NAVER Offers New Search Experience with AiRSearch AI Technology

  • AiRSearch provides subsequent-amount practical experience as users’ search intent shifts from acquiring exact responses to identifying their preferences
  • AI-powered AiRSearch subdivides subject areas in look for success, supplying buyers an remarkable way to examine though boosting exposure for articles creators
  • NAVER to evolve into a more advanced and tailored look for motor by expanding Clever Blocks to 10-15% of the whole lookup final results.

SEONGNAM, South Korea, Oct. 27, 2021 /PRNewswire/ — NAVER Company (KRX: 035420) today introduced a personalized lookup services named ‘AiRSearch’ at the digital NAVER Meetup occasion titled ‘Changes in NAVER Research for New Research Usability.’ AiRSearch is NAVER’s AI-driven look for advice technologies, encompassing AiRS(AI Material Recommendation Motor), AiTEMS(AI Merchandise Suggestion Engine) and AiRSPACE(AI Area Suggestion Engine)

“AiRSearch will be the starting of a large adjust representing NAVER’s new look for as a lot as the “integrated research,” which was the most differentiated aspect,” claimed Sang-Bum Kim, Director of NAVER Search CIC. “By means of the expanded software of AiRSearch technologies, we can offer individualized facts so that consumers can discover even further and entry information rapidly.”

Exploratory look for rises, accounting for 65% of total research queries

There is an rising inclination of end users to discover numerous information alternatively than locating just one right remedy. Exploratory searches account for about 65% of queries entered into NAVER Lookup, with a 10% enhance in query diversity viewed every single yr.

NAVER’s new research technological know-how, which analyzes users’ intent and desire, lets buyers to not just obtain answers but to find their taste by means of lookup final results for a variety of subject areas. Kim stated, “The want for customized lookup that can specify the imprecise intent and fascination of specific buyers is on the increase, producing facts searching a part of the look for.”

Evolution from ‘Integrated Search’ centered on standardized collections of look for result such to ‘AiRSearch’ centered on Clever Blocks

Until eventually now, research results have been categorized under the similar verticals for each individual person. However, standardized lookup effects may not usually cater to users’ various research intentions.

With AiRSearch, these lookup benefits will be offered in block units that mirror latest traits and unique pursuits. Intelligent Blocks are established centered on NAVER’s long-recognized AI technology, information and deep insights about buyers. Smart blocks are furnished to buyers by “Smart Block Development” dependent on material evaluation and “Intelligent Block Ranking” primarily based on consumer intent, wherever NAVER’s different AI systems are mirrored at each and every phase.

“With customized Intelligent Blocks, users are ready to rapidly obtain the information and facts they want or catch diverse trends without entering multiple lookup queries for the desired success,” claimed Kim. For case in point, if you lookup for ‘Camping,’ one can watch Clever Blocks of a variety of topics, this kind of as Tenting Materials Record, Tenting for Beginners, Tenting Equipment, Tenting Vibes, Car-Camping Supplies, in purchase of desire centered on the user’s gender and age.

Increasing Sensible Blocks by 10-15% to supply far more personalized lookup outcomes by the stop of this 12 months

NAVER carried out a beta test of 40 key terms due to the fact final June and located that the amount of articles forms per keyword various by additional than 38%, proving AiRSearch’s skill to match extra material and creators to search queries. Presently, AiRSearch has been partially used to some way of life-related keywords and phrases, this kind of as hobbies, interiors, recipes and gardening. NAVER strategies to steadily develop Intelligent Blocks to 10-15% of the complete search outcomes by the stop of the yr.

The personalization of Sensible Blocks will turn into additional complex. “NAVER applied a personalization procedure by consumer group, these as gender and age. We program to refine the content material recommendation engine based on the users’ desire by contemplating their actual-time browsing record,” reported Jaeho Choi, Executive Leader of NAVER Research CIC.

“NAVER is Korea’s only lookup engine, which has survived fierce levels of competition with worldwide significant tech organizations. We experience pleasure and a sense of responsibility in developing an setting where consumers can enjoy the range of information offered in the electronic house,” claimed Choi. “We will continue on to acquire the direct in proactively addressing the needs of lookup assistance people.”

About NAVER

Founded in 1999, NAVER is Korea’s major Online firm with hundreds of tens of millions of customers worldwide. As a world technological know-how enterprise, it operates the No.1 search engine in Korea, NAVER, as nicely as other on the web expert services, such as LINE cell messenger, Webtoon and Webnovel publishing, SNOW online video digicam app and ZEPETO metaverse platform. NAVER recorded income of KRW 5.3 trillion (USD 4.6 billion) in 2020 and is pursuing adjustments and improvements in engineering platforms via constant investigation and progress of long term systems, these as synthetic intelligence, robotics and mobility.

For media inquiries, you should call Weber Shandwick Korea, NAVER Corporation’s international PR company, at [email protected].

Source Naver Corporation

Marcy Willis

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