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MIT ID cards go digital | MIT News

MIT community members have a new and easier way to navigate campus life at the Institute: the MIT Mobile ID, a digital version of the MIT ID card for iOS and Android devices. Developed prior to the pandemic and released by Information Systems and Technology (IS&T), the MIT Mobile ID can be used just like a physical ID. A simple wave of your device — an iPhone, Apple Watch, or Android phone — near a reader is all it takes to open a door or pay for a coffee. 

“The Mobile ID has made my life so convenient on campus overall this semester,” says Danielle Allison, a junior in mechanical engineering. “I can scan into buildings using my watch when my hands are full, and I have easy access to my TechCash and Pharos balances with a single tap.”

In fact, if you routinely walk around with your phone in your hand (or an Apple Watch on your wrist) the MIT Mobile ID will take on the same functionality that your physical MIT ID card does on campus, making it quicker and easier to do routine things such as accessing buildings and parking facilities, paying for food and beverages, and releasing Pharos print jobs. Moreover, if you keep your MIT Mobile ID in your Apple Wallet, you will also be able to view your TechCash and dining dollar balances. 

“Throughout the pandemic, our community has been absolutely incredible as they have embraced a variety of new protocols that have helped to ensure the health and safety of the MIT campus,” says Mark V. Silis, vice president for information systems and technology. “The MIT Mobile ID was developed in an accelerated effort as part of the MIT Atlas program’s continuing commitment to transforming the campus experience for our faculty, students, and staff.”

Rapid adoption

After an invitation-only initial pilot phase, the MIT Mobile ID was announced to members of the undergraduate Class of 2025 during Orientation kickoff on Aug. 29. Adoption was swift, with about half of first-year students enabling their digital ID on day one. 

As initial transaction data showed the Mobile ID was being used successfully across campus, IS&T proceeded with the full community rollout in mid-September. Since then, adoption and use has been strong. Currently, more than 14,000 community members have enabled their digital IDs. In October, Mobile IDs were used for almost 50,000 transactions (other than building access), more than doubling use in September.

Pre-Covid planning

In conjunction with the Department of Facilities, IS&T began planning for a digital version of the MIT ID back in September 2018. Before digital IDs could be offered to community members, a number of systems and devices would require upgrades or replacements.

Specifically, thousands of access card readers across campus would have to be upgraded. A new application to replace legacy physical access control software that Institute “gatekeepers” have used for decades to grant individuals access to specific spaces would need to be developed. Finally, engineers would have to design, test, and deploy the Mobile ID across a variety of devices. 

Card reader replacement began in late 2019 and the rollout of the MIT Mobile ID was initially targeted for community-wide release in 2020. Work was proceeding as planned when the global Covid-19 pandemic hit.

Responding to pandemic challenges and opportunities

To safeguard the health and well-being of the community during the pandemic, MIT established requirements for those who access campus, including regular Covid testing and health attestations. With entry to Institute buildings restricted to those satisfying these requirements, ID cards quickly became vital to mitigating the effect of Covid and making life on campus as safe and seamless as possible.

However, this posed a new challenge, as MIT’s comprehensive measures to manage spread of the virus required issuing physical IDs to many additional people, including all vendors, contractors, and suppliers who supported campus operations. As campus began to reopen and with a commitment to the 2021-22 academic year being fully in-person, a more efficient and practical alternative to printing and managing so many plastic ID cards was needed. A digital ID could speed the onboarding process for new community members, allow for quicker and easier contactless interactions, and enable faster entry to campus spaces, since many people often have their phones in hand.

An additional challenge was determining how to deploy a digital ID across a variety of devices. Fortunately, there was a clear and convenient solution: the MIT Atlas mobile app. The Atlas app has become an essential tool for MIT community members during the pandemic, allowing them to keep up with health screening requirements to access Institute buildings and spaces, declare travel plans, upload vaccination information, and invite visitors to campus. As such, it was a natural platform for deploying the MIT Mobile ID.

A team effort

While the pandemic increased the urgency and scope of the digital ID project (for example, card readers would have to be added to many more building entrances), modernization planning and work done prior to Covid meant that IS&T and its partners didn’t have to start from scratch. As a result, much was completed in the 18 months from the pandemic outbreak to the start of the current school year.

