Author: Marcy Willis

SEO vs PPC: Learn When to Optimize and When to Pay for Traffic

Suppose you have just built an incredible new product, and you are very thrilled to share your organization globally. Unluckily, you are not familiar with this, and you have no insight on how to share this ideal product with as many of your target audience as possible.

It will help to learn that you are not alone in this. Many organizations are facing the same problem about how to get their products in front of prospective customers.

In most occurrences, the solution to your problems narrows down to selecting between two advertising plans that include Pay-back-per-click (PPC) and Search Engine Optimization (SEO). But which strategy suits you best? It will help if you consider pursuing a natural-primary approach and find users through search engines ranking. Or, can it work if you invest in an internet marketing services above the keyword result page?

If you read this article, you should expect to benefit from each of the outlined strategies. Also, the article contains some advantages of search engine optimization and Pay-Per-Click together with practical examples to help you decide if your business is proper SEO or PPC.

The Meaning of SEO

Search engine optimization implies a process of boosting your portal visibility to make it stand out and achieve organic traffic from search engines.

Besides, the same way you are turning to your reliable search engines to check a new advertising acronym, so do your clients. 

Additionally, if lawyers invests in SEO, they will be promoting the likelihood of their target audience. This will be successful if you want to find them when they search for keywords related to their services. For instance, ‘best attorney” or “Professional Lawyer.” Thanks to the SEO strategy they have in place.

Read on for some of the advantages of SEO

  1. SEO is Cost-Effective in the Long Run

When you compare SEO with PPC, you will find that it is much cheaper in the long run. However, SEO might cost time and money to pay web marketing agencies.

Once you can create contents that drive and ranks traffic to your portal, you don’t have to keep spending money to enable your potential customers to see it. When these prospective customers decide to make a single click on your link, it comes at no cost. Dissimilar to a PPC campaign where you are required to pay per click.

  1. You Can Target Various Funnel Steps with SEO

After several discoveries, it is wise if you always keep in mind that not all of your audience is at the same level of the sales funnel. But it will help to learn that some are just getting to know your brand at the very top of the funnel, while others are already at the bottom-funnel, ready to purchase internet marketing services.

With SEO, it is easy to create engaging content types. These include blog posts, case studies, and guides. It will also help if the content you create meets each section of your audience, especially in the sales department.

  1. Search Traffic is Reliable

Once you are ranked on browser, you can be sure of free traffic on your portal or web pages as long as you continue optimizing them. Also, when it comes to SEO, there is no on-and-off, unlike PPC advertising, where your portal halts are appearing on search results once you are out of your marketing budget.

  1. Organic Listings Create Brand Authority

Appearing continuously on the search results for keywords associated with your products and services helps build trust and brand authority with your target customers.

Besides, it signifies to browser that you are a professional on the subject or topic.

Here are the advantages of PPC

  1. PPC provides Quick Results

It is wise if you learn that PPC marketing can enable your business to stay competitive in a crowded market and get in front of their target consumers if you cannot get your site ranking naturally on rank engines.

While it can take a couple of months to see results from SEO strategy, it can take a couple of weeks to see the incredible outcome on your PPC campaigns. For instance, you might instantly see online marketing results from your law firm PPC campaigns.

When running a PPC campaign for your target keyword, your website would emerge first on the search engine’s result page. This ranking will make your audience notice you first before you scroll down to see other results. 

  1. PPC enables You to Point Out Your Target Audience

When setting up a PPC campaign, you get to select who you intend to target with your ads. Are you targeting individuals from a specific geographical region? Or individuals of a specific age? Marital status? Or interest? If so, then it would be excellent if you use a PPC.

When you decide to go with SEO or PPC, it is best to consider hiring a reliable web design agency to design high-quality website for you. But this will ultimately depend on your organizational situation. For that reason, it is crucial to take your time to assess the advantages of both PPC and SEO to check which is the perfect fit for you.

 

New technology from Silicon Slopes allows you to skip the physical therapist’s office

Kyle Spackman calls himself a “walking statistic” illustrating that not all surgeries work. He’s had two back surgeries for musculoskeletal problems. He remembers struggling to fit physical therapy appointments into his work schedule.

“I was fighting with every other working person to get the 5 p.m. slot,” Spackman said. “That was the last one I could get on my way home.”

Spackman is now a senior vice president of an international company — with it’s U.S. headquarters based in Utah — that helps patients access better physical therapy on their own time.

Sword Health developed wearable technology with sensors that monitor patients’ movements during physical therapy workouts, prompting patients to correct movements when needed and collecting data that is shared with a patient’s physical therapist.

The company, which launched its software in the U.S. in January 2020, is rapidly growing. Just last month it collected more than $163 million in investments. Sword is now called a “double unicorn,” meaning it’s valued at more that $2 billion.

Sword deserves the attention it’s receiving, said David Politis, publisher and editor with Silicon Slopes, a nonprofit group focused on technology-based entrepreneurship in Utah.

“I think the idea they’ve hit upon is not only fascinating — it’s brilliant,” Politis said. “The service that they’re providing both for consumers and for businesses is spot on.”

How it works

With Sword, there’s no need for scheduling. Any time patients are free, they can hook up their sensors and follow the routines on their tablets. The software program sends the information to a physical therapist, who can then change the program as needed.

