in the last four months)
  • SEO PowerSuite backlink index includes all live links (similarly to Ahrefs, a link in our index is considered live until we recrawl it and see otherwise).

Unlike Ahrefs and SEO PowerSuite, Semrush and Majestic return both live and dead backlinks, and in most cases, it can make a huge difference in the backlink numbers.

For example, if you check the backlink profile of Amazon.com in Semrush, you’ll see that this domain has a total of over 18 billion backlinks (that’s what you get via the API as well). But if you switch to the Active links mode, you’ll see only seven million links:

Although Ahrefs index includes links that are currently live, you can still spot some inconsistencies. Ahrefs API returns 114 million backlinks for Ahrefs.com, this is close to the number we see in the Summary dashboard, but if we switch to the backlinks report, we’ll see just 35 million links.

There’s probably a good explanation behind this mismatch (low-quality or lost backlinks filtered out?), but it brings us to two important conclusions:

  1. We can’t be 100{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} certain about the type of backlink index used by APIs.
  2. We can’t eliminate this type of discrepancy from our research.

Different ways to count links

Yet another problem you’ll face when comparing the backlink indexes is that links are counted differently. For instance, you may calculate duplicate links on a page as a single link or as multiple links. The same’s true for redirects, canonicals, etc. All these things will affect the total calculation, and that’s why we have to take every backlink index comparison with a grain of salt.

Different ways to record IPs

Similarly, there’s a question of how backlink API providers record IP data. Most providers count only the most recent IP they’ve found for the backlink, which means they have one IP recorded per domain. But Semrush seems to record every IP they’ve detected in the last six months; thus, they may have a few dozen IPs recorded for the same domain.

The IP/subnet stats are included in the raw data file, and initially, we planned to use these numbers in the report. However, when we noticed this crucial difference in IP calculation, we considered that these stats could not be used to draw meaningful conclusions.

Different understanding of referring domains

A domain is a domain, right? Our analysis shows that things are a bit more complicated when we talk about backlink indexes.

According to Verisign, “the second quarter of 2021 closed with 367.3 million domains across all top-level domains.”

And while many data providers have a matching number of domains indexed (Ahrefs – 193.4 million referring domains, SEO PowerSuite – 264 million domains), Semrush claims to have a very dubious 1.6 billion referring domains.

Hence, what Semrush counts as a unique domain seem to be different from the widely accepted notion.

To sum it up, there’s probably no winner or loser in this type of comparison, due to all the mentioned factors and varying approaches.

But we believe that the more experiments we run, the more transparent backlink index providers will become about their data in the long run. And that means that enterprise and API users will better understand what they are paying for.

If you’re interested in testing our backlink API for your SEO services and apps (or running your own independent analysis), please drop us a note to api@link-assistant.com, and we’ll set you up with a free trial.

About The Author

SEO PowerSuite is a one-stop SEO toolkit that combines pro-level functionality with minimized costs, making full-scale SEO affordable for businesses of any size.

The toolkit lets webmasters, marketers, and professional SEOs run full-cycle SEO campaigns and grow rankings, traffic, and sales. The toolkit is always on top of the latest search trends with continuous improvements and feature updates, including the recently added SERP history, rendered site crawling, and in-depth backlink analysis. Since 2005, over 2 million users have grown their business online with SEO PowerSuite.

SEO PowerSuite is available for free download on the official website.

eDesk Awarded ‘Innovative New Technology’ for eDesk Smart Inbox in Deloitte Ireland Technology Fast 50 Awards 2021 After Investment in Artificial Intelligence Advancements

DUBLIN, December 13, 2021–(BUSINESS WIRE)–eDesk, the eCommerce-focused customer support platform, today announced that it has been chosen by Google as winner of the Deloitte Ireland Fast 50 ‘Innovative New Technology Award 2021’ for eDesk Smart Inbox, and is ranked 35th within the fastest-growing technology companies in Ireland list.

eDesk’s CEO, Alex Payne, credits the company’s growth over the last four years with their ongoing investment in technology to streamline customer service. He said: “Our investment in innovation has been transformative, enabling our customers to give extraordinary customer service, which has in turn contributed to our accelerated growth in recent years. The Deloitte Ireland Technology Fast 50 program acknowledges companies for their rapid revenue growth and innovation, so we are honored to win this award, and to be ranked among the 50 fastest-growing companies in the Irish technology sector.”

eDesk’s Smart Inbox automatically categorizes, prioritizes and assigns incoming customer emails to relevant support agents from over 80 eCommerce channels, including eBay, Amazon and Shopify. In addition, the automated template and translation feature within Smart Inbox provides a series of adaptable and localized replies to common support queries, enabling businesses to scale overseas and communicate effectively with customers worldwide. This transforms online seller operations, by allowing tasks to be completed in batches and automatically routing certain tasks to appropriate subject matter experts for a quicker response.