“Teams from the Department of Facilities and IS&T did an incredible job upgrading more than 4,700 card readers, as well as hundreds of access control panels and intrusion alarm systems, at more than 120 buildings across campus,” says Marco Gomes, IS&T’s senior director of infrastructure operations. 

Additionally, Gomes noted, team members completed this work while also performing various other critical activities in support of MIT’s safe return to operations. Thanks to those efforts, campus access is now fully integrated with the Covid Pass system, with the MIT Mobile ID playing a central role. 

Future enhancements

While the MIT Mobile ID already offers many useful features, in the coming months IS&T and its partners across the Institute will continue to enhance and improve its functionality, including enabling the Mobile ID to be used as a T pass once the MBTA has enabled digital credentials.

In the meantime, MIT community members and affiliates should be sure to keep their physical ID cards, especially for the purposes of identification as well as for riding on the MBTA system. As cards may get lost or damaged, IS&T has made it easier for people to get a new or replacement card using the new self-service card-printing kiosk in the entryway of E17 at 40 Ames Street.

“We envision that the MIT Mobile ID will become an integral part of our campus fabric and help support our community in their efforts to keep us healthy and safe during these challenging times,” says Silis.

Leading Digital Marketing Agency Offers

Tampa, FL, Nov. 29, 2021 (GLOBE NEWSWIRE) — As a small business owner, you may feel overwhelmed by all the different hats you have to wear – as well as being an expert in your product or service, you have to be a web designer, a digital marketer, a finance expert, and so much more besides. It’s a lot for any one person to take on, but Scott Keever SEO is there to help with the digital marketing side of the business at least!

Scott Keever SEO is a leading digital marketing agency with offices in Tampa offering revolutionary marketing services to help small businesses like yours get noticed online ad increase your traffic by 200{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}. Whether you need help with SEO, reputation management, social media, or anything else, Scott Keever SEO is the agency to call!

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If you’re in need of an SEO company that gets tangible results and works tirelessly to earn your business revenue, choose Scott Keever SEO!

Small agency but mighty results

The experts at Scott Keever SEO love nothing better than helping small businesses compete with larger competitors even when they don’t have the budget to hire a major marketing agency.

While they may not have the high-end offices or massive budgets that larger marketing agencies have, they make up for it with passion, specialist knowledge, premium yet affordable services, and a determination to provide great results. What’s more, by partnering with a smaller, boutique marketing agency like Scott Keever SEO, you can get more personalized attention and tailored services that larger firms may not offer.

If you need help with web design, SEO Tampa, reputation management, social media management, pay per click advertising, or anything be sure to give the Scott Keever SEO team a call today and start your journey to success!

More information

Scott Keever SEO is a leading full-service digital marketing agency that helps clients boost the visibility of their business online and gain valuable leads. The agency offers services for local SEO, web design, social media management, reputation management, and more.

To find out about the agency’s Tampa SEO services, please visit the website at https://scottkeeverseo.com/seo-tampa/.

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Leading Digital Marketing Agency Offers Ground-breaking SEO Services to Small Businesses in Tampa

Tampa, FL, Nov. 29, 2021 (GLOBE NEWSWIRE) — As a small business owner, you may feel overwhelmed by all the different hats you have to wear – as well as being an expert in your product or service, you have to be a web designer, a digital marketer, a finance expert, and so much more besides. It’s a lot for any one person to take on, but Scott Keever SEO is there to help with the digital marketing side of the business at least!

Scott Keever SEO is a leading digital marketing agency with offices in Tampa offering revolutionary marketing services to help small businesses like yours get noticed online ad increase your traffic by 200{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}. Whether you need help with SEO, reputation management, social media, or anything else, Scott Keever SEO is the agency to call!

Why choose Scott Keever SEO?

Scott Keever SEO is ranked as the number 1 SEO agency in Tampa, and has a 97{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} client retention rate. The digital marketing experts have over 20 years of combined SEO experience, meaning they know exactly how to increase your business leads and grow your revenue by outranking your competitors on Google.

The agency can help you to earn your business more web traffic, improve your rankings thanks to efficient keyword research, and gain higher quality leads, all of which leads to impressive ROI-based proven results.

Scott Keever SEO obtains these impressive results by holding a consultation with you to ascertain your current position and goals, then the team creates and implements a tailored sustainable digital marketing plan from scratch to help you get the drop on your competition.

