How To Prepare For SEO That Is Local, Personalized And Hyper-Specific

Timothy Carter is the CFO of DEV.co and Seo.co. Tim & his groups specialize in customized program enhancement, world-wide-web design and electronic promoting.

Like most people today in the field, I’ve often found lookup engine optimization (Seo) as a prolonged-phrase tactic — some thing to tutorial my enterprises for decades, if not many years, in attracting new visitors and profitable new buyers. In the early 2000s, Website positioning appeared quite diverse, and a lot of pessimists insisted that look for engines and Seo had been limited-expression fads that would rapidly disappear. As an alternative, lookup engines and Seo have advanced substantially — and only the most adaptable electronic entrepreneurs have followed that developmental curve without the need of significant losses.

As these, I locate it prudent to keep a steady eye on the in the vicinity of- to lengthy-expression long run of Search engine marketing. What is future for the sector, and what can website owners commence undertaking today to prepare for it?

In reaction to this concern, I believe that Search engine optimization is gearing up for a potential that is extra area, additional personalized and hyper-certain. But what just do I imply by that? And what can you do to get ready?

The Difficulty With Search engine marketing Predictions

First, I want to address a fundamental flaw with Search engine optimization predictions: they’re notoriously tricky to make. Which is for the reason that Web optimization is dictated by a host of distinctive variables, together with technological enhancement, selections by major establishments, governmental insurance policies, client behaviors, general public preferences and additional. Several individuals could have predicted the modern landscape of Search engine marketing centered on what we understood in 2005 likewise, as I make predictions for 2030 and further than, you are going to have to acquire my forecasts with a grain of salt.

The Nearby, Individualized And Hyper-Unique Potential of Web optimization

What do I suggest by this description of SEO’s future?

Allow me break it down individually:

Community. Regional lookup has existed for the improved element of 20 decades, but in the in close proximity to long term, regional queries are heading to turn out to be even more important. Customers will want far more local possibilities — and nationwide providers will master to cater to community audiences in distinctive approaches, these as giving unique pricing or unique provides.

Personalised. The potential of Web optimization will also be extra individualized. Currently, Google personalizes your queries primarily based on your demographics, look for record, on the net activity and a lot more that’s only likely to come to be much more sophisticated.

Hyper-particular. Absent will be the days of Google sending you to a generic Wikipedia page for no matter what matter intently relates to your question. As a substitute, you are going to get super-precise tips, like specific, market items of articles, products and solutions you can obtain or prospects to interact with manufacturers and internet websites instantly.

Influential Elements

Why are these modifications coming?

User data and device mastering. Google and other providers are digging deeper to mine private data and fully grasp consumer behavior. With the assistance of machine learning, they can make their technological know-how hyper-individualized.

Micro algorithm updates. Google has migrated away from major algorithm overhauls and toward small, AI-pushed tweaks. These micro-adjustments lead to a much more specialized, great-tuned look for atmosphere for people and webmasters alike.

Levels of competition and webspace. The world-wide-web is getting additional crowded. If you want any hope of standing out, you’ll have to have a way to differentiate yourself — which usually means desirable to a a lot far more certain viewers.

What You Can Do Now

What methods can you, a business enterprise proprietor, acquire now to get in advance of this Search engine marketing curve?

These are some of the most effective approaches to commence:

Select up additional nearby citations. Area Search engine optimisation is going to become much more essential than ever, so it’s a fantastic time to get started picking up a lot more community citations. Get your business enterprise featured in as numerous regional listings as probable, and make sure all those listings involve all your data precisely. It’s also valuable to get paid additional client critiques.

Develop articles for person metropolitan areas. If you want to improve for a lot more local audiences, commence developing articles for specific towns. You can make subsections of your site or landing internet pages for individual cities, capitalizing on those distinct nearby audiences. This is primarily strong if all your rivals are countrywide, or if there are some spots your rivals are missing.

Goal a specialized niche viewers and cater to them. Determine out a market viewers that your opponents aren’t concentrating on and start investigating them. The greater you can cater to this hyper-unique segment, the additional appropriate you are going to be to them — and in most situations, relevance is much much more useful than audience dimension.