Last Christmas, Spackman said, about half of Sword’s patients logged in to take a therapy session.

Wearing sensors, Sword Health patients and their doctors can determine how well they are completing their exercises from home.

“It’s by design that it’s on your own,” Spackman said. “It fits into your lifestyle and your schedule.”

The therapist will monitor the data collected by the sensors and message with patients to alter programs as needed.

“The secret sauce is not necessarily the hardware,” Spackman said, “it’s the algorithms themselves that take data from the hardware and fuse it together and then deliver that back to the patient.”

Sword sends the tablet and sensors to patients, so all they need is WiFi access to start a physical therapy program. If the patient doesn’t have WiFi, Sword will even send them a hotspot, Spackman said.

Sword is primarily provided as an employment benefit, much like a health savings account or retirement fund. More than 150 employers, including local companies like Health Catalyst and national companies like Pepsi Co., offer Sword to their workers.

“Employers want to do it because it saves them money on their health care costs,” Spackman said. “It also allows for the member to be at work, not having to leave for their physical therapy appointment.”

There are no immediate plans to sell Sword services directly to consumers, Spackman said.

Planting roots in Utah

Sword has seen skyrocketing growth since January 2020 — from 20 corporate customers at the end of the first year in the U.S. to 160 by December of the second. Spackman attributes that, in part, to the pandemic and its emphasis on social distancing and telehealth.

“It dramatically sped up the adoption by employers and health plans of digital solutions,” Spackman said. “We could have timed our market launch better, frankly.”

Founded in Portugal, Sword Health has about 300 employees, most of them in the U.S., but plans to double in size in the next year, Spackman said.

It’s office in Draper is already “bursting at the seams,” he said. The company plans to remain in Utah even when it moves to a new building. Many of Sword’s employees — more than 100 of whom are physical therapists — can work remotely, but sometimes meeting in-person can boost productivity or creativity.

Staying in Utah lets Sword draw from a technologically talented workforce, particularly in Salt Lake.

“We have this audacious mission to save two billion people from pain,” Spackman said. “We need all sorts of talent, be it here in Salt Lake, be it national. We need talent.”

Sword’s funding round — its third investment round in 12 months — helps Utah entrepreneurs as a whole, Silicon Slopes’ Politis said.

“Every time that an entrepreneur or businesses or organizations are successful in raising money, that means they’ve attracted the people who have the purse strings,” Politis said. “Every time that happens it … puts Utah more and more on the roadmap.”

HubSpot : 28 of the Best SEO Tools for Auditing & Monitoring Your Website in 2022

There’s nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.

Plus, there’s still some secrecy behind how Google evaluates websites and determines which sites appear – and how they appear – on the search engine results page (SERPs) for different queries.

The good news is that there are several search engine optimization (SEO) tools out there – some free, some paid – that can help you view

your website the way search engines like Google see it – this way, you can improve your ranking and relevance for your target keywords.

Note: Some of the free tools below also offer paid plans while some of the paid tools also offer free plans – so, we recommend you check out the pricing pages for the tools you’re most interested in to determine which plan is ideal for your needs and goals.

For universal SEO tips, you can use today to grow your business, check out our video guide below.


Best SEO Tools

  1. HubSpot Website Grader
  2. Google Search Console
  3. Google Analytics
  4. UpCity Free SEO Report Card
  5. Internet Marketing Ninjas
  6. Bing Webmaster
  7. Google Trends
  8. Seolyzer
  9. SEOquake
  10. Seobility
  11. Check My Links
  12. BROWSEO
  13. HubSpot SEO Marketing Software
  14. Ahrefs
  15. SEMrush
  16. KWFinder
  17. GrowthBar
  18. Woorank
  19. BuzzStream
  20. Moz Pro
  21. Linkody
  22. Screaming Frog SEO Spider
  23. Remove’em
  24. AnswerThePublic
  25. Keyword Hero
  26. SpyFu
  27. Seomater
  28. ContentKing


Free SEO Tools

These tools are free to use, but you might find a paid option that has more features. We’ve shared some of the best features in each tool as well as how you can get the most out of them for your SEO strategy.


1. HubSpot Website Grader

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The goal of marketing is to generate traffic and qualified leads via the company’s website. That’s why, as marketers, we need to understand exactly what we can do to improve the SEO of that website.

With HubSpot’s Website Grader, simply enter the URL of your website to automatically receive a report card with actionable insights about your SEO efforts. From there, you can sign up for the HubSpot Academy SEO course that teaches you how to improve your website’s SEO, user experience (UX), and more.

With the HubSpot Website Grader, you can:

  • Website performance: Learn about your website’s performance in seconds, and identify specific performance issues and receive clear, actionable feedback on how you can fix them.
  • On-demand support: Receive how-to education on how you can improve your website.
  • Improve specific website issues: Gain access to a five-lesson HubSpot Academy course on Website Optimization so you can understand how to improve upon your website’s specific problem areas.
  • Optimize for mobile: Discover how to optimize your website for mobile.
  • Boost web security: Learn how you can implement website security best practices.
  • Enhance the user experience: Personalize your website’s UX to create a delightful experience for users.


