A landing page is a single web page that can help any brand to grow. If you can create a well-designed landing page aimed at a specific goal, it’ll compel your audience to take action in favor of your company.
This article brings you some foolproof tips for achieving your targets through a landing page.
1. Create a Strategy Based on Your Target Audience
Since a landing page needs to focus on a single goal, you need to come up with a strategy while building it. In the planning phase, consider your target audience for a strong strategy.
Determine who you’ll target with this page and what message you want to convey. This pre-planning will increase the page relevancy and boost conversion rates as a result.
2. Avoid Distractions
When you have a visitor on the landing page, distraction is the last thing you would want. Only a distraction-free landing page can get you increased conversions while reducing the page bounce rate.
For that, remove the main navigation so that visitors stay on the page where they landed. Website links and navigation can make them abandon the landing page.
3. Make Your Page Responsive
As the number of smartphone users is increasing rapidly, you have to make your landing pages responsive. Your landing page should look great from desktop, tablet, and smartphone alike.
A responsive page should load quickly on any device and be easily clickable. Doing these will increase both reach and engagement.
4. Use Simple Layouts
No matter how complex your website design is, don’t forget to apply a minimalistic approach to the landing page. By keeping it simple and clutter-free, you can focus on its purpose.
It’s always good not to provide visitors with irrelevant or unnecessary information. Just say what matters and use whitespace in the rest of the area to keep the page lightweight; a clear message with a simple and attractive design will win the race.
5. Focus on Readability
A visitor should effortlessly read the content of your landing page. That’s why you should focus on readability while choosing the font. A stylish font may look good, but users might find it difficult to read against the page background.
Always go for clear fonts to maximize readability, and make sure they’re not too big or small. You can use multiple fonts, but make sure they sync with each other.
While the design isn’t the focus element of a landing page, it’s the top influential factor behind conversion. Using GIFs, images, and videos will make people interested in its content and stop them from moving to another website without checking out your page thoroughly.
You need to use multiple lifestyle images from different angles to keep the visitors engaged. Nowadays, people show more interest in watching a video about a product or service than reading about it. Including this content yourself could increase your conversion rate.
7. Write Compelling Copy
What you write will make or break your landing page. From heading to subheading to product description, remember that modern-day audiences don’t like too much information.
Keep the copy brief and crisp. Adding bullets will increase the appeal and make everything more digestible. Maintain your focus on the problem and its solution, and prompt your visitors to take action.
8. Keep the Forms Short
Imagine you created a landing page to collect info from the visitors. If the form includes a long list of fields, the users will lose interest in filling it, and all your efforts will go in vain.
Keep your forms short, relevant, and ask only for the information you need. Asking for data, like a phone number or zip code, may make visitors leave the page without filling the form.
9. Focus on Your CTA
The call to action (CTA) is an indispensable component of a landing page. It refers to the button that people click when they’re ready to go for your offer. Both the CTA button and its text should be persuasive.
Add a CTA button that’s big enough to grab users’ attention. The CTA text should include the value the audience will get for opting in. Use words like Now, Free, and Discount; these will convey a sense of urgency and benefit.
10. Increase Trust With Proof
The trust factor plays a vital role in converting a visitor as people think less before buying from a reliable brand. Consider that this is the first time your visitor has heard of your brand, and you need to gain their trust.
Build trust by showing customer reviews, testimonials, ratings from popular review sites like TrustPilot, logos of your previous and current popular clients, user stats, and press mentions.
11. Optimize Page Speed
If the page takes hours to load, the visitors won’t shy away from moving to your competitor’s website. Make sure that visitors with a poor or unstable internet connection can also seamlessly visit your landing page.
Various factors contribute to the page loading speed, like fast web hosting, compressed images, and updated website elements. Make a checklist and follow that for a fast-loading landing page.
12. Use Tactics for Re-Engaging Users
A landing page is highly crucial for sales and conversions. When someone leaves the page without conversion, they may not return. If you don’t want to miss this chance, go for a bit aggressive strategy and re-engage with them.
When someone is about to leave your page, you can make a targeted message pop up in front of them. It’ll make them reconsider their decision.
If you want to drive some fast sales for your business, offering promo codes and coupons are highly effective tools. Most people don’t want to miss out on special time-bound offers and opt for the deals quickly. Your landing page should contain various offers, including promo codes and added incentives.
Since a particular segment of your audience visits these landing pages, such incentives don’t affect the overall marketing strategy of your company.
Create Landing Pages That Amaze Your Audience
A beautiful landing page can inspire visitors to buy your product, get your service, and become subscribers. By following these landing page tips, you can create an eye-catching and converting landing page for your business.
It’s also worth knowing the tricks to design a stunning website while you’re researching landing page strategies. By doing this, you can ensure that both new and old customers remain engaged.
Read Next
About The Author
