Tag: Audit

How To Do A Complete Local SEO Audit: 10-Point Checklist

At its core, SEO is a multi-faceted keyword, content, and competitive analysis exercise.

Local SEO, by extension, includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area.

Even before you can convince a local consumer your search result is the best answer, you must it prove to the search engines and earn a high enough ranking to get in the running.

Search engines like Google reference many different data points to determine who gets top billing in organic search engine results, featured snippets, maps, local packs, image, video, or other SERP features.

How can you identify and prioritize optimizations with the greatest potential to deliver converting traffic to your website and your door?

In this column, we’ll walk through an evaluation of each key facet of your local search presence and uncover your best opportunities to improve search rankings.

What does a comprehensive local SEO audit checklist entail?

  1. Keywords/SERPs.
  2. Website.
  3. Google Business Profile.
  4. Review management.
  5. Local business listings and citations.
  6. Local content.
  7. Google Search Console.
  8. Analytics.
  9. Backlinks.
  10. Competitor analysis.

These tasks are listed in typical order of completion during a full audit, but some can be accomplished concurrently.

1. Keyword/SERP Audit

The natural place to start a local SEO audit is in SERPs for the keywords and phrases you are hoping your business will be found for, in order to identify where you stand relative to your competitors and other websites/content.

This research can help you quickly identify where you have established some level of authority/momentum to build on, as well as keywords upon which you should not waste your time and effort.

SEO is a long-term strategy so no keyword should be summarily dismissed. Even so, it’s generally best to focus on those keywords you realistically have a chance to rank and drive traffic for.

You may determine some keywords are better pursued in the short term via a paid Google Ads strategy until you are able to build up your local organic authority.

There are several excellent SEO and keyword research tools available to automate the process of gathering search results for specific or topical groups of keywords and assigning value to keywords based on metrics such as search volume or keyword difficulty.

Ideally, you’ll choose a tool that will break down the different types of search features, so you can understand whether you or a competitor has secured any of this search real estate and then devise strategies or tactics to proceed accordingly.

Alternatively, you can conduct your own searches manually. In that case, do so in an Incognito Window in Google Chrome or Private Window in Safari to remove potential bias/personalization tied to your Google login, location, or personal search history.

Most automation tools have processes in place to do the same.

For those businesses also running PPC campaigns, close attention should be paid to the keywords and search terms working there.

It’s likely that top-performing PPC keywords will also be top performers from an SEO perspective.

SEO and PPC should complement each other for optimal results.

Different people search in different ways and it’s important to not limit your research to single keywords, but rather account for the various ways and phrases your audience may use to try to find you or your offerings.

Your keyword analysis and the resulting content you create should address the intent of searchers, which will vary depending on where they are in the buying cycle.

Some are just beginning their search for a product or service and are simply looking for information e.g. “Where can I find x?”, while others are ready to buy now e.g. “Order x near me.”

A broader keyword view will provide a better picture of the overall strength of your presence and where to best focus your attention.

2. Website Audit

With your focused keyword data in hand, you can now conduct a full keyword and technical website audit to ensure your site is optimized for maximum crawlability, indexability, and visibility.

A typical audit is designed to analyze the underlying structure, content, and overall site experience.

Here again, there are many site auditing tools that will crawl a  website and then identify issues and prioritize actions to be taken based on SEO best practices.

A website audit and optimization can be broken down into several buckets.

Page Optimization

Web page optimization is all about ensuring pages are well structured, focused around topical keywords and provide a positive user experience.

As a search engine crawls a web page it looks for signals to determine what the page is about and what questions it can answer.

These crawlers analyze the entire page to determine its focus but specifically focus on Page Titles and Headings as primary descriptors.

Ideally, pages are keyword-focused and unique.

As such, keyword variations should be used consistently in Titles, URLs, Headings, and meta descriptions.

Google, and the other search engines, appreciate well-structured pages and will grab or create the components they need to construct a search engine result similar to the one below for “breakfast in Barrie.”

Note how the keyword “breakfast” is highlighted in the meta description.

Google search for breakfastScreenshot from search for [breakfast in Barrie], Google, February 2022

 Specifically, an audit will highlight issues related to:

  • Missing Title tags, or those that are too long (60 characters max) or duplicated.
  • Headings (particularly H1s) that are missing or duplicated.
  • Meta descriptions that are missing, too long (160 characters max), or duplicated.

Another important potential tag issue raised in an audit, depending on the nature of your local business, is image alt text.

As a best practice, all images should include relevant descriptive filenames and alt text, which may include pertinent keywords.

This becomes particularly important when images (e.g. product or service photos) are central to your business, as image carousels can and will show up in Web search results.

In every case, attention should be paid to the images appearing on your primary ranking pages.

Internal Link Audit

Over time, the various links within a website can become stale or outdated as content is moved or deleted.

A link audit will help you quickly identify any potential misdirected or broken links, which can create a less than optimal experience for your site visitors.

Links are likewise signals the search engines use to determine the flow of a website and its ability to direct searchers to appropriate, authoritative answers to their questions.

Part of this audit should include the identification of opportunities to crosslink prominent pages.

For example, if a page within your site has keywords that reference content on another page a link may be created.

This can have the effect of boosting both pages, provided the link logically guides users to more relevant content or an appropriate conversion point.

External links should also be considered, especially when there is an opportunity to link to an authoritative source of information.

From a local business perspective, this may include linking to relevant local organizations or events.

Pro tip: These links should ideally be opened in new browser windows, so your site visitors are able to continue on your site after they have explored any external links.

Schema Review

Featured snippets are increasingly superseding traditional organic search results in Google, as the search engine aims to provide the answers to questions directly within its SERPs.

Local businesses have an opportunity to have their content highlighted as featured snippets if they:

  • Publish highly authoritative and relevant content.
  • Use structured schema markup to tag content such as their local business details, products, events, FAQs.

An effective local SEO audit should include the identification of content within a website to which schema can be applied.

Mobile Audit

As more consumers begin searching via their mobile devices – especially for local services – it naturally becomes important for local businesses to provide a positive mobile web experience.

It will, in turn, affect how they are viewed and ranked by the search engines.

