Stand Out From the Pack With a Local SEO Strategy | Your Money

PHILADELPHIA, March 30, 2022 (World NEWSWIRE) — 1DigitalⓇ Agency is a team of eCommerce experts who assist companies in a wide variety of industries enhance their on-line existence. Their team has managed a huge range of lookup engine optimization campaigns for both equally nationwide and local businesses. Their local Search engine optimisation strategies are customized to appeal to goal demographics and greatly enhance internet site website traffic so that companies can crank out far more prospects and sales from their web-sites. 

Getting a specialist eCommerce agency like 1DigitalⓇ on their facet is a wonderful way for regional businesses to guarantee that their internet sites are functioning effectively and helping in their expansion. Electronic internet marketing has by no means been more crucial than it is now, as more and a lot more area businesses are relocating in direction of an eCommerce or partly eCommerce-centered business enterprise design. 

Businesses in regional marketplaces are likely to deal with fierce levels of competition equally on the web and offline. Area Website positioning services are a good way to stand out from the levels of competition when possible clients change to lookup engines. 1DigitalⓇ Agency’s  community Web optimization  services for firms are likely to primarily be involved with creating sales opportunities for a neighborhood enterprise, but Website positioning campaigns can be as flexible as the corporations they are built around. In addition to producing qualified prospects, 1DigitalⓇ Agency’s campaigns can also help firms generate both nearby site visitors and prospects for the eCommerce goods or products and services they deliver.  

These versatile marketing procedures entail identifying key phrases for  sure industries that consumers in a provided geographic region are looking. Then their crew makes use of all those keywords and phrases to develop blog posts and backlinks to company sites in purchase to enhance their domain authority. When individuals in their region are looking for particular items and services, they are typically likely to select organizations that are position larger in the research motor effects. 

Not only can 1DigitalⓇ Agency’s local Search engine optimization campaigns help firms hunting to improve their nearby search rankings, but national  eCommerce Website positioning campaigns are also a perfect selection for businesses fascinated in providing the solutions or companies they provide their nearby buyers nationwide by their eCommerce web site.1DigitalⓇ Agency’s staff members has intended world-class strategies to assistance their clients maximize on the internet product sales. 

Their group consists of designers, net builders, and other eCommerce authorities who can constantly execute one of a kind do the job on their clients’ internet sites in addition to supplying local Web optimization services. A lot of of their purchasers use 1DigitalⓇ for their marketing and advertising skills and then convert to them all over again for foreseeable future tasks just after suffering from just how proficiently they get the job done.

For companies fascinated in working with a community Seo agency, the experts at 1DigitalⓇ are ready to present them environment-class outcomes. Contact their eCommerce gurus by contacting 888-982-8269 or sending an electronic mail to  info@1DigitalAgency.com to get started with an  Search engine optimisation audit. 

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Picture 1: A nearby Website positioning marketing campaign can support a business enterprise create substantial community visibility.Local Web optimization strategies can be a substantial investment in electronic internet marketing that will improve both of those the high-quality and volume of regional sales opportunities.

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4 Signs Your Agency Is Ready To Take On Enterprise SEO

In your Search engine optimisation career, there may well arrive a time when you sense you’re carrying out a large amount far more coasting than you as soon as did.

What manufactured you start out pondering that?

Was it optimizing your 600th regional customer and realizing it wasn’t that complicated any more?

Or probably you experience that your freelance small business or company has grown, employed, and matured to a place wherever you are no longer doing exercises your comprehensive potential.

If which is you, then it just may well be time to move upstream.

It may be time to go from common to organization Website positioning.

This is not a light-weight selection by any usually means. It is tough things, to place it bluntly.

You experienced greater have the staff members, the techniques, the revenue potential, and the assurance in location to go out there and current by yourself as a research optimizer for some of the most significant brand names on the Online.

But let’s again up for a moment on that.

As I reported, transitioning into organization Web optimization is a big determination.

How will you know it is actually the suitable time for you?

Permit me share some benchmarks you need to be on the lookout for to decide it’s time to shift your method upward.

But 1st, let us be distinct about the Web optimization variances that I’m discussing.

