the intersection explores a future where modern tech hits breaking point

from a violent existing to a cooperative long term


london-dependent studio superflux has teamed up with omidyar network for ‘the intersection’, a new quick film that explores a daring and hopeful eyesight of the long run. the film is established in a possible near long term, exactly where modern-day technology has taken above people’s life, from pop-up adverts on the avenue to pretend information customized to different audiences.  


the narrative starts several years immediately after all this tech has brought increasing racial, social and economic inequality to a significant mass. the 16-minute motion picture options four unique protagonists who speak about their past encounters with modern know-how and how they’re reimagining that tech in buy to provide the community and support nature.


the movie was motivated by ken burns’ 2012 documentary ‘the dust bowl’. it also attracts inspiration from new events, making the line among truth and fantasy a minimal blurred for viewers.

the intersection explores a possible future where modern tech hits breaking point
all photographs courtesy of superflux



THE Thought OF ‘ambient technology’


the strategy operate for the motion picture investigated how to give narrative and visceral variety to suggestions of ‘ambient technology’ interwoven not just in social and civic everyday living but also how it perpetuated racial injustice, and how extractive capitalism exacerbated its consequences.


‘we wanted to exhibit in an experiential way, the interconnected mother nature of the problems existing in our world’,  say anab jain and jon adern of superflux. ‘whether environmental, social or technological, these domains really don’t reside inside neat categories, they overlap and intermingle, giving delivery to new hybrid sorts that are as challenging to define as they are to tackle.’

the intersection explores a possible future where modern tech hits breaking point
figures in VR headsets are regularly on the net



sure events and areas of the more substantial world overlap throughout the protagonists’ stories, assisting to establish a prosperous, interconnected globe and historical past. in the remaining act of the movie, much more is unveiled about the isolated folks, where by they are now in the existing, and how their journeys have transformed — together.


‘we hope this film can make the foreseeable future of ambient technologies a lot more tangible, prompts us to look into our connection with engineering, and encourages us to build to a a lot more just, pluralistic earth — just one in which technological innovation last but not least fulfills its final objective and is utilised to innovate relatively than instigate, and to bridge alternatively than divide,’  states superflux. you can go through the studio’s report capturing ambient tech tendencies, the solution of a number of weeks of ethnographic analysis and pro interviews, below.

the intersection explores a possible future where modern tech hits breaking point
the limited movie explores the potential risks of phony information

the intersection explores a possible future where modern tech hits breaking point
the stop of the movie displays a hopeful potential with people today utilizing tech to assistance character and the local community

the intersection explores a possible future where modern tech hits breaking point
the intersection was established by superflux in collaboration with omidyar community



undertaking facts:


film name: the intersection
authors: superflux (anab jain, jon ardern, matthew edgson), omidyar network and tim maughan


designboom has acquired this challenge from our Do it yourself submissions feature, in which we welcome our visitors to submit their possess work for publication. see more challenge submissions from our readers below.


edited by: lynne myers | designboom

Marcy Willis

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