Over the past two years, the global pandemic has forced changes in retail with a shift from the high street to online. Companies have had to adapt and accelerate their digital operations, including how they manage customer support queries. Despite the uncertainty brought by Covid-19, eDesk’s revenue and customer base continues to grow. With 48{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of customers based in the US, eDesk is continuing to expand and recruit into the US market throughout 2022.

Announcing the winners of the Deloitte Ireland Technology Fast 50 programme, David Shanahan, Partner, Deloitte, said: “Congratulations to all of the companies that ranked this year. This is the first year we have seen the impact the pandemic has had on revenues of Irish tech companies. It will come as no surprise that many of this year’s winners have achieved accelerated growth and scale as a result of the pandemic and being able to capitalize on the global move to a digital way of life.

“From enabling us to better look after ourselves, to providing critical technologies to keep businesses connected to customers, for example, these companies have shown us the creativity, resilience, and commitment to driving progress that is present in the indigenous technology sector in Ireland. It is also encouraging to see so many new entrants to the ranking – with a strong cohort of younger companies, the future of the indigenous sector looks bright. We are thrilled to showcase their achievements and wish them continued success over the coming years.”

The Deloitte Ireland Technology Fast 50 awards included a number of award categories. The winners of these awards and the 2021 ranking list can be viewed here.

Ends

– – –

For further information please contact:

About eDesk

eDesk is the professional customer support platform for businesses serious about eCommerce. Entirely eCommerce focused, eDesk helps online retailers to deliver seriously extraordinary customer service, everywhere they sell.

eDesk’s suite of award-winning AI-powered eCommerce tools improve productivity, profitability and reputation through automation, commercial insight, and competitive benchmarking.

eDesk integrates seamlessly with more marketplace, webstore, communications, social media and logistics channels than any other customer support software provider, so eCommerce brands can respond to customer queries quicker and focus on selling more to realise their growth potential.

eDesk is the only customer support solution provider on the Amazon and Walmart development councils, and counts Google, eBay, Shopify amongst key strategic partners.

The company is trusted by thousands of customers around the world and powers over 14 million conversations every month, resulting in billions of dollars of eCommerce transactions every year.

Website: www.edesk.com

About Deloitte

At Deloitte, we make an impact that matters for our clients, our people, our profession, and in the wider society by delivering the solutions and insights they need to address their most complex business challenges.

As the largest global professional services and consulting network, with over 312,000 professionals in more than 150 countries, we bring world-class capabilities and high-quality services to our clients.

In Ireland, Deloitte has approximately 3,000 people providing audit, tax, consulting, risk advisory and financial advisory services to public and private clients spanning multiple industries. Our people have the leadership capabilities, experience and insight to collaborate with clients so they can move forward with confidence.

In this press release references to Deloitte are references to Deloitte Ireland LLP. The information contained in this press release is correct at the time of going to press. Deloitte Ireland LLP is the Ireland affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). DTTL and each of its member firms are legally separate and independent entities. DTTL and Deloitte NSE LLP do not provide services to clients. Please see www.deloitte.com/about to learn more about our global network of member firms.

About the Deloitte Technology Fast 50 Programme

To enter the Fast 50 Awards, companies must meet the criteria listed here. Entries must be submitted electronically via the application link at www.fast50.ie, with the necessary supporting documents.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211213005577/en/

Contacts

Julie McGinlay
Head of Brand PR and Communications, eDesk
julie.mcginlay@edesk.com

Benefits Of WordPress SEO In A Business

Almost all firm today has a digital footprint and, those that don’t should have one. There are several many other websites to compete with, whether you’re a small company, freelancing, or blogger, and everyone wishes to improve search engine rankings, for good reason.

Search engine optimization helps clients locate your brand by making it easier for search engines such as Google to know what you’re selling. You will begin to rank higher in search results after search engines comprehend the objective of your website. All of this is due to SEO, which stands for “search engine optimization, Business Loan.”

If your company has a website, SEO is critical no matter what your position is. Whether your organization is young or old, struggling or prospering, tiny or large, SEO is crucial for your digital marketing. Even when you’re the only one in your field, SEO is still significant.

