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Plumbers and other tradespeople are essential in modern society, yet they face one huge barrier to entering new markets: Peeling away customers from the competition. Many homeowners have established relationships with plumbers and contractors, making breaking into certain markets difficult. Thankfully, plumbers have ways to excel in a new market, […]

The MIT spinout Ori captivated a lot of notice when it unveiled its shapeshifting household furniture prototypes in 2014. But following the founders still left MIT, they faced a amount of daunting challenges. Wherever would they come across the house to build and demo their apartment-scale merchandise? How would they […]

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