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The Metropolis-County Communications & Promoting Affiliation 3CMA declared the 2021 winners of its nationwide Savvy Awards levels of competition. The Savvy Awards acknowledge exceptional local govt achievements in communications, general public-sector advertising and marketing and citizen-governing administration interactions. The award salutes skilled and helpful town, county, agency or district industry experts who have creatively planned and carried out successful improvements in communications and advertising. Additional than 800 entries in 40 categories had been obtained nevertheless, because of to COVID-19 impacts, the awards were being delayed until finally 2021.

In December 2019, the City of Santa Clara redesigned its web site and produced a new subsite for the Santa Clara Metropolis Library and two redesigned subsites for the Metropolis-owned electric utility, Silicon Valley Energy. The overarching objective was a streamlined user encounter for all customers – in particular for engaged inhabitants and regional media.

A multi-departmental Town group recognized as the Website Customers Team served guidebook the internet site redesign undertaking from beginning to stop. As a result of the City’s Net CMS vendor (Granicus), usability tests was held in 2017, to attain user input about to realize what the community preferred to see in the redesign. The seller done a local community study from June 29 – Sept. 12, 2017 in which feed-back was acquired from virtually 350 stakeholders about the current website’s navigation, search functionality and spots for advancement.

With the project targets in mind, beta screening was carried out for the redesigned website in October and November 2019. The goal of beta tests was to acquire person feedback about the on line practical experience and simplicity of use, troubleshoot any operation challenges prior to launching the new website and accumulate details to evaluate whether or not undertaking objectives experienced been met.

In collaboration with the internet site vendor, Metropolis personnel designed added advancements to the beta site’s articles, navigation and operation based on person suggestions, these as streamlining the megamenu and redesigning the clickable images on the menu for enhanced usability. Further changes were created to the new look for motor, Cludo, to exhibit the very best benefits.

Dependent on the optimistic results from the beta testing, the new went are living on Dec. 4, 2019. The redesigned web site mirrored a refreshing, engaging and responsive site style and interface. It also incorporates a new, increased lookup motor that generates much better success than the previous web site. The new subsite for Santa Clara Metropolis Library and redesigned subsites for Silicon Valley Ability and SVP’s Fiber are intended to optimize the world wide web expertise preferences of their visitors whilst still reflecting the general Metropolis manufacturer.

Many thanks to extensive outreach, local community involvement and office-extensive collaboration, the new web page fulfilled all redesign task objectives with a responsive, person-centric design that demonstrates what’s feasible in the town identified as “The Center of What is Probable.”

Marcy Willis

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