There are numerous parts of your company over which you have no control. You have no control over a new competitor’s emergence, your consumers’ reaction to a new product introduction, or your monthly profit.

For more than a decade, SEO has been a significant part of professional life.

You’ll need to use SEO (search engine optimization) techniques to boost your internet visibility. Fortunately, if you use WordPress as your Content Management System (CMS), you can make use of a variety of built-in tools that make optimizing your content for search a breeze.

So, what is it about WordPress that makes it such an effective SEO platform? Let’s look at the advantages of employing WordPress SEO in your company.

Permalinks are the URLs that your websites, articles, sections, and tag archives will have indefinitely. It’s the hyperlink that’s used to link to each of your blog posts and pages. Permalinks look somewhat like this by default:

http://mysite.com/p?=17

Search engine crawlers have a hard time reading and indexing your web pages and articles because of this structure. That implies you’ll have to make it more user-friendly for both search engines and humans.

Thankfully, WordPress allows you to customize your URL permalinks for each one of your blog posts, including a detailed description of the content as well as any relevant keywords, making your URL structure search engine friendly.

You must go to Settings Permalink to alter your preset permalink URLs. You can use either /post-name/ or /category/post-name to alter it. You can also use date and name, however, to optimize your permalink structure for search engines, I recommend using “Post Name.” This is how the customized permalink URL structure will look:

http://mysite.com/{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}postname{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}/

2. SEO-friendly titles

When it comes to gaining a better rating on search results pages, one of the most important factors is the “title tags,” or the title of a blog article. The title tags not just tell search engines what your company’s website is about, but they also provide individuals who view your article title in the search results a first impression.

Because search engines pay more attention to the first few words of titles, make sure your keywords are at the beginning of your title tag — this will help you rank higher. So, utilizing the All-in-One-SEO-Pack WordPress SEO plugin, you may optimize your title tags for SEO.

This will assist you in creating distinctive, interesting, useful, and SEO-friendly title tags for your website, which will enhance your CTR and page views.

3. SEO-Friendly Meta Descriptions

In a Google search result page, a meta description is a piece of content that appears beneath the page link. It provides both search engine bots and web audiences with a concise synopsis of your blog article or web page. This will help you in getting a higher rank in the SERPs.

It means that writing original, engaging, and search tool-friendly meta descriptions for all of your posts will help you gain a greater click-through rate and boost your search engine exposure.

You can easily enhance your meta descriptions for Google and other search engines using the standard WordPress settings. Even better, the Yoast SEO plugin or All in One SEO Pack, both the WordPress SEO plugin

can build SEO-friendly meta descriptions for your WordPress website automatically.

4. Creating an XML Sitemap in WordPress is simple.

WordPress makes it simple to construct an XML sitemap and send it to search engine administrator tools. An XML sitemap informs Google and other search engine bots about all of your website’s web blog posts. It simply lets web crawlers quickly read and rank your website.

Fortunately, WordPress has many plugins that can produce an XML sitemap for all of your webpages, articles, post type kinds, categories, and tags. To help search engines effectively index your WordPress site, you can use the WordPress SEO Yoast or Google XML sitemap plugins.

For instance, to produce an XML sitemap for your WordPress site, we use the Yoast SEO plugin. You must enable the XML Sitemaps after installing and activating the plugin. To do so, navigate to the SEO XML Sitemaps section and tick the box to enable this feature.

Make certain that you set up it and save your settings. The sitemap for your WordPress site will be generated as a result of this.

5. Use of tags and categories

The main goal of categories and tags is to make it easier for web users to traverse your blogs, which helps you gain a better search ranking (if used properly). In a word, categories are your blog’s tables of contents, whereas tags are the indexes that allow a search engine to quickly understand your blog’s subject matter.

Both categories and tags aid in the creation of a better design and allow Google to detect it while scanning your WordPress blog entries. To make it as simple as possible for search engine crawlers to “read” your content, make sure you have all of the subcategories and a well-structured post.

To add categories, go to the Posts Categories and Tickets Labels sections.

Make sure you’re using the finest techniques for optimizing your categories and tags.

6. Code that is both simple and clean

WordPress’s code is basic and tidy, making it easy for Googlebot to index your site. Because it’s an open-source platform, you can expect frequent updates in terms of security, efficiency, and functionality to help Google and other search engines rank your site better in search results.