Keep a close eye on your rivals. Watch what your competitors are carrying out and how they adapt to the modifying search landscape. Who are they concentrating on? What form of content are they establishing? How are they ranking? You can borrow some of their approaches this way or figure out their weaknesses so you can shift in and trounce them.

Superior comprehend your user conduct (and begin brainstorming). Lastly, begin having to pay close focus to your consumer actions designs. How do individuals use your site? Which segments are most probable to make a invest in? How do they take in your material? Most importantly, how can you use these pieces of facts to improved cater to these users in the upcoming? Could you give them exclusive offers that make them order your items? Could you offer them signature parts of content that enchantment to them specifically?

It is tricky to say what the potential has in retailer for Web optimization or the globe of online search, but I can confidently say the globe of research in 2030 will be unique than it is today. If you want to hold pace with your rivals and carry on winning new people to your web page, you will need to stay as versatile as possible.


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The work of the future

Editor’s Note: In 2020, an MIT Task Force produced a comprehensive report on the Work of the Future. Since then, the global pandemic has had a significant effect on work and businesses, providing the impetus for The Work of the Future, by the same authors. The book, from which the following excerpt is adapted, will be published by MIT Press on January 25, 2022.

A decade ago, powerful mobile phones were still a novelty, driverless cars were never seen on public roadways, and computers did not listen to conversations or respond to spoken questions. The possibility of robots taking jobs seemed far off, save for an assembly line or two. But as the emerging capabilities of robotics and artificial intelligence began capturing headlines and the popular imagination, researchers and commentators began warning that jobs long thought to be immune to automation—those demanding expertise, judgment, creativity, and seasoned experience—might soon be better accomplished by machines. Citizens of industrialized countries took notice, reacting with mounting trepidation, new technology.

Our research did not confirm the dystopian vision of robots ushering workers off factory floors or AI rendering human expertise and judgment superfluous. But it did uncover something equally pernicious: amid a technological ecosystem delivering rising productivity and an economy generating plenty of jobs (at least until the covid-19 crisis), we found a labor market in which the fruits are so unequally distributed, so skewed toward the top, that the majority of workers have tasted only a tiny morsel of a vast harvest.

For most US workers, the trajectory of productivity growth diverged from the trajectory of wage growth four decades ago. This decoupling had baleful economic and social consequences: low-paid, insecure jobs held by non-college-educated workers; low participation rates in the labor force; weak upward mobility across generations; and festering racial disparities in earnings and employment that have not substantially improved in decades. While new technologies have contributed to these poor results, these outcomes were not an inevitable consequence of technological change, or of globalization, or of market forces. Similar pressures from digitalization and globalization affected most industrialized countries, yet their labor markets fared better.

We know that history and economics show no intrinsic conflict among technological change, full employment, and rising earnings. The dynamic interplay of task automation, innovation, and new work creation, while always disruptive, is a primary wellspring of rising productivity. Innovation improves the quantity, quality, and variety of work that a worker can accomplish in a given time. This rising productivity, in turn, enables improving living standards and the flourishing of human endeavors.

When innovation fails to drive opportunity, however, it generates a fear of the future: the suspicion that technological progress, even if it makes the country wealthier, will threaten numerous livelihoods. This fear exacts a high price: political and regional divisions, distrust of institutions, and mistrust of innovation itself. In US politics, a growing gulf between the “haves” and the “have-nots” has driven a deepening national schism over how society should respond to the needs of those at the bottom of the economic ladder.

The central challenge ahead—indeed, the work of the future—is to advance labor market opportunity to meet, complement, and shape technological innovation. This drive will require innovating in our labor market institutions by modernizing the laws, policies, norms, organizations, and enterprises that set the “rules of the game.”

The labor market impacts of technologies like AI and robotics are taking years to unfold. But we have no time to spare in preparing for them. If those technologies are deployed in the labor institutions of today, which were designed for the last century, we will see effects similar to those manifested in recent decades: downward pressure on wages and benefits, and an increasingly bifurcated labor market.

Building a future of work that harvests the dividends of rapidly advancing automation and ever more powerful computers can deliver opportunity and economic security for workers. To do that, we must foster institutional innovations that complement technological change.