How Is Business Web optimization Distinct?

Business Seo tactics differ from common Search engine marketing generally in their measurement and scale.

Whatever you do for a little Search engine marketing customer, you do more substantial for an business customer.

That is portray organization Search engine marketing in pretty broad strokes, but for the most section, it proves genuine.

Let us unpack this concept.

Say, for a regular Web optimization account, you and your staff need to have to crawl and improve 200 URLs.

Dependent on the sizing of your group, that is not too lousy.

You are going to see what Screaming Frog has to present about the web page and then divide up the do the job between your team and get it carried out.

Imagine about an company-degree web-site, although.

How quite a few URLs does it have?

100,000? 500,000?

A million?

The Troubles of Scale

If we keep to the strategy that company Search engine optimization is standard Seo but larger sized, then all those one million internet pages need to have the similar Search engine optimisation optimizations that a web site of 100 web pages would.

The big difference will be in owning the staff members to apply them, knowing the web-site infrastructure very well adequate not to lead to other site issues when you carry out, and working with the client’s in-home Web optimization team to guarantee almost everything goes easily.

For instance, I have worked in compact Shopify stores the place the theme caused class and selection pages to duplicate title tags.

When this transpires on an ecommerce website of extra than a million web pages, you have to have a resolution appropriate absent, regardless of whether that is connected to incorporating canonical tags or various custom coding.

That’s just how it rolls in business Search engine optimisation.

Big customers equivalent huge duties, and you have to have the know-how, the staff, the instruments, and the sheer potential to produce on what these websites have to have.

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Reporting & Communicating at the Company Level

On that final point, you can also count on many more test-ins from your business purchasers than your smaller accounts.

The healthier retainers you can charge for big-scale Search engine optimisation do the job appear at the price tag of delivering your clientele with a lot more typical progress studies.

Say you need to have to implement a good inside linking system on a 600,000-site ecommerce website.

You know it’s a colossal enterprise, and so does your client.

All they check with is that you update them with the perform you have carried out more than the past two months.

Be sure you have the staff to deliver that ongoing workflow and the skill to establish it biweekly.

Business Web optimization, then, offers Website positioning organizations with troubles of functions, staffing, morale, firm, time management, and reporting.

You have to assume about how you method all of these factors prior to totally committing on your own to the company route.

Advised looking through:

So, how will you know it’s time to shift from conventional Search engine marketing to company Search engine optimisation?

1. When You Can Take care of The Site Quantity

You will know you can transition to enterprise Search engine optimization when you can handle a significantly enhanced volume of internet pages to improve.

As you can envision, fixing copy title tags, meta descriptions, H1s, and content material on a community lawyer’s web-site is pretty various from carrying out it for the quantity two or three on-line shoe retailer in the region.

And I’m not just chatting about acquiring educated staff to do the do the job physically.

If you’re scaling up, there is also the problem of the automation tools you are going to almost certainly need to enhance to crawl every little thing.

Sure, Screaming Frog has just the free edition and a person paid version, but if you use Semrush or Ahrefs, you may possibly have to have to improve to the greatest and very best plans.

Which is due to the fact, based on the size of the customer, you are going to will need to be in a position to observe 10,000 keywords relatively than 5,000 and operate far more web site audits every thirty day period.

If you appear at pricing for individuals higher ideas and ascertain you can afford to pay for them centered on what you’ll be creating, you may be in a great place to make the changeover.

2. When Your Agency Is Mature Enough

The following benchmark to satisfy if you want to consider on enterprise Website positioning shoppers is to be a mature agency.

Now, I suggest that in equally techniques – that of acting mature and acquiring produced successful and effective do the job procedures.

Let’s focus on the latter a person.

To say that a enterprise is mature is to say that it has all its parts in position to go on increasing at a steady pace and turn into a genuine weighty hitter in its business.

If your agency came out of the startup section, you may well try to remember how items had been different.

You probably had a skeleton crew with extra than more than enough perform to take care of.

Your processes from working day to day might have been rather scattered, with no most well-liked practices explicitly outlined or adopted.