2. Google Search Console

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Google Search Console has a number of tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for.

If you’re the owner of a business or an SEO on your marketing team, Search Console can help you conduct an initial SEO analysis from scratch or update your existing SEO strategy with fresh keywords. Google Search Console monitors, debugs, and optimizes your website – and you don’t need to know how to code to benefit from this tool.

Here are some examples of website elements Google Search Console will teach you about and help you optimize:

  • Keywords: Learn about the keywords your webpages are currently ranking for.
  • Crawl Errors: Identify any crawl errors that exist on your website.
  • Mobile Responsiveness: Understand how mobile-friendly your website is and discover opportunities to improve the mobile experience for your users.
  • Google Index: See how many of your web pages are in Google’s Index (if they aren’t in Google’s index, you can use the tool’s URL Inspection Tool to submit a page for indexing).
  • Analytics and Metrics: The website-related metrics that matter most to you, like clicks, impressions, average click-through rate (CTR), and average position.


3. Google Analytics

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Although Google Analytics has a paid version, the free version of the product can help you manage your website’s SEO – this is especially true if you pair Google Analytics with Google Search Console. In doing so, all of your website’s SEO data will be centrally located and compiled, and you can use queries to identify areas for improvement with the keywords and phrases that you want your website and web pages to rank for.

Other ways that you can use the free version of Google Analytics to understand and improve your SEO are:


4. UpCity Free SEO Report Card

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The Free SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against the competition.

In exchange for your email address and a few data points, SEO Report Card will serve up a report that covers the following:

  • Rank Analysis: A snapshot of where your website ranks on the most popular search engines.
  • Link Building: A detailed account of the number of websites that link back to your site.
  • On-Site Analysis: A look at how successful you were in incorporating your main keyword throughout your site.
  • Website Accessibility: Information about your site’s load time and accessibility.
  • Trust Metrics: An overview of your site’s level of trust or authority.
  • Current Indexing: An indication of how many of your site pages have been indexed.


5. Internet Marketing Ninjas

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Internet Marketing Ninjas is an SEO-focused company with a variety of free tools you can use to compare your website against the competition, optimize web pages for certain keywords, generate meta tags, and increase organic traffic to your website.

Here are some examples of the free Internet Marketing Ninja SEO tools you can take advantage of:

  • Broken link tool: Identify broken links and redirects and use the site crawl feature to generate an XML sitemap of your website.
  • Image metadata: See all of your page links (external, internal, etc.) on your web pages to review what’s working well and what’s broken or needs an update.
  • On-page optimization tool: Use this to evaluate your web page content, meta information, and internal links.
  • Side-by-side comparison: Compare the SEO of your web pages versus a competitor’s web pages.
  • Page load time: Analyze page-load time and how long each component of a web page takes to fully display.


6. Bing Webmaster

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Microsoft Bing Webmaster gives you access to many tools that offer insight into your website such as reporting, diagnostic, and SEO tools. The SEO tools that you can use for free have the power to help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search.

Here are some of the other things you can do with Bing Webmaster’s SEO tools:

  • See backlink profiles: Learn about your backlink profile to understand referring pages, domains, and anchor links.
  • Perform keyword research: Determine which keywords and phrases your audience is searching for as well as the search volumes of those keywords and phrases.
  • Use the site scanning feature: Crawl your website and identify technical SEO errors.
  • Get SEO reports: Review any errors that are on your website and individual site pages.


7. Google Trends

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Traditional SEO tools like the ones we’ve already discussed are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore untapped potential that can yield a large keyword landscape for your website.

You’ll want to note that Google Trends isn’t where you’ll get granular data. This tool performs best when you use it as a compass to set a direction for your SEO strategy, and then pair those insights with a more robust software like HubSpot’s SEO Marketing Tool.

Here’s what you should look for in Google Trends:

  • Trends: Look for trends in specific countries or regions of the world.
  • Popular topics: Find popular people and long tail keywords related to them.
  • Comparisons: Compare and contrast trends over time.


8. Seolyzer

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Seolyzer is a free site crawling, log analysis, and SEO tool that helps you determine how search engines like Google view your website. Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site to identify and create your SEO KPIs. The tool also identifies error codes, redirects, and page speed performance.

Additionally, Seolyzer can help you:

  • Monitor SEO issues: Identify poor response time, error messages, and crawl volume so you can resolve them before serious damage is done.
  • Manage your unique KPIs: Analyze page performance, crawl volume, HTTP status codes, active and new pages, and desktop versus mobile responsiveness.
  • Segment web pages: Determine what your most crawled pages are.
  • Compare web pages: See what Google deems as the most important to the pages that are crucial to your business’s bottom line.
  • Measure SEO impact: Understand the impact of your SEO efforts on a page-by-page basis or by the category of the page.


9. SEOquake

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SEOquake is a Google Chrome extension that automatically checks a web page’s SEO parameters quickly for free. This includes on-page SEO audits, internal and external link reviews, real-time URL and domain comparison, and data file export.

