Marcy Willis, Author at Step Water Rentals

Visual Content Triumphs In The Agencies Search Engine

LONDON, Dec. 08, 2021 (GLOBE NEWSWIRE) — According to The Business Research Company’s research report on the agencies SEO services market, agency SEO services providers are focusing more on visual content, especially video content to drive user engagement. Visual content such as photo and video, and new visual content mediums such as ‘stories’ and ‘live streaming’ continue to dominate social media. Video content helps companies to engage with their audience and enhance user experience. An SEO-optimized video published on YouTube improves visibility in Google search results. Companies such as Amazon, Google and Pinterest are developing powerful visual search engines to capitalize on this trend. It is estimated that video content will account for 82{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of all consumer internet traffic by 2021, providing significant potential for SEO-optimized video content. The power and evolution of visual platforms such as Instagram and Pinterest have highlighted the requirement that businesses need to think in terms of images and visual content. There are 12 types of visual content such as data-driven visuals, quotes, infographics, gifographics, GIFs, memes, videos, screenshots, slide-share presentations, photos, illustrations, and flipbooks.

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Companies in the agencies SEO service market are optimizing the video content to provide a competitive edge. Video content optimization refers to optimizing the videos to get a prominent display on the search engine results pages for corresponding keyword searches. Video marketing has gained popularity with the rise of social media and hence is changing the face of video SEO. According to a Cisco White Paper in 2019, audio and video content consumes a large percentage of the data and by 2021, 78{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of mobile data is expected to be consumed on video. The average website visitor spends 88{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} more time on a website that contains video content. The rise in consumption of video content drives the necessity to optimize videos with focused content to attract a wide range of users.

The Business Research Company’s report titled Agencies SEO Services Global Market Report 2021 – By Service Type (Online Services, Offline Services), By Subscription (Monthly, Annually), By End Use Industry (Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate), COVID-19 Impact and RecoveryAgencies SEO Services Global Market Report 2021 – By Service Type (Online Services, Offline Services), By Subscription (Monthly, Annually), By End Use Industry (Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate), COVID-19 Impact and Recovery covers major agencies SEO services companies, agencies SEO services market share by company, agencies SEO services manufacturers, agencies SEO services market size, and agencies SEO services market forecasts. The report also covers the global agencies SEO services market and its segments.

Request for a sample of the global agencies SEO services market report

The global agencies SEO services market size is expected to grow from $37.84 billion in 2020 to $40.92 billion in 2021 at a compound annual growth rate (CAGR) of 8.1{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $83.7 billion in 2025 at a CAGR of 19.6{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}.

Major players covered in the global agencies SEO services industry are Straight North, Ignite Visibility, Titan Growth, Boostability, Big Leap, Victorious, Sure Oak, Arcane Marketing, Search Bloom, SEO Valley Solutions Pvt. Ltd., WebFX, Ignite Visibility, Straight North, Titan Growth, Social SEO, 97th Floor, Page Traffic, Brandloom, Bruce Clay Inc., OpenMoves, OneIMS, WebiMax, Digital Marketing Agency, Screaming Frog, 360I, Thanx Media, Square 2 Marketing, SEO Werkz.

North America is the largest region in the global agencies search engine optimization services market, accounting for 34.3{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of the total in 2020. It is followed by Asia Pacific, Western Europe, and then the other regions. Going forward, the fastest-growing regions in the agencies SEO services market will be Africa and South America, where growth will be at CAGRs of 23.6{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} and 20.6{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} respectively. These will be followed by the Middle East and Asia Pacific, where the markets are expected to grow at CAGRs of 20.1{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} and 17.1{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} respectively, during 2020-2025.

Agencies SEO Services Global Market Report 2021 – COVID-19 Impact and Recovery is one of a series of new reports from The Business Research Company that provide agencies SEO services market overviews, agencies SEO services market analyze and forecast market size and growth for the whole market, agencies SEO services market segments and geographies, agencies SEO services market trends, agencies SEO services market drivers, agencies SEO services market restraints, agencies SEO services market leading competitors’ revenues, profiles and market shares in over 1,000 industry reports, covering over 2,500 market segments and 60 geographies.