Although WordPress usually performs well in this area, you should install well-coded themes and plugins to assure that your WordPress site is of excellent quality.

7. Image optimization for SEO

You can’t disregard image optimization if you want to increase online traffic to your site. It’s one of the most important parts of SEO.

The goal of picture optimization is to create appealing, relevant image names and alt text that will help you rank higher on Google and other image search engines. When you submit images to WordPress’s CMS, it’s simple to add titles and alt text, so image optimization is just a case of filling in the appropriate sections.

8. Creating a link to a similar post

Using the related posts plugin, search engines may quickly and efficiently crawl your older content. It’s a fantastic WordPress plugin that allows you to easily include a link to related topics within your fresh material, boosting your SEO possibilities.

The plugin allows you to easily add related posts to your blog posts and pages, as well as re-order them using drag-and-drop features, all without having to write a single line of code.

When you engage in WordPress search engine optimization for your website, you are directly increasing its exposure and profitability. So, no matter what the outcome tomorrow, you can bank on that exposure to help your business grow and succeed with WordPress SEO.

Given the way search engines are evolving, SEO is unlikely to become outdated. This is why, no matter what your firm does, SEO is critical and without a doubt, WordPress SEO is the best of all.

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Anticipating Future Directions of Tech-Enabled Terror

Editor’s Note: In their desperate search for advantage, terrorists often use new technologies or employ old technologies in new ways. They frequently bungle the job or otherwise fail, but when they innovate successfully it can prove devastating. Don Rassler and Muhammad al-`Ubaydi of the Combating Terrorism Center at West Point identify innovation pathways that terrorists might follow and how counterterrorism officials might anticipate these. 

Daniel Byman

***

The use of explosive-laden quadcopter drones to try to assassinate the Iraqi prime minister, Mustafa al-Kadhimi, at his residence in November was yet another wake-up call about the utility of small drones to armed non-state groups and the dangers they pose when operated by people who embrace violence to effect change. Even though Kadhimi survived the assassination attempt, which Iraqi and U.S. authorities have tied to Iranian-backed proxies, the explosives used were powerful enough to injure seven of his bodyguards and inflict visible damage to his residence. According to press reports, the attack involved at least two, and potentially three, armed quadcopter drones. And as researchers at the Washington Institute for Near East Policy have pointed out, the attack was just the latest in a series of attacks and incidents involving similar quadcopter drones that have occurred in Iraq since July 2020.

The assassination attempt is also tied to a much longer arc of terrorist interest in and use of drones that stretches back more than 25 years. Across that span of time there have been important points of innovation, and key non-state actors have played an outsized role in advancing the small drone threat. One of those key organizations is Hezbollah, an Iranian proxy that made headlines in 2004 when it first flew a drone across Lebanon’s southern border into Israel, a feat it has repeated multiple times. The Islamic State also greatly contributed to another key shift in the threat. It demonstrated that commercially acquired drones could be creatively and cheaply weaponized, and that it was possible for an organization operating under considerable pressure to acquire and deploy a fleet of commercial drones at scale. The recent string of drone attacks attributed to the Houthi movement, including incidents involving multiple drones and reported long-range flights, are another powerful reminder about the violent non-state actor drone threat, how key groups continue to advance what is possible, and the plethora of vulnerabilities small drones can exploit.

To those who have been following the non-state actor drone threat, it seems obvious that the actions of entities like Hezbollah, the Islamic State and the Houthis will continue to inspire other non-state actors and proxies to follow suit, innovate and take the terror drone threat in new directions. If that future is not here already, it is coming soon, as the dangers posed by commercial and small drone weaponization is likely to get worse and more complicated before states can devise and deploy effective and affordable ways to prevent and counter the threat. Ongoing advancements in technology have meant that commercial drones are becoming more sophisticated, capable and easier to use. The accessibility of commercial drones and other supportive technology, and the broader shift from the closed technological revolution to an open one, compounds the challenge.

Given how hard it can be to identify, provide coverage against and counter small drones, a key concern is that in the near future the limit on what non-state actors and proxies might be able to achieve with drones may be only their own creativity and imagination—and how effectively they are able to operationalize those novel and unique ideas. The Islamic State’s experience with drones, and how the world arrived at the Islamic State drone threat, offers some important lessons that can be leveraged to help understand how non-state groups might utilize and make creative use of commercial technologies and systems to innovate in the future. Understanding how the Islamic State and other groups have developed and used drone technology is critical, but analysts need to go further to extrapolate about potential terrorist innovations and prepare for them. In particular, five windows on terrorists’ use of new technologies provide important insights for anticipating new threats.