In short, websites need to load quickly, be easily navigated, and enable seamless user interaction.

Google offers a range of free mobile testing and three mobile-specific monitoring tools (Page Experience, Core Web Vitals, Mobile Usability) in Google Search Console.

More on this toolset below.

More in-depth user experience and SEO analysis can be done via Google Lighthouse, though a local business owner will likely want to enlist the help of a web developer to action any of the recommendations this tool provides.

Duplicate Content

High-quality, authoritative content is, by definition, original content.

As such, it’s important to let Google know if your website contains any content/pages which you did not create, by adding a canonical tag to the HTML header of the page.

Not doing so can have a detrimental effect on your authority and, by extension, your ability to rank.

Most site auditing tools will flag content that requires or has malformed canonical tags.

3. Google Business Profile Audit

A Google Business Profile (GBP) effectively represents a secondary website and highly visible point of presence for most local businesses.

An accurate, comprehensive GBP is critical to establishing visibility in Google Maps and organic search results.

A Google Business Profile audit should focus on the accuracy and completeness of the various components within the profile including:

  • Business information and location details.
  • Correct primary business category.
  • Hours of operation.
  • Correct pin location in Google Maps.
  • Proper categorization as a physical location or service area business.
  • Products.
  • Services.
  • Photos.
  • Offers.
  • Updates.
  • Events.
  • Appointment link(s).
  • Informational content.

The more complete the profile is, the more likely it will be viewed as a reliable local resource and be given appropriate billing in the search results.

Assuming you have claimed and are authorized to manage your GBP, you can access and edit your info directly within the search results.

Google Business ProfileScreenshot from Google Business Profile, February 2022

4. Review Management

Another very important aspect of a GBP is reviews.

Local business customers have an opportunity and are increasingly willing to write reviews, which appear on the GBP for other customers to view and play a significant role in determining visibility in the local map pack.

Google will notify business owners as soon as reviews are submitted and they should be responded to ASAP. This goes for negative reviews just as much as positive ones.

However, we all get busy and so a complete audit should include an analysis of your reviews to ensure none have fallen through the cracks. This will also help determine whether there are recurring customer service and satisfaction issues or themes that need to be addressed.

Of course, there are also several other places for consumers to submit reviews including Facebook, local review sites like Yelp, and industry-specific sites such as TripAdvisor and Houzz.

A full audit should take inventory of reviews left on any of these services as they can show up in search results.

The search engines and savvy modern consumers will most certainly find them.

A quick way to discover what reviews you may have on lesser-known properties is to simply search “‘your business name’ reviews.”

Alternatively, here too there are several good software platforms designed to help business owners ask for and manage their reviews on GBP and other review sites.

Pro tip: Request positive reviews from all customers and politely suggest they reference the product or service they are reviewing, as this can have a positive effect from a keyword ranking perspective.

5. Local Business Listing/Citation Audit

Local business listings and citations provide search engines with a way of confirming a business are both local and reputable within a specific geographic region.

It is important to have a presence in reputable local directories, review sites, business directories (e.g. Chamber of Commerce), or local partner sites.

Depending on the size and scope of your local business an audit of your listings and citations can be done in an automated or manual fashion.

Business listings and citation management tools can be used to find, monitor and update all primary citations with your proper Name, Address, Phone Number (aka NAP), and other pertinent business details found in broader listings (e.g. website address, business description.)

If you manage a limited number of locations and have the time, one quick method of identifying where your current listings can be found is to simply conduct a search on your business name.

The first 3-4 pages of search results should reveal the same.

If the goal is to understand where you are missing listing and citation opportunities, you can conduct a search on the list of keywords you have researched and want to be found for.

The most valuable directories and listing sites will be those which appear in the search results for these keywords.

It’s also important that you find and resolve any duplicate listings to prevent confusing customers and search engines alike with outdated, inaccurate information.

6. Local Content Audit

As noted, people search differently and require different types of information depending on where they are in their buying journey.

A well-structured local web presence will include content tailored and distributed for consumption during each stage of this journey, to bolster visibility and awareness.

You want to be found throughout your customer’s search experience.

A content audit can be used to make sure you have content for each of the journey buckets your audience members may find themselves in.

Informational content may be distributed via social or other external channels or published on your website to help educate your consumers on the products, services, and differentiators you offer at the beginning of their path to purchase.

This content ideally answers your prospects’ why, how, and what type questions.

Transactional content is designed to address those consumers who already know what they want, but are in the process of deciding where or who to purchase from.

This type of content may include reviews, testimonials, or competitive comparisons.

Navigational content ensures when people click through from Google after having searched your brand name or a variation thereof, they land on a page or information validating your position as a leader in your space.

This page should also include a clear call to action with the assumption they have arrived with a specific goal in mind.

Commercial content addresses those consumers who have signaled a strong intent to buy.

Effective local business sites and social pages must include offers, coupons, discounts, and clear paths to purchase.

Quality content is content your audience wants to consume, like, and share. In 2022, for many businesses, this means considering and experimenting with content beyond text and images.

Video content shared via platforms like YouTube, Instagram, Facebook, TikTok, and others is easier to consume and generally more engaging.

YouTube videos, in particular, can be optimized and do appear within organic search results.

Keep in mind, each social network includes a search function and any content distributed here should incorporate targeted keywords and hashtags to enhance visibility.

Pro tip: Make it easy for your readers to like and share your content by including visible share buttons; a simple best practice missed by far too many website owners.

While social signals are not a search ranking factor, shared content has a higher chance of being linked to, which in turn can positively affect authority and organic visibility.

7. Google Search Console Review

Google Search Console is an invaluable free resource for data related to keyword and content performance, indexing, schema/rich results validation, mobile/desktop experience monitoring, and security/manual actions.

A complete local SEO audit must include a review and analysis of this data to identify and react to strengths, weaknesses, opportunities, and threats outlined in each section.

Website owners and managers will want to pay particular attention to any issues related to pages not being crawled/indexed or manual actions having been taken based on questionable practices, as both can have a detrimental effect on search engine visibility.

Google Search Console does send notifications for these types of issues as well as regular performance updates, but an audit will ensure nothing has been overlooked.