The report also gives in-depth analysis of the impact of COVID-19 on the market. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. A highly experienced and expert team of analysts and modelers provides market analysis and forecasts. The reports identify top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

Here Is A List Of Similar Reports By The Business Research Company:

Freelancer SEO Services Global Market Report 2021 – By Type (On Page SEO, Off Page SEO, Technical SEO), By Application (Large Enterprises, Small And Mid-Sized Enterprises (SMEs)), COVID-19 Impact And Recovery

Social Media Advertisement Global Market Report 2020 – By Advertisement Type (Microblogging, Photo Sharing, Video Sharing), By Device (Mobile, Personal Computers or Laptops), By End-Use Industry (Healthcare, Automotive, Retail, Telecom, BFSI), COVID-19 Implications And Growth

Web Content, Search Portals, SEO Services And Social Media Market – By Type (Internet Search Portals, Digital Publishing And Content Streaming, Social Media, Search Engine Optimization Services), And By Region, Opportunities And Strategies – Global Forecast To 2022

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UK AgTech Firms Use AI, New Technology

More and more machines and innovative software are being used to digitize labor-intensive farming practices and optimize food production, boosting growth in agricultural technology (AgTech).

As a sign of growing investor interest, Oxford, U.K.-based agricultural technology firm Gardin recently announced it had raised $10.8 million in a seed funding round, after raising $1.2 million in pre-seed funding earlier this year.

Commenting on the funding, Gardin Founder and CEO Dr. Sumanta Talukdar said that with the technology that is becoming available, food can be better, tastier and more secure. “What’s more, the systems that provide it, if managed sustainably, can contribute to the health of our planet rather than advance its decline,” Talukdar said.

Edel Coen, head of Dealflow at U.K.-based Molten Ventures, which led the funding round, added, “There are more people, more waste and less land available than ever before: food security and sustainable food production are now enormous challenges we are experiencing on a global scale. … Gardin’s unique technology enables a step-change in how and where food can be produced.”

Launched in 2020, the London-headquartered startup aims to optimize food production, using machine learning and remote optical sensors to provide growers with data to determine plant health, instead of traditional farming methods which involve manually assessing or conducting chemical analyses that can be harmful to the produce.

For example, Gardin’s optical sensors can accurately detect abnormal growth effects caused by underwatering at a much faster rate than would have been observed through naked eye inspections.

According to a statement, the funding will be used to further expand its product lineup with crop forecasting and nutritional density mapping capabilities, while marketing the technology to greenhouses and vertical farms across Europe and North America.

Another U.K.-based AgTech firm, Intelligent Growth Solutions (IGS), recently raised 42.2 million pounds in a Series B funding round, bringing its total funding to more than 52 million pounds ($68.7 million).

The Scottish startup supplies growers with sophisticated indoor vertical farming technology to enable the efficient production of food anywhere across the globe.

Read more: Mastercard Uses Blockchain To Innovate AgTech

Companies like global payments giant have also been looking to innovate AgTech and build a more inclusive and productive agricultural supply chain worldwide. In October 2020, Mastercard announced a partnership with Texas-based GrainChain that ties the company’s agricultural supply chain technology solution into Mastercard’s proprietary blockchain technology.

See also: Mastercard Launches Digital Sales Platform For Farmers

And earlier this year, PYMNTS reported on technology billionaire Bill Gates’ vision of building new “connected” smart cities and farms, using artificial intelligence (AI), geodata, resource management and other tech to optimize crop yields from every acre of land.

See: Bill Gates’ Land Grab Fuels Speculation About Smart Cities, AgTech Plans

Last year, the philanthropist announced the launch of a nonprofit, Gates Ag One, to support these efforts, as well as “speed up efforts to provide smallholder farmers in developing countries, many of whom are women, with access to the affordable tools and innovations they need to sustainably improve crop productivity and adapt to the effects of climate change.”

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NEW PYMNTS DATA: WHAT U.K. CONSUMERS EXPECT FROM THEIR GROCERY SHOPPING EXPERIENCES

About: Forty-four percent of U.K. grocery shoppers spend more at grocery stores when they have access to loyalty programs, and an equal share say the presence of loyalty programs alone dictates where they shop. What U.K. Consumers Expect From Their Grocery Shopping Experiences surveyed 2,501 U.K. consumers to examine how retailers can best leverage loyalty programs to drive spend and win new customers.