Other things you can use SEOquake for are:

  • Link Analysis: Get a detailed description of how all of your links are doing – including URLs, anchor text, and other link types – with the tools Link Examiner feature.
  • Focus on metrics that matter: Adjust the SEOquake reports you receive to display only the parameters and metrics that you care about.
  • Audit your website’s SEO: Identify any SEO-related issues that would be findable by search engines.
  • Share your findings with stakeholders: Export the results of your SEO analysis into an adjustable and shareable report.


10. Seobility

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Seobility is a free SEO-checker tool. With it, you can test your website’s level of compliance with today’s SEO guidelines. By simply entering your URL, your site will be analyzed and you’ll receive tips on how you can better optimize your website.

In addition to a detailed SEO audit of your website, you’ll gain access to 1,000 subpage audits, email reporting and alerts, and keyword monitoring.

Here are some more advantages of using Seobility:

  • Find technical errors: Resolve on-page SEO issues quickly to recover lost traffic and prevent future traffic dips.
  • Accurate SEO scoring: Receive an SEO score that accounts for various website factors including meta-information, page quality, link structure, and more.
  • Meta information analysis: Understand the specific SEO issues with your meta information such as meta titles/ descriptions, meta tags, and invalid or incorrect domain names or page URLs.
  • Optimization opportunities: Identify areas for improvement regarding your page speed and quality (related to text, duplicate content, responsive design, and alt attributes for content).
  • Link structure suggestions: Understand how your page and link structure can be improved by getting data about your headers, internal links, and incorrect anchor text.
  • Server error fixes: Identify specific server errors related to any redirects, HTTP headers, or CSS and Javascript files.


11. Check My Links

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Check My Links is a Google Chrome extension that you can use to ensure your links on both internal or external web pages work. For instance, if you were to search a term on Wikipedia, Check My Links would be able to tell you how many links that Wikipedia page has in total and how many of those links are broken.

This is helpful because you can make corrections to broken links immediately (or hopefully, before a page goes live). Check My Links is ideal for developers, content editors, and web designers according to its creators.

Here are some more examples of what Check My Links can do:

  • Identify broken links: Check each link on your webpages and identify all invalid links.
  • Auto-highlight issues: Quickly see the good links in green and the broken links in red.
  • Export broken links for further analysis: Copy all of your bad links to your clipboard in one click.


12. BROWSEO

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BROWSEO is an SEO browser that allows you to review your webpage in a limited format so you can analyze its UX and content as well as gain insight into its SEO. Once you input the URL, the output will hone in on your HTML so you’re able to understand the page’s structure, optimized search terms, and other SEO-related factors.

Examples of what you can do with BROWSEO include:

  • See the number of words on the page: Find the sweet spot for copy length on your webpages.
  • Determine the number of internal and external links on your page: This allows you to see how your linking strategy is working on each page.
  • See all of your meta information: Review title tags, alt text, and meta descriptions.


Paid SEO Tools

Next, let’s look at some paid SEO tools. (Note that some of these tools have free trial periods. Some also offer entirely free plans but with restrictions in terms of flexibility and customization.)


1. HubSpot SEO Marketing Software

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Price: $45/ mo for the Starter plan, $800 for professional, and $3,200 for enterprise.

HubSpot’s Marketing Hub includes an SEO marketing software tool that’s perfect for helping you build authority across your website. Since this software is integrated with HubSpot landing pages, webpages, and blog posts, you’ll never miss an opportunity to optimize your content for traffic and conversions.

No matter if you’re creating your first content strategy or you’re an expert in all things SEO, HubSpot’s SEO Marketing Software gives you the tools and the confidence to rank in the SERP and report on your performance.

HubSpot’s marketing software doesn’t keep SEO in a silo. This tool works in conjunction with:

  • Email: Send professional emails using your own branded designs.
  • Marketing Automation: Create dynamic campaigns for segmented audiences.
  • Lead Management: Track leads through each stage in your sales process.
  • Analytics: Review your campaign to identify success and opportunities for improvement.


2. Ahrefs

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Price: Seven-day trial for $7, $99/ mo for Lite, $179/ mo for Standard, $399/ mo for Advanced, $999/ mo for Agency

Ahrefs is an advanced SEO resource that examines your website property and produces keyword, link, and ranking profiles to help you make better decisions on your content.

Some of Ahrefs’ main features are:

  • Site Explorer: Shows you the performance of specific webpages on your website.
  • Content Explorer: This allows you to search high-performing webpages under specific keywords and topics.
  • Keywords Explorer: Generates the monthly search volume and click-through rates of specific keywords.
  • Site Audit: Crawls specified verticals within your domain and reveals a number of technical issues at the page level.


3. SEMrush

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Price: $119.95/ mo for Pro, $229.95/ mo for Guru, or $449.95/ mo for Business

SEMrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages. SEMrush offers numerous resources, one of which is the SEO Toolkit.

Toolkit allows you to track a website’s visibility improvement over time as well as identify which keywords it’s ranking for, what the page’s rank is for a keyword, the keyword’s monthly search volume, and more.

SEMrush also allows you to:

  • Build links: Analyze backlinks from other websites to your site.
  • Use the Keyword Magic tool: Identify all keywords you need to successfully build an SEO strategy.
  • See your competitors’ strategies: Identify the paid keywords or ad copy used in the PPC ads of your competition.
  • Receive recommendations: See how you can increase your organic traffic by optimizing your content.


