Top Tools To Spy on Competitors’ SEO, According to Experts [DesignRush QuickSights]

Google’s algorithm uses over 200 factors when comparing and ranking web pages for target keywords. DesignRush reached out to SEO experts to learn about the best tools for competitor SEO monitoring that are available today.

NEW YORK, Dec. 9, 2021 /PRNewswire-PRWeb/ — Google’s algorithm analyzes over 200 variables when ranking pages. To improve their chances of claiming the top positions on SERPs, search-optimized websites monitor their competition closely and finetune their SEO strategies accordingly.

DesignRush, a B2B marketplace connecting brands with agencies, leveraged its 11,000-agencies-strong network for quick insights – or “QuickSights” – on what tools are best when looking closely at the competition.

1) SEMRUSH BEST OVERALL SEO FEATURES

According to Josh Larsen, CEO of Blue Fox Advertising, Semrush has the best SEO functionalities.

“The tool that I swear by to spy on my competitors and my clients’ competitors is Semrush,” said Larsen. “Hands down it has the best SEO features on the market.”

2) AHREFS BEST FOR BACKLINKS ANALYSIS

SEO and Managing Director at SEOSQA, Farhan Sheikh, said that

“In my ten years of SEO experience, I’ve found Ahrefs to be the most useful tool for finding the top performing backlinks of the competitors,” said Sheikh. “I take the method of spying on my competitors’ website links and comparing their backlinks to our side by side […]. Ahrefs is without a doubt the best.”

To help businesses generate more targeted organic traffic, DesignRush released the December list of the top SEO companies:

1) Tentackles – tentackles.com
Expertise: SEO Services, Design and Concept, Branding and more

2) Digital Drew SEM – digitaldrewsem.com
Expertise: Organic Social Media, Google Advertising, SEO Services and more

3) Elephate – elephate.com
Expertise: SEO Services, Content Marketing, Public Relations and more

4) Cloudester Software – cloudester.com
Expertise: SaaS Development, SEO Services, IT infrastructure and more

5) Digiwalebabu – digiwalebabu.com
Expertise: SEO Services, Web Development and more

6) LSI Media – lsi-media.com
Expertise: Web Design, SEO Services, Social Media Marketing and more

7) ThinkPod Agency – thinkpodagency.com
Expertise: Content Creation, Social Media Management, SEO Services and more

8) Devenup Health – devenup.com
Expertise: Digital Strategy Consulting, SEO Services, Amazon SEO and more

9) Blue Fox Advertising – bluefoxadvertising.com
Expertise: SEO Services, Email Marketing, PPC Advertising and more

10) SEOSQA – seosqa.com
Expertise: Website Management, SEO Services and more

11) Deyo Digital – deyodigital.com
Expertise: Website Audit, SEO Services, Content Creation and more

12) Theunplugged Web – theunpluggedweb.com
Expertise: Mobile Application Development, Emerging Technologies, SEO Services and more

Brands can explore the top SEO companies by location, size, average hourly rate and portfolio on DesignRush.

About DesignRush:

DesignRush.com is a B2B marketplace connecting brands with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.

Media Contact

Srdjan Rokvic, DesignRush, 8008565417, srdjan@designrush.com

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SOURCE DesignRush

New Technology is One Step Closer to Targeted Gene Therapy

Gene therapy is a powerful developing technology that has the potential to address myriad diseases. For example, Huntington’s disease, a neurodegenerative disorder, is caused by a mutation in a single gene, and if researchers could go into specific cells and correct that defect, theoretically those cells could regain normal function.

A major challenge, however, has been creating the right “delivery vehicles” that can carry genes and molecules into the cells that need treatment, while avoiding the cells that do not.

Now, a team led by Caltech researchers has developed a gene-delivery system that can specifically target brain cells while avoiding the liver. This is important because a gene therapy intended to treat a disorder in the brain, for example, could also have the side effect of creating a toxic immune response in the liver, hence the desire to find delivery vehicles that only go to their intended target. The findings were shown in both mouse and marmoset models, an important step towards translating the technology into humans.

A paper describing the new findings appears in the journal Nature Neuroscience on December 9. The research was led by Viviana Gradinaru (BS ’05), professor of neuroscience and biological engineering, and director of the Center for Molecular and Cellular Neuroscience.

The key to this technology is the use of adeno-associated viruses, or AAVs, which have long been considered promising candidates for use as delivery vehicles. Over millions of years of evolution, viruses have evolved efficient ways to gain access into human cells, and for decades researchers have been developing methods to harness viruses’ Trojan-Horse-like abilities for human benefit.

AAVs are made up of two major components: an outer shell, called a capsid, that is built from proteins; and the genetic material encased inside the capsid. To use recombinant AAVs for gene therapy, researchers remove the virus’s genetic material from the capsid and replace it with the desired cargo, such as a particular gene or coding information for small therapeutic molecules.

“Recombinant AAVs are stripped of the ability to replicate, which leaves a powerful tool that is biologically designed to gain entrance into cells,” says graduate student David Goertsen, a co-first author on the paper. “We can harness that natural biology to derive specialized tools for neuroscience research and gene therapy.”

The shape and composition of the capsid is a critical part of how the AAV enters into a cell. Researchers in the Gradinaru lab have been working for almost a decade on engineering AAV capsids that cross the blood-brain barrier (BBB) and to develop methods to select for and against certain traits, resulting in viral vectors more specific to certain cell types within the brain.

In the new study, the team developed BBB-crossing capsids, with one in particular —AAV.CAP-B10—that is efficient at getting into brain cells, specifically neurons, while avoiding many systemic targets, including liver cells. Importantly, both neuronal specificity and decreased liver targeting was shown to occur not just in mice, a common research animal, but also in laboratory marmosets.