SEO Tool Serpstat Now Lets You Optimize Your Website With Ease!

Optimizing your site to gain more visitors has never been easier, thanks to SEO tools available online. For a reasonable number of services, there are also free SEO tools that startups can use. Even so, what matters the most is that businesses or personal websites could access data and analyze them to help boost their performance online.

(Photo : @mjessier / Unsplash)

With a competitive SEO tool, data gathered will serve similarly as a sales funnel, making visitors visit the website and increase sales. To begin with, businesses and individuals en route to this should equip themselves with the best SEO tools, like Serpstat.

(Photo : Serpstat)

What Is an SEO Tool Like Serpstat?

Serpstat was established in 2013 mainly as a keyword research tool. Their services remain growing and improving over time. It started as an in-house software before becoming an independent product. Now, Serpstat is on its way to leading other free SEO tools globally.

In 2016, just three years after it was founded, Serpstat officially became an all-in-one SEO platform offering five essential tools to help professional digital marketers globally.

The creators of Serpstat intend to increase the productivity of search marketing specialists and allow businesses to upstage their competitors in terms of profits.

For this reason, Serpstat now has more than 200,000 professionals using their products, and with over 10 million requests processed every single day.

As a leading SEO platform, Serpstat is already crowned as the #1 best-selling SEO tool of all time by Appsumo.

Despite many recognitions, Serpstat’s mission remains – to become the only tool you will need for both SEO and digital marketing.

The competitive advantage Serpstat holds over other SEO tools is that they don’t offer limited services. They have a manifold of options to drive businesses to outpace their competitors.

It is still highly regarded as the best among free SEO tools, those not requiring premium services subscription, even as an SEO checker alone.

Also Read :SEO 101: Text Optimization Rules, Practices, and Tools To Use for a Better Ranked Article in Search Engines

How SEO Tools Like Serpstat Work

Serpstat proved to be more than a keyword tool with their services offered to professionals. Among SEO tools, it’s the only platform that provides stacks of features.

(Photo : Serpstat)
The Keyword Clustering tool arranges groups of keywords with the same meaning.

Keyword Research Tools

Serpstat’s massive keyword database collects semantics for a website with indicators like volume, popularity, competition, and keyword difficulty. Regional search results and competitors’ websites in specific industries are the primary basis for collecting and analyzing keywords.

Serpstat can search and analyze 100,000 keywords and a list of domains through 18 metrics.

Rank Tracking Tool

Serpstat can check the search results of domains, be it organic or paid. Businesses can also obtain daily, weekly or monthly reports automatically or on a schedule.

(Photo : Serpstat)
The Competitor Analysis tool lists down the most popular competitors’ web pages and analyzes keywords they use, alongside page visibility and relevance.

Competitor Analysis Tools

Serpstat’s competitor analysis tool seeks online competitors. The competitor analysis collects and analyzes the most popular pages of competitors’ websites. It also includes keywords they use for promoting.

The SEO tool can also spy on ads that bring sales to the competitors, alongside identifying the estimated budget and organic traffic present on the site.

Contextual Advertising Analysis

Based on the results of ad analysis, landing pages of the competitors, and keywords, pay-per-click or PPC tools help specialists work correctly with ads managers.

(Photo : Serpstat)
The Backlink Analysis tool reviews a website’s backlinks to assess its performance while identifying malicious links.

Backlink Analysis Tools

Out of all SEO tools, Serpstat is among the only five to have their backlink analysis tool. This particular tool examines backlinks, anchors, and link donors. The tool also identifies malicious links coming from your domain and your competitor’s.

The backlink analysis tool can also partake in analyzing your competitors as it tracks all changes in the link profile connected to their domains.

(Photo : Serpstat)
The Site Audit tool shows how visible and optimized a website is every two days.

Site Audit Tools

The site audit tools let you spot technical issues that could affect the visibility and optimization of your site. Serpstat displays audit results by priority, including recommendations to eliminate the issues.

(Photo : Serpstat)
The Page Audit tool displays issues in a website through the high, medium, and low priority categories.

Page Audit Tools

With a page audit tool, errors displayed by the analyzed page will be determined in minutes. Recommendations will also be given to correct them. This tool allows you to analyze your competitor’s page and compare its optimization level with a site similar to yours.