 

Failed Experiments

 

One core way to better anticipate how terrorists might creatively use new technology in the future is by understanding terror groups’ failed experiments. For example, to anticipate future weapons or plot pathways that the Islamic State might take, it would be helpful to learn more about areas where key innovation nodes, like the Islamic State’s Military Manufacturing and Development Committee (MMDC), experimented with weapons and technology but did not operationalize those ideas. Despite the principal role MMDC played in Islamic State innovations, including weaponized drones, little is publicly known about the structure of MMDC, how it operated, its areas of focus, the capabilities it sought to develop and the innovations for which it was responsible. This is unfortunate because MMDC serves as a window into the inner workings of the Islamic State, the group’s innovative capacity and the potential ways the group might strike next.

Looking at failed or novel attack pathways that extremists have explored but not pursued can also provide insight in other functional threat areas. Want to anticipate how tomorrow’s terrorists might use chemical or biological weapons? A useful reference point is the alternative attack options that the apocalyptic Japanese group Aum Shinrikyo—which successfully deployed sarin gas in the Tokyo subway in 1995—considered but did not advance due to technical difficulties or other trade-offs. Advancements in technology and access to data and technical know-how might make what Aum Shinrikyo could not achieve two decades ago possible tomorrow.

 

Interplay Between Defensive and Offensive Innovations

 

Defensive forms of innovation provide a second window into how terrorists might go on the offense. In 2012, for example, the Combating Terrorism Center observed more discussions taking place on jihadist forums that explored how groups like al-Qaeda could counter the United States’ use of armed drones through countersurveillance tools, tradecraft and other approaches. Those discussions also made clear that forum participants were attempting to crowdsource ideas for how drones could be used offensively. Those signals pushed us to map out all known instances of terror group interest in or use of remotely piloted aircraft, so we could establish a baseline for the terror drone threat. The investment paid off, as by the time the Islamic State first used a drone to kill in 2016, we had been investigating the topic for years.

 

Asymmetric Mirror-Imaging

 

A third area that can provide purchase into where and how terrorists might leverage technology to strike in novel ways are the areas where state actors have innovated. Over the past two decades, terrorists have sought to asymmetrically mirror image, or create their own versions of, new tools and weapons systems that technologically advanced states have used against them. The United States’ use of armed drones as a key weapon in the war on terror and the creative way the Islamic State modified stock commercial quadcopters to make crude bomb-drop-capable versions is one important example.

The weapon system and novel approach that was used in the fall of 2020 to assassinate Iranian nuclear scientist Mohsen Fakhrizadeh in Iran may prove to be too alluring for terrorists or Iranian proxy agents not to replicate in an asymmetric way. According to public news reports, Fakhrizadeh was killed as his car passed by a truck containing a concealed machine gun that was remotely controlled, potentially by an operator or cell located outside of Iran. Once Fakhrizadeh’s car, whose movement was reported to be tracked by satellite, arrived at the location where the prepositioned machine gun was hidden, the weapon let loose, killing him. Given what has been reported about the technology and systems used in that operation, it is unlikely that an exact replication of that attack is possible for a terror group or proxy actor to achieve tomorrow, but a simpler or creative do-it-yourself version might be possible. Western governments should not be surprised if and when a terror group tries to mimic the weapon and approach used in the attack. The Islamic State, for example, has experimented with robotics and remotely operated weapons for years, with mixed success. A propaganda video released by the group in 2017 showed an Islamic State member operating a sniper rifle via remote control. A state-assisted Iranian proxy militia group might be able to deploy a more advanced system, and a successful use of such a weapon would have serious practical and symbolic implications.

 

Screen grabs from a propaganda video released by the Islamic State in 2017.

 

Like the Islamic State’s modified drones, the asymmetric versions of these remote-controlled weapons will not look the same as the weapons that states have been able to create, nor will they be as capable, but they only have to be as sophisticated as is needed to surprise and harm the intended target or obtain other goals like publicity for the attack.

 

Hobbyist Innovation

 

Hobbyists are a creative bunch. They are resourceful and are aware of new product releases relevant to their hobby of interest. They also often like to tinker and experiment. Unlike terror groups, hobbyists do not like to harm innocent civilians, but the creative ways that hobbyists test and play with specific types of technology can also overlap with, or be useful to, those who are interested in using technology and commercial equipment for harm. An example brings the utility into focus. In 2008, a video was posted online by hobbyist Jim Simmons of a remote-controlled helicopter that had been modified with an attached handgun. The video showed the device flying in the air and successfully firing the pistol via remote.