“With these new capsids, the research community can now test multiple gene therapy strategies in rodents and marmosets and build up evidence necessary to take such strategies to the clinic,” says Gradinaru. “The neuronal tropism and decreased liver targeting we were able to engineer AAV capsids for are important features that could lead to safer and more effective treatment options for brain disorders.”

The development of an AAV capsid variant that works well in non-human primates is a major step towards the translation of the technology for use in humans, as previous variants of AAV capsids have been unsuccessful in non-human primates. The Gradinaru lab’s systematic in vivo approach, which uses a process called directed evolution to modify AAV capsids at multiple sites has been successful in producing variants that can cross the BBBs of different strains of mice and, as shown in this study, in marmosets.

“Results from this research show that introducing diversity at multiple locations on the AAV capsid surface can increase transgene expression efficiency and neuronal specificity,” says Gradinaru. “The power of AAV engineering to confer novel tropisms and tissue specificity, as we show for the brain versus the liver, has broadened potential research and pre-clinical applications that could enable new therapeutic approaches for diseases of the brain.”

The paper is titled “AAV capsid variants with brain-wide transgene expression and decreased liver targeting after intravenous delivery in mouse and marmoset.” Goertsen; Nicholas Flytzanis (PhD ’18), the former scientific director of the CLARITY, Optogenetics and Vector Engineering Research (CLOVER) Center of Caltech’s Beckman Institute; and former Caltech postdoctoral scholar Nick Goeden are co-first authors. Additional coauthors are graduate student Miguel Chuapoco, and collaborators Alexander Cummins, Yijing Chen, Yingying Fan, Qiangge Zhang, Jitendra Sharma, Yangyang Duan, Liping Wang, Guoping Feng, Yu Chen, Nancy Ip, and James Pickel.

Funding was provided by the Defense Advanced Research Projects Agency, the National Institutes of Health, and the National Sciences and Engineering Research Council of Canada.

Flytzanis, Goeden, and Gradinaru are co-founders of Capsida Biotherapeutics, a Caltech-led startup company formed to develop AAV research into therapeutics.

SEO Practices E-Commerce Websites Should Implement Today

The simplest way to say it is that signals are important. They often speak much more than the actual language. And search engine optimization (SEO) is a Google signal. Therefore, this makes it essential to learn that at least one of all e-commerce websites sends the right website allowing owners to reach their target audience without paying for ads. This typically includes optimizations such as headings, product descriptions, metadata, and internal link structures. Ideally, each product should have its page designed to attract search engine traffic. When people visit the site, the content of the site guarantees their stay. But first, you need to create this possibility.

SEO Practices E-Commerce Websites Should Implement Today

Here are some of the best practices for e-commerce SEO:

Use Correct Keywords:

Keywords are as important as salt in the dish. And you need to include it evenly and evenly so that it matters. Do not crowd product titles and descriptions with keywords. Add as needed.

Mentions key keywords in product headings, descriptions, alternative attributes, and subheadings. Add keywords related to your primary keywords to help Google better understand the pages in your context. Take hours to understand your search values as well. This shows the interest that certain keywords bring to consumers. High search volume indicates high popularity. This means that your website is searching for that keyword more aggressively.

Keep an eye on your intent as it explains what you want to find when you type a particular keyword in Google’s search bar. It then tracks the progress of all these actions.

Moreover, SEO isn’t just about keywords. There are also technical pages that cover website speed, ease of use, mobile-friendliness, work links, and more. SEO auditing tools like RankWatch can help you perform e-commerce SEO audits and improve your technical SEO.

Data on Backlinks

Go to backlink analyzers to see what backlinks you are receiving from other websites. This can assist you in determining who is already a fan and which related sites you can target for additional link building.

Rank Monitoring

With rank tracking platforms, you can see how you rank in organic search engine results pages for your target keywords. You’ll be able to see how much you’ve gotten better over time this way.

Perform a competitor survey:

Select competitors. Competitors mean they are ahead of the game, already researching and doing the legwork for better rankings. Read and analyze their work as it will help you work on the site.

Analyze the use of keywords, especially on homepages and top product pages, and search for possible keywords on categories and product pages. However, do not blindly use keywords alone.

Site Architecture:

For the best e-commerce SEO, the site architecture or structure is a way to set up navigation, category pages, and product pages for your website. The basic idea is to make the best and most relevant content available to your users and reduce the number of clicks to find it.

Make pages simple and scalable. In particular, your site needs a clear navigation hierarchy, from your home page to your product categories to the products listed. As a rule of thumb for search engines and visitors, people can go anywhere with three clicks.

Correct navigation and internal links must also be guaranteed. Search engine bots detect pages and products on your website based on a well-defined internal link structure. This structure is easy to follow to increase your chances of being ranked high in your search.

Product Image Optimization:

Customers are more likely to purchase products that present their products from as many angles as possible than from websites without images. Therefore, the image is a very important part of the product page. Use unique images that are qualitative and compelling. The

images have excellent SEO. Add a keyword to the name of the image on the page and always enter alt text. This is a line of “alternative” text that you can display with your image and is another way to get important keywords on your website. When a search engine crawls a website, it has no way of knowing what the image is. However, alt text can provide context to search engines.

URL optimization:

URL optimization usually skips the beginning or may seem unnecessary to the owner. But that’s an important part of SEO to the eye. Optimized URLs help search engine bots find and crawl websites and find out what they are.

It’s easy to put the main keywords in the URL to make it easier to read and understand, which will improve your search ranking. The correct URL structure also facilitates website indexing.

