Blumenthal demands new technology in cars to prevent drunk driving deaths

Erin and Larry Hermann’s 23 year-old son was killed by a driver under the influence in East Hampton, Connecticut. Both parents believe Kyle Hermann would still be alive if new vehicle technology that stops drunk drivers behind the wheel was available in the 2018 crash.

“Passive vehicle technology standards have the potential to eliminate the number one killer on American roads,” Erin Hermann said. “I wish that my son could reap the benefits but we’re so grateful that others would eventually.”

The $1.2 trillion federal infrastructure bill signed by President Joe Biden last month requires all new cars to have the technology installed by 2026. Connecticut Senator Richard Blumenthal said on Friday, alongside families of victims of drunk driving in his state, that within three years, federal agencies will have to “develop standards for technology that can be implemented promptly by car manufacturers.”

“By 2026, cars rolling off the assembly line should have technology that will prevent drunk driving,” Blumenthal said.

New cars would have sensors placed in the seats and panels that can sense if there’s alcohol coming from the driver. Other sensors could tell if the driver’s eyes aren’t on the road, if they start closing their eyes, if their head starts nodding, or if the car starts swerving. This technology would also work with drivers falling asleep behind the wheel. It will either slow the car down or immobilize it.

“It’s not some promise in the future. It’s not hope,” he said. “It’s now a law that cars will have to include this preventive technology that will stop drunk driving.”

About 10,000 deaths every year in the United States happen as a result of drunk driving. Blumenthal estimated this technology will save about 9,400 lives.

“On average, 28 people will be killed as a result of someone making the wrong decisions and it’s 100{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} preventable,” said Bob Garguilo, executive director for Mothers Against Drunk Driving of New England. “This technology will obviously do something that we as humans could not do, which was control ourselves and make the right decision.”

Garguilo said the holidays are a time to celebrate and live life to the fullest but it’s important that no one gets behind the wheel of a car. He encourages using Uber, Lyft or public transportation and to have a plan before you leave your house.

“The most important thing you can do this holiday season is to have a plan,” Garguilo said. “If you’re going to an office party or you’re going to a family occasion, just have a plan, who’s the designated driver.”

“The holiday season is coming up and we don’t get to hide from that,” Larry Hermann said. “That’s something that’s there every single day for us. All we’re asking is for people to take the time to think. Enjoy your families and tell your loved ones you love them every single day because we take everything for granted.”

Blumenthal said he hopes putting this technology into cars will be a ripple effect. He wants trains and other forms of public transportation to have this technology installed soon after it’s available to cars.

Stand Out From the Crowd With Cost-Effective SEO

Opinions expressed by Entrepreneur contributors are their own.

Search engine optimization (SEO) has been a buzz-phrase in digital marketing for years, and for good reason: Done well, it can accelerate the growth of a startup, and is also a type of digital marketing that’s affordable for smaller enterprises, leveling the playing field between them and larger competitors. The great challenge, however, is its fluidity… including ever-changing algorithms, so even those who believe they have a grasp of its essentials need to be reminded of SEO’s evolving power and purpose, and how it is poised to change even further.

What it can do for a business

SEO is an umbrella acronym for a range of practices and processes that help a company’s website rank higher on search engine results pages (SERPs) of the likes of Google or Bing. The higher a business ranks, the more people are likely to find it and consider buying its products and services. Higher rankings are achieved by optimizing a site in a way that convinces engines that its content is relevant and valuable. Among small businesses particularly, especially those relying on ecommerce sales, successful SEO is a priority. For startups vying for the attention of new investors, potential employees and customers, it can make the difference between accelerated growth or not leaving the starting blocks.

How it works

First and foremost, be mindful that SEO is a long-term strategy; even if your organization is dedicating considerable time and effort to the process, results will not happen overnight. But before even looking at how a company can optimize a website, it’s worth examining search engine results pages first. By optimizing for search engines, your business is aiming to increase its standing within organic search results. Take a look at any Google results page: at the top are listings marked “Ad”. Those are paid-for listings that are the result of search engine marketing (SEM) rather than SEO. Below these paid-for listings are organic listings. These are the ones influenced by the techniques associated with SEO. To index your site, Google’s robots “crawl” your content and assess it.

And SEO is also anything but static. Just a few years ago, repeating a phrase over and over that you wanted your website to rank for would have propelled your listing to the top. Today, search engines use more intelligent algorithms to assess quality, and the most important characteristic for a successful ranking is offering a great user experience.