The Scott Keever SEO team believes that everything in digital marketing world has to work together in harmony to get the best results, and this shows in the way they work as a full-service digital marketing agency. From building a flawless website and creating engaging content optimized for SEO to managing social media and boosting your online visibility, these marketing experts can handle it all so you don’t have to worry.

If you’re in need of an SEO company that gets tangible results and works tirelessly to earn your business revenue, choose Scott Keever SEO!

Small agency but mighty results

The experts at Scott Keever SEO love nothing better than helping small businesses compete with larger competitors even when they don’t have the budget to hire a major marketing agency.

While they may not have the high-end offices or massive budgets that larger marketing agencies have, they make up for it with passion, specialist knowledge, premium yet affordable services, and a determination to provide great results. What’s more, by partnering with a smaller, boutique marketing agency like Scott Keever SEO, you can get more personalized attention and tailored services that larger firms may not offer.

If you need help with web design, SEO Tampa, reputation management, social media management, pay per click advertising, or anything be sure to give the Scott Keever SEO team a call today and start your journey to success!

More information

Scott Keever SEO is a leading full-service digital marketing agency that helps clients boost the visibility of their business online and gain valuable leads. The agency offers services for local SEO, web design, social media management, reputation management, and more.

To find out about the agency’s Tampa SEO services, please visit the website at https://scottkeeverseo.com/seo-tampa/.

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KISS PR Digital Marketing Launches White Label SEO, Earned

Dallas, TX , Nov. 28, 2021 (GLOBE NEWSWIRE) — A leader in website growth, SEO, Google MAP SEO, Lawyer Marketing, and Online Press Release Distribution Service Company KISS PR Champions Small Digital Agencies.

“Just in time for Cyber Monday and Thanksgiving shopping, many SEOs, e-commerce companies are looking to promote their content. Due to the Holidays large media buys of Google and Facebook ads will start to become expensive as scarcity begins to affect inventory, so KISS PR will be at work publishing new product announcements, business press releases available via a large network of news sites that will be happy to carry and publish good content.” Agnes Zang, Director of Content at KISS PR

Benefits to Small SEO & Web Design Agencies

Many web design, SEO and social media companies that are unable to offer a full spectrum of digital marketing tactics can now leverage KISS PR’s decades of forged success in these areas.

Why White Label?

White label services offer SEO agencies and freelance GIG operators offer these services with their own brand labels and offer the services at an affordable price. “Our Partnership helps small agencies to champion small businesses and become successful.” Qamar Zaman, Chief Growth Officer, KISS PR

White Label Solutions Law Firm Marketing & SEO to Get More Leads and Cases 

Kiss PR has partnered with Rene Perras, an industry leader in marketing and lawyer SEO. Rene Perras will assist law firm marketing agencies offering SEO and legal search engine optimization services on KISS PR’s technology backbone that will provide the ability to harness and execute cutting-edge PR brand-building campaigns.

“The power of the press release properly deployed has generated millions of dollars in recovery for those who have been injured as the result of the negligence of an individual or a corporation.

Hundreds of thousands of PRs that were bought and sold in 2019 were part of the 138 billion dollar industry and growing each year. The big question is how effective are they? The metric often heard is impressions. I suggest that if you want your press releases to be effective and read by your target audience there are many layers that need to be considered. From the written word that has to be researched to the semantics woven into the fabric or canvas of your digital PR, otherwise, our experience has shown us that very little value can be achieved through a single press release. Press releases are tactical and part of a comprehensive digital public relations campaign,” explains Rene Perras author and legal marketing expert.

White Label Marketing and PR Solutions for Law Firms

Source: Rene Perras a Leading Digital PR Expert Rated a Best Lawyer SEO & Marketing Advisor Collaborates With KISS PR Brand Story

How does the White label process work?

  1. Register for a free consultation with KISS PR team member
  2. Jump on a zoom call for pre-qualification
  3. Get Approved.

About KISS PR Growth Marketing, white label SEO, earned media, and press release marketing services.

During the pandemic, a Dallas-based digital marketing company refocused on digital PR. According to numerous small business owners, Fiverr sellers, and SEO professionals, Kiss PR is by far the most trusted and sought-after digital marketing company headquartered in Dallas, Texas, with offices in West Palm Beach.

