CBS’s NYC station switches website design, gets new URL

CBS’s owned station in New York Metropolis, WCBS, switched its web page Feb. 23, 2022 to a seem that mimics its father or mother network’s information website, moves it beneath the most important area and appears to fall most references to “CBS 2.”

Consumers entering the publicly marketed area discovered them selves on a website page with a black background and equivalent structure and typography to the network level CBS Information division website that was initially released in 2018.

As an alternative of the complete width qualifications movie player of the CBS Information Streaming Network nationwide feed, having said that, WCBS’s page attributes a NYC photograph with the participant down below it in, on desktop, a mounted with structure. 

Seeking far more intently, customers will also note that the station’s homepage now has a URL with a listing route containing, much more precisely at 

Beginning in 2010, getting into the publicly advertised domains for CBS owned stations, such as, redirected buyers to a subdomain below the area (for example, Each station experienced its personal distinct subdomain which, in turn, hosted individual sites for just about every that all adopted the same common seem and really feel.

The domain was also used to host the web sites for radio stations the community owned at the time but has considering that marketed off to Entercom.

A different improve released Feb. 23 is that the website banners now function a “CBS News New York” logotype set in the TT Norms fontthe network and information division use.

There is no “2” symbol to be located in the primary header. Even the browser favicon is now the CBS eye in its place of an iteration of the station symbol, even though the open up graph picture, which is what most social media and other sites use in link previews and posts, nevertheless attribute the WCBS 2 and WLNY 10/55 logos.


“As we keep on to unify CBS Information and Stations, we are furnishing clarity to our customers in the areas they interact us. Aligning our neighborhood New York web-site with our CBS News New York streaming channel is part of that unification. You will see us carrying out the exact same factor with our other local web sites in the in the vicinity of potential,” a CBS spokesperson stated in an e-mail to NewscastStudio.

CBS has standardized its site and social media naming conventions under the “CBS (Metropolis or area title)” format for about a ten years and lately rebranded its regional CBSN streaming networks as “CBS Information (City or region name)” as opposed to the aged “CBSN (Town or location title)” names.

The first CBSN, which is a countrywide streaming feed, was renamed to basically CBS Information in most takes advantage of, nevertheless it’s also known as the CBS Information Streaming Network to differentiate concerning it and information division alone. In limited, the CBSN model is no lengthier actively made use of.

It’s not quickly clear if CBS owned stations are migrating to the “CBS Information (Town or region name)” template as in general branding, which include quite possibly on neighborhood newscasts, but it does look that is the new favored title for station web-sites at least.

The CBS rep did not answer to questions about the upcoming of its stations’ on air branding.

Most CBS owned stations model on air as “CBS (Channel amount)” and “CBS (Channel range) News,” for their newscasts, however there are exceptions such as WBZ in Boston, KDKA in Pittsburgh, WCCO in the Twin Cities and WJZ in Baltimore, which all tend to use their connect with letters rather due to neighborhood familiarity with them.

WWJ in Detroit is also shifting ahead with plans to launch a complete fledged nearby information office later in 2022.

A rapid take a look at exhibits that (as opposed to the existing is controlled by the network and redirects to the exact redesigned webpage should really the station group made the decision to commence like “News” in its internet site URLs.

In other markets, some domains are not nonetheless configured that way and do not seem to be controlled by CBS, these as that redirects to a parked page entire of adverts.

WCBS’s social media account handles have not been modified to the new structure. At the very least some of the social media handles, this sort of as @CBSNewsNewYork, are registered but do not appeared to be connected to CBS.

Marcy Willis

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