In addition, URLs can improve the user experience, and a good user experience will keep your site’s audience longer. It offers additional opportunities to turn them into customers.

Allow Customer Ratings:

A rating creates credible trust among buyers and strengthens customer credibility. When they read the reviews, they feel like another customer has selected the product as they did and shared their unfiltered experience.

Helps increase conversions on product pages. It also helps you practice SEO by unknowingly using synonyms and long-tail keywords that help you rank your site.

Avoid Duplicate Content:

Nobody likes copying. Be original, clear, and unique for all content on your website. In most cases, it is the product description that is copied or easily tampered with, as provided by the manufacturers that sell on many websites.

However, due to changes in search engine algorithms, more websites are being punished for copying copies of their products. Therefore, try creating a new and unique description for each item on your website.

Aim for 35 concise sentences that describe the item and try to use the appropriate keywords or phrases to rank the item. Add canonical tags or 301 redirects to your pages to ensure that search engines know which pages may contain the same or similar content.

Conclusion:

As online competition intensifies and the number of online stores grows day by day, owners need to incorporate e-commerce SEO into their content to stay on top.


The employee-driven future | MIT Technology Review

The global pandemic accelerated the trend toward a work-from-anywhere, distributed workforce. As we approach a post-pandemic world, companies—and employees—expect this trend to become the norm. While IT departments are rapidly configuring and deploying devices, infrastructure, and software to support the shift in a secure and productive way, employees are likewise having to reset priorities and learn new ways to engage with their coworkers and managers, and to navigate their career goals. This shift requires not only changes in technology and IT approaches, but also culture changes for companies and employees alike, Pay Per Touch.

Jenn Saavedra, Dell Technologies’ chief human resources officer, distills the required cultural shift through the lens of Dell’s mission to be people centered. “Our people philosophy,” explains Saavedra, “is ultimately about how to inspire people to be their best and do their best work.” To achieve this goal, Dell focuses on four core areas: a) achievement, b) balance, c) connection, and d) diversity and inclusion. “We want to enable people to achieve their career goals, to be successful, and continue to grow, learn, and perform,” she says.

None of this was easy—companies across the globe struggled to mitigate the technological and cultural changes required to meet a work-from-anywhere business environment. “Like every other IT organization, we really rallied and made that happen,” says Jen Felch, chief digital officer and chief information officer at Dell Technologies. “You need to keep up so that you are ready for anything, she says. “Companies that were prepared with remote access, with having modern equipment, etc., were more prepared for the rapid work from home.”

Looking to the future, Saavedra says companies need to continue to work with—and for—employees. “Because of the degree to which people’s lives and routines were disrupted over the past 18 months, we’ve challenged and redefined the long-held assumptions about the world of work, where we work, how we spend our time.”

It’s important, Saavedra says, to get past the common mantra that we can’t wait for things to go back to normal and to get back to doing things the way we were. “It’s really important that we move forward into the future, not look backwards— that’s not ever a strategy for success.”

Show notes and references

Full transcript

Laurel Ruma: From MIT Technology Review, I’m Laurel Ruma, and this is Business Lab, the show that helps business leaders make sense of new technologies coming out of the lab and into the marketplace.

Our topic today is how companies are balancing the new work-from-anywhere trend in a post-pandemic world. IT departments are rapidly configuring and deploying devices, infrastructure, and software to support the shift in a secure and productive way. At the same time, employees have to reset their priorities, values, and what they demand from potential employers. Two words for you: culture matters.

My guests are Jen Felch and Jenn Saavedra. Jen Felch is the chief digital officer and chief information officer at Dell Technologies, and Jenn Saavedra is Dell Technologies’ chief human resources officer. This episode of Business Lab is produced in association with Dell Technologies. Welcome Jen and Jenn.

Jen Felch: Thank you.

Jenn Saavedra: Thanks for having us.

Laurel: To start, Jen Felch, could you talk about what it means to lead technology in the Dell digital way? Is that borrowed from the Toyota Way?

Jen Felch: I hadn’t thought about that connection before, but I love it. When you think about the Toyota production system being all about lean processes, that is very much what the Dell digital way is all about. It is about looking at how we build human-centered solutions, either for our customers or our employees, that allow us to be efficient internally while also creating compelling experiences. I hadn’t drawn that connection with Toyota before, but I think there is a nice connection in what both processes aspire to, which is building great solutions, and building great products for our customers.

Laurel: Jenn Saavedra, could you talk about Dell’s people strategy and culture code?

Jenn Saavedra: Sure, I’d be happy to. One of the things you’ll see at Dell Technologies is that those themes Jen Felch talked about are carried through in terms of being people-centered, or human-centered, and creating compelling experiences.

That’s the same when it comes to our people philosophy and our culture code, but our people philosophy is ultimately about how to inspire people to be their best and do their best work. Within that, we have four core focus areas. And it’s pretty simple: A, B, C, and D.

The A is all about achievement. We want to enable people to achieve their career goals, to be successful, and continue to grow and learn and perform.

The B stands for balance. Especially in the last 18 months, that’s a topic that’s been getting a lot of interest, but it’s really about having a full and fulfilling personal and professional life. The C stands for connection. That doesn’t just mean technology connection; it also means relationship connection to each other, and connection to the culture. And the D stands for diversity and inclusion, and how important that is to be successful as a company.

That’s our people philosophy, and those are the commitments and the focus areas, and the investment areas that we make to provide a wonderful fulfilling environment where everybody can thrive.

