Tag: Tips

Best Tips for Improving Your Website’s SEO

There’s no wrong time to zoom out and look at your SEO strategy. The Google algorithm is working 24/7, 365 to crunch data and determine where your site stacks up for keywords and search terms, so what are you waiting for? Traffic, sales, and revenue are all on the line.

SEO tips are everywhere, but rarely do we get a chance to hear directly from SEO experts on the topic. Here are more than a dozen website-specific SEO tips from the pros who know it all.

1) Stay Tuned to Google News

It’s hard to think of a better source of information on the Google algorithm than the Alphabet Corporation itself! Pay attention to the latest from Mountain View, CA, because it will impact your SEO efforts from top to bottom.

“Announcements from the Google Dev team come out every few months, and there isn’t much rhyme or reason to the pattern. You’ve got to follow all the relevant channels and accounts to make sure you always get the latest info and don’t miss a beat. That’s how you stay ahead of the curve on SEO, which is evolving faster than ever.” – Ryan Lee, Co-Founder and CEO of Rooted

2) Audit and Clean House

Junk pages, dead links, articles that no longer serve you – these all need to be identified and tossed out the digital window if you want to max out your SEO efforts.

Time for Spring Cleaning, SEO style!

“Do a sweep of your sitemap and perform the audit that you’ve been putting off for years. It’s like ripping off a band-aid, and yes, you may have to abandon some projects in the process. That’s all part of smart SEO – getting rid of assets that aren’t purposeful and ROI-oriented. The algorithm will respond positively to this, as well.” – Kashish Gupta, Founder and CEO of Hightouch

3) Get Influencers on Board

There are thousands of influencers waiting to be part of your brand coalition and help your website rise in the ranks. Reach out and make them part of your marketing game plan to see improvements on the search engine results page.

“It doesn’t matter if you sell bicycle seats, birthday cakes, or insurance for private jets – you can track down relevant influencers and turn them into brand ambassadors for less money and effort than you may think. This helps put a face to a name and drives clicks, which is always a good thing for SEO.” – Brandon Amoroso, Founder and CEO of ElectrIQ Marketing

4) Consider Long-Tail Keywords

By 2021, most individual keywords are ultra-competitive and likely not worth pursuing for smaller brands. Broaden your keyword strategy by making them longer and more unique.

“Look at how many people are using voice search thanks to apps like Alexa and Siri. They’re speaking in longer sentences and using everyday terms that wouldn’t necessarily be typed into a phone or computer. Take advantage of this trend by planting your flag on some long-tail keywords for your corner of the web. That’s where SEO is headed.” – Hector Gutierrez, CEO of JOI

5) Refresh and Refurbish Old Classics

Don’t delete old content from your site just because it’s a few years old! Give it an update for the current year with new information and let it continue to work for you on the front lines.

“There’s no point in starting from scratch when you have an article that’s 90{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} accurate and high-quality. Just pinpoint the parts that need to be refreshed and upload it with a reminder to the readers that changes have been made. You save yourself time, money, and still get all the SEO benefits for that asset.” – Anish Patel, Founder of Tinto Amorio

6) Always Answer Customer Questions

If you’re a new eCommerce brand or navigating an unexplored niche, potential customers are going to have some questions. Address them with an FAQ or answer people directly through customer service channels on social media or on-site.

“I have done zero SEO on my websites and online platforms, but I still rank well on them because of the fact that I focused on content, providing value, and answering questions.” – Chris Ducker, Personal Brand Expert

7) Try Some Long-Form Content

There’s no magic number for the perfect amount of words in a blog post, but trends show that longer articles (over 2,000 words) are quite effective in drawing traffic with SEO benefits to boot.

Try expanding your horizons with some of these long pieces and see what happens.

“I love the bite-sized convenience of a short blog or a social media post, but the real value proposition comes in the form of longer guides, how-to’s, explainer articles, and product showcases that are several thousand words long. Yes, it’s a tedious process to write and edit them, but these are assets that will strengthen your SEO foundation for years to come.” – Mike Clare, CEO of Mood

8) Build Strong Links Organically

The days of buying links and other black hat practices are long gone. Only the most legitimate and honest link-building methods are acceptable by the Google algorithm, so sharpen up these strategies sooner than later.

