Financial Advisor Marketing Innovator Snappy Kraken Acquires Advisor Websites

ORMOND Seashore, Fla.–(Company WIRE)–Snappy Kraken, the award-profitable MarTech leader serving economic advisors, now introduced it has obtained business site builder and existing integration spouse Advisor Sites – developing a holistic remedy for sites, branding and digital marketing.

“Advisors know that obtaining a web page is vital, but very handful of have essentially benefited from what a excellent site can do. This is due to the fact most advisor web sites are bland, undifferentiated, and disconnected from a holistic internet marketing system,” Snappy Kraken’s Main Government Officer Robert Sofia mentioned. “With this acquisition of Advisor Websites, we intend to introduce the marketplace to what a really distinctive, personalised, and strategic web site can achieve. It is really time for advisors to halt viewing their site as a mere desk stakes necessity and to start viewing it as the business enterprise growth motor it has the prospective to develop into.”

Money advisor sites historically deficiency the excellent of design, copywriting, and branding that should really be invested into this crucial real estate for consumer conversion. By combining Snappy Kraken’s imaginative skills with their strategic Cold to Gold framework for turning strangers into raving enthusiast shoppers, an advisor’s internet site transforms from a mere on the internet brochure into a advancement motor for their small business.

Advisor Websites’ established of technological know-how resources – together with its calendar scheduling tool, website design and style supervisor and compliance workflows – offer you the best enhance to Snappy Kraken’s award-profitable prospecting and shopper-partnership-creating platform choices. Also, Snappy Kraken’s Convos is the only promoting-centered text messaging device developed for money advisors that arrives complete with pre-populated messages and multi-action campaigns for each shoppers and prospective buyers.

Started in 2016, Snappy Kraken now serves far more than 6,000 economical advisors and its articles achieved a lot more than 11 million buyers and shoppers very last yr.

“Joining forces with Snappy Kraken is the greatest way for us to increase the value our advisors get. We have been subsequent their accomplishment for many a long time and it is obvious that they are the most effective entrepreneurs and model-builders in fiscal companies,” claimed Graham Turner, CEO of Advisor Sites. “As we merge our internet site capabilities with their outstanding content, the advisors who use our integrated featuring will obtain a major aggressive advantage. We are further than fired up to embark on this new journey, traveling the Snappy Kraken flag with each other as a person.”

Advisor Internet websites will be branded as a Snappy Kraken organization, and Turner will suppose the purpose of President of the new entity, combining the strengths of workforce from both firms as Snappy Kraken tends to make investments in its company tradition and team. Some members of the new workforce will convene for the 1st time at Snappy Kraken’s inaugural Jolt! meeting, May 4-6 in Las Vegas.

Although the full integration of the two choices will acquire numerous months to total, Snappy Kraken and Advisor Internet sites have an present integration that shares speak to facts, general performance figures, and choose Snappy Kraken campaigns concerning platforms. Considerable discount rates are readily available to advisors who use each platforms.

Funding for the acquisition was supported by present Snappy Kraken investors, FinTop Cash, Flyover Cash Partners and Montage Fund Advisors, an affiliate of Mariner Wealth Advisors.

Make contact with Snappy Kraken or Advisor Internet websites to discover extra.


Snappy Kraken is an award-successful marketing technologies firm that offers promoting automation, on the internet marketing, and daring, exclusive advertising and marketing strategies for the economic expert services market. Information-knowledgeable final decision producing drives each individual marketing and advertising campaign Snappy Kraken publicly releases an yearly internet marketing study report highlighting the trends that they will use to greater provide their users. Acknowledged by Benzinga in 3 classes in 2020 as perfectly as by MarTech Breakthrough as best overall content promoting software 3 several years in a row, it ranked variety a few on the 2020 Financial Preparing Most effective Fintechs to Perform For listing. At the Wealth Management Awards In 2021, Snappy Kraken won the Social Media Leadership for Technological know-how Companies award for its annual marketing investigate report, and the Marketing and advertising Automation for Know-how Suppliers award for its trademark “Cold to Gold Framework.” Also in 2021, Snappy Kraken’s “Retiring in Unsure Times” lead generation written content won the silver Davey Innovative award in the built-in campaign-marketing performance classification. Snappy Kraken demonstrates time and again that excellent written content wins clients.

To discover more about Snappy Kraken’s solutions for economic advisers, such as white-labeled enterprise methods, and to use the new and improved resources recently announced, visit

Marcy Willis

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