Enhanced features, visual presence, and person journeys align with up to date visible identity suggestions.
Queen’s has released its new central site, aimed at bettering consumer expertise, aligning with the university’s refreshed visible identification pointers introduced in 2022, and focused on supporting the Queen’s Approach. With a present-day structure and up-to-date brand things, the site’s consumer journeys help the university’s strategic priorities of global influence, analysis depth, transformative instruction programming, even though fostering a various and inclusive campus neighborhood.
“At Queen’s, we have a neighborhood of college, learners, and staff members fully commited to tackling society’s greatest problems,” suggests Michael Fraser, Vice-Principal (University Relations). “Our up-to-date web site showcases these initiatives and achievements with the broader earth and to our critical audiences, positioning our university as 1 committed to foremost positive adjust.”
The new layout provides investigate and international engagement to the fore, although facilitating improved consumer journeys that enable on the web audiences—both inside and external—to locate the facts they seek out rapidly and quickly.
The site also features a freshly designed method and division finder for potential students, finest-observe accessibility benchmarks, enhanced lookup engine optimization, and a responsive layout that will allow for far better cellular browsing. There is also a new ‘For You’ menu to enable immediate buyers to essential material by audience variety, and a ‘sign-in’ dropdown granting fast obtain to interior platforms and school web sites made use of everyday by employees and college students.
The site’s launch follows months of session and collaboration with important campus associates and faculty models. Function to refine the website will continue write-up-start, with College Relations checking utilization analytics and user opinions to even more adjust and streamline its structure and features.
Visible identity and Brand Central
The appear and really feel of the refreshed website align Queen’s primary web property with its freshly up-to-date visible identification and model criteria, which intention to aid campus community members existing a unified and steady Queen’s model existence across all outreach and communications.
So far, University Relations has produced over 8,500 custom-made model property for schools, schools, departments, and models, printed 6 sets of brand and type recommendations, and designed nearly 300 digital and social media templates.
Current belongings and benchmarks are obtainable to the Queen’s community by means of the a short while ago released Brand Central internet site. Refreshed logos, lockups, fonts, and colour palettes, as effectively as steerage on logos, licensing, merchandising, and model voice, are only some of the several applications and means it would make out there.
Check out the new Queen’s University web page at www.queensu.ca.