“Your library of links across the web is one of your most important assets in the SEO sphere. These are basically votes of confidence that other sites know and trust your website, and that customers can feel safe doing the same. You build links by creating polished content, making connections in your industry, and generally giving value out for free along the way. It’s a marathon, so plan for the long haul.” – Miles Beckett, CEO and Co-Founder of Flossy

9) Master Social Media

If your brand is still behind the ball on social media, it’s hard not to say: “told you so!” Don’t worry – it’s not too late to level up your social media marketing and get all the SEO advantages that come with it.

“It may seem counterintuitive to focus on social when SEO is played in the Google algorithm, but at this point, everything is interconnected online. People are jumping around between apps hundreds of times a day, and traffic is flowing to and from social and search all the time. The more work you put in on platforms like Insta and Twitter, the more results you’ll have on the search pages, so keep up the effort.” – Ryan Rottman, Co-Founder and CEO of OSDB

10) Go All-Out on Calendar Planning

No great accomplishments happen without sufficient planning, and that goes for content marketing in particular. Be flexible with your game plan, but always hit your goals in terms of volume and utilizing all the right channels.

“Content marketing is a more competitive environment certainly, but those who have real empathy for web users and influencers and have the SEO skills to infuse their work with great keyword targeting, search accessibility, etc., are going to have ongoing success.” – Rand Fishkin, CEO and Co-Founder of SEOmoz

11) Website Speed and UX

Google has been assessing the speed and usability of websites in their SEO calculations for years, and now, they’re ramping up the criteria for mobile and tablet-based sites.

“Now is the time to reconfigure your website for a better user experience if you haven’t already. It absolutely has an impact on how your site ranks for all keywords, so make that upfront investment on an improved website even if it’s painful at first. Don’t forget that mobile is the future of search, and you need a fast, lean mobile site to rank highly in that department.” – Jeremy Goldstein, CEO of Nativar

12) Focus on Community Building

Exponential growth is the goal of any business, and this is reflected in the world of SEO as well. The fastest way to accelerate growth is by building an enthusiastic community that gains momentum and organic support.

“Any tactic you can use to draw people in and get on board with your brand, that’s a good signal for SEO. When visitors provide an email address, take a survey, or follow you on social media, it’s going to have a knock-on effect in the search results. These things take time to build but once you’ve built up speed, it takes less input to keep going.” – Owner and Designer Daniel Patrick

13) Become an Honored Guest

Need an all-in-one way to build links, boost traffic, and increase the authority of your website? Guest posting is the answer, and the top SEO strategists all recommend it.

“We don’t hear as much about guest posting as we should. It may be the most underrated SEO amplifier in the game right now. The ROI is enormous for not spending that much money or time on a project, and it’s a win-win for you and the publishing site. Just try guest posting once and you’ll quickly see what you’ve been missing.” – Isaiah Henry, CEO of Seabreeze Management

14) Link Up with Reporters

News media is firing on all cylinders, pumping out stories about brands, influencers, and emerging markets. Make friends with journalists and reporters who can put in the good word and give your brand some well-placed publicity for all to enjoy.

“This is a great angle because it’s a departure from advertising and traditional forms of direct marketing. People want to be informed and are willing to learn about your brand if there’s a lot of relevant news or a compelling narrative. It’s one of the best forms of content marketing and there are always new opportunities on the horizon.” – Corey Ashton Waters, Founder and CEO of Here

15) Never Stop Networking

After a successful campaign or product launch, it’s easy to sit back and relax on the SEO front. However, SEO is a round-the-clock competition, so don’t get too comfortable despite enjoying small victories along the way.

“At the core of any winning SEO strategy is networking, because that’s how you expand your reach and build brand recognition. Anything you can do to reach out, make connections, and offer value will come back to positively influence your SEO rankings, so make networking a top priority no matter what stage you’re at.” –Michael Hennessy, Founder and CEO of Diathrive

We’ve only scratched the surface of SEO’s infinite expanse, but these tips should get you started with confidence and direction. Don’t overcomplicate things, and remember that doing the work is always the most important factor!