The central challenge ahead—indeed, the work of the future—is to advance labor market opportunity to meet, complement, and shape technological innovation.

Long before the pandemic disruption, our research on the work of the future showed how many in our country are failing to thrive in a labor market that generates plenty of jobs but little economic security. The effects of the pandemic have made it even more viscerally and publicly clear: despite the official designation of many low-paid workers as “essential,” they endured the riskiest working conditions in the face of covid-19, since most of their jobs cannot be done remotely.

Some forecast that robots will soon take over those roles, though few have to date. Others see the indispensable role of human flexibility, since it is human, not machine, adaptability that has allowed us to reorganize work on the fly during the pandemic. Still others see covid-19 as an automation-forcing event—a catalytic force that will pull technologies from the future into the present as we learn to deploy machines in jobs that humans cannot safely perform. However it plays out, the effects of covid-19 on technology and work will last long beyond the pandemic, instigating changes that may look quite unlike what anyone envisioned in 2018.

Other forces have also roiled the 2018 visions of the future, including the rupture between the world’s two largest economies and a surge of political turmoil and economic populism that culminated in the violent attack on the US Capitol in the wake of the 2020 election of President Joe Biden. These pressures are reshaping alliances, breaking apart and reorganizing global business relationships, and spurring new forms of cyberwarfare, including disinformation, industrial-scale espionage, and electronic compromising of critical infrastructure. The US and China had friction before, but nothing like the fracture that is now occurring. What began as a trade war has morphed into a technology war. China’s whole-of-government approach to tackling major industrial and technological goals poses a competitive challenge for Western economies, which typically take a decentralized, often business-led approach. It remains to be seen whether China’s focus on government-driven domination of data accumulation yields technological advances beyond creating powerful tools for monitoring and controlling its own population.

The clash with China is rippling through the economy and threatens to hinder innovation, which increasingly emerges from countries around the world as researchers collaborate across borders and time zones. How can we make sure that technological advances, whenever they come, yield prosperity that is widely shared? How can the US and its workers continue to play a leading role in inventing and shaping the technologies and reaping the benefits?

No compelling historical or contemporary evidence suggests that technological advances are driving us toward a jobless future. On the contrary, we anticipate that in the next two decades, industrialized countries will have more job openings than workers to fill them, and that robotics and automation will play an increasingly crucial role in closing these gaps.

Spectacular advances in computing and communications, robotics and AI, are reshaping industries as diverse as insurance, retail, health care, manufacturing, logistics, and transportation. But we observe substantial time lags, often on the scale of decades, from the birth of an invention to its broad commercialization, assimilation into business processes, widespread adoption, and impacts on the workforce. Novel industrial robots have been slow to move into small and medium-­sized firms, for example, and autonomous vehicles have yet to be deployed on a large scale. Indeed, the most profound labor market effects of new technology that we found were due less to robotics and AI than to the continuing diffusion of decades-old (though much improved) technologies like the internet, mobile and cloud computing, and mobile phones.

This time scale of technological change provides the opportunity to craft policies, develop skills, and foment investments to constructively shape the trajectory of change toward the greatest social and economic benefit.

What will be required to reshape and refocus the institutions and policies of the US to create the shared prosperity that is possible if we are willing to make the necessary changes?

We begin by looking at how workers are trained to make their way in a fast-­changing economy. Enabling workers to remain productive in a continuously evolving workplace requires empowering them to learn new skills at all stages of life—in primary and secondary schools, in vocational and college programs, and in ongoing adult training programs. The distinctive US system for worker training has shortcomings, but it also has unique virtues. For example, it offers numerous points of entry for workers who may want to reshape their career paths or need to find new work after a layoff. We argue that the US must invest in existing educational and training institutions and innovate to create new training models to make ongoing skills development accessible, engaging, and cost-effective.

But even well-trained and motivated workers need and deserve a sense of basic security. Rising labor productivity has not translated into broad increases in incomes because labor market institutions and policies have fallen into disrepair.

Peer nations from Sweden to Germany to Canada have faced the same economic, technological, and global forces as the US, and have enjoyed equally strong economic growth, but have delivered better results for their workers. What set the US apart are specific institutional changes and policy choices that failed to blunt, and in some cases magnified, the consequences of these pressures on the labor market.