Media Contact

https://kisspr.com

Az@kisspr.com

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Digital technology can help in reshaping the future

Digital transformation is one of the key enablers of sustainability with a proven payoff – ­for people, profit and planet. Now it is time to put it to work to achieve net zero before the 2050 deadline, Heal Me Healthy.

When the UAE set a strategic target last month of achieving net zero global emissions by 2050, the nation once again demonstrated its readiness to take bold decisions for the greater common good. The move strengthens a track record of leadership over the past 50 years.

Now comes the challenge of balancing our net zero ambitions with global economic growth that has so far relied on fossil fuels.

The UN data indicates that the world is on track for mean temperature increases of 2.7°C by 2100 and an expected 16 per cent rise in global greenhouse gas emissions (GHGEs). And as we seek ways to reduce GHGEs for the benefit of future generation, we must also simultaneously work to fulfil existing commitments.

Success will not be easy or straightforward but the good news is we already have the means to achieve net zero. The software to reach net zero is available, and it is affordable and accessible.

Fourth Industrial Revolution (4IR) technology such as artificial intelligence, machine learning, cloud computing and the industrial Internet of Things can help achieve 70 per cent of the UN’s Sustainable Development Goals, thanks to its ability to help increase systemic productivity while identifying reductions in emissions and waste.

With the right technological toolkit, net zero is compatible with clean growth.

From our experience, four key strategic planks stand out.

Unleash the power of Industry 4.0

AI and robotics are transforming our lives and driving the rapid innovation of industrial processes. The UAE’s future-focused Operation 300bn recognises that industrial innovation spurs sustainable economic growth. The initiative will add Dh25 billion to national gross domestic product by 2031, principally by using 4IR technology to create new value.

To understand innovation in action, consider how an AI algorithm improves decision-making by performing repetitive tasks at superhuman levels. At Duke Energy, round-the-clock monitoring of 60 plants across the US offers early warning notifications – in one instance, saving more than $34 million in a single catch.

Industry 4.0 is here; how we channel its potential will determine how quickly we can achieve net zero.

Design better renewable energy installations

Cleaner and more resilient economies require renewable energy. The International Energy Agency says annual renewable electricity installations must triple by 2030 if we are to achieve net zero emissions. A formidable target, but not when we consider the UAE’s decarbonisation achievements over the past 15 years, such as the Barakah nuclear energy plant and the enormous solar energy parks.

Applying predictive analytics to industrial data can help to develop greener assets. Danish energy major Orsted, for instance, uses operational feedback from 1,000 offshore wind turbines to design more efficient renewable energy plants. Innovation is a continuous process of refinement that can be scaled up using technology when time is of the essence.

Promote value-chain optimisation across existing industries

Retrofitting existing brownfield assets can optimise value chains, reduce waste and improve efficiencies. Advanced technology enables a company workforce to enhance production processes and identify improvement opportunities by providing enterprise-wide visibility.

Adnoc’s Panorama Digital Command Centre offers a unified, integrated and real-time visualisation of operational key performance indicators across the company’s installations. The single-window view of 10 million tags and 120 dashboards has helped to drive savings estimated between $60m and $100m.

Build partnerships across the ecosystem

Net zero depends on collaboration and co-innovation. While individual nations and companies must do their part, only co-operative action will realise the critical mass necessary to win the Race to Zero and achieve climate positivity.

Biofuels leader Neste is beginning to use data collected across its value chain to improve its operations, and to help other companies to reduce their emissions towards attaining carbon neutrality.

Such technological partnerships link enterprises along a central digital data thread that enables clean growth within enterprises and beyond when linked to suppliers, partners and peers. Data sharing can support net zero across the ecosystem.

We have a remarkable opportunity to reshape the future. The digital tools to do so are at hand but the scale of our ambition suggests that only a multidimensional and inclusive approach can achieve net zero emissions.

I am inspired by the words of Sheikh Zayed, the Founding Father: “Our job is to do the impossible and achieve the unusual in the things that bring happiness to people.”

The past year has shown that humanity is capable of achieving what seems impossible when we put advanced technology to work in service of a common goal. Now, it is time to harness that ability for the benefit of everyone.

Peter Herweck is the chief executive of Aveva, a UK-based industrial software company

Updated: November 24th 2021, 6:30 AM

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