4. KWFinder

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Price: 10-day free trial; $29/mo

Sometimes you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research. KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You’ll find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic.

What makes KWFinder unique is how seamlessly it shifts between languages and regions so that you can serve your audience no matter where in the world they are.

Some of the top features KWFinder offers include:

  • Hidden long tail keyword insights: Find long tail keywords that give you more opportunities to acquire traffic.
  • Competitor keyword insights: See how your competitor’s keyword strategy compares to your own, plus find more keyword opportunities.
  • SERP analysis tool: Analyze competition in the SERP to understand what elements readers are looking for on your pages.
  • Local keyword research tool: See what searchers are looking for locally and appeal to local markets for more niche traffic.


5. GrowthBar

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Price: Free five-day trial, $29.90/ mo for Basic, $39.90 for Premium, and $79.90 for Agency.

GrowthBar is a Chrome extension that can help you perform keyword research, competitive analysis, and track SEO rankings. With the GrowthBar, access data points about any website directly from the search engine results pages. This allows you to assess your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them.

Here are some more key features of GrowthBar:

  • Use the Top Keywords and Backlinks feature: See which paid and organic keywords are driving the most traffic for your website and get a list of the most authoritative backlinks pointing to your site.
  • Get your Keyword Difficulty Score: Quickly assess how hard it would be to rank for a particular keyword based on the strength of the domain authorities of the URLs ranking on page one.
  • Use the Word Count tool: View the word count of any page directly from the SERP.
  • Run Facebook Ads: Get a visual of what they look like from a search engine’s perspective.
  • Use the Keyword Suggestions tool: Get a list of related keywords you might want to rank for along with their Search volume & CPCs.


6. Woorank

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Price: Free 14-day trial, $79.99/ mo for Pro, $199.99/ mo for Premium, or contact for Enterprise quote

Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.

Each report is divided into sections to help you easily analyze your site and identify targets for optimization. Here are a few features of the report:

  • Marketing Checklist: Review common marketing tasks that you can complete as part of your SEO strategy execution.
  • SEO: Analyze your SEO metrics against your goals.
  • Mobile: Decide which mobile optimization tactics to employ based on the mobile data.
  • Social: Get insight into how social media is playing a part in your traffic and SEO goals.


7. BuzzStream

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Price: Free 30-day trial, $24/ mo for Starter, $124/ mo for Group, $299/ mo for Professional, $999+ for Custom

Although backlinks to your website are critical to ranking well on Google, the outreach you do while link building can feel a lot like cold calling. BuzzStream makes it easy to research the appropriate people, come up with effective email messages, and track who’s accepted each link request.

BuzzStream also helps you:

  • Identify candidates for outreach: Find them based on their industry and how engaged they are across various social networks.
  • Identify candidates for backlinks: These are individuals who will likely be receptive to your backlink request for other reasons that are unique to your business’s niche.


8. Moz Pro

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Price: Free 30-day trial, $99/ mo for Standard, $149/ mo for Medium, $249/ mo for Large, $599/ mo for Premium

The Moz Pro subscription serves as an all-in-one tool for increasing your business’ search ranking. Moz’s collection of research tools provides subscribers with the resources they need to identify SEO opportunities, track growth, build reports, and optimize their efforts.

Moz Pro also includes:

  • Website crawler: Analyzes up to 3,000 links on a given URL.
  • Email report: Details that crawl data for the pages your site links to.
  • Insight into various “crawlability” factors: These include duplicate content and redirects that could be influencing your SEO performance.


9. Linkody

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Price: 30-day free trial; $14.90/ mo for Webmaster, $24.90/ mo for Advanced, $49.90/ mo for Pro, 99.90/ mo for Agency, and $153.90 /mo for Agency XL

The best way to understand the performance of your off-page SEO is by having a good overview of your backlinks. Linkody allows you to discover, track, analyze, and disavow backlinks all from an easy-to-use interface.

Aside from that, the tool checks your links 24/7 and informs you of any changes so you can take immediate action in case a link is lost or broken.

Other Linkody features include:

  • “Spy” on your competitors’ backlinks: Simply enter the URL of your competitor and let the tool pull all the links and metrics. The information returned will help you discover niche-relevant, high-quality backlink opportunities for your brand.
  • Gain useful insights: See your most important metrics when it comes to backlink tracking, such as the ‘rel’ attribute, Google indexation status, the website’s Domain Authority, Spam Score, Alexa rank, and more.
  • Create white-label reports: Download reports that can be shared with your team and/or clients to get a better idea of your backlink distribution and link-building progress.


10. Screaming Frog SEO Spider

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Price: Free or €149/ year

Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process – especially for larger websites. (It could take hours or days to manually evaluate the same URLs.)

Other notable features of Screaming Frog SEO Spider are:

  • Java Program: Screaming Frog includes an intuitive Java program with easy-to-navigate tabs.
  • Easy export to Excel: Further analyze your SEO data.


11. Remove’em

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Price: $249 one-time payment for Life-Time plan, $99/ mo for Subscription (one website), or $899/ mo for Agency (10+ websites)

If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit. Artificial or unnatural links have the potential to seriously hurt your search ranking. Remove’em helps get rid of those links.