The US has allowed traditional channels for the workers’ voice to atrophy without fostering new institutions or buttressing existing ones. It has permitted the federal minimum wage to recede to near irrelevance, lowering the floor under the labor market for low-paid workers. It has embraced a policy-driven expansion of free trade with the developing world, Mexico and China in particular, that has raised aggregate national income, and yet it has failed to address the resulting employment losses and the retraining needs of workers displaced by these policies.

No evidence suggests that this strategy of embracing growth while ignoring the plight of rank-and-file workers has paid off for the US. US leadership in growth and innovation is long-standing—the country led the world throughout the 20th century, and particularly in the several decades immediately after World War II—while the labor market maladies documented here are recent. These failures do not inevitably follow from innovation or constitute costs worth paying to gain the other economic benefits that they ostensibly deliver. We can do better.

Recognizing the centrality of good jobs to human welfare and the centrality of innovation to the creation of good jobs leads us to ask how we can leverage investments in innovation to drive job creation, speed growth, and meet rising competitive challenges.

Investments in innovation expand the economic pie, which is crucial to meeting challenges posed by a globalized economy marked by fierce technological competition. Throughout our studies, we found technologies that were direct results of US federal investment in research and development over the past century and longer: the internet, advanced semiconductors, AI, robotics, and autonomous vehicles, to name but a few. These new goods and services generate new industries and occupations that demand new skills and offer new earnings opportunities. The US has a stellar record of supporting innovations that inventors, entrepreneurs, and creative capital deploy to support and create new businesses.

Adopting new technology creates winners and losers and will continue to do so. Seeking input from all stakeholders—including workers, businesses, investors, educational and nonprofit organizations, and government—can minimize the harms and maximize the benefits to individuals and communities and help ensure that the labor market of the future offers advantages, opportunity, and a measure of economic security to all.

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Facebook exposes mercenary spy firms that targeted 50,000 people

Facebook owner Meta Platforms Inc is calling out half a dozen private surveillance companies for hacking or other abuses, accusing them in a report published Thursday of collectively targeting about 50,000 people across its platforms.

The company’s fight with the spy firms comes amid a wider move by American tech companies, U.S. lawmakers and President Joe Biden’s administration against purveyors of digital espionage services, notably the Israeli spyware company NSO Group, which was blacklisted earlier this month following weeks of revelations about how its technology was being deployed against civil society.

Meta is already suing NSO in a U.S. court. Nathaniel Gleicher, Meta’s head of security policy, told Reuters that Thursday’s crackdown was meant to signal that “the surveillance-for-hire industry is much broader than one company.”

Meta’s report said it was suspending roughly 1,500, mostly fake accounts run by seven organizations across Facebook, Instagram and WhatsApp. Meta said the entities targeted people in more than 100 countries.

Meta did not provide a detailed explanation of how it identified the surveillance firms, but it operates some of the world’s biggest social and communications networks and regularly touts its ability to find and remove malicious actors from its platforms.

Among them is Israel’s Black Cube, which became notorious for deploying its spies on behalf of Hollywood rapist Harvey Weinstein. Meta said the intelligence firm was deploying phantom personas to chat its targets up online and gather their emails, “likely for later phishing attacks.”

In a statement, Black Cube said it “does not undertake any phishing or hacking” and said the firm routinely ensured “all our agents’ activities are fully compliant with local laws.”

Others called out by Meta include BellTroX, an Indian cyber mercenary firm exposed by Reuters and the internet watchdog Citizen Lab last year, an Israeli company called Bluehawk CI, and a European firm named Cytrox – all of whom Meta accused of hacking.

Cognyte, which was spun off from security giant Verint Systems Inc in February, and Israeli firms Cobwebs Technologies were accused not of hacking but of using fake profiles to trick people into revealing private data.

Cognyte, Verint and Bluehawk did not immediately return messages seeking comment.

In an email, Cobwebs spokesperson Meital Levi Tal said the company drew on open sources and that its products “are not intrusive by any means.” Messages left with Ivo Malinovski – who until recently identified himself as Cytrox’s chief executive on LinkedIn – received no immediate response. BellTroX founder Sumit Gupta has not returned Reuters reporters’ messages since his firm was exposed last year. He had previously denied wrongdoing.