Related: Everything You Need to Know About Collecting SEO Data

Top SEO practices for small businesses and startups

Successful websites excel in three key areas:

  • Technology. When it comes to assessing from the perspective of technology, search engines consider a range of factors. As robots crawl your site, they assess how easy it is to use and understand. A well-thought-out structure helps, and high-quality code can also increase ranking. More recently, site speed has become a deciding factor. A page that loads slowly frustrates potential visitors, and they may leave before even looking at its products. If a website relies on images, it’s important to consider site speed and avoid creating pages that are heavy and load slowly.
  • Content. Search engines like Google will rank your content highly if they believe that your website matches a user’s search query closely. So, before you start writing, think about what potential customers might be searching for — the results of that research will become keywords you are trying to be ranked for. Content also needs to be original and well written, of course, but also customized. As of this year, more than 55{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of total web traffic happens on mobile phones, and small screens make it harder to read long-winded sentences and large paragraphs. Websites that present content in a way that displays badly on tablets and phones are simply losing out. Unique content is just as important, however. When you are determining keywords for which you would like to be ranked, ensure that you are not duplicating content across pages, which confuses search engines.

Related: How to Know If You’re Producing Quality Content

  • Authority. An aspect of quality content, demonstrating authority is pivotal in SEO strategy. One way of achieving it is by creating and publishing ample original content on your chosen subject (beware of duplicates, though). Making clear any formal qualifications will also help engines and readers recognize you as a knowledgeable source of information. Having external websites link to you is another great authority-generating technique — just ensure that external links lead to high-quality websites.

SEO challenges and solutions

Managing search engine optimization efforts is a true challenge; as engines change their priorities and their algorithms, businesses are ever forced to adapt. And for startups with a brand-new website, becoming listed can feel like a huge hurdle. Without sufficient history, creating a digital footprint can take time, and small businesses with an established website often find that they lack the time and resources to keep up with changing algorithms and requirements. Overcoming those challenges starts with a solid SEO strategy, but be assured that — if you set realistic goals and choose tactics that are time- and cost-effective — your company can see results within a relatively short stretch of time. SEO may not deliver miracles overnight, but in my experience, it can support sustained business growth, and will continue to do so.

Related: How to Develop a Great Business Website

Future uncertain for proposed Microsoft tech hub in Syracuse

Syracuse, N.Y. — City Councilor Michael Greene said it’s “malarkey” that city officials are struggling to get answers from software giant Microsoft on whether it still plans to build a tech hub in Syracuse.

The city, Onondaga County and Syracuse University are all part of a three-year agreement with the company, which announced in 2019 that it planned to establish a “Smart Cities technology hub” in Syracuse. That agreement, known more broadly as the Digital Alliance, was set to include offering a physical space downtown and resources for entrepreneurs and start-up companies, consulting services, digital literacy programs and training on emerging technologies, as well as holding public tech events.

But two years into the agreement, Microsoft hasn’t had “the decency to give us a straight answer on where they stand” with the project, Greene said during a Common Council study session on Wednesday.

It’s unclear whether the company is still interested in building a physical hub here, said Jennifer Tifft, director of strategic initiatives for the mayor’s office. When the pandemic hit, Microsoft instituted a company-wide remote-work policy, so they’re not investing in physical office space right now, she said.

The hub is just a small part of the larger Digital Alliance plan – and Microsoft has followed through on some parts of that agreement, Tifft said.

The company has hired some remote workers in Syracuse; consulted and given in-kind technical support for the city; donated 30 computers to Syracuse community centers; held a virtual, 2-day online educational event focused on tech-sector jobs; and collaborated with SU to offer electronic gaming tournaments. Those accomplishments are all related to the Digital Alliance, Tifft said.

The agreement is non-binding, meaning none of the agencies involved, including Microsoft, is obligated to follow through with any part of the initial plan, including the physical hub, she said.

“It essentially lays out a set of objectives that, two years ago, we thought would be good to focus on over a three-year period,” Tifft said. “Three months after we signed the Digital Alliance, the pandemic hit. So, of course, for all four parties, a lot of priorities shifted.”

Even with the pandemic, plans aren’t moving fast enough, Greene said, adding that Microsoft has only seen growth since Covid hit in early 2020.

“The last few years have been a financial windfall for Microsoft,” he said. “So, the idea that they can’t do things like assist with research, help develop a digital ethics policy, support local fellowships or even open a Syracuse office, whether it’s a physical space or to utilize more remote employees, is nonsense.”

In October, Microsoft surpassed Apple to become the world’s most valuable publicly traded company at more than $2.5 trillion.

That makes what he sees as a lack of progress even more frustrating, Greene said.