This tool has the ability to:

  • Scan your backlink profile: Discover a list of contact information for the links and domains you’ll need to reach out to for removal.
  • Export a list of backlinks: If you wish, you can disavow backlinks by telling Google not to take these “bad” links into account when crawling your site.


12. AnswerThePublic

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Price: $99/ mo for Monthly plan, $79/ mo for Annual plan, $199/ mo for the Expert plan

AnswerThePublic is a search listening and keyword tool that listens to autocomplete data from Google and other search engines, and then provides you with a list of phrases and questions that people are searching for around your keyword. This allows you to craft your website and content to your audience to increase traffic and conversions.

With AnswerThePublic, you can also:

  • Receive updates: See when people are talking about your most relevant keywords.
  • Monitor keyword trends: Understand keyword research behavior among your target audience and customers.
  • See real-time searches: View the keywords and phrases that your audience is researching in real-time.
  • Get ideas for your website and blog: Discover new content ideas based on relevant keyword research.


13. Keyword Hero

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Price: 14-day trial for any plan, Free for Little Hero, $9/ mo for Big Hero, $49/ mo for Giant Hero, and $149/ mo for Ultimate Hero

Keyword Hero pairs your visitor’s sessions with the keywords they used to land on your page, all within your Google Analytics account. In other words, this tool gives you an understanding of the search intent of your organic traffic.

Here are some more actions you can take with Keyword Hero:

  • Identify the organic traffic and conversions: Uncover the success you receive from your intended keywords.
  • Separate traffic: Identify brand versus non-brand search traffic.
  • Optimize your position in the SERPs: Optimize your website for specific target keywords.
  • See query details: Understand whether your visitors used informational versus transactional queries to find on your website.


14. SpyFu

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Price: $39/ mo for Basic, $69/ mo for Professional, $129/ mo for Unlimited.

SpyFu is a competitor keyword research tool for Google Ads. In addition to keyword research, it helps with PPC competitive research, SEO competitive research, and the creation of custom lists and domains.

The tool helps you drive traffic to your Google Ads campaigns and website, monitor both paid and organic rankings on Google, Bing, and Yahoo, and obtain reliable and accurate contact information for leads.

With SpyFu, you can also:

  • Download a competitor’s PPC keywords: Use this insight to develop more competitive PPC strategies that can compete in the ad space.
  • Download a competitor’s SEO keywords: Use this insight to develop more competitive organic keyword strategies that can compete in the SERP.
  • Review ranking trends: the ranking of a page or website for a keyword over time.
  • Discover keyword ideas: Keyword advice for your Google Ads to increase chances of conversion.


15. Seomater

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Price: Pay as You Go (starting at $5), $19/ mo for Small Business, $49/ mo for Professional, $179/ mo for Unlimited.

Seomater is an SEO auditing and website crawling tool. It assists with technical SEO analysis and SEO on-page optimization testing. Once the tool crawls your site, you’ll receive an SEO report that explains your website’s various SEO-related elements including internal and external links, backlinks, page quality and speed, social media, organic presence, and more.

Your analysis will also come with tips on how you can improve each of these SEO elements. In addition, you can:

  • Use the SEO Monitoring Alerts feature: Your website will be automatically crawled and you’ll get an immediate notification if something is problematic in terms of SEO.
  • Get detailed reports: Find insights about your on-page and off-page SEO elements.
  • Use the Domain Comparison tool: Compare two competitors’ websites to identify the strengths and weaknesses of their SEO (such as broken links, content quality, HTML tags, and more).


16. ContentKing

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Price: $139/ mo for Basic, $319/ mo for Standard, $449/ mo for Pro, or $1,279 for Enterprise.

ContentKing is a real-time SEO auditing and content tracking tool – it tracks your website 24/7 so any issues related to SEO don’t go unnoticed for too long. The tool is cloud-based, meaning there’s no installation required and your data and reports are available whenever you need them.

With ContentKing, you can also:

  • Improve your SEO: Use ContentKing’s 24/7 website audits (and algorithms) to gain insight into your SEO and receive tasks that will help you optimize your webpages.
  • Get alerts: Get notified whenever something on your website is broken or is no longer well-optimized so you can efficiently fix the issue.
  • Track Changes: Follow the history of all your content changes on your site (such as changes on individual web pages and changes in robots.txt) and search the history of your changes.
  • Visualize data: See real-time dashboards and reports.

Now that you’ve learned about some of the best free and paid SEO tools on the market, determine which option will help you achieve your SEO goals and get started auditing, optimizing, and monitoring your website, individual web pages, and content.

Editor’s note: This post was originally published in December 2018 and has been updated for comprehensiveness.

Originally published Dec 6, 2021 7:00:00 AM, updated December 06 2021


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#asaeTEC21: Back to the Future of Technology

When looking at the future of technology, it’s essential to have perspective. In other words, the past is prologue. Previous technology inflection points include electricity, which changed the world, and the development of the internet. No one was using the internet 35 years ago, and now there are 4 billion people on the planet and most of them use it.

