How to Analyze Website with Free SEO Audit Tool

Free SEO audit tools are quite useful for analyzing websites and the contents. A variety of factors influence a website’s ranking.

SEO audit tools specify any mistakes or shortages that remain on the website. It provides recommendations and solutions to modify the website at no cost. These practices are quite beneficial to your website’s visibility.

There are various SEO audit tools that provide a 14-day free trial. Users can use the facilities to purchase various packages at reasonable prices when the trial period has passed.

In this article, we’ll go over the importance of using a free SEO audit tool to analyze your website. The good news is that there are several Free SEO Audit tools out there. This will be highlighted in the content.

Functions of a Free SEO Audit tool:

Conducting an audit of your website is difficult and time-consuming. Thankfully there is Free SEO Audit Tool to help you out. Functions and the method of analyzing websites of a free SEO audit tool are discussed below.

  • Page loading time analyzing.
  • Page score calculation.
  • URL Structure.
  • Title & Meta Analysis.
  • HTTP Status Code.
  • Keyword analyzing.
  • Image quality analyzing.
  • External & Internal links detection.
  • Heading tags analyzing.

Page score calculation: 

Page Score is a measure of how well optimized your website is. It is dependent on your website’s user interface as well as the technical aspects. These qualities determine the success of all of your SEO efforts.

There are numerous SEO indicators to consider. These bars must be followed to set the benchmark for your SEO Score.

Page score is determined by these four sub-categories:

  • Technical
  • Content
  • User Experience
  • Mobile Optimization

The Free SEO Audit tool analyzes the website’s technical aspects. How well a site’s technical elements allow search engine bots to navigate, crawl, and index it. 

It will not be ranked by search engines if a site is not properly indexed. No amount of on-page content or links will attract traffic to the site. 

Your website content will fall apart if it doesn’t have a strong technical foundation.

  • Make sure your right site is crawlable. The practice of interlinking is important in this case.
  • Having an HTTPS-enabled website is extremely important for the security of your website. If you’re having trouble with SSL certification and deployment, contact your hosting provider. As it has an impact on your overall page SEO score.
  • Make sure your content is not linked with broken or redirected pages. This can have an impact on not only speed but also indexation and crawl budgets. 

Use 301 redirects to send the user to a more relevant page. To divert traffic, create custom 404 pages with available URLs.

Free website analysis gives importance to the quality of content. 

The future of SEO depends on understanding the user intent. User bounces if your content doesn’t have the answer they’re looking for. 

  • Create deep or long-form content. It provides users with a fresh perspective on the subject matter.
  • Analyze the top-ranking page’s content for the target keyword.
  • To add more subtopics to your article, use semantically related keywords.
  • Mention any and all queries that users may have about the subject.
  • Organizing your content takes care of the readability. So it is readable for visitors and search engines.
  • Assembling pages for easier to scan.
  • Make sure your pages can pass the 5-second rule.
  • User experience:

Improved User Experience means improving the usability, accessibility, and efficiency of user interaction with a website. It increases user satisfaction with your website.

Free SEO audit tools collaborate with the experiences of visitors to generate a score for a website. The usability and indexability of a site are improved by a well-organized link hierarchy and properly defined images. In the end, we create websites for both humans and search engines. 

It’s always a good idea to take a fresh look at your website and its content. So ensure that your website is simple to use and does not confuse users.

It’s vital that your website works well on mobile devices. The mobile-first index has taken over as Google’s primary ranking index, replacing the desktop index.

A mobile-friendly site is critical for user retention and conversions. It adjusts your website to the mobile user so it can function on any device. An SEO audit evaluates the mobile-friendliness of a website and assigns a score.

The possibility it gives can assist you in creating a mobile-friendly website.

  • Improve the site’s loading time.
  • Responsive design.
  • Redesign your pop-ups to be compatible with mobile devices.
  • Accelerated Mobile Pages (AMP) should be enabled.

Keyword analyzing: 

To assist your website to do a better performance than other component websites. Free SEO audit tools analyze keywords you want to rank for your website.