OEM Website Design Examples & Tips To Help Increase Leads

The ideal and most productive salespeople currently are individuals that go significantly further than a very good pitch. They are the types that know their marketplace and their solutions inside and out. Far more importantly, they discuss to a customer’s key concern: “What is in it for me?” A lot of moments, even though, your internet site is the very first “salesperson” a prospective consumer will come across. Is your web page built to increase capable site visitors and prospects? Irrespective of whether you provide as a useful resource to distributors or provide goods directly to the conclusion-consumer, your site desires to offer technical facts built to transform competent prospects. Underneath are OEM web site examples and ideas you can employ to enable make your site a remarkably efficient 24-7 sales channel. Continue reading “OEM Website Design Examples & Tips To Help Increase Leads”

13 Tips for Creating the Perfect Website Landing Page

A landing page is a single web page that can help any brand to grow. If you can create a well-designed landing page aimed at a specific goal, it’ll compel your audience to take action in favor of your company.

This article brings you some foolproof tips for achieving your targets through a landing page.

1. Create a Strategy Based on Your Target Audience

Since a landing page needs to focus on a single goal, you need to come up with a strategy while building it. In the planning phase, consider your target audience for a strong strategy.

Determine who you’ll target with this page and what message you want to convey. This pre-planning will increase the page relevancy and boost conversion rates as a result.

2. Avoid Distractions

When you have a visitor on the landing page, distraction is the last thing you would want. Only a distraction-free landing page can get you increased conversions while reducing the page bounce rate.

For that, remove the main navigation so that visitors stay on the page where they landed. Website links and navigation can make them abandon the landing page.

3. Make Your Page Responsive

Illustration of responsive landing page

As the number of smartphone users is increasing rapidly, you have to make your landing pages responsive. Your landing page should look great from desktop, tablet, and smartphone alike.

A responsive page should load quickly on any device and be easily clickable. Doing these will increase both reach and engagement.

Related: Stylish Joomla Templates for Responsive Websites

4. Use Simple Layouts

No matter how complex your website design is, don’t forget to apply a minimalistic approach to the landing page. By keeping it simple and clutter-free, you can focus on its purpose.

It’s always good not to provide visitors with irrelevant or unnecessary information. Just say what matters and use whitespace in the rest of the area to keep the page lightweight; a clear message with a simple and attractive design will win the race.

5. Focus on Readability

A visual showing landing page with better readability

A visitor should effortlessly read the content of your landing page. That’s why you should focus on readability while choosing the font. A stylish font may look good, but users might find it difficult to read against the page background.

Always go for clear fonts to maximize readability, and make sure they’re not too big or small. You can use multiple fonts, but make sure they sync with each other.

While the design isn’t the focus element of a landing page, it’s the top influential factor behind conversion. Using GIFs, images, and videos will make people interested in its content and stop them from moving to another website without checking out your page thoroughly.

You need to use multiple lifestyle images from different angles to keep the visitors engaged. Nowadays, people show more interest in watching a video about a product or service than reading about it. Including this content yourself could increase your conversion rate.

Related: The Top Sites for Copyright and Royalty-Free Images

7. Write Compelling Copy

What you write will make or break your landing page. From heading to subheading to product description, remember that modern-day audiences don’t like too much information.

Keep the copy brief and crisp. Adding bullets will increase the appeal and make everything more digestible. Maintain your focus on the problem and its solution, and prompt your visitors to take action.

8. Keep the Forms Short

Imagine you created a landing page to collect info from the visitors. If the form includes a long list of fields, the users will lose interest in filling it, and all your efforts will go in vain.

Keep your forms short, relevant, and ask only for the information you need. Asking for data, like a phone number or zip code, may make visitors leave the page without filling the form.

9. Focus on Your CTA

The call to action (CTA) is an indispensable component of a landing page. It refers to the button that people click when they’re ready to go for your offer. Both the CTA button and its text should be persuasive.

Add a CTA button that’s big enough to grab users’ attention. The CTA text should include the value the audience will get for opting in. Use words like Now, Free, and Discount; these will convey a sense of urgency and benefit.

10. Increase Trust With Proof

The trust factor plays a vital role in converting a visitor as people think less before buying from a reliable brand. Consider that this is the first time your visitor has heard of your brand, and you need to gain their trust.

Build trust by showing customer reviews, testimonials, ratings from popular review sites like TrustPilot, logos of your previous and current popular clients, user stats, and press mentions.

11. Optimize Page Speed

An image illustrating speed optimization

If the page takes hours to load, the visitors won’t shy away from moving to your competitor’s website. Make sure that visitors with a poor or unstable internet connection can also seamlessly visit your landing page.