Virtual Reality

“Everything we do is impacted by the internet,” said Larry Irving, president and CEO of the Irving Group, a technology-focused consulting firm in DC. And there’s also the virtual internet. Think: video conferencing, distance education, wearable devices to deliver healthcare—it’s all real now, and over the next 20 to 25 years, even more so. “It’ll be ubiquitous, more powerful, more sensitive, and know more about all of us,” said Irving, a keynote speaker at the ASAE Technology Exploration Conference on Tuesday, December 14, at 10 a.m.

A lot of the assumptions about where we need to be, how to run our lives, what our customers want, and how we can better serve them will be upended. Add to that, another generation is coming of age and one of their biggest concerns is saving the planet.

“The ability to be in a virtual space instead of having to be in a physical space is going to be a fundamental change in how we do so much of what we do,” Irving said. There will always be a need for human beings to interact with each other physically, but if you can do that virtually, it creates all kinds of new opportunities.

“What’s going to happen over the next 25 years will be both more powerful and more empowering than the internet was,” Irving said. Because so many people all over the world understand technology, that means an exponentially larger number of people will be involved in the creation of its next iteration. “The next 10 years will dwarf the last 25 in terms of change,” Irving said.

The Customer’s Always First

Most of the world will be connected over the next 20 years as this next evolution of technology happens. “If you’re an association, you’re going to have to make bigger bets on technology, understand it more, and have the capacity to not only interact with people, but know what those interactions mean, and how to respond to them,” Irving said.

That means understanding the customer in unprecedented ways. The competition is more intense, but technology provides the tools that help us know the customer 24/7/365. “It’s a more intimate relationship than it’s ever been before, and it is technology-enabled,” Irving said.

However, with great power comes great responsibility. Beyond understanding the customer, organizations must protect and respect that trust. “Not only do you have to know the customer and have a full understanding of what she wants, you have to make sure you don’t breach her trust in fulfilling your obligation,” Irving said. These days, cybersecurity is mandatory. “If a customer feels like their information isn’t private, you lose that customer,” he said.

(Handout photo)

Pony.ai Begins Autonomous Driving Public Road Testing in Shenzhen | Technology News

FREMONT, Calif.–(BUSINESS WIRE)–Dec 10, 2021–

Pony.ai, a leading global autonomous driving technology company, announced it has received a permit to conduct road tests in Shenzhen. This permission enables Pony.ai to begin public road testing in Shenzhen, marking a significant milestone for the company’s newly-opened Shenzhen research & development center. With the addition of Shenzhen, Pony.ai is now testing Robotaxi services in China in an ODD of approximately 300 square miles.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211210005555/en/

Pony.ai’s autonomous driving vehicle operating on a public road in Shenzhen (Photo: Business Wire)

“The successful autonomous driving tests will pave the way for Pony.ai to introduce Robotaxi and other technologies in Shenzhen,” said James Peng, co-founder and CEO of Pony.ai. Pony.ai hopes to launch Robotaxi services for the general public in Shenzhen in early 2022.

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With the addition of Shenzhen, Pony.ai has now launched autonomous driving tests or service operations in a total of seven cities in China and the U.S. It is also one of the first two companies to commence autonomous driving tests in all four of China’s Tier-1 cities.

Since 2017, Pony.ai has accumulated millions of autonomous real-world road test mileage, with extensive hardware and software development experience in Beijing, Shanghai, Guangzhou, and California. Pony.ai’s autonomous vehicles have thrived in complex driving conditions, including heavy urban traffic, complex road and tunnel layouts, extreme weather, and thousands of challenging scenarios, all of which underscores the company’s state-of-the-art technological capabilities. Shenzhen adds to this robust driving environment.

Pony.ai’s testing of autonomous driving vehicles across diverse traffic scenarios at a meaningful scale strengthens the company’s ability to provide safe and reliable autonomous driving globally.

Leading global autonomous driving technology company Pony.ai, Inc. (“Pony.ai”) is pursuing an ambitious vision for autonomous mobility. We aim to bring safe, sustainable, and accessible mobility to the entire world. We believe that autonomous technology can make our roads exponentially safer for travelers. Founded in late 2016, Pony.ai has been a pioneer in autonomous mobility technologies and services across the U.S. and China, spearheading public-facing Robotaxi pilots in both markets. Pony.ai has formed partnerships with leading OEMs including Toyota, Hyundai, GAC Group, FAW Group, etc.

View source version on businesswire.com:https://www.businesswire.com/news/home/20211210005555/en/

KEYWORD: CHINA UNITED STATES NORTH AMERICA ASIA PACIFIC CALIFORNIA

INDUSTRY KEYWORD: SOFTWARE HARDWARE FLEET MANAGEMENT GENERAL AUTOMOTIVE TECHNOLOGY AUTOMOTIVE OTHER TRANSPORT AUTOMOTIVE MANUFACTURING TRANSPORT OTHER AUTOMOTIVE OTHER TECHNOLOGY MANUFACTURING

Copyright Business Wire 2021.

PUB: 12/10/2021 05:10 PM/DISC: 12/10/2021 05:11 PM

http://www.businesswire.com/news/home/20211210005555/en

Copyright Business Wire 2021.

5 Best Web Development in Sacramento, CA

5 Best Web Development in Sacramento, CA

Below is a list of the top and leading Web Development in Sacramento. To help you find the best Web Development located near you in Sacramento, we put together our own list based on this rating points list.