You obtained matters finished, but maybe only following functioning 60 or far more hrs a week.

Experienced companies have moved past that, while.

They have stabilized and accrued sufficient retained earnings to seek the services of professionals and groups and outline procedures for every little thing.

Anyone is carrying out what they are most effective at.

The organization can forecast its funds and moderately satisfy them in the time set.

And, maybe most importantly, the workers at a mature corporation wants to be at the workplace (or home computer) each individual single working day, carrying out this work, applying their expertise to satisfy and impress the company’s shoppers.

That can only come from consumer-concentrated and forward-contemplating messaging from the top leadership.

Which is the style of environment where organization-level Web optimization success may well occur.

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3. When You Have The Organizational Framework

You are going to know you’re ready to go into enterprise Web optimization when you have the organizational structure to manage the most significant clients.

I don’t just necessarily mean the selection of bodies you have in seats.

That’s certainly crucial, but regardless of whether you have 60 staff members or 80 doesn’t matter as significantly to me as making guaranteed just about every a single of these staff members is in the appropriate seat and has subscribed to the in general organization vision.

Anyone at your company ought to be doing what they are very best at and pursuing the goals set by the staff sales opportunities and the executive management.

Given that we are chatting about group potential customers – center managers, if you like – the greatest points they can do for the customers of their teams are to:

  • define aims plainly,
  • empower them to help themselves,
  • encourage their achievements,
  • allow them know they treatment about them,
  • and usually be there to help when required.

When staff members experience appreciated and valued as a component of the general undertaking, they tend to be happier in their roles.

And employees happy in their roles are a lot more likely to be all-in on the company’s mission assertion and give their ideal to providing the best-darned company Search engine optimization merchandise on the planet.

4. When You Have The Income To Deal with Further Advancement Periods

Ultimately, let us talk about revenue and how you are going to need it to develop into the business Search engine optimization agency you want.

Say you’re a modest to mid-sized Seo company that wishes to get into the company sport.

That interval where you situation oneself as an entity that can manage the major fish will in all probability have some bumps.

It won’t take place overnight, and even though your gross sales staff or topic-make a difference experts are doing work on closing qualified prospects, you will will need a lot more small-time period gains to finance the comparative slowness of your business expansion.

But really don’t limit the importance of that other profits.

Breaking into a new activity takes time.

If you fall almost everything to emphasis on landing a single or two significant purchasers, you are not likely to have the resources to do something that I have laid out below absolutely not to employ and mature your groups and procedures.

When signing new shoppers will make a difference during this time, your top rated management should also be concerned with trying to keep attrition, or churn, to a rather survivable 3{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} to 5{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}.

Hey, you have listened to it for years: Retaining shoppers is as important as signing new kinds, and it rings genuine here.

You’ve found how substantially scheduling, operate, and coordination are concerned in executing business Website positioning techniques for your clientele.

You can’t afford to pay for to jeopardize any of your past successes now.

Outline the vision and processes that will lead your consumer services professionals to exhibit authentic value to your clientele, and they will want to stay with you for the period.

See As a result of The Bumps In The Street

You probably previously know that strategies are 1 matter doing what you prepared is totally different.

You are likely to hit some bumps in the highway to getting an business Search engine optimization guru.

But I feel that you will know when it’s time to make the endeavor.

It will possibly be when you strike the benchmarks I laid out higher than.

The foreseeable future is open and waiting around for you to get there.

All you need to have to do is just take that 1st phase.

Far more methods:


Showcased Graphic: Alexander Supertramp/Shutterstock

The 5 Best Resources for Web Design Inspiration

There are more websites available on the internet than any one person could ever search through. But if you’re a web designer by trade or just someone who enjoys it as a hobby, then you no doubt want to see the best of the best.

Fortunately, there are better ways than just browsing the internet and hoping that you stumble across something fantastic. Here are some of the best websites to inspire your web design journey.


A Screenshot of Webdesign Inspiration's Landing Page

First up on this list comes Web Design Inspiration, a website which does pretty much exactly what you might expect from its title. It’s a website full of inspiration for web design.