Google Search Console OverviewScreenshot from Google Search Console, February 2022

8. Analytics Review

Whether you are using Google Analytics or another site/visitor tracking solution, the data available here is useful during an audit to validate top and lesser-performing content, traffic sources, audience profiles, and paths to purchase.

Findings in analytics will be key to your content audit.

As you review your site analytics you may ask the following questions:

  • Are my top-visited pages also my top ranking pages in search engines?
  • Which are my top entry pages from organic search?
  • Which pages/content are not receiving the level of traffic or engagement desired?
  • What is the typical path to purchase on my site and can it be condensed or otherwise optimized?
  • Which domains are my top referrers and are there opportunities to further leverage these sites for backlinks? (see Backlink Audit below).

Use Google Analytics (or another tool of your choice) to find the answers to these questions so you can focus and prioritize your content and keyword optimization efforts.

9. Backlink Audit

Backlinks or inbound links are similar to citations but are effectively any links to your website pages from other third-party websites.

Links remain an important factor in determining the authority of a website as they lend validity if they come from relevant, reputable sources.

However, links from non-relevant or non-reputable sites can do more harm than good from an SEO perspective, and sometimes these links can be created without your knowledge.

It is therefore wise to conduct a backlink audit every six to twelve months depending on the size and scope of your website.

As with other components of an audit, there are several good free and paid backlink tools available, including a link monitoring service in Google Search Console, which is a great place to start.

Google Search Console LinksScreenshot from Google Search Console, February 2022

In terms of auditing linking domains, you should quickly determine if there are any you don’t recognize or those which appear non-reputable or irrelevant to your local business.

Depending on the source, nature of the link, and the content it links to, it may be necessary to inquire about having the link removed.

An effective backlink audit has the dual purpose of identifying and building links via potentially valuable backlink sources, which can positively affect your ranking and visibility.

For local businesses, reputable local sources of links are naturally beneficial in validating location.

Potential backlink sources can be researched in a variety of locations:

  • Free and paid backlink research tools such as Ahrefs, Semrush, or Majestic. Identify any domains where your primary competition has acquired backlinks, but you have not.
  • Any non-competitive sites appearing in the organic search results for your primary keywords are, by definition, good potential backlink sources. Look for directories you can be listed in, blogs or articles you can comment on or publications you can submit articles to.
  • Referral sources in Google Analytics may reveal domains where you already have links and may be able to acquire more.

10. Competitor Analysis

A comprehensive local SEO audit would not be complete without identifying and reviewing the strengths and weaknesses of your competition.

You may already have a good sense of who your competition is, but to begin it’s always a good idea to confirm who specifically shows up in the search results when you enter your target keywords.

These businesses/domains are your true competitors and the sites you can learn the most from.

A recent Google algorithm update appears to signal more emphasis is being placed on results tied to the immediate proximity of a business, which means the most attention should be paid to your closest high-ranking competitors.

If any of these competitors’ sites and/or pages are ranking ahead of yours, you’ll want to review what they may be doing to gain this advantage.

You can follow the same checklist of steps you would conduct for your own audit to identify how they may be optimizing their keywords, content, Google Business Profile, reviews, local business listings, or backlinks.

In general, the best way to outperform your competition is to provide a better overall experience online and off, which includes generating more relevant, high-quality content to address the questions your mutual customers have.

Prioritizing Your Action Items

A complete local SEO audit is going to produce a fairly significant list of action items.

Many of the aforementioned keyword, site, content, and backlink auditing tools do a good job of prioritizing tasks; however, the list can still be daunting.

One of the best places to start with an audit action plan is around the keywords and content you have already established some but not enough authority for.

These are your keywords, webpages, and content assets sitting on the cusp of prominence in the local organic search results and Map Packs.

Determine how to best address deficiencies or opportunities to optimize this content first before moving onto more competitive keywords or those you have less or no visibility for, as we all know, SEO is a long-term game.

These audit items should be reviewed every 6-12 months, depending on the size and scale of your web presence, for the best chance at being found by your local target audience.

More resources:

Featured Image: Ribkhan/Shutterstock

How to Analyze Website with Free SEO Audit Tool

Free SEO audit tools are quite useful for analyzing websites and the contents. A variety of factors influence a website’s ranking.

SEO audit tools specify any mistakes or shortages that remain on the website. It provides recommendations and solutions to modify the website at no cost. These practices are quite beneficial to your website’s visibility.

There are various SEO audit tools that provide a 14-day free trial. Users can use the facilities to purchase various packages at reasonable prices when the trial period has passed.

In this article, we’ll go over the importance of using a free SEO audit tool to analyze your website. The good news is that there are several Free SEO Audit tools out there. This will be highlighted in the content.

Functions of a Free SEO Audit tool:

Conducting an audit of your website is difficult and time-consuming. Thankfully there is Free SEO Audit Tool to help you out. Functions and the method of analyzing websites of a free SEO audit tool are discussed below.

  • Page loading time analyzing.
  • Page score calculation.
  • URL Structure.
  • Title & Meta Analysis.
  • HTTP Status Code.
  • Keyword analyzing.
  • Image quality analyzing.
  • External & Internal links detection.
  • Heading tags analyzing.

Page score calculation: 

Page Score is a measure of how well optimized your website is. It is dependent on your website’s user interface as well as the technical aspects. These qualities determine the success of all of your SEO efforts.

There are numerous SEO indicators to consider. These bars must be followed to set the benchmark for your SEO Score.

Page score is determined by these four sub-categories:

  • Technical
  • Content
  • User Experience
  • Mobile Optimization

The Free SEO Audit tool analyzes the website’s technical aspects. How well a site’s technical elements allow search engine bots to navigate, crawl, and index it. 

It will not be ranked by search engines if a site is not properly indexed. No amount of on-page content or links will attract traffic to the site. 

Your website content will fall apart if it doesn’t have a strong technical foundation.

  • Make sure your right site is crawlable. The practice of interlinking is important in this case.
  • Having an HTTPS-enabled website is extremely important for the security of your website. If you’re having trouble with SSL certification and deployment, contact your hosting provider. As it has an impact on your overall page SEO score.
  • Make sure your content is not linked with broken or redirected pages. This can have an impact on not only speed but also indexation and crawl budgets. 

