Fluidra builds a new model for website design

Due to the fact its founding in 1969, Fluidra has steadily developed into a multinational enterprise and worldwide leader in the pool and wellness market. As of now, the enterprise has 7,000 employees working in 45 international locations, a structure that produced an annual income of 2.2 billion euros in 2021. As a result of this expansion and achievements, the corporation has come to confront new worries as it has grown across borders. This meant a chance of diverging processes and units, including its web page and the electronic buyer journey it made available.

As element of its mission to deliver the excellent marketplace encounter, Fluidra designed the final decision to acquire a widespread internet site architecture that it would use in each individual market. This would contain a renewal of the manufacturer to deliver end users with simplified navigation options and a additional beautiful interface.

To complete this, Fluidra preferred to recognize a partner that could function with its very own complex e-organization workforce to put into action Adobe Encounter Supervisor (AEM) into the company’s current Amazon Internet Services (AWS) infrastructure. Following a competitive RFP procedure that allowed the business enterprise to critique a range of likely choices, Fluidra selected Capgemini, which could convey a sizeable sum of realistic know-how to bear as evidenced by its comprehensive historical past of effective web site redesigns and knowledge with the two Adobe and AWS know-how.

Setting up a digital skeleton

The partners kicked off the collaboration by agreeing on the needs and issues related to the project.

“Our problem in IT was to present a new system where by all the business web-sites could reside,” points out David Bultà, IT Method, Innovation & Seller Operations Supervisor at Fluidra. “The second crucial purpose was to allow our enterprise colleagues to style and design and publish sites in a quick and agile way by reusing templates and elements.”

With the job outline firmly established, Fluidra and Capgemini started to acquire the preliminary objects, parts, and connectors that would engage in a essential role in facilitating a upcoming rebuild of the business’ most important brand name web pages. This fashioned a common framework on which those people websites could be constructed when enabling certain makes to keep their exceptional identities.

“First, we developed and aligned on a prevalent style and design with all the stakeholders of the various brands,” describes Esther Fernández Bejar, CX Project Director at Capgemini. “Then, we set up a most effective-in-class infrastructure to host the digital platform. And past, we created the journeys with a part-centric technique so that Fluidra’s company could acquire autonomy.”

With the new site framework in location, Fluidra and Capgemini then developed an instruction manuals web-site working with AEM. This presented pool entrepreneurs with a resource to get aid linked to pool tools and poolcare items.

Empowering manufacturers whilst protecting a frequent solution

As a outcome of the collaboration between Fluidra and Capgemini, the pool business now possesses the skeleton on which it can create new and much more partaking web-sites. Enhanced style and an quick-to-use interface will make certain a superior user encounter as properly as generate improved brand perception.

By enabling the definition and sharing of prevalent components, the AEM-dependent option ensures that Fluidra’s distinct brands will observe a standardized and streamlined advancement method that will permit the more quickly launch of new internet websites whilst sustaining their distinct look and truly feel. In addition, a common framework will participate in a key function in driving greater efficiency in the company’s promoting and IT teams, as they will find it easier to develop, manage, and update articles with a lessened spending budget and no bottlenecks in the growth of on line material.

“Through this project, we purpose to carry on spreading our manufacturers and products across the online,” says Carla Arqueś, Data Analytics and Exclusive Project Leader at Fluidra. “We also want to drive pool entrepreneurs to our customers’ stores and help them with any aftersales issues they could encounter.”

Now that the business possesses a secure and centralized surroundings for website advancement, Fluidra has greater command not only around the way its models are considered on line but also above the encounter that its clients have when engaging via a digital interface.

Our obstacle in IT was to provide a new system where all the company internet sites could reside. The second essential intention was to let our business enterprise colleagues to layout and publish sites in a rapidly and agile way by reusing templates and elements.

David Bultà, IT System, Innovation & Seller Functions Supervisor at Fluidra

Marcy Willis

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