(Photo : Serpstat)
The Keyword Clustering tool arranges groups of keywords with the same meaning.

Keyword Clustering Tools

Another unique feature only Serpstat has is its keyword clustering. It automatically groups large volumes of keywords so you can compose the right structure suitable for your site. The clustering tool aids in packing up keywords with the same meaning to enhance semantic search.

Text Analytics Tools

Text analytics performs comprehensive text analysis of any page content so it can be optimized for SEO as well as readers.

On one side, these tools are accompanied by other services that make all analyzed data easy to manage. Aside from these features the SEO tool has, Serpstat also lets you access checklists, custom reports, SERP crawling service for search engine results page, search volume crawling service, team management, and white label reports for project notifications.

Pros

Collects semantics

Performs clustering

Carries out an audit

Analyzes competitors

Performs daily rank tracking

Checks and analyzes backlinks

Comprises 30+ tools for SEO and PPC professionals

Allows marketing experts and big digital agencies to conduct a whole site analysis

Cons

In a pool of free SEO tools, Serpstat features services that outperform other tools. At the same time, they also highlight unique services like Backlink and Keyword Clustering tools that no other SEO tools have.

Moreover, aside from mentioned key tools, Serpstat can also function as the best alternative to your favorite sites. Serpstat can even substitute Alexa, along with other software for your project management, in terms of resolving problems carried by large or small agencies.

SEO agencies, business owners, e-commerce, SaaS, in-house SEO teams, and even the media can benefit from Serpstat. Startups can try what the free SEO tool offers by signing up for their freemium model.

(Photo : Serpstat)

Why Serpstat Is the Best SEO Tool for Your Website

Serpstat is what you will need to optimize your page site and garner sales for your businesses in the company of other free SEO tools. Armed with other helpful features, Serpstat will be starting your journey with ease.

All you have to do is purchase Serpstat with a plan of your choice. Then, let the platform do the work to help you optimize your site. Seize the opportunity to experience their 30+ tools with other management settings to help organize your data.

Add the SEO tool to your cart while they’re on Black & White Sale until December 17. Get real-time updates on their biggest discounts, too.

You can now avail of Serpstat with the following promo code, valid until the end of 2022.

5 days of free trial access to Serpstat

Promo code: techtimes_trial

Up to 25{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} discount for Serpstat

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Related Article: The Importance of SEO in Ranking Your Website

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Written by Thea Felicity

Why sensor technology could be at the heart of future health

Dr Aoife Morrin believes the ‘holy grail’ of sensor technology lies in the ability to monitor our health via biomarkers in the skin.

Sensors have become central to many technological advances in recent years and this is reflected in the growing investment in the space.

In 2018, Queen’s University Belfast spin-out Causeway Sensors raised £1.2m for its nanotechnology to enable pathogen detection. In 2020, Cork Institute of Technology, now part of Munster Technological University, was chosen to lead a €3.8m EU project to build tiny sensors for drones to monitor the environment. And earlier this year, French medtech start-up Grapheal, which specialises in graphene-based wearable biosensors, secured €1.9m in funding.

The advancements in sensors are seen across several industries, from farming to pipe maintenance. But one of the major real-world applications is within the area of medical devices and healthcare.

Dr Aoife Morrin is director of the National Centre for Sensor Research (NCSR) and associate professor at the School of Chemical Sciences at Dublin City University (DCU).

The NCSR works on many aspects of sensor platform design, with chemistry, biology, physics and engineering labs all working together.

The centre has research groups working in a variety of areas, including wireless transduction technology for implantable sensors, cell-based detection using novel luminescent probes and the 3D printing of new biomimetic materials.

The holy grail of sensors

Morrin’s own research group has been focused on wearable sensors for health diagnostics.

“The holy grail in this space is to be able to continuously monitor our health via biomarkers that we can access in the skin. Achieving this would enable personalised management of chronic disease, for example – so instead of attending a clinic once a month to take a blood sample, we could perform the same analysis at home daily or even hourly using a wearable that monitors biochemical changes in the skin.”

‘We see exciting opportunities for new wearable gas sensors’
^{– AOIFE MORRIN}

There have been plenty of exciting advancements in skin sensors in recent years. Last year, researchers found a way to print sensors onto skin without heat, potentially creating a more accurate way of taking biometric measurements than wearable devices.