“The idea that Covid has made Microsoft unable to live up to its agreement with Syracuse is total malarkey,” Greene said. “They have more resources than ever before. They just don’t feel like living up to their word.”

City officials met with Microsoft in November, but coming up with the full new plan, including proposed completion dates, will take a couple more meetings, Tifft said. She said she expects to have a full plan for 2022 in-hand by the end of the month.

Got a tip, comment or story idea? Call or text Megan Craig at 315-925-7137, email her at mcraig@syracuse.com or send a direct message on Twitter @megcraig1.

Leonardo247 Wins the 2021 Multi-Housing News Excellence Award for Most Innovative Technology

The Multi-Housing News Excellence Awards program recognized Leonardo247 for its cutting-edge technology that streamlines operations for property managers

LOS ANGELES, December 03, 2021–(BUSINESS WIRE)–Leonardo247, the award-winning property operations and maintenance software developer, today announced that the company won the silver medal in the 2021 Multi-Housing News Excellence Award for Most Innovative Technology. The 2021 winners were selected by a panel of judges representing expertise across all multifamily disciplines. Multi-Housing News revealed the winners at the virtual event yesterday, December 2nd, 2021.

“We are honored to receive this award,” said Leonardo247 founder and CEO, Daniel Cunningham. “Our goal with the Leonardo247 platform is leveraging AI and cloud technologies to make property operations and maintenance simpler and smarter for those who manage it, and provide rich, accurate data and insights for those who own it. To be recognized by such a broad spectrum of our peers with the Most Innovative Technology award is evidence that we are achieving that goal.”

Leonardo247 offers three software-as-a-service products: an integrated property operations and maintenance platform, a self-service due diligence platform and a newly introduced property risk data management and reporting platform. The company has more than 1.5 million multifamily units residing on its platform, and it recently ranked it near the top 10{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} on the Inc. 5000 list of the fastest growing privately held companies in the United States.

The Multi-Housing News Excellence Awards program honors the multifamily industry’s most noteworthy people, companies, and properties that created new projects and developed technology that helped faculty managers and residents despite the past tough year. The Most Innovative Technology Award category recognizes the company that incorporated cutting-edge technology that appeals to their specific demographic of residents and technology companies that have developed new products for multifamily companies or properties.

About Leonardo247

Leonardo247 is the award-winning developer of the Leonardo247 smart property operations and maintenance platform. Cloud-based and mobile-first, Leo streamlines operations for multifamily real estate owners and operators by delivering daily tasks, workflows, inspections, and procedures to onsite operations teams on the go. The platform integrates with the industry’s leading property management and enterprise systems providing management with real-time visibility into physical operations, risk mitigation, and asset performance across the entire organization. With more than 1.5 million units under care, the nation’s largest multifamily property owners and managers depend on Leo to keep their communities happy, healthy and in top condition. For more information, call (877) 995-3662 or visit www.leonardo247.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211203005076/en/

Contacts

Samantha Short
845-702-1136
sshort@olmsteadwilliams.com

Top Reasons Why SEO is Important For Business Success In The Competitive Market

SEO Services

Best SEO Services

SEO is a powerful tool to provide a fillip to the business in the competitive market. It is necessary for emerging businesses to pay heed to importance of SEO.

GOLD COAST, QUEENSLAND, AUSTRALIA, December 3, 2021 /EINPresswire.com/ — SEO or Search Engine Optimization is a process to optimize the website on the search engines for public visibility. It includes various aspects such as content, technicalities, and link popularity. In the modern world where the competition has raised the bar of success, every business tries to catch the attention of the customers. It helps both the businessman and customer for easy access towards their goal. For instance, an SEO agency in Gold Coast helps the businesses of the locals to reach the top of the Google search.

The prime reason is understanding the power of Organic search. It is clearly evident that a website’s performance is greatly influenced by the organic search made by the user. Running an eCommerce store or a physical shop, the more people will see online during their search, the more is the possibility that they will purchase products. According to the survey, about 53{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of traffic on websites comes from organic search. It clearly depicts the power of professional SEO services in the growth of a business.

Generally speaking, a brand name appears on the first page; specifically on the top of the first page, the name of that brand gets imprinted on the minds of the potential customers. If a person has started a small business, it is necessary that the correct set of keywords are selected and optimized to help Google in ranking among the topmost results of the relevant search. It is a shocking fact that only 1{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of the searchers move to the next or second page for the answer to their query.

We are targeting the audience by examining the user intent and working on the keywords used by the potential customers for the searches. SEO is the only way to optimize the keywords according to the intent of the user to enhance the media visibility. The target audience will reach the business as they will type the keywords. Nothing else but a professional SEO service can give a such hype.