Gleicher refused to identify any of the targets by name but Citizen Lab, in a report published at the same time as Meta’s, said that one of Cytrox’s victims was Egyptian opposition figure Ayman Nour.

Nour blamed the Egyptian government for the spying, telling Reuters in an interview from Istanbul that he had long suspected he was under surveillance by officials there.

“For the first time I have evidence,” he said.

Egyptian authorities did not immediately respond to a request for comment.

Gleicher said other targets of the spy firms included celebrities, politicians, journalists, lawyers, executives and regular citizens. Friends and family of the targets were also swept up in the espionage campaigns, he said.

Meta cybersecurity official David Agranovich said he hoped Thursday’s announcement would “kickstart the disruption of the surveillance-for-hire market.” There were some signs that other social media firms were taking similar action, with Twitter announcing the removal of 300 accounts a few hours after Meta’s announcement.

Whether the takedowns deal the companies involved more than a temporary setback remains to be seen. Two of the companies, Black Cube and BellTroX, have bounced back after being embroiled in previous spy scandals.

Gleicher said that targets of the spy firms would receive automated warnings, but he said Facebook would stop short of identifying the specific firms involved or their clients. That’s despite the fact that Facebook said it had identified several customers of Cobwebs, Cognyte, Cytrox, and Black Cube – the latter of which includes law firms.

Marta Pardavi, one of several Hungarian human rights defenders who say they were targeted by Black Cube in 2017 and 2018, said she was gratified by the news of Facebook’s report but wanted more information.

“They name law firms,” she said. “But law firms have clients. Who are the clients for these law firms?”

Best online master’s in web development 2021: Top picks

Consider your career pathway with a web development master’s degree. Web developers apply both technical and analytical skills with design and development. During a typical day, web developers may apply their skills in user interface, writing underlying code, or managing all aspects of a business’s website. 

Web developers build websites, web applications, and application databases along with interactive web interfaces. Web development is in demand across healthcare, finance, and other top-paying industries. Graduates of the program may seek a variety of roles such as web designer, technology applications engineer, or web architect. 

Considering a career in web development? Then explore ZDNet’s ranking of the best online web development master’s programs to help you get started. 

The best online master’s in web development degrees

ZDNet’s ranking methodology includes data collection from the National Center for Education Statistics and ranking formulas using the Integrated Postsecondary Education Data System. 

Our data-driven approach weighs several components such as academics, affordability, and programmatic excellence. ZDNet’s experts provide a rigorous data review prior to publication.

Unless otherwise indicated, data is drawn from the Integrated Postsecondary Education Data System and College Scorecard.

1. Boston University

Boston, Massachusetts

About the program: BU’s online master’s of science in computer information systems with a concentration in web application development offers 40 credit hours of web applications, client-side and server-side development, and mobile web applications as well as real-world projects and interaction with databases.

  • Acceptance rate: Not publicly available
  • Graduation rate: Not publicly available
  • Avg. annual net price: $58,560
  • Time to completion: 12–20 months; part-time or full-time
  • GRE/GMAT: N/A
  • Minimum GPA: Not publicly available
  • Enrollment periods per year: Two
  • Course delivery methods: Asynchronous and synchronous 

Accreditation: Boston University is regionally accredited by New England Commission of Higher Education (NECHE).

2. University of Denver

Denver, CO

About the program: DU’s online master’s of science in information and communications technology with a concentration in web design and development offers 48 credit hours of business foundations, technical foundations, and enterprise architecture combined with a capstone, concentration courses, and electives.

  • Acceptance rate: Not publicly available
  • Graduation rate: Not publicly available
  • Avg. annual net price: $17,856
  • Time to completion: One to two years, part-time or full-time
  • GRE/GMAT: N/A
  • Minimum GPA: 2.5
  • Enrollment periods per year: Three
  • Course delivery methods: Asynchronous

Accreditation: The University of Denver is accredited by the Higher Learning Commission (HLC).