The following are the features of free SEO audit tools for keyword analysis:

  • Indicates the position for top keywords.
  • Knowledge of keyword search frequency.
  • Highlight the most significant keywords on your website.
  • Identifying and focusing on well-converting keywords.
  • Expand your long-tail efforts.
  • Helps in evaluating how much traffic each keyword generates.


A well-designed URL gives humans and search engines a simpler indication of the page. An appropriate URL still provides search engines and visitors a decent concept of what the destination page is about. It improves the user experience by making the URL clear and simple to click on.

While including keywords in your URL can help your site rank higher in search results.

This tool shares several helpful SEO practices, such as,

  • Keeping URLs short, simple, accurate but relevant. So people can easily comprehend.
  • URLs should be precise but concise. The user should be able to tell what the page is about just by looking at the URL.
  • Separate words in URLs with hyphens.
  • Lowercase letters should be used.
  • Use URL parameters sparingly.

These areas are monitored by free SEO audit tools, which look for URL gaps.

Page loading time analyzing: 

The speed of a page has a direct impact on its ranking. It affects rankings by increasing the bounce rate and decreasing dwell duration.

Free SEO audit tools provide precise statistics on the time it takes for a page to load.

The parameters that this tool looks at are:

  • Fully Loaded Time of the web page.
  • First Contentful Paint (FCP).
  • Page Size.
  • Server blocking time.
  • Total number of error requests.
  • URL Redirect time.
  • Server connection time.
  • Server response time.
  • Time to First Byte (TTFB).

Because there are so many factors that might influence site speed. This tool breaks down everything up is different categories. So you can better understand the issues.

It shows exactly what affects your page speed most.

Image quality analyzing:

Using high-quality images makes the audience more engaged and interested in your page. Create custom graphics that are specific to your pages. This will bring more visibility to image search results.

Free SEO audit tools are used to check the image quality at the following places.

  • How many photos do you have with alt tags?
  • Image files are compressed or large in size.
  • Image information such as file size, height, and width.

Analysis of heading tags:

Checking the webpage does have any H1 or H2 HTML heading tags. The most relevant heading, e.g. the title of the page or blog post, is the H1 tag. The second most important headings on web pages, such as subheadings, are defined by the H2 tag.

This tool drive deep into your H-tags. Identify the problems and share recommendations to fix them.

External & Internal links detection

This tool will look for internal and external links on a given domain/URL. It determines whether or not they should be followed by search engines, i.e. follow links and no-follow links. It also examines their anchor text, or the words used to link to internal or external web pages. You can use this tool to keep track of the internal and external links on your website.

Broken links decrease the number of visitors and harm search engine optimization for websites.

So it’s important to find and fix all the broken links of your website. 

The importance of external and internal links is one of the most significant ranking criteria. This tool helps to analyze your external and internal links. From that analysis report, you can easily know the current state of your link profile. Define what aspects are affecting its quality.

You should begin by determining the elements that make up your link profile. That draw attention to these four points:

  • The kind of links that point to your site.
  • Their anchor text.
  • The domain’s authority and ratings of the external links.
  • The way these links are created.

To fix the broken links problem, set up redirects. And replace them with other sources with relevancy.

Title & Meta tag Analysis

The most significant part of your page is the title and meta description. Analyze your site title and meta descriptions as part of a page audit. From an SEO standpoint, a look at the trouble areas.

  • Maintain the SEO recommendable Title and meta description length. For eg, a title length should be within 55 characters. And meta should be within 155 characters.
  • Your title and meta should contain the exact keywords.
  • A unique title and meta increase the chance of click-through rate and SERPs higher rankings.

Take note of the following tool recommendations. Rewrite the descriptions and titles if any duplication or missing material is found.

 Importance of Free SEO Audit Tools for website Analysis:

  1. To improve the website’s user experience.
  2. To get SEO-optimized content.
  3. To get more backlinks.
  4. To improve page speed.
  5. To fix broken links.
  6. To optimize image quality.
  7. To get readable headings.

To Improve website’s user experience: 

Free SEO audit tools improve the condition of websites which enhances the user experiences. Free website analyzing tools improve user experiences in the following ways.