Use 301 redirects to send the user to a more relevant page. To divert traffic, create custom 404 pages with available URLs.

Free website analysis gives importance to the quality of content. 

The future of SEO depends on understanding the user intent. User bounces if your content doesn’t have the answer they’re looking for. 

  • Create deep or long-form content. It provides users with a fresh perspective on the subject matter.
  • Analyze the top-ranking page’s content for the target keyword.
  • To add more subtopics to your article, use semantically related keywords.
  • Mention any and all queries that users may have about the subject.
  • Organizing your content takes care of the readability. So it is readable for visitors and search engines.
  • Assembling pages for easier to scan.
  • Make sure your pages can pass the 5-second rule.
  • User experience:

Improved User Experience means improving the usability, accessibility, and efficiency of user interaction with a website. It increases user satisfaction with your website.

Free SEO audit tools collaborate with the experiences of visitors to generate a score for a website. The usability and indexability of a site are improved by a well-organized link hierarchy and properly defined images. In the end, we create websites for both humans and search engines. 

It’s always a good idea to take a fresh look at your website and its content. So ensure that your website is simple to use and does not confuse users.

It’s vital that your website works well on mobile devices. The mobile-first index has taken over as Google’s primary ranking index, replacing the desktop index.

A mobile-friendly site is critical for user retention and conversions. It adjusts your website to the mobile user so it can function on any device. An SEO audit evaluates the mobile-friendliness of a website and assigns a score.

The possibility it gives can assist you in creating a mobile-friendly website.

  • Improve the site’s loading time.
  • Responsive design.
  • Redesign your pop-ups to be compatible with mobile devices.
  • Accelerated Mobile Pages (AMP) should be enabled.

Keyword analyzing: 

To assist your website to do a better performance than other component websites. Free SEO audit tools analyze keywords you want to rank for your website.

The following are the features of free SEO audit tools for keyword analysis:

  • Indicates the position for top keywords.
  • Knowledge of keyword search frequency.
  • Highlight the most significant keywords on your website.
  • Identifying and focusing on well-converting keywords.
  • Expand your long-tail efforts.
  • Helps in evaluating how much traffic each keyword generates.

URL:

A well-designed URL gives humans and search engines a simpler indication of the page. An appropriate URL still provides search engines and visitors a decent concept of what the destination page is about. It improves the user experience by making the URL clear and simple to click on.

While including keywords in your URL can help your site rank higher in search results.

This tool shares several helpful SEO practices, such as,

  • Keeping URLs short, simple, accurate but relevant. So people can easily comprehend.
  • URLs should be precise but concise. The user should be able to tell what the page is about just by looking at the URL.
  • Separate words in URLs with hyphens.
  • Lowercase letters should be used.
  • Use URL parameters sparingly.

These areas are monitored by free SEO audit tools, which look for URL gaps.

Page loading time analyzing: 

The speed of a page has a direct impact on its ranking. It affects rankings by increasing the bounce rate and decreasing dwell duration.

Free SEO audit tools provide precise statistics on the time it takes for a page to load.

The parameters that this tool looks at are:

  • Fully Loaded Time of the web page.
  • First Contentful Paint (FCP).
  • Page Size.
  • Server blocking time.
  • Total number of error requests.
  • URL Redirect time.
  • Server connection time.
  • Server response time.
  • Time to First Byte (TTFB).

Because there are so many factors that might influence site speed. This tool breaks down everything up is different categories. So you can better understand the issues.

It shows exactly what affects your page speed most.

Image quality analyzing:

Using high-quality images makes the audience more engaged and interested in your page. Create custom graphics that are specific to your pages. This will bring more visibility to image search results.

Free SEO audit tools are used to check the image quality at the following places.

  • How many photos do you have with alt tags?
  • Image files are compressed or large in size.
  • Image information such as file size, height, and width.

Analysis of heading tags:

Checking the webpage does have any H1 or H2 HTML heading tags. The most relevant heading, e.g. the title of the page or blog post, is the H1 tag. The second most important headings on web pages, such as subheadings, are defined by the H2 tag.

This tool drive deep into your H-tags. Identify the problems and share recommendations to fix them.

External & Internal links detection

This tool will look for internal and external links on a given domain/URL. It determines whether or not they should be followed by search engines, i.e. follow links and no-follow links. It also examines their anchor text, or the words used to link to internal or external web pages. You can use this tool to keep track of the internal and external links on your website.

Broken links decrease the number of visitors and harm search engine optimization for websites.

So it’s important to find and fix all the broken links of your website. 

The importance of external and internal links is one of the most significant ranking criteria. This tool helps to analyze your external and internal links. From that analysis report, you can easily know the current state of your link profile. Define what aspects are affecting its quality.

You should begin by determining the elements that make up your link profile. That draw attention to these four points:

  • The kind of links that point to your site.
  • Their anchor text.
  • The domain’s authority and ratings of the external links.
  • The way these links are created.

To fix the broken links problem, set up redirects. And replace them with other sources with relevancy.

Title & Meta tag Analysis

The most significant part of your page is the title and meta description. Analyze your site title and meta descriptions as part of a page audit. From an SEO standpoint, a look at the trouble areas.

  • Maintain the SEO recommendable Title and meta description length. For eg, a title length should be within 55 characters. And meta should be within 155 characters.
  • Your title and meta should contain the exact keywords.
  • A unique title and meta increase the chance of click-through rate and SERPs higher rankings.

Take note of the following tool recommendations. Rewrite the descriptions and titles if any duplication or missing material is found.

 Importance of Free SEO Audit Tools for website Analysis:

  1. To improve the website’s user experience.
  2. To get SEO-optimized content.
  3. To get more backlinks.
  4. To improve page speed.
  5. To fix broken links.
  6. To optimize image quality.
  7. To get readable headings.

To Improve website’s user experience: 

Free SEO audit tools improve the condition of websites which enhances the user experiences. Free website analyzing tools improve user experiences in the following ways.