 

Screen grab from a video released in 2008 that showed a handgun being fired from a remotely piloted helicopter.

 

Seven years later, a teenager from Connecticut posted a video online of a similar achievement: the remote firing of a handgun attached to a commercial quadcopter. Then, to up the ante, that same teenager created a homemade flamethrower, which he attached to another quadcopter drone, so he could roast a Thanksgiving turkey in his backyard. These incremental innovations were posted to sites like LiveLeak and YouTube. Simmons’s feat was a leading-edge indicator of what was possible on the terror drone front, and a key sign of the future that would arrive years later.

Some terror networks have recognized the value of observing how hobbyists innovate and tinker with drones. For example, there is evidence that supporters of the Islamic State and al-Qaeda monitor hobbyists’ Telegram channels devoted to remote-controlled airplanes. The interaction between the hobbyist space and extremist networks can also be seen in the case of Timothy Watson, who was charged in November 2020 with manufacturing and selling 3D-printed “drop in auto sears”—marketed as “detachable wall hangers”—to domestic government extremists, including to members of the boogaloo movement. The simple 3D-printed component Watson sold raised concerns because it enabled the user to “convert semi-automatic AR-15 rifles to fully automatic machine guns.”

Screen grab of “Roasting the Holiday Turkey,” YouTube/Hogwit

 

Enhancements for Commercial Products

 

A fifth window into future terrorist use of technology can be found by considering how enhancements made to commercial products can broaden or provide new attack pathways associated with tools terrorists have already used. Ongoing improvements made to commercially available drones that allow those drones to fly farther, faster, for longer and in more sophisticated ways is a useful case in point. The Islamic State’s weaponization of commercial drones, and the ongoing global diffusion of that threat, has made it clear that accessible commercial drone products can help non-state actors repurpose those systems for a variety of uses.

DJI’s FPV Drone, Control and FPV Goggles

As the technology and capabilities of commercial drones evolves, so will opportunities for terrorists to exploit those advancements to achieve their own goals. DJI’s FPV (first-person video) drone, which the company released this year, highlights the threat. Stock out of the box DJI’s FPV drone can fly 89 miles per hour at an advertised range of 10 miles. The drone also has a feature that allows it to “pause” and immediately hover. For an actor interested in penetrating drone defenses and countermeasures to conduct a speedy surprise attack to assassinate or injure a high-profile figure, an easy-to-use drone racing platform like the FPV drone would be a good stock platform to try to modify to obtain that objective. It costs $1,200 on Amazon.

 

Putting the Pieces Together

 

It will always be hard to predict the new and innovative ways terrorists might use technology to conduct future attacks, but there are indicators that allow the counterterrorism community to gain insight into areas of extremists’ interest. This information can be leveraged to better anticipate how violent non-state actors might use specific types of technology. To assess terrorists’ baseline interest and capabilities, a useful starting point for functional threats is to map those threat vectors across time, groups, ideological orientation and geography.

Here again the Islamic State’s use of drones is instructive. If this approach had been taken prior to the group’s creation of its caliphate in June 2014, it would have been clear that terrorist interest in drones had a good bit of history behind it. Mapping threat vectors would have revealed five concerning aspects of drone use that terror groups had demonstrated interest in prior to the Islamic State’s broad use of them. These five areas included interest in using drones to disperse chemical and biological weapons (Aum Shinrikyo in 1993), use of drones for cross-border missions (Hezbollah in 2004), a desire to weaponize (multiple cases), the existence of at least two terror drone programs (Hezbollah and Hamas), and the interception of drone feeds (various cases). With the recent advances that terrorist groups have made in employing these technologies, it is important to revisit this baseline and update it with new developments.

After a baseline view of a functional threat has been established, the five windows into terror innovation—failed experiments, interplay between defensive and offensive innovations, asymmetric mirror-imaging, hobbyist innovation, and enhancements for commercial products—could then be used to enrich this foundational picture. Noteworthy incidents and insights from those five areas would provide additional layers to allow analysts to better track and anticipate relevant changes taking place across an innovation ecosystem comprising terrorist, hobbyist, industry and state activity. Such an approach would help governments better prepare for new, creative and innovative approaches that terrorists might use tomorrow and in the years ahead.