Various factors contribute to the page loading speed, like fast web hosting, compressed images, and updated website elements. Make a checklist and follow that for a fast-loading landing page.

12. Use Tactics for Re-Engaging Users

A landing page is highly crucial for sales and conversions. When someone leaves the page without conversion, they may not return. If you don’t want to miss this chance, go for a bit aggressive strategy and re-engage with them.

When someone is about to leave your page, you can make a targeted message pop up in front of them. It’ll make them reconsider their decision.

A design showing promotional discount code

If you want to drive some fast sales for your business, offering promo codes and coupons are highly effective tools. Most people don’t want to miss out on special time-bound offers and opt for the deals quickly. Your landing page should contain various offers, including promo codes and added incentives.

Since a particular segment of your audience visits these landing pages, such incentives don’t affect the overall marketing strategy of your company.

Create Landing Pages That Amaze Your Audience

A beautiful landing page can inspire visitors to buy your product, get your service, and become subscribers. By following these landing page tips, you can create an eye-catching and converting landing page for your business.

It’s also worth knowing the tricks to design a stunning website while you’re researching landing page strategies. By doing this, you can ensure that both new and old customers remain engaged.


A user viewing a website on PC and Mobile
Want to Design a Stunning Website? 10 Tips to Impress Your Client

Ditch wretched website designs for stunning user interfaces and experiences with these tips.

Read Next


About The Author

Tamal Das
(148 Articles Published)

Tamal is a freelance writer at MakeUseOf. After gaining substantial experience in technology, finance, and business processes in his previous job in an IT consulting company, he adopted writing as a full-time profession 3 years ago. While not writing about productivity and the latest tech news, he loves to play Splinter Cell and binge-watch Netflix/ Prime Video.

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From Tamal Das

Six tips for designing an accessible website

The world-wide-web should really be obtainable for everybody. Regrettably, this is not the situation.

Globally, all over 500,000 new web sites are constructed every single working day. Having said that, a enormous 70{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of all these internet websites do not meet up with the fundamental WCAG (Net Content material Accessibility Recommendations).

Nowadays, there are one billion disabled persons about the entire world – 15{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} of the international populace.

This indicates that a substantial proportion of the earth huge web is inaccessible to millions of people who have visible, hearing, motor and/or cognitive impairments.

When in the output phase, web-site designers and companies could possibly also have to start looking at yet another rising demographic – the growing older inhabitants.

Decline of sight, fine motor expertise and cognitive function can all considerably effect how effectively the more mature generation can interact with a web site.

It can be incredibly tempting to produce sites with special layouts, individualized fonts and flashy graphics, but performing so signifies excluding countless numbers of probable prospects.

How is an obtainable site beneficial for your brand?

Getting ethics out of the equation, there are two major added benefits to creating an available site.

1st, creating an obtainable internet site will glow a favourable mild on your brand’s id and firmly placement yourself as a reliable corporation.

From an financial standpoint, brands that acquire the time to make accessible internet sites are the ones that are profiting.

Consider the US, for illustration. About 54 million people are living with some sort of disability in accordance to the US Census Bureau.

This local community by yourself represents around $1tn in aggregate cash flow, which translates into far more than $220bn in discretionary buyer shelling out electricity.

6 leading tips for building an available internet site

There’s a excellent deal of misunderstanding close to the issue of developing an accessible web page.

With a several alterations, building a disability-helpful site can be very simple. Here are six tips for planning a internet site which is accessible to all.

1. Question people with disabilities for help

This is typically neglected by designers, but it’s so significant to check with men and women with disabilities to try out your internet site. If you comprehend your users’ wants, you can style and design a useful web site with minimum challenges.

You must also include things like individuals with disabilities on your marketing and advertising staff, as they will be capable to convey to you very first-hand what hurdles they operate into when navigating web-sites. With this information, you can do away with these hurdles in advance of it goes live.

Siteimprove is a excellent on line tool that will allow you to check the accessibility of your internet site.

At Adapt, we have made use of it to find and rework site attributes that are considered inaccessible. Sites are scored with A, AA, or AAA rankings, with AAA remaining the highest rating. Most digital marketers aspire to have an AA rating.

2. Choose a clear font

Using serif fonts or your have branded fonts can lead to a great deal of challenges for folks with dyslexia or visual impairments.