  • Recommending the time a web page should take to load in order to avoid visitor disappointment.
  • In order for visitors to grasp easily, it is suggested that relevant information be added.
  • Detecting broken links helps to avoid errors in landing pages. Or else, it may negatively impact the user experience.

To get SEO optimized content:

No doubt. One of the most vital functions of a free SEO audit tool is to get SEO-optimized content. Free website analyzing tools help websites to get the following.

  • Content that is keyword-rich.
  • Content that is free of errors.
  • Content that is mobile-friendly.
  • Specific content that will appeal to the user intent.
  • Links to further external and internal content are extremely useful.

To get more backlinks:

More backlinks can be obtained using free SEO audit tools. Backlinks are links from other websites to yours that help you rank higher on search engines. Incoming links from high-authority domains enhance your search ranking. It builds your site’s authority, bringing in visitors, and boosting your search ranking.

To improve your page speed:

Free SEO audit tools notify if your website’s page speed is poor or moderate or good. This softwares show the causes which harm the speed of the page. Improved page speed helps to get more traffic. And achieve a good position in Google ranking.

To fix broken links: 

Website quality is significantly harmed by broken links. It ruined your conversion rates. It has an indirect negative impact on your bounce rate, time on site, and how link juice is passed. It passes signals to search engines that your site is old and out of date.

So it’s important to fix all your broken links. Doing SEO Audit, you now can accurately sort out broken links. Fix them at once.

It’s simple to repair damaged external links. You have two choices:

  • Simply remove the connection with broken external links.
  • Replace the broken link with a working one.

Although broken external links are difficult to fix. It doesn’t justify that you keep them as it is. SEO Audit Tool helps you to fix those broken links as soon as possible.

Alternatively, you have much more control over your internal links. SEO Audit Tool lets you implement best web practices to avoid broken links. It includes building a consistent approach to your website. Containing URLs structure & naming, deleting old content, and making fresh page drafts.

To fix the broken links take the following approach.

  • See if there are any typos in the URLs. See if the URL takes you to 404 errors due to misspelling.
  • The best solution for fixing broken links is to find your deleted pages. Check if there are any backlinks pointing to that page. If so, replace the link with a relevant page source.
  • Use 301 redirects to guide users with relevant page content.
  • Lastly, delete the broken links as they hurt the flows of passing link juice.

To optimize image quality:

Optimized Image is a total game-changer for your website. To be successful in this area, pay attention to,

  • Your images are indexable and crawlable.
  • Images are relevant to your pages.
  • Relevant image attribution and captions.

Images have the potential to deliver a lot of high-quality organic traffic. SEO Audit Tool share necessary suggestions. Make your site optimized with a better quality image.

To get readable headings:

Header tags are used to break up the text on your page. It makes scanning and going over the main points much easier.

It improves your website accessibility. Gives your content a wider reach.

It’s important to know how to properly use H1 to H6 tags on your page for higher rankings.

For proper implementation, you should have answered the following questions.

  • What is the exact use of header tags?
  • Do you know the between H1, H2, and H3 tags?
  • When each should be used?
  • Why heading tags are so important right now?
  • What is the structure of a well-organized header tag hierarchy?
  • How to write H1 to H6 tags that result in improved search engine rankings?

Free SEO audit tools analyze every headings, title, and tagline of the respective website. 

If there are mistakes in headers, free SEO audit tools recommend valuable explanations. 

Final Words

Now that you’ve learned about how SEO Audit Tools help you to achieve your SEO goals. It’s time to get started with auditing, optimizing, and monitoring your page with SEO tools.

SEO Audit Software is a real-time SEO auditing tool. It ensures that any SEO concerns don’t go undiscovered for long. The application is cloud-based. There is no need to install anything. Your data and reports are accessible whenever you need them.

It analyzes your website from a technical point of view. After the audit is done, you’ll receive a complete SEO analysis report. The report summarizes all of your website’s on-page issues.  Including page quality and speed, internal and external links, error issues, and more.

On top of that, this software offers a 14-days free trial period.

Now how do you analyze your website? You could spend all week going through every single page manually to check it okay. Or switch to the Free SEO Audit Tool to automate the job.

You’ll be always staying on top of the Google algorithms update. Before it hurt your user experience and rankings.

 

An eCommerce SEO Audit by 1Digital Agency Lays the Groundwork of Success | Your Money

PHILADELPHIA, Jan. 03, 2022 (Globe NEWSWIRE) — Request any search motor advertising skilled about Search engine optimization and men and women will immediately understand there are a whole lot of transferring parts. Several Search engine optimization agencies supply genuinely whole-service Website positioning offers. It really is additional prevalent for an eCommerce Seo enterprise to offer a group of solutions that affects look for motor optimization but does not account for the entire image due to the fact the total scope of Seo is just way too sophisticated.

Some Search engine marketing corporations make back links many others produce optimized content material. Other individuals but may well just take a seem at internet site webpage composition and enhance minor ranking components like title tags, metadata, code, and graphic attributes. These ranking indicators, together with other folks, paint the entire photo of at least 200 rating things that impact a website’s organic and natural standing. 

There is a thing, nonetheless, that the finest eCommerce businesses have in prevalent, specially those that present whole-service Website positioning advertising methods. They’ve approximately all developed a protocol for offering and deciphering the outcomes of eCommerce Seo audits. 

The explanation that an audit is these kinds of a remarkably important facet of a firm’s eCommerce Search engine marketing services is that it lays the groundwork, the direction, for results. An eCommerce business enterprise merely are not able to be optimized blindly first, the recent organic rankings of the site ought to be analyzed, along with its total overall health, just before keyword investigation must even be executed. 

A effectively-developed expertly administered eCommerce Search engine optimisation audit will analyze the existing natural and organic rankings of the internet site, exposing worthwhile insights about aggressive and other lucrative keywords. An Seo audit will also uncover the present-day url composition, identifying challenges with damaged and harmful backlinks, as properly as with crawler glitches. 

An eCommerce agency can also use an audit to appraise the structure of an on line keep, as perfectly as the protection and internet site velocity of the internet site. In addition, audits can be utilised to detect existing streams of web page visitors and pinpoint troubles with world-wide-web style and design that could have a splash influence on Search engine marketing. 