And earlier this year, a team at Trinity College Dublin created a flexible graphene-based sensor that could be a “considerable step forward” in the area of wearable diagnostic devices.

But while these sensors could enable better disease management and more effective therapies, Morrin said delivering on these wearables is easier said than done.

“Even accessing these biomarkers from skin presents a major challenge. Some researchers use microneedles – shallow needles that penetrate the skin – to access the interstitial fluid but avoid contact with the nerve endings,” she said.

“We have taken a different approach. We are interested in the gas, or volatile, emission that comes off skin. Volatiles are being released continuously from the glands and the microbes that are resident on our skin and we want to understand if there are new biomarkers or signatures of disease within this volatile emission.

“If there are, and we believe there are, then we see exciting opportunities for new wearable gas sensors that can continuously monitor this emission and give us insights about our health.”

Recognising challenges

The field of sensor technology research is incredibly exciting and when the potential real-life applications are laid out in front of us, it’s easy to get carried away. However, Morrin said this excitement can sometimes lead to a tendency to oversell or overpromise when it comes to publishing research.

She said that while wearables technology is improving all the time, there are still massive challenges to overcome in designing suitable biochemical sensor interfaces.

“How can we access and sample clinically relevant skin biomarkers robustly and in a representative manner? How can we design sensor surfaces to be highly selective for target detection? What can we do to ensure sufficient analytical sensitivity of our sensors? And how do we retain the integrity of these sensors for continuous monitoring for extended periods of time?

“These are all challenges that the research community needs to fully address before wearable biochemical sensors can become a technology that will have an impact on our lives.”

Morrin was appointed director of the NCSR in March of this year. She sees her role as both simplistic but also challenging.

“I have a role in incentivising collaborations and cross-fertilisation of research ideas across the different schools and even faculties to translate our discipline-specific expertise in DCU into new sensing technologies,” she said.

“This sounds simple but actually involves a lot of effort not only on my part, devising mechanisms to enable this, but it also requires effort from all our academics to push this agenda and to drive a culture of genuine collaboration in the centre. We are getting there, and for instance we hope to launch a new collaborative grant scheme for our NCSR members in the new year – watch this space!”

Don’t miss out on the knowledge you need to succeed. Sign up for the Daily Brief, Silicon Republic’s digest of need-to-know sci-tech news.

Voice AI Technology to Increase as Hotel Operators Prepare for Upsurge in Guest Requests, According to NLX |

As hotel occupancy levels climb back towards pre-pandemic levels, the sector is turning to AI technology as it faces challenges to fill contact center and customer service vacancies, while bracing itself for a significant increase in call center contacts and customer service requests, according to conversational AI specialist NLX.

Conversational AI technology is being deployed to navigate potential customer service hitches, help address the increase in customer service needs and keep call center workloads manageable while staffing shortages abound. According to Global Market Estimates (GME), AI in the hospitality market will grow with a CAGR value of around 10 per cent over the next five years.

GME’s report also suggests that the North America AI in hospitality market share dominated the global demand for the technology and accounted for over 50{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of deployment in 2020.

New York-based voice AI specialist NLX, which has significant experience in the hospitality sector, has created a suite of frictionless and automated multimodal customer service solutions to help hotel operators ease their guests’ stay experience.

In doing so, NLX is addressing issues faced by companies, who may be facing a challenge in finding people to employ in contact centers and in front line customer service roles. This reinforces the need to automate and encourage customer self-service because the low rates of staffing equate to longer wait times and diminished customer support experiences.

NLX CEO and co-founder Andrei Papancea, explains: “We are hearing from hotel operators that the employees they shed at the start of the pandemic are simply not returning as business is picking up. Even if they are able to recruit and hire new staff, there is a long learning curve to get those staff up to speed.”

“Conversations by NLX offers hotel and accommodation operators automated customer self-service solutions that guests can use to handle an array of travel issues, minus the stress. By bringing tasks that normally require live-agent handling into a conversational AI application, NLX enhances the overall customer experience through automated and personalized voice guidance.”

The NLX system is also plugged into systems that provide information on regional travel restrictions, for example if impacted by Covid, as well as weather systems and other natural occurrences. This provides a hotel customer with the chance to access this information available in real time on the hotel’s website or mobile app.