Web Design Inspiration’s landing page features a huge list of different web design ideas for you to use as inspiration. Each image links you to a different website that has been hand-chosen for being outstanding in one respect or another. These are the types of websites that impress your clients.

If you click on the title of the link, you’ll find yourself on a page with extra information about the website, instead. This will give you information about the predominant colors that the website features, the styles, types, industries, CMS, programming languages used, and more.

This is super handy because Web Design Inspiration also lets you filter by a wide range of different categories. You can use most of the tags above to filter, so if you’re looking for inspiration for an interesting way to make use of a green color scheme, Web Design Inspiration is a great way to do that.

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If you use WordPress, you can also find an entire section dedicated to WordPress themes and sites that help you work on WordPress as well. You can search through any of these the same way you can any of the main page inspiration.


A Screenshot of Best Website Gallery's Landing Page

Next up on this list is Best Website Gallery. Best Website Gallery is a great resource to discover new and impressive websites on a regular basis.

Best Website Gallery is, at its heart, a visual bookmark collection for the creator. Luckily for you, it’s made entirely public and is incredibly accessible.

Sites that are impressive to Best Website Gallery’s creator are picked and added as he discovers them, and users can then vote on the design of the site on a one to ten scale.

You can view more details about each site in-depth, and each link even includes an impressive number of different screenshots if the website ever goes down or changes for whatever reason.

The filtering system here is really impressive as well. It looks gorgeous, for one, but is also incredibly intuitive and easy to use. You can filter by website color, CMS, style, or framework here. Mix and matching is also possible if you’re looking for something really specific.


A Screenshot of CSS-Tricks's Landing Page

Now, if you thought that long lists of websites were the only way to get inspiration, then you’re sorely mistaken. CSS-Tricks is a blog dedicated to different web design elements, namely CSS, a staple of just about all responsive web design.


All you need to do with CSS-Tricks is scroll down to look through the various articles. There’s a section dedicated to articles that are popular this month if you’re looking for something in particular, but that’s not the only way to browse.

You can look for videos that CSS-Tricks posts to their website and to YouTube, or sort by the various guides that are available. You can even search up the CSS-Tricks almanac, which should help to explain just about any CSS property that you could imagine.

What’s great here is the variety. You might see one article talking about a certain effect that you had never thought about before, and once you see what’s written, realize is much easier to achieve than you had ever thought.


A Screenshot of Webdesigner Depot's Landing Page

Next up on this list, we have Webdesigner Depot. If you’re looking for more general design tips or don’t personally touch much CSS yourself, then this blog is probably the better resource for you.

Webdesigner Depot is a blog dedicated to all aspects of web designing such as workflow, UI concepts, news, and more. If it relates to just about web development tool used by professionals, it’ll be here.

Important posts appear near the top of the website, and below that, you’ll find the section dedicated to popular posts.

There’s an impressive amount of variety here in the types of articles that you’ll find. Quizzes and polls can serve to keep you entertained, while informative posts about UI and UX are abundant.

If you adore the website, you can even subscribe to a newsletter to make sure that you’re updated whenever new articles go out, and you can even get access to various freebies. If you’re looking for new fonts, icons, and more, then this is a great resource to have.


A Screenshot of r/web_design and r/webdev's Banners

Finally, we have Reddit. Not the entire site, but rather two Subreddits that are incredibly useful. Firstly, there’s r/web_design.

r/web_design is a great subreddit for anyone who is interested in web design. It features interesting concepts, new ideas, and plenty of other users showcasing their cool designs.

Secondly, we have r/webdev, which as you might have guessed has a larger focus on the development side of webpage creation. Despite this, r/webdev has a lot of useful resources regardless of how much development you actually do.

The great thing about these Subreddits isn’t just that you’ll find things that you would never see anywhere else on the internet, but also that you yourself can participate.

If you ever have any questions about a project or concept that you’re struggling to execute, you can go to the Subreddit for feedback or help. This is an invaluable resource for any of you who work freelance.

Take Your Web Design to the Next Level

As you can see, web design inspiration is only ever a couple of clicks away. Hopefully, with this article, you’ve found something that really speaks to you and some new ideas for your next website.