  • Recommending the time a web page should take to load in order to avoid visitor disappointment.
  • In order for visitors to grasp easily, it is suggested that relevant information be added.
  • Detecting broken links helps to avoid errors in landing pages. Or else, it may negatively impact the user experience.

To get SEO optimized content:

No doubt. One of the most vital functions of a free SEO audit tool is to get SEO-optimized content. Free website analyzing tools help websites to get the following.

  • Content that is keyword-rich.
  • Content that is free of errors.
  • Content that is mobile-friendly.
  • Specific content that will appeal to the user intent.
  • Links to further external and internal content are extremely useful.

To get more backlinks:

More backlinks can be obtained using free SEO audit tools. Backlinks are links from other websites to yours that help you rank higher on search engines. Incoming links from high-authority domains enhance your search ranking. It builds your site’s authority, bringing in visitors, and boosting your search ranking.

To improve your page speed:

Free SEO audit tools notify if your website’s page speed is poor or moderate or good. This softwares show the causes which harm the speed of the page. Improved page speed helps to get more traffic. And achieve a good position in Google ranking.

To fix broken links: 

Website quality is significantly harmed by broken links. It ruined your conversion rates. It has an indirect negative impact on your bounce rate, time on site, and how link juice is passed. It passes signals to search engines that your site is old and out of date.

So it’s important to fix all your broken links. Doing SEO Audit, you now can accurately sort out broken links. Fix them at once.

It’s simple to repair damaged external links. You have two choices:

  • Simply remove the connection with broken external links.
  • Replace the broken link with a working one.

Although broken external links are difficult to fix. It doesn’t justify that you keep them as it is. SEO Audit Tool helps you to fix those broken links as soon as possible.

Alternatively, you have much more control over your internal links. SEO Audit Tool lets you implement best web practices to avoid broken links. It includes building a consistent approach to your website. Containing URLs structure & naming, deleting old content, and making fresh page drafts.

To fix the broken links take the following approach.

  • See if there are any typos in the URLs. See if the URL takes you to 404 errors due to misspelling.
  • The best solution for fixing broken links is to find your deleted pages. Check if there are any backlinks pointing to that page. If so, replace the link with a relevant page source.
  • Use 301 redirects to guide users with relevant page content.
  • Lastly, delete the broken links as they hurt the flows of passing link juice.

To optimize image quality:

Optimized Image is a total game-changer for your website. To be successful in this area, pay attention to,

  • Your images are indexable and crawlable.
  • Images are relevant to your pages.
  • Relevant image attribution and captions.

Images have the potential to deliver a lot of high-quality organic traffic. SEO Audit Tool share necessary suggestions. Make your site optimized with a better quality image.

To get readable headings:

Header tags are used to break up the text on your page. It makes scanning and going over the main points much easier.

It improves your website accessibility. Gives your content a wider reach.

It’s important to know how to properly use H1 to H6 tags on your page for higher rankings.

For proper implementation, you should have answered the following questions.

  • What is the exact use of header tags?
  • Do you know the between H1, H2, and H3 tags?
  • When each should be used?
  • Why heading tags are so important right now?
  • What is the structure of a well-organized header tag hierarchy?
  • How to write H1 to H6 tags that result in improved search engine rankings?

Free SEO audit tools analyze every headings, title, and tagline of the respective website. 

If there are mistakes in headers, free SEO audit tools recommend valuable explanations. 

Final Words

Now that you’ve learned about how SEO Audit Tools help you to achieve your SEO goals. It’s time to get started with auditing, optimizing, and monitoring your page with SEO tools.

SEO Audit Software is a real-time SEO auditing tool. It ensures that any SEO concerns don’t go undiscovered for long. The application is cloud-based. There is no need to install anything. Your data and reports are accessible whenever you need them.

It analyzes your website from a technical point of view. After the audit is done, you’ll receive a complete SEO analysis report. The report summarizes all of your website’s on-page issues.  Including page quality and speed, internal and external links, error issues, and more.

On top of that, this software offers a 14-days free trial period.

Now how do you analyze your website? You could spend all week going through every single page manually to check it okay. Or switch to the Free SEO Audit Tool to automate the job.

You’ll be always staying on top of the Google algorithms update. Before it hurt your user experience and rankings.


Marcy Willis

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