3. Fort Hays State University

Hays, Kansas

About the program: FHSU’s online master’s of professional studies — web and mobile applications development offers 30 credit hours of informatics, research methods, and human-computer interaction courses along with a capstone, program specific classes, and electives.

  • Acceptance rate: Not publicly available
  • Graduation rate: Not publicly available
  • Avg. annual net price: $4,478.25
  • Time to completion: One to two years
  • GRE/GMAT: Not publicly available
  • Minimum GPA: 3.0
  • Enrollment periods per year: Three
  • Course delivery methods: Asynchronous and synchronous

Accreditation: Fort Hays State University is accredited by the Higher Learning Commission (HLC).

4. Southern New Hampshire University

Manchester, New Hampshire

About the program: SNHU’s online master’s of science in Information technology with a concentration in web design offers 36 credit hours of web construction, interface design for websites, and operating systems while applying the latest technology and analytical thinking skills. 

  • Acceptance rate: Not publicly available
  • Graduation rate: Not publicly available
  • Avg. annual net price: $9,405
  • Time to completion: One to two years
  • GRE/GMAT: N/A
  • Minimum GPA: 2.75
  • Enrollment periods per year: Five
  • Course delivery methods: Asynchronous

Accreditation: Southern New Hampshire University is accredited by the New England Commission of Higher Education (NECHE).

What to expect in an online master’s in web development degree program

Prospective students should expect term projects, presentations, and real-world experiences. 

As a final step, students typically complete a capstone project. While enrolled, students apply both theory and practical application to web development and design. 

There are options for students to enroll in electives. Learners may participate in discussion forums, live lectures, and video conferencing. 

A master’s web development program can be challenging. Many programs offer flexible scheduling and convenient access to the online learning platform. 

With part-time, asynchronous instruction, working professionals can achieve a school-work balance. Learners are encouraged to develop their time management, problem-solving, and interpersonal skills. 

Master’s in web development courses

Prospective students will learn to develop interactive, web and mobile applications and apply practical experience in UX principles, web design, and information architecture. Learners will enroll in core courses and build knowledge of programming languages.

Business data communication and networks

Students will learn the foundations of data communication and gain knowledge of web design from the bottom-up. Learners will obtain an overview of management concepts and network security. 

Database design and implementation for business

Students will acquire the most recent relational and object-relational mapping techniques for continuous data and object modeling and management. Learners will obtain in-depth experience with Microsoft SQL Server or Oracle.

Information systems analysis and design

Students learn object-oriented approaches for information systems analysis and design. Learners develop knowledge of database utilization, software system architecture, and project control along with other methods for a high-quality information system.

Information structures with Java

Students learn key concepts of the object-oriented method for software design and development with the Java programming languages. Learners increase knowledge of fundamental data types and advanced content such as creating user interfaces.

Web development degree levels

Consider which web development certificate program or degree best fits your career goals. 

If you are seeking a fast-track program, then enroll in a bootcamp or certificate program. 

With a two- or four-year program, you will gain more exposure, in-depth knowledge, and practical application. For a long-term career investment, a web development master’s degree may be the best option. 

Certificate in web development

  • Length: Six to 18 months 
  • Cost: $1,000-$20,000 
  • Post-grad careers: UX/UI designer, web developer, and web designer

With a web development certificate, you will acquire the technical skills for coding, programming, and building websites. Learners will gain proficiency in HTML5, CSS, and JavaScript. 

Explore programs that incorporate building websites for the internet, intranet, and extranet. Enhance your project management and people skills. 

Certificate programs offer multiple opportunities for hands-on experience and real-world projects. Graduates may seek roles as UX/UI designers, web developers, or web designers.

Associate in web development

  • Length: Two years
  • Cost: $7,000-$20,000 
  • Post-grad careers: Database programmer, systems Analyst, and IT consultant

With an associate degree in web development, you will learn the foundational skills for developing, testing, and providing secure web applications. 

To succeed, practice manipulating data. Incorporate the time and effort for testing and maintaining computer programs. Increase your knowledge of programming languages. 

To build efficiency, pay attention to details and communicate effectively. Learners gain real-world experience, participate in labs, and complete hands-on assignments. 

Graduates may jumpstart their careers as network engineers, systems developers, and database administrators.