If you’re just a hobbyist or hoping to evolve your skills even further, there’s no need to stop with just inspiration, however. You can always learn more in the world of web design or development, and knowledge can be your most powerful weapon.


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About The Author

Resources for a better future: Technology

Note from the Uneven Earth editorial team: This entry is the nineteenth to be published within Uneven Earth’s new Resources for a better future series: ​a glossary of crucial concepts in political ecology, alternative economics, and environmental justice.​ We are calling on experts and activists to help us put out easy-to-read, clear, and opinionated explainers of some of the most important issues. Anyone can write an entry, and we will help with editing to make them readable to wide audiences. The time is now to put forward concise definitions of key concepts, to explain our political position firmly and clearly.

Technology is everywhere. Its influence on our lives and the world around us is enormous. In this article we’ll explore the definition of technology, then see how it relates to two important areas: nature and society. We’ll also include some current examples of political debates and struggles in which technology figures centrally.

So what exactly is technology? Easy: it’s computers and hovercraft and steam engines and cyborgs and remotely operated sex toys and stuff, right? Well yes, but actually it’s not so straightforward. Although extremely common, the term technology is not as easily defined as its usage might suggest [1].

The term is also relatively new. Despite a very long history of tool use and ‘technological’ development, the word only became widely used in the 20th century. It is formed from a combination of Greek τέχνη, techne, “art, skill, cunning of hand”; and -λογία, -logia, roughly translating as “science of craft”, and originated as a translation of the German word technik [2].

In discussions around technology, certain ideas are frequently repeated. For example, most definitions refer to things (tools, machines or techniques) being used to solve problems or satisfy human needs or purposes. The tools and machines need not be physical; things such as organisational methods or computer software also fall under definitions of technology. The economist W. Brian Arthur, uses an extremely broad definition, extending the meaning of ‘a technology’ to include anything that can be considered “a means to fulfill a human purpose.” [3].

Science also often comes up in writing about technology and many definitions of technology refer to the application of scientific knowledge to accomplish a task. In fact, science and technology are so intimately connected that it is often difficult to distinguish between them. Stemming from this, the understanding of nature through observation and measurement, and the ability to influence or even control natural processes and our environment are other common themes in discussion around technology.

Technology also concerns the interaction between tools and techniques and the people and systems that create, use or are affected by them. The idea of technology includes a social context and there is a continually evolving relationship with other aspects of society or culture. Technologies are hugely influenced by ideologies and social structures, such as capitalism, and act as real world manifestations of the ideas behind them (more on this below).

So technology includes tools and machines, needs and desires; it involves science, society and nature, and it is inherently political. However, the dominant modern idea of technology treats it as apolitical and inevitable, as if it is an unquestioned representation of human progress. So where did these ideas come from? Looking to the history of this dominant ideology of technology-as-progress, we can see that it is based upon a worldview grounded in the domination of women and nature.

Nature

Many identify the European Enlightenment in the 18th Century as instrumental in shaping today’s understanding of technology and the role it plays in society. Science and reason were seen as driving forces throughout human history, progressing towards better, more ‘civilised’ societies. Importantly, this also combined with a view of nature as being something to control and dominate towards human ends, with explicit links made between the domination of nature and the domination of women.

Francis Bacon was a key figure in influencing these views on nature. He described how the use of science and technology would lead to the “Dominion of Man over the Universe” and render nature the “slave of mankind” (he probably wasn’t much fun on wildlife walks) [4].

However, since then, many other thinkers have pushed against this ideology, suggesting that instead of continuing a relationship of superiority and domination, technology has the potential to bring us closer to nature. For example, jumping to the 1970s, Murray Bookchin thought that technology had the potential to both free people from the toil of repetitive labour and to reconnect them with the environment [5].