You really should try to use sans serif fonts where by you can as these fonts are significantly clearer and stand out on most images and coloured backgrounds.

The size of the font is also unbelievably essential. You need to opt for a minimum size of 16 pixels for a serif font and 14 for a sans serif font for quick readability.

To verify if your option of font is meeting the mark, test downloading the WhatFont browser extension.

3. Use alt tags

Most internet sites that contain photographs will use alt tags.

Alt tags are the terms you see when you hover your mouse over a photo. They are really handy to those employing display screen readers.

These tags would be a fantastic addition to your website as you can increase thorough descriptions to all of your pics. However, when crafting these descriptions, you need to keep them concise.

4. Generate subtitles and transcripts

Adding subtitles to your movies is necessary, as they are extremely practical for individuals with listening to disabilities or people with ADHD.

Some on the internet platforms including YouTube are programmed with software that adds subtitles routinely. Nevertheless, if you are producing your have movies, it is vital to just take the time to make subtitles.

You should also consider producing transcripts and captioning for your movies, which handles all bases.

5. Inbound links have to have to be descriptive

On most internet sites, you’ll detect a terrific proportion of them use the ‘click here’ button to help you navigate to other pages. Although this would seem like an effective navigation technique, this small description tends to make life very tricky for these using screen visitors.

For individuals who could not have utilized display screen audience before, these applications scan your website for back links to enable customers with visible impairments navigate all around your web site.

Quick, generalized navigation links are complicated for display screen readers to system. So your users may perhaps get stuck on just one webpage of your web site, which is not good.

In its place of opting for the standardized ‘click here’ connection button, it is really worth writing a descriptive url. This will allow the screen reader to system what you have published and will allow the person to comprehend the articles of your internet pages with relieve.

For illustration, it is greater to compose ‘to discover additional about our career alternatives, test out Adapt’s careers page’, as a substitute of ‘to understand about our work opportunities, simply click here’.

To aid your net back links stand out for those people with visual impairments, underline them and add colour distinction.

The dimension and selection of your backlinks are unbelievably significant. Assure the font of the link is a larger dimension and has a vast assortment, as this will be practical for all those with mobility issues.

6. Seamless navigation is essential

Several people are not able to use a keyboard or mouse to trawl by the web, and as an alternative use speech recognition application, display viewers, head wands, adaptive keyboards and trackball mouses.

These innovations are a excellent resource to those with visual, hearing or mobility impairments, but they will not function if your web page fails to assist them.

To ensure your web site is straightforward to navigate for all, method your internet site to be keyboard-helpful. Adding visual indicators on tabs makes it possible for buyers to know their place on each landing site.

If you have a web page that has a large amount of articles, it’s greatest to divide it into smaller sections, and the best way to do this is to generate bounce lists.

A further style facet you need to assume about is online video. For all those of you who presently have or are looking at including videos to your website, you need to assure they do not perform quickly as this can make existence tricky for men and women applying screen viewers.

In summary

Everybody justifies an uncomplicated user practical experience, and suitable now we are not performing ample to assure our internet websites are accessible.

Getting the techniques toward remodeling the layout of your site can appear to be demanding at 1st. But by adhering to these six quick actions, you’ll have an available internet site up and jogging in no time.

Ella Fisher, promoting assistant at Adapt Worldwide.

Tips for reducing food safety risks with technology

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By Greg Staley

Food items firms face risk each day, with just about every change. That indicates their teams should get the job done proactively to decrease the chances of a foodborne disease incident, security breach, or other crisis. Now, on prime of “basic” security protocols, organizations have to also put into practice COVID-19 protocols, which are ever changing, adhering to area, state, and federal suggestions. Compounding these worries is the marketplace-large team shortage, which is making it even far more tricky for foods firms to work efficiently and ensure compliance all-around protection protocols.

Any breach in SOP is result in for alarm. One particular innocent oversight — like not closing a freezer doorway appropriately — could be a enormous liability for your enterprise. And errors occur, specially if your company is quick-staffed or your new staff members do not however totally grasp your security protocols.

The way operators monitor and mitigate possibility differs widely throughout the business, with some making use of paper checklists whilst other people rely on detailed digital instruments. While operators want to cut down danger, upgrading their antiquated basic safety units may possibly not be at the best of their To Do lists, especially as they’re controlling unprecedented COVID-associated disruptions, devastating economic losses, provide chain interruptions, and a human funds crisis. 