Sacramento’s Best Web Development:

The top rated Web Development in Sacramento, CA are:

  • 2Leaf – a leading web development, web design, and digital marketing company
  • A7techsolutions – provides a web design development business
  • Chavez Web Design, LLC – managed to assist about 700 businesses with their online marketing and website
  • Three29 – associate with businesses to build award-winning websites, marketing strategies, and apps 
  • VIVIDDD – specializes in both website design and development

2LeafWeb Development in Sacramento

2Leaf is a leading web development, web design, and digital marketing company formed in Sacramento and Santa Barbara. They have been providing service through small and large businesses, government agencies, and non-profits since 2007. They consider innovation, quality, and personalization. All their products are created by humans, with fond, from California. Their coders can manage everything in an IDX integration, management system, complex e-commerce structure with a million custom variants for each product.

Also, their main focus is to maintain the client’s website up and running. They manage the observing of the website’s malware matter and automatically update and resolve issues as they arise.

Products/Services:

Design, Development, Web Apps and Maintenance, Digital Marketing, SEO

LOCATION:

Address: 2110 K St Office #22, Sacramento, CA 95816
Phone: (916) 282-2512
Website: www.2leaf.com

REVIEWS:

“Thanks to the team at 2Leaf Web Design. In the course of my business, many different companies across the town have been used. We couldn’t have gotten better service than we did at 2Leaf. You guys have done a fantastic job and I appreciate your professionalism and dedication to serve the best customer experience.” – Ella L.

A7techsolutionsTop Web Development in Sacramento

A7techsolutions provides a web design development business. They combine a potent mixture of digital marketing schemes with a bountiful splash of inventive juices and blend in personalized solutions, technology-focused as a chaser. They have made quick designs for entire kinds of enterprises. From private ventures to government websites, from E-commerce to database-driven systems, utilizing modern technology and up-to-date development objectives. As a web design development company, they create websites that greatly attract the owner’s imagination without compromising marketability, usability, and functionality.

Products/Services:

Web Design, Web Development, Mobile Apps Development, SEO/SMO, Branding

LOCATION:

Address: 5276 Fruitridge Rd, Sacramento, CA 95820
Phone: (916) 606-6961
Website: www.a7techsolutions.com

REVIEWS:

“Mike went above and beyond my expectations. Super knowledgeable and easy to work with. He helped me find the perfect merchant services provider and built my business an amazing website. Highly recommended.” – Stephen N.

Chavez Web Design, LLCWeb Development Sacramento

Chavez Web Design, LLC has managed to assist about 700 businesses with their online marketing and website since 2008. It was begun by Luis Chavez and Noemi Chavez. They are fond of creating websites, but assisting clients to have more clients come from the internet has ultimately become their preoccupation. Their love for internet marketing has acknowledged them to receive a reputation for acquiring standard outcomes for their clients. They know more than just web design, they also got their bachelor’s degree in marketing and have earned 7 certifications from Google to do special advertising through their platforms.

Products/Services:

Web Design and Development, PPC Advertising, Social Media, E-Mail Marketing, Search Engine Optimization, Internet Marketing, Video Production

LOCATION:

Phone: (916) 494-1252
Website: www.chavezwebdesign.com

REVIEWS:

“We really appreciated the full service, communication, and help that we received and the website looks very nice.” – Margaret D.

Three29Good Web Development in Sacramento

Three29 is a national web design, digital marketing, and app development agency in Sacramento as its main office. They associate with businesses to build award-winning websites, marketing strategies, and apps that operate traffic, captivate customers and make revenue. As a partner in technology, they assist clients to hold the power of data to show their return on investment. Three29 makes this by bringing innovatory digital technology and marketing outcomes that develop their business.

Products/Services:

Digital Marketing, Web Design, and Development, Mobile App Development

LOCATION:

Address: 701 Howe Ave F20, Sacramento, CA 95825,
Phone: (916) 512-3290
Website: www.three29.com

REVIEWS:

“Three29 provided me a team of professionals to help expand and grow our business, from Website, SEO, and PPC to logos, artwork, and videos. They are a great one-stop-shop for your marketing needs. Customer Service they provided was my favorite part.” – Riki E.

VIVIDDDOne of the best Web Development in Sacramento

VIVIDDD specializes in both website design and development. Not only do they create a beautiful design that represents clients, but build them a website with custom forms, CSS code, and more. Also, they manage to run the website smoothly and make sure it’s hosted securely, loads super fast, and keeps WordPress, plugins, and themes up-to-date. They can build clients a stunning eCommerce website on WordPress or Squarespace. Optimize your website. Targeted keywords will help clients get better rankings in Google. They offer service in Search engine optimization that is the ‘key’ to acquiring more customers and converting more sales.

Products/Services:

Website Design & Development, Secure Website Hosting & Updates, SEO, etc.

LOCATION:

Phone: (916) 213-5634
Website: www.vividdd.com

REVIEWS:

“Alex does such an amazing job at what she does. She has built, designed, hosted, maintained, and updated two websites for me for more than a couple of years now. I would highly recommend her, she is organized and to the point. 10 Stars.” – Jordan H.