In terms of current debates on nature and technology, there are two fairly distinct and competing views on how technologies relate to ecological crises such as climate change. One involves an acceptance that the immensity and imminence of ecological crises means there is no hope of making fundamental societal changes in time. It argues that democratic change or building the conditions for revolution would be too slow. Therefore, this position holds, people should harness the power of technology as it exists within the current capitalist, statist framework to find technological solutions to ecological crises (e.g. developing and using genetic engineering and geo-engineering, mining asteroids to overcome resource constraints, even populating other planets). Accelerationism and ecomodernism are both attitudes which fall within this kind of approach. Accelerationists believe we should enthusiastically embrace and accelerate both economic growth and technological advancement, saying that this will lead to the technologies we need to avert ecological disaster. Ecomodernists argue that humans should use technology to separate themselves further from the natural world, both reducing dependency on nature and preventing further environmental harm.

However, both represent a dangerous ‘technofix’ or ‘techno-optimist’ mentality, where people rely on technology to provide solutions to all manner of problems, while lacking a critical understanding of the role technology plays in creating the problems in the first place. They also fail to recognise how we are part of nature and the ecosystems that we rely on for survival, creating an illusion of independence.

On the other hand there are those that say relying on these sorts of technological solutions to environmental problems further entrenches the same kind of thinking that contributed to our current predicaments. They propose an approach of constraining certain (not all) technologies in an effort to undermine and subvert the growth paradigm. The degrowth movement, for example, seeks to end growth-based economics and replace it with a form of ecological economics that prioritises well-being for all and ecological sustainability. While adherents to the first paradigm often critique this second position for being “anti-technological”, what is actually at stake is not a question of being for or against technology in total, but disagreements as to which specific technologies are best suited to address our ecological crisis in just, equitable and effective ways.

Inspiration can also be found in ideas that have been around for a long time: indigenous knowledge, and worldviews and systems of thought from other cultures that have been overshadowed or deliberately undermined by colonialism and the predominance of modern ‘scientific-western’ thinking. How do they conceive of and relate to nature? What role did or does ‘technology’ or crafts play in these cultures? What systems and practices formed around their use of tools and how might we learn from them in shaping future technological relationships?

Argroecology is an example of how humans can use technology in a more harmonious relationship with the rest of nature, and has been practiced for millennia across the globe. Agroecological farming methods, such as diversifying farms and avoiding chemical inputs, strongly contrast with industrial agriculture and can help to address, rather than contribute to, ecological crises like climate change or habitat loss. As well as keeping carbon in the ground, supporting biodiversity and rebuilding soil fertility, they also provide the basis for secure farm livelihoods. Transnational social movements such as La Via Campesina (The International Peasant’s Movement) are championing agroecology in order to move towards a just, sustainable and viable food and agriculture system.

Society

Technologies are shaped by and shape society: they can originate from human needs and desires (social determination of technology) and they can also profoundly influence them (technological determinism). Technologies can have inherent politics, both wound up in the individual technologies themselves and in the specific way they are designed, distributed and implemented. As critical writer on technology, Langdon Winner, said:

Technologies are not merely aids to human activity, but also powerful forces acting to reshape that activity and its meaning. [6]

So how do forces such as capitalism and the state direct the development of technology?

One powerful illustration of this relationship can be found in the internet and digital communication technologies. The enhanced ability to share information and new modes of interaction offered by such technologies clearly have enormous potential to benefit society. However, they were created and exist in a social context that powerfully shapes their nature. Capitalism’s constant need to generate profit leads it to expand into new areas as others become exhausted or not sufficiently profitable. So the internet and the world of digital communication became a new sphere from which to extract profit. Just as workers are separated from the products of their labour and turned into consumers, now people are also separated from ‘their’ information: that which relates to them or is produced by them. It is extracted, processed and commodified by the corporate monoliths dominating the web. In exchange people are given the ‘free’ services offered by social media platforms, search engines, email accounts and the like. However, this goes deeper than just control of modes of communication and flows of information. Through digital communication technologies, capitalism’s insatiable appetite has pushed it further into the realm of people’s mental processes and their social ties [7].