The culture code is around expectations for how we work and lead across the company, with each other, with our partners, and with our communities. Nobody has to come into Dell Technologies and wondered, “How do I navigate this culture? What does success look like?” This is something we all share to make sure we have the culture to enable our people and our strategy.

Laurel: Continuing on that point, Jenn, what does the future of work and employee experience look like?

Jenn Saavedra: That’s probably the number one question right now for team members and employees, for companies, for candidates, for people graduating from college, all thinking about what that means. That’s because over the last 18 months, people’s lives and routines were disrupted. We’ve challenged the long-held assumptions about the world of work, where we work, and how we spend our time. And we’ve redefined all those expectations.

Looking at our personal lives, now things come to us versus the other way around. We used to go to see the doctor, and spend forever in the parking lot, and then in the waiting room, and now there’s telemedicine. And movies, for example, I never thought I would be watching so much streaming. Also, the consumer experience —I never thought I’d go to the grocery store and have my groceries brought to my car.

A lot of expectations are changing, and we’re challenging assumptions. It’s important that we move forward into the future, not look backwards. Early on, I heard people say, “I just can’t wait to get back to doing things the way they were.” That’s not ever a strategy for success.

We’re saying it’s about reflecting on the last 18 months. What have we learned, what were some of the great things we want to carry forward? What were some of the challenges or obstacles? How do we renew expectations? Let’s not make assumptions about what a one-on-one would look like, or what a team meeting would look like, and let’s continue to reimagine the future. There is more we don’t know than what we do know. It’s important to understand that one approach is not going to work for everybody. People are different, their needs are different, their styles are different, and their work requirements are different.

Companies have to recognize that the future is employee driven. The job market is super hot, so if we’re not thinking about how to create that flexible environment and understand the needs of the role and the individual, and bringing those two together, companies will find themselves, honestly, somewhat behind.

Jen Felch: You gave some great examples of things that maybe were a little more nascent before the pandemic. And there are some positive outcomes—like the fact that telemedicine really took off out of necessity. It forced us to change our behaviors, and it is a much better experience, both for us and for those in the medical profession.

With shopping, it forced a lot of technology investments, but it also forced us to change our behaviors. That’s what we’re looking at—what is it that people really want to do now that we know what’s possible?

Jenn Saavedra: Yeah, I think that’s right, Jen. And there are also times where you do benefit from that in-person experience, and that connection, and that interaction. So, it’s not an either/or world in the future. It’s an “and/both” world.

How do you make sure, based on what the needs are, what that activity is, what you’re trying to accomplish, what outcomes you’re trying to achieve, that you have flexibility and choice in navigating to that best outcome.

Laurel: Speaking of the work from anywhere shift, when we talk about in the frame of being agile and lean and be able to approach a problem and solve it in the quickest way possible, the pandemic and the work-from-anywhere shift has placed that strain on the IT departments to not only rapidly support the entire shift and entire company going remote all at once, but also to make those shifts in a secure and productive way. With more than 165,000 employees worldwide, what is the blended hybrid work-from-anywhere approach for Dell Technologies? And what are some lessons you’ve learned along the way?

Jen Felch: Well, let me tell you, it wasn’t in our roadmap to say, “Let’s go and enable everybody to work from home.” But like every other IT organization, we rallied and made that happen. As far as lessons learned, a good takeaway is that you always need to be current. You need to keep up so that you are ready for anything. And we saw that.

Companies that were prepared with remote access, with having modern equipment, etc., were more prepared for the rapid work from home. But some of the lessons we’ve learned come back to the fact that the environment in the office is far more controlled. We know what equipment they have, and also what kind of network they have. When people moved to work from home, we had to think about what that home environment looks like, whether it’s a network connection, whether it is a group of younger employees who may be all sharing an apartment, and people who may not have a dedicated internet connection at home because they just use their mobile phone.

Having a global perspective is another incredible lesson learned. We can get caught up in our local perspective. Looking at what our employees’ environments look like and what they have going on around them, and asking how we can enable them to be very successful in their jobs was a great takeaway for us to break down that barrier, where we thought, “Hey, everybody’s coming into the office. Here’s what you have in the office. Everybody’s at home, everybody’s got a little different environment. We have to figure out how to make them successful in their jobs.”

We also learned a few things. Jenn gave some great examples that all of us as consumers can see, whether it’s telemedicine or movies or shopping, but we had physically based processes within IT. We have a big Black Friday event that occurs, it used to be a US event, but now it’s a global event. Prior to the pandemic, we’d gather people into what we referred to as a war room during the event.

That way, we knew people were fully engaged. They were all in these rooms around the globe, and we monitored and reacted to what was happening on the website, what was happening through those promotions.

When that became impossible to do—we weren’t going to put people in a room during the pandemic—we became very creative and said, “Okay, well we’re going to figure out how to do it electronically. We’re going to figure out how to do it so that people can still be at home and safe, but yet we can have a really great response for our Black Friday promotions.”

It was actually phenomenal. We were able to have the dashboards we would normally see in our operations center on individual screens. We had appropriate alerts. All things that if we stepped back, we probably could have done, but we had a lot more barriers to say, “Nah, nah, we always do this. We always get together and it always works. Let’s not change that. Let’s not break it because it’s working.”

Today, we’re coming up on another Black Friday event, and we’re going to continue to do it virtually. We’re going to do it so people can remain at home, they can have dinner with their families, they can get alerts on their phones, they can watch dashboards, they can react to customer responses, and be very effective. That’s such a nice example of saying, “Oh, we got forced into looking at our own behaviors to say, ‘Well, how can technology enable us to achieve the same outcomes or better?’ And we get over our own kind of mental barriers of whether or not we need to be in the same place.”