It may possibly truly feel overpowering to contemplate getting and employing new tech tools now — with all the other urgent issues demanding focus — but the detrimental impact of a opportunity safety breach could be catastrophic, in phrases of decline of buyer have faith in, bad press, scathing social media responses, and likely litigation. It’s truly worth the investment decision, as tech tools can assistance reduce pitfalls — and maximize compliance — across your firm.

Foods organizations would be intelligent to:

  1. Use tech equipment to elevate meals safety checking

It normally takes just 1 one error to damage your brand name track record. Your workforce may possibly be fast paced and unintentionally skip a line check that final results in an unsafe foods getting served. Necessitating tech equipment — these types of as security checks on a smartphone app vs. a paper checklist — can improve compliance and precision, as well as your peace of mind that protection checks were being completed effectively.

 Meals security software program can include Bluetooth integrations that repeatedly observe temperature sensors in your fridge and freezers and warn employees immediately if they go out of safe ranges. Electronic temperature probes enter and keep track of details routinely. Today’s electronic remedies make it possible for supervisors to location any potential trends with staff mis-getting into details or skipping line checks fully.

  1. Capture challenges just before they grow to be costly liabilities

Guide procedures have main negatives, which includes the incapability to see, compile, and assess information in true time. Businesses that use manual programs may not detect potential pitfalls until finally months, or even months, later soon after stories have finally been compiled. Nonetheless, employing tech equipment to regulate knowledge usually means it’s quick, simple, and exact to location — and fix — potential complications ahead of they come to be huge liabilities. 

Computerized, actual-time reporting is an vital aspect of reducing hazard. Electronic reviews permit you to see tendencies, affirm regardless of whether correct protocols are staying adopted, identify whether any one is altering information, and many others.

  1. Keep up with at any time-transforming COVID protocols

Cleanliness has often been an essential part of food items safety. Traditionally, food items organizations have executed cleaning protocols “behind the scenes.” COVID-19 modified this — probable for the prolonged-haul — as shoppers, suppliers, and other vital audiences count on and demand from customers to see cleaning currently being completed appropriately and constantly. 

Furthermore, workers, clients, and other crucial constituents count on COVID protocols to be adopted — such as masks, social distancing, employee temperature checks, a lot more regular handwashing, and many others. — specifically as the very contagious Delta variant carries on to spread.

As we have found due to the fact March 2020, COVID info and protocols evolve around time, so use technology to be certain that your workers has obtain to the most current, precise suggestions and laws. Depend on methods like crew communications apps to distribute updates in real time to all workers and hold all people aligned.

  1. Improve schooling 

During the pandemic, there has been incredible turnover in the food stuff business. As your group onboards new staff, prepare them on safety protocols to minimize risks and protect your manufacturer. Don’t forget: schooling can’t be a “one and done” knowledge, in which you give tons of facts on working day just one and by no means fortify it. As an alternative, use tech instruments to supply immediate access to elements, reminders, updates, and details in smaller “chunks” so it’s much more simply digested. Assure safety protocols and other applicable information is effortlessly accessible so anytime a concern arises, workforce have guides at their fingertips.

  1. Steer clear of reducing corners

Some businesses, or employees, may perhaps try “cutting corners” simply because they’re quick-staffed, losing funds, or for other motives. Foodstuff recollects dropped considerably in 2020, most likely since of a mixture of less inspections, less enforcement, and enterprises operating with less workers. Reducing security corners may possibly end result in food contamination, foodborne illness, and other challenges.

Savvy organizations are holding their workforce accountable, using tech alternatives that offer transparency and accountability. Quite a few companies are shifting previous the previous honor program, now demanding proof of protection tactics to hold their consumers, workforce, and company safer.

Operators should continue to be continuously vigilant to decrease or prevent threats, which includes meals basic safety violations, falsified studies, and security breaches. Tech applications assistance make operations safer, extra successful, and extra rewarding — and can lower a range of threats that could likely damage a model.

About the creator: Greg Staley is the CEO of SynergySuite, a back-of-residence cafe administration system. Greg focuses on facilitating superior visibility and greater profitability for cafe chains by the use of smart, integrated back again-of-home know-how.

(To indicator up for a no cost subscription to Meals Security News, click on in this article.)