Due to underlying systems of power, the tools and technologies designed to improve people’s ability to communicate have radically altered the way they communicate. The ideologies embedded within digital communication technologies have fundamentally shaped the new behaviours and cultures of communication that have emerged. For example the corporate/neoliberal influence on online social media is enormous. Individualist self-promotion and branding influence social identities and interactions. Clickbait instant gratification affects attention spans, the depth of content and critical thinking. The insidious influence of profit extraction can be seen throughout. Vast amounts of data are collected, stored, analysed and commodified, leading to huge intrusions on the privacy of billions of people and increasing the susceptibility of their behaviour to be modelled, predicted, profited from and controlled. This is an example of how the interests of corporate profitability and state social control intersect. They reinforce one another in shaping technological processes and aligning them to their priorities [8].

However, it doesn’t have to be that way. If the digital world is treated as another terrain of struggle and effective strategies adopted, it could shift the balance of power towards those who seek liberatory change rather than those seeking to control and exploit [9]. Social movements around the world fighting against authoritarian regimes have exploited digital communication platforms for rapid organisation and dissemination of information. In many cases they have been able to adopt and adapt to technologies faster than state institutions, out-manoeuvring those who seek to repress them.

Another example is the free, open source or ‘libre’ software movement. It aims to make software that can be freely used and modified by others (the Linux operating systems are perhaps the best known examples), as opposed to a proprietary model where the programming source code has a legal owner. The open content philosophy has been applied to a huge range of areas, including open hardware and there are now ‘open content’ text books and education materials, building designs, vehicles and medical equipment. Although it has been partially co-opted by capitalist interests, there is still a community resisting and fighting to maintain the original politicised principles of free/libre content [10].

Conclusion

While dominant attitudes towards technology are naively optimistic, technology (in the broad sense) can still be something to be celebrated and enjoyed; an expression of creativity and a powerful tool at our disposal. But it must be re-imagined so that it no longer embodies ideologies based on domination and exploitation of humans and nature.

Technology is not neutral. We’re inside of what we make, and it’s inside of us. We’re living in a world of connections — and it matters which ones get made and unmade [11]. – Donna J. Haraway

This text is taken and modified from ‘TECH: A guide to the Politics and Philosophy of Technology’ by Corporate Watch. Corporate Watch is a not-for-profit co-operative providing critical information on the social and environmental impacts of corporations and capitalism.

Recommended Reading

  • TECH: A Guide to the Politics and Philosophy of Technology by Corporate Watch (ISBN 978-1-907738-27-2)
  • Technology : critical history of a concept by Eric Schatzberg (ISBN 978-0226583976)
  • The death of nature: women, ecology, and the Scientific Revolution and Reinventing Eden : the fate of nature in western culture, both by Carolyn Merchant (ISBN 978-0062505958 and 978-0415644259)
  • The Social Shaping of Technology: How the Refrigerator Got Its Hum by Donald MacKenzie and Judy Wajcman (ISBN 978- 0335150274)
  • Whose Streets? Anarchism, Technology and the Petromodern State by Michael Truscello and Uri Gordon (issn 0967 3393 )

References

1. See the Intro Essay in MacKenzie, Donald A., and Judy Wajcman. The Social shaping of technology : how the refrigerator got its hum. Milton Keynes Philadelphia: Open University Press, 1985. ISBN 978- 0335150274

2. For an extremely detailed explanation of the word’s origins see Schatzberg, Eric. Technology : critical history of a concept. Chicago London: The University of Chicago Press, 2018. ISBN 978-0226583976

3. Arthur, W B. The nature of technology : what it is and how it evolves. New York: Free Press, 2009. ISBN 978- 1416544050

4. Quotes from : Fideler, David R. Restoring the soul of the world : our living bond with nature’s intelligence. Chapter 8, “In the Name of Utility: The Exploitation of Nature and the Decline of Pleasure.” Rochester, Vermont: Inner Traditions, 2014. Print

5. Bookchin, Murray (published under the pseudonym Lewis Herber). Towards a Liberatory Technology. Anarchos, no. 2 (Spring 1968) and No. 3 (Spring 1969)

6. Winner, Langdon. The whale and the reactor : a search for limits in an age of high technology. Chicago: University of Chicago Press, 1989. Print. ISBN 978-0226902111

7. The Internet as New Enclosure. crimethinc.com 10/06/2013 <https://crimethinc.com/2013/06/10/the-internet-as-new-enclosure > [accessed 5 Sep 2020]

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Kern, Bakersfield win federal grants supporting energy technology | News

A pair of federal grants declared Tuesday will deliver specialized know-how to enable Kern County’s energy sector and other elements of the community confront some of the most significant issues of the 21st century although also making area employment.