An audit can have implications for information advertising as effectively, uncovering concerns with written content age and copy material, among other people. In addition, an audit will assist help initiatives to observe Google Analytics and Google Research Console for fluctuations in natural and organic visitors prior to conclusions can be drawn as to the causation of tendencies. 

These are the factors that the ideal eCommerce Web optimization organizations unequivocally utilize Web optimization audits. At the finish of the day, it provides them a path to adhere to by which they can acquire a coherent, articulate Search engine optimisation strategy for a client’s eCommerce retail outlet. 

Intrigued eCommerce retailers need to investigate 1DigitalⓇ Company at 1DigitalAgency.com or get in touch with the corporation directly by telephone at 888-982-8269 or by email at info@1digitalagency.com. 1DigitalⓇ Company has made an sector-top eCommerce Search engine optimization audit, and it presents it absolutely free of demand.

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Image 1: eCommerce Seo AuditAn eCommerce Seo audit can lay the groundwork for achievement for the relaxation of an Search engine optimisation marketing campaign.

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Is SEO Audit Really Important?

Search engine optimization has been all around for fairly some decades now, and it wouldn’t be incorrect to get in touch with it another cog in the Search engine optimisation internet marketing procedures. Ranging from increasing existence in research engine success to making higher product sales conversions, Search engine optimization is vital for a business’s on line existence. Likewise, an Search engine optimisation audit aids examine the technical infrastructure of the web site, off-web site and on-website page components to improve SERP effects, gross sales conversions, and usability when an Web optimization reporting computer software eases reporting of these metrics, Get Auto Tips.

The Search engine optimization audit need to be performed on a regular basis to be certain the extensive-time period accomplishment of the website’s effectiveness. That being reported, Website positioning audits are really vital as it will help retain the Website positioning technique up to date at all time. So, with this post, we are sharing much more benefits of conducting Search engine optimization audit!

Search engine optimisation audit is defined as the internet site evaluate that outlines the weaknesses and strengths of the site from different perspectives, these kinds of as

  • Technical Seo – it helps discover the wellness of your site from a technical stage of perspective and outline the needed enhancements
  • Off-Page Search engine optimization – it helps overview the off-web-site actions of the internet site and how they can be improved, together with hyperlink building
  • On-Web site Search engine marketing – it can help concentrate on the obvious components on the website, such as imagery and copies

When the audit is complete, Search engine optimization reporting program can be employed to share the website efficiency with the enterprise. Also, the audit benefits function as a commencing place for devising the business’s on-line system.

  • It outlines the technical efficiency and health and fitness of the site, so you can create useful jobs to greatly enhance the online visibility
  • The success assistance develop an ongoing Web optimization approach for bettering lead technology and profits conversions
  • It optimizes the consumer practical experience by determining the weak details and generating actionable procedures
  • It helps determine the algorithm adjustments to ensure the lookup results are on-position. This is mainly because all lookup engines are likely to update the algorithms from time to time and Seo audits help outline what adjustments can be created to cater to these algorithmic improvements
  • It helps recognize probable errors in the web-site, such as broken links that could possibly be harmful the website’s overall performance. When these glitches are recognized by the audit, the Search engine marketing authorities can develop tactics that get rid of the site visitors and get well the traffic that the website missing
  • It will help examine the relevance of meta titles and meta description
  • It decides if the web page information is out-of-date and wants an overhaul. That is mainly because it aids evaluate the site content material
  • Initial of all, you could register the web-site on Google Webmaster resources due to the fact it aids attain access lookup queries, crawl problems, website linking, sitemaps, and HTML modifications
  • The web page need to be extra to Google Analytics as it can help collect facts about the web site readers, these types of as what they lookup for on the site and what product you are working with to signal up on the web page
  • The XML sitemap will have to be submitted, primarily when new changes are made to the web-site and Web optimization techniques. Which is simply because it ensures that research engines are scanning and indexing new content material

So, when are you executing an Web optimization audit on your web-site?

Revealed November 12th, 2021

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Technology reshapes future of audit quality

Technological improvements are previously earning an effects on how auditing firms are carrying out their audits.

The Heart for Audit High-quality and the U.S. Chamber of Commerce’s Heart for Money Markets Competitiveness co-hosted a digital event Wednesday inspecting the long run of audit top quality and how it is currently being afflicted by developments in auditing computer software.

“Since the passage of Sarbanes-Oxley, or SOX for short, restatements have fallen, and some overseas, these kinds of as the U.K. and Germany, are seeking to the American system as a route ahead to strengthening audit high quality,” explained Tom Quaadman, govt vice president of the Center for Cash Marketplaces Competitiveness. “Legislative specifications to regulatory implementation of SOX, the creation of the PCAOB, have been crucial, but other developments get missed. Auditors no longer pore around ledger publications. As a substitute they are utilizing cutting-edge systems to improve the audit and supply traders with much more and increased-quality information.”

The audit profession has relied seriously on technological innovation during the COVID-19 pandemic to do audits remotely. “Looking back at the past 18 months, regardless of the uncertainty in the financial system and the unprecedented disruption in business functions, companies and boards have ongoing to supply transparent financial reporting,” mentioned Kelly Grier, U.S. chair and Americas controlling spouse at Ernst & Youthful. “Audit teams have risen to the problem and advanced, satisfying their commitment to produce higher-good quality audits and serve the public fascination, which is at the heart of our obligations as auditors, and the career has remained pretty steadfast and targeted on investing in the long term.”

Like EY, PricewaterhouseCoopers has labored to develop slicing-edge auditing know-how. “We devote greatly in technological know-how so that we’re in a position to check what administration is accomplishing in their main techniques as effectively,” said Wes Bricker, vice chair and U.S. Have confidence in Solutions co-chief at PwC, and a previous chief accountant at the Securities and Trade Fee. “Machine studying is just one case in point. Scanning contracts, understanding the key phrases within all those contracts, how it traces up with the accounting literature as we’re assessing and incorporating self-confidence to the reporting within fiscal statements and people disclosures. It really commences with information. As a organization, PwC has invested in this closely to make certain that we’re analyzing complete populations where it is suitable and where by it’s appropriate. It is a very little little bit like when the tide goes out and you see all the things on the ocean flooring. You can see almost everything on the ocean floor most likely by sampling, and that’s a relevant procedure, but if you can choose all of the h2o out or if you can search at all of the transactions in your technique, you can not only much better establish threat and carry out a threat evaluation, but you can also improved have an understanding of the contours: what is the character of the activity, what should we emphasis on and what must we be speaking, either to management, providing feed-back, or to the audit committee or to stakeholders as a result of our audit report.”