Another powerful example of lessons learned: someone once said as leaders, we have just two jobs. And those two jobs are to have the right people on our team and to make sure they have context. And if you have those two things, then your job is to get out of the way. Earlier this year, when the second wave was hitting India, our teams asked, how do we help our colleagues? How do we help our friends? How do we help our families when we’re searching for oxygen concentrators? We’re searching for beds. Everything wasn’t digitized, so how could we rally?

Literally in a matter of weeks, teams created solutions to help each other and help our communities in ways that we never would have imagined. They used a lot of new and emerging technology that they’d wanted to try or had tried on a project. I couldn’t be happier to see how teams can rally together when they know the boundaries. Jenn talked about the culture code. It is important to say, “It’s part of our culture to help each other, and it’s part of our culture to bring technology to progress humans. Human progress, but also to help each other.” It’s been phenomenal how people have been able to rally.

I don’t know if we would have been able to do that as successfully if we thought we all needed to get together in a room to talk about it first. Because we’d have to schedule things and do all that stuff, and in this case we just said, “Get together, we’ve got tools for us to collaborate, let’s get going.”

Laurel: That’s a good point because that leans into that reimagining aspect, Jenn, that you were talking about, and how it requires a collaboration between the people and the technology to be able to do this. So, Jenn, from your perspective, you can’t make a shift to work from home without HR involved. What did you learn from this?

Jenn Saavedra: We’ve learned a ton. One example is that every year we would bring all of our sales managers together in person. We’ve always done it. We call it FRS, our field readiness seminar. We’d bring them together, often in Las Vegas, and it was a way to align everybody on the strategy, the product road map, make sure everybody felt connected and fired up for the year. It was a big event. But we have a sales force that’s more than 25,000 people, and we were only bringing the sales managers together.

What we learned going through the pandemic is how we can create the same outcome, but in a digital way. So much good came out of this. First of all, when we moved to a digital format, we were able to include the entire sales organization instead of just the leaders. And not only that, but what about all the support functions? If you’re in human resources and you’re supporting the sales team or if you’re in finance or if you’re in marketing, now everybody could align around the same content and we were able to create–the key is that we weren’t trying to recreate the exact same experience and throw it all on digital because that’s pretty horrible. It caused us to rethink how we create the outcomes we want around connection, alignment, inspiration, understanding, and awareness of our strategy. It got great feedback.

To your question about the role of HR in enabling people to work from home: it’s a collaboration between IT and HR and many, many other groups, and relying on our leaders as well to create that right environment. We don’t ever want to create a have-and-have-not situation.

One of the great things we learned through the pandemic is that everybody should have—I’ve heard people use the term—“equal glass.” So, when we’re on Zoom, everybody has the same size square on a call. That way, there isn’t somebody who dominates that conversation. We’ve all been in days of old where you have five people in a conference room huddled over the speakerphone and four people dialing in and you can’t get a word in edgewise, and then papers are shuffling. You’re like, “I just missed something critical, what was it?” We just weren’t great about being inclusive.

So, thinking about the great things we gained when everybody was remote, everybody had an equal voice, equal opportunity to weigh in. If you didn’t feel comfortable speaking up, you could type and your voice was equally heard in that way. HR is thinking through a few things. One, how do we maintain what we learned in terms of equity, inclusion, belonging, and many modalities for people to contribute? And how do we help our managers with that capability? We can’t assume that they understand how to lead in this increasingly hybrid world. So, how can we help them understand how to create great experiences in this new world? How do we help them run great meetings? What does that look like?

Mental health, helping our team members with mental health, is another example. We know that sometimes those lines between work and personal obligations can become blurred, and we want to help people with that. A lot of it on the HR side is helping our managers with the right capabilities, providing the right tools for our team members, and maintaining the advantages we gained in the pandemic experience.

Laurel: Speaking of tools, a big part of a manager’s concern is training and making sure everyone is not just skilled in what they need to know, but what they may need to know tomorrow as well. The industry has been facing a major skills gap for some time for technical positions across the board. The data paradox study that Dell commissioned with Forrester found that the pandemic caused an additional skills drain because employees were placed on furlough in some cases.

Let’s start with you first, Jen Felch—what are some of the biggest skills gaps you’re seeing now because of the pandemic, and how are businesses trying to address them?

Jen Felch: We had a skill gap across the industry as we were heading into the pandemic, and it has only gotten worse for a couple of reasons: either the pandemic itself or the acceleration of the transformations going on around the globe. When we look at it, it’s not only the skill gaps that you see in the study, but are companies doing enough to close those gaps? If I recall correctly, six out of 10 cite insufficient in-house data science skills as a barrier to capturing, analyzing, and acting on data. So, a lot of us feel like we have a lot of data, but what is it telling us? That is super important so that we can all evolve our businesses.

The study reports that 67{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of companies say they’re not setting data-driven personal development targets, and only 13{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} say they’ve incentivized employees to innovate with data and analytics. Those two data points tell us that, as companies, we have an opportunity to signal to our employees what’s really important about building their skills and being able to innovate and explore the data they have at their fingertips.

Another 57{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} state that they’re held back by insufficient technical skills, like how do I manage a data lake or the development work that needs to take place. And only 19{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of those companies are actively recruiting digital scientists or software developers. So, you look at it and you think, well, you either need to recruit them or you need to train. So, there are quite a few skill gaps in the technical areas— machine learning and DevOps, adapting to the cloud, and cyber security— combined with areas we think of as the human and professional skills, the ability to have empathy and resilience and learning on the fly, learning quickly.