In addition, with so many systems in a hotel forming part of the hidden cost of staff turnover, NLX technology can be used to train and onboard new staff on the many systems they have to use as well as providing a learning tool for existing trained employees as systems are upgraded or change.

Work is advanced on creating pre-integrations to all the popular Travel & Hospitality system providers to offer an almost turn-key solution, enabling clients to initiate a connection of the systems through use of an API Key.

“Our aim throughout has been to make this a very user-friendly experience for hotel operators,” continues Papancea.

“By offering real time analysis and outcome tracking, the technology can lead to rapid response for new issues, where deployment in hours or days and not weeks is key. This ability to identify new flows and give a clear sense of traffic handling can be very valuable.”

“The set-up of the automated message is just like doing a drag and drop. You just create or select the message, select which of the dynamic flows you want to map and that’s it. It can work in any type of language; we only have to set it up once and it can be instantly replicated in other languages. As of now, for chat, we support a little over 50 languages, and then with voice, it’s between 10 and 20 and depends on the use cases.”

NLX technology also enables cross-selling and up-selling of services in a self-service hotel environment, if the Hotel has a defined path in place. This can include cross-product selling such as Room + Spa or Room + Restaurant reservations, for example, driving additional revenue for the hotel.

Conversations by NLX enables comprehensive build, manage, and monitoring functions for non-technical users, while Voice Compass by NLX leverages the full strength of the NLX platform to create multimodal self-service customer wins.

NLX is an Amazon Advanced Technology partner, an Amazon Travel & Hospitality competency partner and is one of the first AWS Conversational AI partners It proudly works with Amazon Connect and Amazon Pinpoint to optimize the customer experience.

Does your company have news it would like to share with our readers? If so, we invite you to review our editorial guidelines and submit your press release for publishing consideration.

4 Of the Biggest Reasons Why You Shouldn’t Overlook Web Design

We live in a digital world. It’s therefore imperative to ensure you have a website for your business to flourish. Your website design should be uniquely crafted to ensure it attracts customers and has good revenues. Below are a few reasons why your web design matters.

1. Users Want Speed and Consistency

Consistency is critical for any business to thrive. This same formula applies to website designing.

Consistency in developing your website helps in providing some coherency. Maintain consistency in style, font size, colors, typefaces, and image treatments.

Ensure the spacing between photos is similar throughout your website, the spacing between words and the like. This will give your audience a good experience, by saving their time whenever they visit your page. Consistency improves the handiness and understandability of your website by eliminating strenuous navigation.

2. Branding

In the 21st century, no business can survive without a website. A website is a core foundational element in every enterprise. If you ask the folks from Rabbit Studio, a website design company in Hong Kong, they would insist on using professional designers when creating your website. Expert designers can help ensure your site’s design is customer-focused while serving as a branding tool. After all, the main objective of a website is to sell your products and services and make profits. Strong branding will deliver just that and give you recognition and build trust with time from your customers.

3. Design Affects Revenue

A website is the backbone of every business. You will be losing out on business opportunities if you don’t have one. But then again, an impeccable website design is key. It helps in creating a great impression and lures more audiences to your fold. Do thorough user research to understand the needs of your users. Don’t jump into it blindly.

Have a good layout plan of how your page will look like. Sketch it on a paper before finally implementing it. Create a page design that will cater to different audiences’ needs, motivate them to visit your page more, and help solve their problems. Without a good-looking website to bait your customers, you will definitely lose out on revenues big time.

4 Of the Biggest Reasons Why You Shouldn’t Overlook Web Design

The best things are made in simplicity. You don’t need to have a complicated web design. An extremely complex design could easily confuse your audience, putting them off from the moment they visit your site. Navigation is one of the pivotal elements in any website. Ensure the navigation menu in your web page is easy to find and use to give the user an easy time. It should be identified clearly, and easily visible, not to lose your audience.

Also, allow some space between the text and paragraphs for easy comprehensibility. This will make it easy for your audience to navigate and have a look at all your products. It is also easier to read or scroll through properly-spaced content. Finally, do not lay so many options on the menu.

It’s natural. People are always drawn to beautifully designed things. Your audience cares about how your website looks. Ensure you invest in a professional to beautifully design a website that communicates with your customers effectively.

Author: Marcy Willis