The panelists also mentioned the impression of the Sarbanes-Oxley Act of 2002, which led to the generation of the Public Corporation Accounting Oversight Board and other needs for audit companies. “I think that SOX did make some authentic constructive contributions to the culture and the behavior at publicly traded firms,” mentioned Jeff Mahoney, typical counsel at the Council of Institutional Buyers. “Many buyers concur that the officer certification needs in SOX — even nevertheless these are occasionally challenged in litigation by certifying officers — those prerequisites I believe enhance the amount of private duty of several firm officers with regard to the top quality of their company’s financial reports. And second, the inner command demands of SOX, which include 404(b), have in my perspective improved the reliability of companies’ interior command disclosures to traders and the community, and the all round quality of fiscal reporting.”

Sarbanes-Oxley also led to additional instruction about the significance of financial controls. “We have been capable to teach anybody that experienced a fairly senior position in the group,” stated Kathy Waller, former CFO of Coca-Cola. “They realized specifically what they needed to do. They understood the certifications. They understood what it meant to certify and what was on the line. So from my perspective it took a terrific lifestyle to start off with and increased it since persons have been extra informed and they were being surely extra focused on getting to that proper disclosure at the conclude.”

CAQ CEO Julie Bell Lindsay asked Dan Goelzer, a founding member of the PCAOB, about the latest changes at the board, where SEC chairman Gary Gensler has made the decision to exchange almost all the board members (see tale). “We presently have a just one-particular person board at the PCAOB,” claimed Bell Lindsay. “What guidance would you have for incoming board associates? The place do you feel the PCAOB has performed a fantastic career and where do you assume they could do superior specified their truly vital oversight position of public company auditors?”

Goelzer initial shown quite a few things that he thinks the PCAOB has carried out ideal, which includes its inspection plan, notably when it will come to audits of internal controls above money reporting and judgments on whether an engagement crew experienced collected enough proof to assist its impression, as very well as how it dealt with inspections of non-U.S. audit companies, together with people in China. But he would like to see the long run board members, when they’re sooner or later appointed, focus on various products on the agenda.

Julie Bell Lindsay and Dan Goelzer

“The PCAOB has to be more clear about what its plan plans and typical-environment goals are,” claimed Goelzer. “There’s been a whole lot created about the point that it disbanded two advisory groups that experienced operated for a amount of a long time. I believe the public has been remaining a little bit far more in the dark about what the board’s priorities and objectives are and I hope that will be corrected simply because self confidence in auditing and the profession depends a large amount on assurance in the PCAOB, and that depends on transparency about its work. Next, I consider the PCAOB requires to do a little something to revitalize its conventional-setting method. When we started out the board, we envisioned that we adopted the existing AICPA auditing standards and in excess of time we would go as a result of all individuals benchmarks, modernize them or ascertain whether or not revisions have been important. That was carried out to some diploma, but in the very last couple of a long time the board truly hasn’t accomplished a good deal of regular-location in core auditing parts, and in certain I don’t feel it is accomplished as considerably as it demands to in phrases of updating the expectations to deal with the engineering revolution in auditing.”

He would also like to see alterations in the inspection reviews. “Third, I feel the board ought to feel about far more transparency with respect to inspection reviews,” claimed Goelzer. “The prior board did get some ways in that path. But I think these days it’s tricky for audience to get a feeling of how really serious or how much-reaching unique section 1 audit deficiencies are. I consider this is a little something that could be built-in with audit high quality indicators that the prior panel referred to. By which includes those people in the inspection report, audience may possibly get a greater plan of how very well firms are doing, alternatively than getting readers to depend the quantity of component 1 deficiencies and make comparative judgments dependent on that. Fourth, I think it is significant that the PCAOB modernize its quality command specifications. It’s set out a notion launch on that subject, but excellent command is clearly fundamental to what the companies do, and I believe the PCAOB demands to move ahead with that undertaking. Fifth, maybe considerably less well-known with the job, but I assume the PCAOB requires to talk to Congress to make its enforcement procedure a lot more transparent. Right now PCAOB enforcement scenarios are nonpublic until finally they are solved. I think that hampers the PCAOB’s operate and initiatives. It helps make the SEC much more reluctant to permit the board pursue conditions which the commission could also pursue alone.”

How Advanced Technology Is Creating New Possibilities, And Requirements, For Financial Reporting And Audit

By Jeff Koyen

Technological know-how proceeds to modify how firms control their finance operate, and most executives are thoroughly aware—and supportive—of tech’s position within just their companies. But specifically what rewards does technological innovation bring these days, how will this modify in coming a long time and in what means will tech impact the next technology of finance professionals?

These queries were being at the heart of Forbes Insights’ May well-June 2021 survey of 250 senior U.S. finance executives, carried out in conjunction with KPMG LLP. The executives symbolize all significant sectors and do the job at companies putting up at minimum $1 billion in international earnings for the most latest fiscal 12 months. We also spoke with a number of leaders at KPMG to lend larger context to the data.

What do executives anticipate from their technological innovation?

“Companies are continuously looking for bigger insights related to their business enterprise,” claims Heather Paquette, national technological innovation assurance chief, KPMG. “Leveraging smart analytics and artificial intelligence presents them those people insights, the two to produce business value and make monetary choices.”

Smart analytics and artificial intelligence—throw in cloud computing, and you’ve got what may well be deemed the Dream Group of finance engineering. Edge computing, blockchain and automation technologies, these as robotic procedure automation (RPA) and business approach automation (BPA), are also participating in essential roles. 

Which answers will obtain mainstream adoption in the market the soonest, and how will anticipations transform as a result?