If we look back, that’s been the state of the union. What can often be so exhausting is that we have been learning and learning and learning on many fronts, both as humans learning how to adapt and in our roles learning new skills. We need new skills on how we’re engaging with our teams, and how we’re leading as we go forward. And, of course, there’s no end to the demand for technical skills. We all want to understand what the data is telling us and what we can do about it.

Jenn Saavedra: One of the cool things is it’s not just us who recognize that we need to continue to reskill, or think about the skills that are most relevant today and in the future. We have an employee opinion survey that we run every year in our company. We run it in 29 languages. One of the questions we asked our team members is, what is the number one attribute you would look for when bringing people into the company? Over 120,000 people get this, in 29 languages, it’s completely open ended. As we put together the word cloud, loud and clear, the number one thing that everybody said is a willingness to learn. It tells you that team members, employees understand that we are in a very fast-changing, dynamic time. What you know today is great, but we need to continue to learn and stay agile and stay on top of these things because the world moves quickly.

Laurel: Isn’t that the truth. So Jenn, to continue on that, what kind of programs or advice do you have for training employees remotely, and how can existing employees be re-skilled for new roles and new technologies?

Jenn Saavedra: It’s really important that, as you think about how to engage and train people in a digital or remote environment, you don’t just try to replicate what you did in an in-person or in-classroom experience. You have to think differently. It might sound like a small shift in language, but there’s real impact and meaning behind it.

Instead of having a leadership program or a training program, we’re now calling them training experiences or leadership experiences, and that change in language is a reflection of the change in design. If it’s something you could quickly pull up and watch on YouTube or consume on your own time in the flow of work, that’s not the best use of people’s time to bring them together in a classroom and walk through that. Do you want to learn how to do an Excel pivot table? It’s probably a lot quicker for you just to pull something up online and get instructed on how to do that.

When we do bring people together, it’s about discussion and interaction, building that sense of culture and camaraderie, and making a stronger team and learning from each other. Designing those experiences to drive that is much more effective than doing an old-style lecture, and that’s one of the things that we’ve found is key when training in a remote environment.

We have what we call the Dell Learning Studio, where we have all of the world class content. You can go out there and consume on your own. But we balance that with these great experiences where you can network and collaborate and learn from each other. So, that’s how we train remotely. In terms of what Jenn was saying, we know there are very specific technical skills that people need to know. For our 15,000+ engineers, each one of them has an individual learning plan, and then we map that against emerging, functional technical capabilities, whether it’s Kubernetes or continuous integration, continuous development, and things like that. And I know, Jen, you did a ton in Dell Digital around that as well, right?

Jen Felch: Yeah, we did. I appreciate you outlining the fact that people like to learn in different ways. The fact that we have a lot of training available that people can do on their own schedule and then have put together more formal programs if people want to re-skill and become, let’s say, a full-stack developer, or they would like to become a designer, we have put together programs to help them to make those transitions. Most of the time when you are hiring people who want to learn, you have to give them the opportunities to learn, and they pick up on them and run with it.

It’s an awesome way to talk about the culture we’re building at Dell Technologies, which is, you come into the company with a given set of skills and a willingness to learn, and then there’s incredible opportunities to learn new skills. You’re working at an incredible scale. It could be that you’re working in a given function, which could be technology. It could be HR. It could be supply chain. There are so many things going on that you just continue to grow.

It has been great to see how we’ve evolved while people are remote. Not only do we have the online training, but we have very specific programs: it might be two hours a day for three weeks to work on how we’re influencing people, or it might be something similar. It might just be a few hours a week over a year to look at products that we’re using or talking to customers about what they are doing versus what we’re doing so that we can continue to learn. I find that powerful and rewarding.

Laurel: To shift gears just a bit, we’re talking about creating a culture of collaboration and innovation. But at the same time, we also have to eat our vegetables and ensure that data and security are top of mind for employees because most cyber security attacks are coming through ransomware and phishing attempts. With this new hybrid world, how do we make sure that we keep that in mind as well?

Jen Felch: When everybody went home, it really changed our technology. I might think of it as our topography. It really changed. We’ve always had a lot of people who worked from home, but we didn’t have everybody working from home all the time. Some of the things we’ve put in place are Virtual Desktop Infrastructure (VDI) solutions. That’s a virtual desktop environment, so that people can access the resources that are in the corporate environment more readily.

The advantage of that is, you have all the security that sits within the corporate environment, using a browser into that world. We’ve deployed a lot more of that to enable people to be highly effective, yet have a balance in the security environment. We have rolled out new solutions to modernizing the experience that people have with the device now in their home. I’ll give you an example: we used to expect that even if you worked remotely, you were probably coming into the office once a week or every couple of weeks.

We saw most devices connect into the corporate network maybe once a month. When people went home and stayed at home, and stayed and stayed, it became clear that they’re not coming back in, that we need to make sure we’re able to keep all of those devices patched, make sure they’re running the appropriate software. So, we rolled out what we call Unified Workspace and Workspace One to be able to do that and create a great user experience and also stay compliant.

Because, to your point, what was done out of duress with everyone working from home, and when you do things really quickly, it can create opportunities for adversaries to come in. They look for shortcuts you might have made to enable people to work from home. So, we continue to learn and say, okay, this is how people are working now. Let’s make sure that we are protecting the company and enabling people to be effective. Luckily, the technology has evolved to help us do that in an effective way.

You also mentioned data. Data is the lifeblood of companies. We make our decisions based on data. Our ability to be effective is dependent on the quality of that data. We have a lot more insight now of that data-driven culture and how to break down barriers between organizations.