Bachelor’s in web development

  • Length: Four years 
  • Cost: $38,000-$61,000
  • Post-grad careers: Computer programmer, graphic web designer, front-end developer

With a four-year web development degree, you will acquire the core skills for design and development. The best programs enhance your core competencies into HTML, Dynamic HTML, and Dynamic CSS. 

Learners complete term projects, real-world projects, and labs. Prior to enrolling, discover your career interests in designing and implementing database systems. 

For program success, enhance your interpersonal and problem-solving skills. Successful learners exhibit adaptability and accountability. Graduates may seek careers in front-end, back-end, and full-stack development. 

Master’s in web development

  • Length: One to two years 
  • Cost: $10,000-$120,000
  • Post-grad careers: Technical architect, web programmer, UI/UX designer

Weigh the advantages of pursuing an online master’s web development degree. Consider the long-term career opportunities with advanced competencies in front-end, back-end, or full-stack web development. 

Learn to apply both theory and practical application along with your critical thinking skills for website design. 

With labs, real-world projects, and internships, you will develop the proficiency needed for a front-end web developer, webmaster, or website UI/UX designer.

In conclusion

Imagine a career where you can apply your web development skills in the public or private sector. Consider the benefits of enrolling in a part-time or full-time, flexible web development master’s program while learning about systems development, networking, and web security.

SEO Experts Give Advice on Increasing Your Cannabis Site Visibility on Google


Despite the rapid growth of their market, cannabis providers have a limited arsenal when it comes to online promotion. Google does not allow advertising of cannabis or any related services, so PPC is out of the question. Fortunately, there are plenty of SEO strategies to boost visibility even in this highly censored industry. Discover the best tips for driving organic traffic in 2022.

SEO in the cannabis field requires a special type of expertise. Professional dispensary SEO services are helping sites rank on the first page on Google on a number of keywords. Experts navigate the complicated legal landscape and help their clients succeed through high-quality content and white-hat strategies.

How SEO Works

So, what is search engine optimization all about? Websites cannot promote themselves. Cannabis providers may not use paid ads, but they can forge ahead through wise optimization. This concerns technical aspects of their sites, content, and link-building strategies. SEO is always a complex endeavor.

When users search for cannabis, CBD, marijuana, or any other related products or services, they enter keywords into a search engine. If your website ranks well for these words, you may end up on the first page of the Google results. The higher you rise — the more users will click on your link, visit your catalog, and potentially buy from you.

The premise is quite simple, but the factors contributing to ranking are diverse. A professional agency knows all the ins and outs of search optimization. Make use of the following tips and tricks to make the most of your web presence:

1.   Boosting Your Website

Websites can be optimized for SEO during and after development. In addition to eye-catching and aesthetically-pleasing design, you need smooth navigation, fast loading, and engagement through images, videos, infographics, and other elements. Put yourself in your customer’s shoes and think about the first impression your site makes.

Slow loading is a major deterrent. The majority of users abandon websites that load for more than 3 seconds. When choosing any graphic elements, make sure they do not overload the interface. Find the perfect balance between quality and size.

2.   Mobile Optimization

Google prioritizes websites optimized for smaller screens. Today, the majority of customers use their smartphones or tablets for the online search. Hence, they are most likely to Google cannabis on the go. Make sure your content looks great on mobile screens and visitors can find what they need quickly and easily.

3.   Adding a Blog

A blog will not only let you educate visitors and customers. It is also important for SEO! Optimize your articles for organic search by including relevant keywords. Gradually, you can establish yourself as a trusted source of insights about the industry and its products. Provide only well-researched content and keep it updated. Allow customers to comment to boost engagement.

Marijuana is still a controversial subject surrounded by a lot of myths and misconceptions. For example, the overwhelming majority of American consumers have an incorrect perception of safety oversight for CBD, and few understand the intricacies of this emerging market. This is hardly surprising, as there is a patchwork of contradictory and inconsistent regulations across the country.

Help your visitors make sense of what cannabis is all about, how to use the products correctly, and what benefits they bring. Contribute to changing consumer perceptions and attitudes for the better. Create a strategy, post regularly, and pay attention to the following requirements:

●     Avoid salesy language and explicit promotion of your own products or services. Focus on education instead.