Which Technologies—And Why

As the study demonstrates, finance executives are nicely conscious that artificial intelligence and other sophisticated systems are remaining utilised in their sector. And considering the fact that it is as highly-priced as it is impressive, the latest finance tech ought to justify itself pretty much.

The most clear profit for executives is obtaining far better insights by additional nuanced details. As Scott Flynn, KPMG’s vice chair, Audit, says, “In the conversations I have with C-suite executives … that’s the point they’re on the lookout for: the insights that the knowledge is in a position to identify.”

In conditions of certain must-haves for their internal finance features correct now, most executives pointed to cloud computing and storage (74{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}) smart analytics, together with data extraction and transformation and info visualization (62{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}) and synthetic intelligence, which features device discovering and purely natural language processing (56{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}).

Most executives expect BPA (43{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}), course of action mining technological innovation (42{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}) and RPA (48{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}) to be expected finance capabilities inside of two a long time. 

“Robotic process automation is undervalued at this time,” Paquette states. “It should be larger on executives’ radars.”

Many executives count on blockchain (51{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}) and edge computing (36{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}) to become important internal instruments within 5 years—but no faster than a few.

Inside Features Vs . External Auditors

For most business enterprise leaders, inner reporting is just 1 facet of the finance operate. The job of the exterior auditor is generally just as important, as is that auditor’s use of the latest digital equipment.

Nearly all executives (98{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}) explained their exterior firm works by using advanced technological know-how in the audit method, and most concur this increases the high-quality of the audit (98{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}). (This represents a marked transform from just three several years ago, when 74{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of executives pointed out the use of state-of-the-art tech by exterior auditors. Digging deeper, just 26{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of executives in 2018 regarded as synthetic intelligence a must-have for outside firms today that figure is 61{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}.)

Applying sophisticated technological innovation, executives say, provides further insights into areas of heightened chance, offers greater benchmarking and increases data coverage. 

The majority of executives also say innovative technologies improves their shopper encounter (94{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}).

Most likely that is why most executives (58{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}) see exterior auditors as remaining far more technologically innovative than interior finance features. Just 8{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of executives believe their very own use of tech is a lot more highly developed.

These benefits do not surprise Flynn.

“We’ve received to be in a position to get ready, perform and execute versus audits for providers across a wide spectrum,” he claims. “It’s transferring with them, but [also] anticipating where by they are heading.”

Although he agrees with Flynn’s evaluation, Christian Peo, national running partner, Audit High quality and Professional Apply, KPMG, thinks it equally crucial to pay near awareness to that minority of finance executives on the technological vanguard.

“To continue to keep up with all those 8{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} who are altering and innovating so quickly, we have to have to devote and devote time and be on par with how they are switching,” Peo states. “We want to maintain up with them, and we want to spend—that’s an prospect to enrich audit good quality.”

Where, then, should really external auditors be investing in order to maintain recent and supply on these heightened anticipations?

“Data and analytics,” says Paquette. “Sixty to seventy p.c of controls assume to be automatic in the following 5 to 10 years. … We’re also evolving our audit solution together with the businesses that we audit.”

The Upcoming Of Talent

Conversations about AI and automation often centre on the possibility to human employment: Will robots switch persons? The solution, of training course, is “No.” Automation will alter how many industries operate, but the “human factor” will establish irreplaceable in selected features.

For finance, Flynn states, “Those people today who are intellectually curious and are capable to draw insights from disparate facts pools, these folks are going to be actually excellent. … There is a job for them in audit’s long term and, candidly, finance in the future.”

Flynn believes that technologies will modify financial reporting in strategies that strengthen the lives of finance industry experts, auditors included. In the kind of machine finding out and pure language processing, for case in point, AI can automate jobs that call for time-consuming handbook oversight. As AI adoption grows, far more of the industry’s human capital can be devoted to a lot more inventive duties.

Viewed by this lens, it helps make feeling that tomorrow’s finance professionals will be envisioned to be sharp, insightful thinkers. Most executives say their economic reporting staff need to have important considering, reasoning and issue-fixing capabilities (80{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}) investigative economic competencies (66{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}) and an means to accomplish distinct objectives by producing related info analytics (66{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}).

“The means to perform in-depth investigation and draw correlations from distinctive details is going to be really essential,” claims Flynn. But, he adds, it “goes devoid of saying” that fluency with technology will be crucial as nicely.

Indeed, the work of following-gen auditors may possibly be additional complex in nature than these of their friends working in inside finance functions. For the previous, our executives prioritized fluency with AI, RPA and blockchain (76{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}) and a history in info science (75{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}). 

“Whether it is facts and analytics or employing bots in auditing processes, we believe the up coming generation of auditors will have to have foundational capabilities in know-how,” suggests Paquette, “and they ought to acutely understand the monetary processes and that intersection of risk among economical and technology.”

Even though he agrees that technical proficiency is crucial to the growing era of economical specialists, Peo provides a single important caveat: “[T]hey also need the regular capabilities: remaining capable to discuss with administration [and] the audit committee in a way that’s comprehensible, acquire extremely comprehensive conclusions that are uncovered as a result of the use of know-how and place it in a way which is understandable in nonaudit communicate.”

The “human touch” will under no circumstances turn into obsolete.

Toward Better Automation

For superior explanation, digital transformation is an ongoing concern among most executives. As the study reveals, finance technology is evolving quickly and bringing alter to the business.

Tendencies toward greater automation are apparent, as are preferences for technological innovation that generates higher insights. Executives are placing good needs on their own corporations to keep on being technologically existing, which in switch places extra strain on their exterior auditors.

This is the foreseeable future, says Paquette. 

Executives want to enhance and “digitize their enterprise holistically,” she suggests. “Those developments are likely to continue on to boost, both of those in driving organization transformation [and] driving automation of the auditors.”

For extra about this matter, make sure you read the comprehensive Forbes Insights-KPMG report, Long term-Proofed: How Engineering Is Driving Modify In Finance And Audit

Jeff Koyen is an award-successful journalist, media entrepreneur and early cryptocurrency trader. He life in Curaçao with his family members.

The views and opinions expressed herein are these of the survey respondents and do not necessarily characterize the sights and viewpoints of KPMG LLP.