If a businessman is operating both online and offline shops, offline sales are also going to be affected by SEO. It seems surprising, right? There are innumerable users that search for there shop online before going to purchase anything in person. As a brand name will appear in the top searches, the customers will compare the prices of your shop with the other competitors, read the reviews, and decide to shop from the company. It is the choice of a person whether he will order it online or come to shop in person. This is how SEO helps a businessman to reach beyond the sky.

Local SEO is boosting up website according to the specific locations. You will target the users that have an interest in specific business. For instance, we can optimize the search of booking for a dance club where the users are inclined more towards party, music, and dance. It will be clearly depicted from their recent or previous searches. Going for a local SEO agency also helps to determine whether we are promoting our business at the right place or not.

Folio Manager is a top-tier digital marketing company that helps in making brand voice clear and loud among other companies of comparison. Our SEO professionals give cutting-edge results when the businessmen come to us for the promotion of their companies. No matter you are running a small business or a large-scale business, SEO is equally important. We will be glad with reasonable cost and good communication skills, we assure that our clients are satisfied with our services and we do not miss a chance to fulfill the requirements of our clients efficiently.

The CEO of the company is heading the company towards new heights of success from his exceptional leadership qualities and explorative nature. He has introduced modern technologies and methods to keep pace with the modern trends of the world. He aims to link a chain between different types and standards of businesses that will make this world a better place to earn. Under his command ship, the company is progressing by leaps and bounds and helping other firms to emerge in this global village.

Read more information about SEO: https://www.foliomanager.com.au/seo-services-in-gold-coast-queensland/

Jennifer John
Folio Manager
marketing@foliomanager.com.au
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Hospital offers remote relief with new technology

Mercy Health St. Mary’s is offering remote treatment for patients suffering from chronic pain or movement disorders.

Abbot NeuroSphere Virtual Clinic technology provides remote communications between patient and provider and enables settings adjustments while ensuring proper functionality of surgically implanted deep brain stimulation technology.

“Much like telemedicine added a new layer of convenience and improvement in being able to care for our patients, this just takes that telemedicine one step further in improving our patient care experience for those with movement disorders like Parkinson’s or tremors,” said Dr. Danette Taylor, medical director of the movement disorders program at Mercy Health Hauenstein Neuroscience Center. “We’re excited about the possibility for those who felt driving from a long distance would not be an option, or if they are anxious about COVID-19. Patients are hearing about this and recognizing that this may be a realistic opportunity for them.”

The deep brain stimulation devices are implanted at the time of surgery and are adjusted as needed at a later appointment with the patient’s neurologist. After this initial set up, the doctor can send changes to the device’s app, which patients can access from their iOS smartphone or Apple iPod touch mobile device.

“The patients can see and talk to their doctors, and the physician can make meaningful programming changes while the patient is in their living room,” said Donnemarie Rockwell, senior territory manager for Abbott Deep Brain Stimulation. “Physicians can see the patients’ stiffness, rigidity, can watch them walk, etc. Some tests doctors may do in person, like having the patient take a drink of water after an adjustment, can still be assessed through the app. It’s as easy as doing an update on your phone.”

Paul Bailey, who suffers from tremors and is the first patient of Mercy Health Saint Mary’s to be treated with the technology, said the program is simple to use.

“I was really impressed with the whole thing. It was great. I tell my story to my friends and neighbors, and they’re fascinated that I can log onto an iPod, connect with my doctor, and then she can make adjustments right then and there.”

The system currently is offered by 500 clinicians nationwide, with 92 hospitals offering the service to approximately 1,300 people. Neurologists hope to expand the technology to even more patients, offering relief to those who live in rural communities, are concerned about driving in inclement weather or may want to avoid public spaces due to COVID precautions.

For patients like Bailey and his wife, Lynn, who enjoy leaving Grand Rapids to visit their cottage in the summer, the programming offers effective treatment without the commute to town.

“Dr. Taylor called me for my first adjustment when we were camping. She said I’m going to adjust the device right now,” Bailey said. “She asked if I could feel it tingling, and I said I could, and then I heard applause in the background. She said people from the Hauenstein neurology team and Abbott were there to see how it worked. She said, ‘You’re the first we’ve ever done this to.’ I didn’t realize the importance of it, but I can tell you it has been life-changing for me.”

More information about the Abbot NeuroSphere Virtual Clinic at Mercy Health Saint Mary’s can be found at mercyhealth.com/dbs.