Robert Reilly of boutique company Blended Handed Branding outlines his vision for doing work with shoppers to create a obvious sense of reason that grows loyalty and relevance with its consumers, as section of the Wix Lover Awards series.
Purpose is a regularly utilized time period in the advertising and marketing environment, and 1 which is in hazard of shedding its which means in some quarters. Much too frequently it’s thrown around as evidence of a brand’s promises to advantage though acquiring minimal connection to the reality of that business’s existence.
Nevertheless, for Robert Reilly, founder and chief govt of branding agency Blended Handed Branding, intent is an important part of his approach with customers. Regardless of whether that is manifested in a logo design and style, setting up a website or escalating a manufacturer from scratch. Set only, Reilly and his agency are in the company of “understanding the why” for their purchasers, to support them define a distinct perception of goal.
Which is deserving of recognition. Indeed, every single month, the Wix Lover Awards celebrate corporations that are blazing a trail in the electronic house, and Mixed Handed Branding is the most current winner for demonstrating excellence in the tremendous operation group with its web page style and design work for flavored wine producer SoDown Wine Co.
Reilly explains that setting up this obvious sense of function is central to the agency’s strategy, but that significant ranges of functionality are under no circumstances far driving. “One of the theories we live by is perform,” he states. “I’m often talking with shoppers about this. What is the major purpose of your web-site, and can we get visitors to just take an action in three clicks or considerably less? Which is what actually informs the site’s hierarchy.”
He provides: “We usually design and style the homepage in a scrolling story format. There’s no issue in relying on individuals to ﬁnd wherever they want to go by way of your navigation bar. We try out to information them from the moment they get to the web page. It signifies you are likely to get them to simply click in which you want them to go.”
Combined Handed Branding’s operate for SoDown Wine Co. is a potent situation in stage. The agency commenced working with the consumer in its pre-launch phase, and was briefed to build an on line shop. However, Reilly thought that an unconventional technique would aid the brand’s large excellent flavored wine to contend in the difficult seltzer place.
“We landed on this playful, enjoyment principle to connect with the goal audience, college or university-educated females aged amongst 28 and 46. We preferred to seriously generate residence that it’s a ﬂavored wine item,” claims Reilly.
To develop a unique online shopping knowledge, Combined Handed Branding produced a clean, refreshing and lively layout bursting with colourful features that emphasize the fruity and refreshing mother nature of the SoDown Wine Co. merchandise, and seize the spirit of a playful manufacturer. In addition, some good animation cleverly illustrates the product’s modern options, this sort of as its resealable lid, and seamlessly navigates the customer by SoDown Wine Co.’s story before subtly introducing them to the retail store sections and a person-helpful cart page.
Pushing boundaries for purchasers
Inspite of getting a somewhat younger firm – Reilly introduced the business enterprise in 2019 – Blended Handed Branding has formulated standout style and design for a quantity of clients. Illustrations incorporate award-winning do the job for craft brewer Slipping Sky Brewing, and some loaded and substantial-executing web sites for organizations which includes Butcher and Bird and Fireplace Tech Academy.
But how has Reilly approached creating the company and boosting recognition of its unique positioning? The corporation serves purchasers across all sectors but has designed a strong base among beverage organizations and hair salons. And, Reilly says, Wix Market and term-of-mouth have been very important for client acquisition, with his spouse amongst the a lot more productive advocates for the small business. “She’s a hairstylist. And imagine about it – it is a effective promoting instrument,” states Reilly. “They literally have somebody’s undivided interest for two several hours. It’s insane how usually she delivers us sales opportunities.”
In terms of providing some encouragement to other agencies, Reilly recommends definitely placing in the time and effort to make web structure and branding that’s an added little bit particular, for the reason that a sturdy portfolio and track record is priceless. “You may well have to go past your spending plan or budgeted hours, but that output will probably garner extra small business,” he states. “With a lot more illustrations and far more work underneath your belt, it gets to be far more applicable to diﬀerent clientele, and that client acquisition approach is all about what you’ve finished just before.”
This has worked for Blended Handed Branding. Reilly designs to grow its five-potent crew with new hires in Oregon, a go to a fresh new business office house, and additional progress in Hawaii, wherever it has worked for a quantity of purchasers. But the company will hardly ever drop sight of its major principles – reason and performance: “We’re just stoked that we can now check this recognition with shoppers or opportunity shoppers and talk about how our partnership with Wix proceeds to shell out off.”
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