We think about democratizing the data, but yet making sure that it’s in the right hands so that people who are authorized to have access, have access in the right way. I think it’s Forrester that says data is a team sport. Everybody needs to work together to embrace the data and leverage it effectively. Because data without context is just noise. You need to know what it is, what it really means.

In the survey we mentioned earlier, more than half the respondents said they are constrained by business silos, meaning people aren’t sharing data across functions in companies.

That’s something we focus on quite a bit at Dell, to ensure customers have experiences that cross our silos. Customers engage with a whole company, whether it’s marketing or the products themselves, or it’s our service organization. It’s important to be able to bring that data together to create great experiences for customers and great experiences for employees, but it requires a lot of leadership. Most of us have been in business for more than a few months, which means we all have a legacy of data that might not have been laid out the way we want it to be today.

Laurel: And Jenn, that is also a question for you, because it’s just as important to make sure that when employees are onboarded, or at any point in their learning experience, that they still keep security and protecting data top of mind.

Jenn Saavedra: That’s right. Whether it’s the entire team or employee experience from onboarding to every year, all of our employees go through training, and we remind employees why data security matters. It matters for them, for their own protection, it matters for the company, and it also matters to our customers and our brand that they understand these vulnerabilities and what their responsibility is to protect that information. So absolutely, it’s always top of mind for us.

Laurel: As we think about this work-from-anywhere-generation, there will be new graduates and people new to the workforce and people transitioning from different backgrounds and previous roles. What advice do you have as you think about how you’re going to appeal to a work-from-anywhere generation, for companies that may not be that flexible?

Jenn Saavedra: It’s ultimately about culture change, not just process and infrastructure. It’s also about culture and behavior change, and that takes time. In some ways, we’ve had an advantage. We’ve been operating in what we’ve called a connected workplace for over a decade. While many companies are entering in this journey, and the pandemic was a catalyst for them to start figuring out how to have some people on site and some people working from home, that’s something we’ve been doing for a decade. We’ve learned some lessons along the way. We closely watch to make sure we aren’t creating a have-and-have-not situation. We’ve learned to make sure that engagement, the perception of feeling really connected to the company, was not different whether you’re coming on site or are offsite, that the opportunity to go from an individual contributor to a leader wasn’t stifled.

You’ve heard the concern that if I’m not seen, maybe I won’t get ahead. We made sure that that’s not the case, but that takes thoughtful, dedicated commitment every day by our leaders and our processes to make sure we’re creating visibility to those opportunities. We find that our leaders are just as inspiring, whether they’re leading people they see every day or not. But these are things that we have to work at every single day, and that we have to be cognizant of every single day. Going forward, like I said, it’s the era of the employee. While companies will be at different points on their journey of figuring this out, you have to lead with an understanding that people now want choice. They want flexibility. They want a sense of belonging and inclusion and an environment that works for all.

That is true regardless of where you are in your maturity curve of understanding what it means to operate in this increasingly hybrid environment. You have to lead with empathy, equity, and opportunities for growth regardless of where you work, focusing on work as an outcome, creating connection in community. Especially, as you said, if you’re early in your career, or you’re onboarding to a new team, you need to think about how to ensure everybody feels like they’re an equal part of that team. That’s what companies need to start thinking about. What are they providing and how are they providing that to create an equitable, inclusive, productive, connected experience?

Jen Felch: I’ll add on—when we think about it, you have to ask, why do people need to be in the room together? We’re in the same building and there’s a certain aspect of being humans and being social, and we like to know each other—we’re working on big problems. But if you answer that question and say, “Because I need to know that people are working today,” then you have to step back and say there’s got to be a different way. There has to be a different way for you to understand and to trust your employees. If they know what work needs to get done, they’ll get it done. Measure the outcomes, as Jenn talked about.

That’s probably one of the most fundamental things to be able to assess whether or not you can manage your workforce. Can you manage your team if you don’t see them face to face every day? That is a culture and a leadership discipline. That is also a culture that attracts diversity. It is a culture that attracts people who say I don’t want to be judged on all these other things. I really want to be judged on the outcomes I produce.

Meritocracy is a core part of Dell’s culture code and something that we live and breathe every day. But that’s the question for companies that are challenged to say, “Hey, how do I work remotely?” If your role is physical and you need to be on site, that’s a different problem. If your role is not physical and you are doing most of your work electronically, you are having discussions, you’re innovating, you’ve got to find that balance in whether or not to bring people together in person. There’s an incredible collaboration that occurs when you’ve got that real-time back and forth. But if it’s because you want to know that people are doing their jobs, I’d ask you to rethink that.

Jenn Saavedra: I think that’s key. You have to build trust. And as Jen says, it’s a meritocracy. If you really believe in meritocracy, in your rewarding and measuring outcomes, Jen’s work style might be different than mine, and that’s okay. It doesn’t matter. Jen, you also hit on the idea of diversity. It’s so powerful. People make assumptions that it’s, say, working mothers who want to work from home. It’s not true. When we look at who signs up for connected workplace, there aren’t such differences. There aren’t male, female differences. There are individual differences, and we have to recognize that diversity means diversity of style, diversity of thought. It means ethnic and gender diversity. It means diversity in every way, shape, and form, and our job is to help everybody achieve their full potential.

Laurel: That’s a fantastic place to end today. Jen and Jenn, thank you so much for being with us on the Business Lab today.

Jen Felch: Thank you for having us.

Jenn Saavedra: It was fun. Thanks for having us.

Laurel: That was Jen Felch, chief digital officer and chief information officer and Jenn Saavedra, chief human resources officer. Both from Dell Technologies, whom I spoke with from Cambridge, Massachusetts, the home of MIT and MIT Technology Review overlooking the Charles River.