●     Make sure the articles are well-structured, have proper meta tags, keywords, and subheadings, etc.

●     Include lists, images, and subheadings to make the articles more readable.

●     Write at least 500 words.

4.   Google My Business

GMB is a powerful tool showing the physical location of your business, its contact information, hours, and a brief overview of products and services. It can help you reach new customers online and offline. Create your local profile and keep it updated.

Google will ask you to verify your business, which may be done in different ways — for example, by mail. Normally, it takes around five business days to complete verification. Then, customers will be able to find you online. Provide users with as much information as possible, and double-check every detail. Even small mistakes make businesses lose credibility.

5.   Google Reviews

Encourage customers to leave reviews on Google Maps and any other websites where your company is featured. Response to positive and negative feedback alike, and solve the problems if the complaints are objective. Do not ignore criticism, even if it is unfair. Remember that the majority of your potential customers check reviews before placing an order.

6.   Social Media

Although social media ads are prohibited, your company can still create a profile and fill it with impressive content. On the one hand, this is a great way to promote your website and include links to it. Secondly, it is also good for SEO, as social media profiles are also ranked for organic search.

7.   Google Analytics

Finally, successful SEO campaigns are unimaginable without reliable metrics. How will you measure the performance of your site and make sure your investment is paying off? Google Analytics is a treasure trove of information. You will see how many unique users come from organic search, which pages are the most popular, what keywords are used to find your content, etc. If you have not implemented Google analytics code on your site, do this ASAP and start tracking your data!

Brookings Register | City testing out new technology for storms

BROOKINGS – In years gone by, the Brookings Street Department went through sleepless nights to physically monitor conditions during a snowstorm, but now they have technology that helps them a great deal, Street Manager Jeremy Linstad said.

“We have two new road sensors in town that we’re trying out as a pilot project this year,” Linstad said, adding the program went online in November and he’s already made use of it during the snow events this season.

He’s excited about having the program and getting to use the technology.

“We’re doing these two (intersections), opposite ends of town, different pavement type, to be able to give us something to look at,” Linstad said.

The equipment, including cameras, are located over two busy intersections: Sixth Street and 22nd Avenue, and Main Avenue South and 20th Street South, he said. 

“This gives us real-time data of the air temp, surface temp of the road, dew point and humidity,” Linstad said. “To have one more tool in our toolbox to be able to make the decisions of what we need to do.”

The cameras take still shots of the intersections at different times “so we can see the weather conditions,” Linstad said.

He was checking it during the early morning hours of Dec. 7.

“We were looking at it and it was just starting,” Linstad said, scrolling through the sequence of images taken by the camera over Sixth Street and 22nd Avenue. “It was just starting flurries between 3-4 (a.m.), and as it ramps up and then it’s completely snow-covered.”

In the case of a snow event, he can look at the photos in sequence over time, monitor how fast the snow is coming down, and whether it’s drifting, how fast it’s accumulating or whether it’s icing, depending on the temperature readings at the time. 

He can keep track of the surface temperature of the roadway and compare how the concrete surface of Sixth Street and 22nd Avenue is faring, as well as the asphalt surface of Main Avenue South and 20th Street South. All of that information helps him decide whether the plows need to go clear the snow or the sanders need to spread sand to help with traction in icy conditions.

“This is something that … gives us a little more real-time data, especially on those events (when) it’s that rain mix, what’s the road temperature at, and you’re getting right into that little freeze point, so we’re able to watch that (and) make a decision whether or not we’re gonna send some of the trucks,” Linstad said.

Speaking before the big storm of Dec. 10, Linstad was anticipating getting to see what that event would do, especially how the temperature was going to rise in just a few days.

“It will be nice for us to watch, with the melting and the re-freezing, to keep an eye on those,” Linstad said.

He’s looking forward to watching the weather for the next 11 months on the system and compiling data.

“It’s a one-year trial, so we’ll go through that and then we’ll re-evaluate it, make sure it’s a beneficial tool. The nice part about this one is you can go year-to-year or a multi-year deal,” Linstad said.

Contact Jodelle Greiner at [email protected]