Kern and Bakersfield were among only 22 communities nationwide to get pledges of specialized guidance support, regarded as Communities Area Power Motion Method grants, from the U.S. Office of Power.

The county function will target on carbon seize and sequestration — a nascent technological innovation created to assist tackle climate change — although the city-led exertion offers with price tag-economical use of strength and microgrids that allow facilities to operate even when electric power from utilities has to be shut off.

Equally grants are predicted to entail broad coalitions such as govt, nonprofits and the non-public sector, and as these were welcomed Tuesday by leaders of numerous area organizations.

The bulletins were observed as big measures for area workforce enhancement as very well as a gain for the county’s B3K Prosperity economic collaboration that has worked to approach for new task creation as oil and ag wrestle with altering times.

Chancellor Sonya Christian of the Kern Neighborhood Higher education District, which will perform a position in both grants, stated area campuses will get the job done with sector to deepen their vitality curricula even though recruiting underrepresented workers.

She talked about two precise proposals that could occur of the grants: just one would seize and retail outlet carbon dioxide from a boiler the other would establish a microgrid for training science and engineering college students.

No funds will movement domestically from both grant. Instead, federal companies these as the Nationwide Renewable Energy Laboratory will lend their expertise in consultations with local events.

One explanation for Kern’s achievements was the county’s continuing dependence on typical electricity for community work opportunities and tax revenue. Yet another variable, in the circumstance of the carbon administration grant, is the local presence of depleted oil reservoirs discovered as excellent for storing carbon dioxide and possibly handy for reaching California’s aim of carbon neutrality statewide by 2045.

County officials claimed that project will lead to establishment of an industrial park someplace in western Kern making 10,000 development work opportunities and 4,000 long term work.

Lead planner Lorelei Oviatt reported the coalition powering the effort and hard work will search for a house operator keen to host the job, which she believed will eventually appeal to as considerably as $100 billion in expense.

The facility would receive carbon by pipeline or rail and, utilizing power from a proposed solar array measuring as big as 30,000 acres, produce hydrogen strength and so-referred to as green concrete. Carbon would also be injected deep underground as a way of little by little ridding the atmosphere of greenhouse gases.

“We will be the only spot in California that we would do this variety of undertaking,” Oviatt instructed reporters at a early morning information conference.

Comparable jobs have been proposed domestically by oil producers noticed as owning the technical knowledge, infrastructure and investment capability needed for huge-scale industrial perform.

Income for the county-led undertaking has not been discovered, and people today associated say it could arrive from a assortment of resources, which includes govt grants and personal expenditure.

“This to start with step will present the overview we need for location the table for personal sector investment in new and impressive carbon administration systems,” county Board of Supervisors Chairman Zack Scrivner explained at the convention.

The town-led grant is aimed at lowering fees for very poor homes as effectively as decarbonizing community agriculture. Bakersfield officers will function with the Kern Clean up Towns Coalition, a group that includes Neighborhood Action Partnership of Kern, the Dolores Huerta Basis and the Kern County Farm Bureau, as perfectly as labor unions, chambers of commerce and the towns of Arvin, Shafter and Wasco.

In addition to operate on microgrids, the grant is expected to minimize strength costs by way of increased use of zero-emission transportation, reduced-price battery electricity storage and neighborhood solar arrays that provide power for electric motor vehicles.

“Transitioning to an environmentally sustainable foreseeable future is a need to, but it must be performed in a way that ensures that very low-income and rural citizens are not adversely impacted,” Govt Director Camila Chavez of the Dolores Huerta Basis stated in a news launch. “This partnership, which brings together market, authorities, instruction and people, will make certain that the most deprived neighborhood users have a voice in the potential of our neighborhood.”