That’s it for this episode of Business Lab, I’m your host, Laurel Ruma. I’m the director of insights, the custom publishing division of MIT Technology Review. We were founded in 1899 at the Massachusetts Institute of Technology. You can find its imprint on the web and at events each year around the world. For more information about us and the show, please check out our website at technologyreview.com.

This show is available wherever you get your podcasts. If you enjoyed this episode, we hope you’ll take a moment to rate and review us. Business Lab is a production of MIT Technology Review. This episode was produced by Collective Next. Thanks for listening.

This podcast episode was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff.

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NICE Receives “Artificial Intelligence Solution of the Year” Award from 2021 National Technology News

NICE Enlighten AI honored as an innovative CX solution which delivers extraordinary experiences

HOBOKEN, N.J., December 07, 2021–(BUSINESS WIRE)–NICE (Nasdaq: NICE) today announced that the 2021 National Technology Awards, sponsored by National Technology News, named NICE Enlighten AI as its “Artificial Intelligence Solution of the Year” award winner. In its fifth year, the awards program is a comprehensive celebration of leading technology across a range of industries and organized by National Technology News, part of Perspective Publishing, a leading publishing and events company. The Artificial Intelligence category rewards companies making use of machine learning and algorithms to turn raw data into useful insights and value for customers.

“This award acknowledges NICE’s commitment to relentless AI innovation,” said Barry Cooper, President, NICE Workforce and Customer Experience Group. “AI is redefining what’s possible in customer experience and is already delivering impressive results. This award is a testament to the innovative, data-driven approach the NICE team brings to our customers. We are honored to receive this recognition.”

With NICE Enlighten AI for CX, every second of every interaction is analyzed to identify the successful behaviors that drive extraordinary experiences. Each specialized AI model is developed from 30+ years of research and industry experience, using the largest syndicated datasets. CX organizations now have a complete, objective, and automated behavioral analysis of every interaction. A suite of innovative CX solutions operationalize this intelligence, accelerating action, and turning customer service into a real competitive differentiator.

For further information on NICE Enlighten AI, please visit our website here.
To download the whitepaper, “Leading Businesses are Using AI to Drive Extraordinary CX,” please click here.

About National Technology News
National Technology News (NTN) is a key brand for technology purchasers and vendors in the UK. Following the success of the inaugural National Technology Awards in 2017, and with growing demand for a dedicated high-level news-driven site, National Technology News was born. NTN has grown into a multi-channel news and events brand that offers companies direct access to the decision-makers for technology in UK businesses. National Technology News is part of Perspective Publishing, a leading publishing, and events company. Perspective also publishes FStech and Retail Systems, the leading technology titles within the financial and retail sectors within the UK.

About NICE
With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered self-service and agent-assisted CX software for the contact center – and beyond. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform – and elevate – every customer interaction. www.nice.com.

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE marks, please see www.nice.com/nice-trademarks.

Forward-Looking Statements
This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Cooper, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company’s products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company’s reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211207005524/en/

Contacts

Corporate Media
Christopher Irwin-Dudek, +1 201 561 4442, ET, chris.irwin-dudek@nice.com

Investors
Marty Cohen, +1 551 256 5354, ET, ir@nice.com
Omri Arens, +972 3 763 0127, CET, ir@nice.com

Victims of Domestic Violence and Human Trafficking Non-Profit Organization Launches New E-Commerce Website

TRACY, Calif., Dec. 8, 2021 /PRNewswire/ — Devine Solutions Group, a multiple award-winning digital marketing agency headquartered in Tracy, CA, announces the launch of a new responsive ADA Compliant WordPress website for Onjanee — an e-commerce store that offers authentic handmade African gifts.

Onjanee represents the birth of a new collaborative venture to showcase and empower other women for their work and artistry while sustaining the needs of Chest of Hope. Chest of Hope’s mission supports victims of human trafficking and domestic violence.

Beth Devine, Founder of Devine Solutions Group, says, “We are proud to have been selected as the website design agency for Onjanee. It’s an honor to assist them by developing a beautiful and inclusive website that showcases handmade items made by women in Africa. The website offers an inclusive user experience making it easy for visitors to make donations and purchases to support Onjanee’s charitable giving mission.”

The new website puts Onjanee among the top non-profit organizations for supporting community and economic growth for women artisans in Africa. “We are thrilled to announce the launch of our new website, and at the same time, excited to be part of a continuous initiative that supports others through economic empowerment, education, intervention and building community awareness about domestic violence and human trafficking.” says Merlyn Pittman, Founder and Executive Director.

About Onjanee
Onjanee’s products are sustainable and make a difference in the overall maintenance of our everyday living experience. Onjanee is committed to delivering products that naturally support our planet while changing lives and promoting wholeness and stability.

Onjanee is proud to partner with the Chest of Hope — a nonprofit organization headquartered in Tracy, CA. Onjanee first became involved with Chest of Hope because of the work that they do. Chest of Hope’s vision is to transform lives and create hope for victims and survivors of domestic abuse and human trafficking.

Victims and survivors who think that their lives may be over, due to the abuse they have been experienced, typically results in lack of self-confidence and low self-esteem. The support and services provided by Onjanee and Chest of Hope have changed the trajectory of many individuals and families. Their confidential helpline is 209-259-5552.

About Devine Solutions Group
Devine Solutions Group is an award-winning, full-stack digital marketing agency. As an affordable option to hiring an in-house marketing team, they work with small to mid-sized business owners to grow their business and profit.

As a virtual digital marketing agency, clients have access to services include: website design, SEO, social media management, and online reviews and reputation management, just to name a few.

SOURCE Devine Solutions Group