Tag: website

Hennessey Digital Offers Free Website, SEO to High-Profile Socialite as Congratulations for Passing Baby Bar

Hennessey Digital offers to build Kim Kardashian a website and SEO services as congratulations for passing the baby bar in California.

We’re ready to help Kim [Kardashian] start building her online presence as a lawyer focused on helping people get the justice they deserve.”

— Jason Hennessey

NORTH HOLLYWOOD, CA, USA, December 14, 2021 /EINPresswire.com/ — Hennessey Digital, the leading digital marketing agency for the legal industry, has offered Kim Kardashian a complimentary website and SEO services as congratulations for passing the baby bar.

The baby bar, or First-Year Law Students’ Examination, is the first in a series of exams to pass the state bar of California. Jason Hennessey, founder and CEO of Hennessey Digital and the author of best-selling book Law Firm SEO, is thrilled for Kardashian and extended the offer of a website and SEO as soon as the news broke.

“This is an impressive achievement,” Hennessey says. “I can’t even imagine how much work Kim Kardashian put into passing the baby bar. As soon as she’s ready to roll up her sleeves and get to work practicing law in California, we’re ready to help Kim start building her online presence as a lawyer focused on helping people get the justice they deserve.”

Known as “the digital marketing agency you wish you’d hired first,” Hennessey Digital prides itself on its culture of innovation and transparency, and company leadership is open about its reasons for wanting to build Kardashian’s website.

“We work with lawyers all over the country, and we know what it takes for them to succeed online,“ says Scott Shrum, President and COO of Hennessey Digital. “Just as we have helped noted civil rights attorney Ben Crump build and expand his website, we would be honored to help Kim Kardashian build on her work in The Justice Project and reach more people online.”

Hennessey Digital’s clients include top law firms across the US. With the potential of adding Kardashian to its roster of high-profile attorneys—and its three-year Vivid Vision recently made public—the 100{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca}-virtual agency is poised for explosive growth in 2022 and beyond.

About Hennessey Digital

Founded in 2015 by internationally recognized SEO leader Jason Hennessey, Hennessey Digital has grown from a staff of two to more than 100 global employees. Specializing in technical SEO, content marketing, pay-per-click advertising (PPC), conversion rate optimization (CRO), and creative services, Hennessey Digital helps clients get more qualified leads and grow their businesses through a holistic marketing strategy. Hennessey Digital was named to the Inc. 5000 list of fastest-growing private companies in America in 2019, 2020, and 2021 and was recognized as a 2021 Vet100 honoree for the fastest-growing veteran-owned companies in the U.S.

Liz Feezor
Hennessey Digital
+1 208-371-9972
email us here
Visit us on social media:
Facebook
Twitter
LinkedIn

Hennessey Digital Offers Free Website, SEO to High-Profile Socialite as Congratulations for Passing Baby Bar

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The Most Important Factors to Consider When Re-Designing a Business Website

The internet is an essential marketing tool for any business today. It has become an integral part of our lives. We use it to find information, buy products or services online. It also provides us with many opportunities to market ourselves and our businesses.

However, if you are not using your website correctly, you may miss out on customers your site could have otherwise attracted over the internet. If this happens, then you’ll lose money because people do not purchase from shaky companies and sites they don’t trust.

So, you need to look at your website design and ensure it is optimized for conversion. Sometimes, this may call for a website re-design or complete overhaul to improve the site.

When designing or re-designing your company website, make sure it meets these key things:

 

1. Make Sure Your Site Is Mobile-Friendly

 

If you want more traffic to come to your site, you should keep it in mind that when designing your website it needs to be mobile-friendly.

That means all website pages must fit within mobile device viewports for responsive experiences and load quickly so that users can easily navigate through the site without problems or having to wait too long.

Also, remove unnecessary clutter such as ads and popups which might slow down the site and browsing experience. In addition, make sure that images used on your website are optimized for smartphones and tablets.

You can check whether your site is mobile-friendly using Google’s mobile-friendly test tool.

 

2. Ensure All Pages Load Quickly

 

Another way (alluded to in the first point) to increase conversions and visitors to your website is to ensure that every page loads fast after designing or re-designing your site.

If someone visits your website homepage, they expect to see some content right away. Make sure that each content page contains at least a few paragraphs of text or relevant visual content that loads fast within three seconds. That helps to retain readers and encourages them to click around and engage with more content on the site.

Besides that, avoid uploading large files like flash animations or video clips to your site. Heavy files take up space and can cause problems when trying to access them. Instead, opt for simple HTML5 code that loads faster and increases website speed scores.

 

3. Use Keywords Appropriately

 

Another factor to consider that affects user experience and how much traffic comes to your site is choosing keywords wisely. When doing keyword research, include words that describe what your product does best or what your business wants to be known for.

Avoid including generic terms such as “business” or “services” since those don’t tell anyone anything about your brand. Instead, choose specific phrases that relate directly to your niche; that is, try to include words that relate directly to what you sell or offer.

For instance, if you run a restaurant in Chicago, don’t just write general posts about “how to cook chicken wings,” but rather something specific to food preparation in Chicago, if you want to rank well for local searches.

Similarly, if you own a clothes store, don’t just talk about fashion trends in general that many other brands are talking about and have higher competition. Instead, you can focus on specific clothing styles that your site is more likely to rank well for.

Doing that increases your odds of getting better results in seach engines than merely writing generic posts about topics unrelated to your niche.

 

4. Include Social Media Links

 

Social media platforms such as Facebook, Twitter, LinkedIn, and Instagram play a key role in promoting businesses these days. People often share interesting posts via social media, so add those social media links/buttons when designing or re-designing your website to get targeted social media traffic to your site.

Moreover, designing your site to include social media links/buttons on your site and posting valuable resources from your site to social media networks helps bolster relationships between brands and their consumers and fans.

That means you can gain valuable leads on social media and market insights into consumer behavior, as well as ways to improve your customer service.

 

5. Create Quality Content and Display It Well

 

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The other factor to consider in website development or re-design involves creating quality content as a foundation of your SEO strategy for ranking high in search engines.

Depending on your niche, website visitors may not be interested in reading lengthy blog posts. In that case, create short informative pieces that deliver immediate value. The key for any content strategy is to give visitors reasons to come back and buy from you.

Make sure, therefore, that your website content is unique, informative, and not available everywhere online. To achieve that, it may help to have multiple authors who contribute different types of unique content on your site.

Equally important is your content must be presented and displayed well on your site. This will make it easier for users to read and find what they are looking for on your site.

 

6. Optimize Your Site for Search Engine Crawling

 

Search engine optimization (SEO) also plays a vital role in boosting the visibility of your site on major search engines like Google. That means SEO should be considered a priority when developing or re-designing your website.

To optimize your site for SEO and help seach engine crawlers or bots access your site effectively for proper indexing, follow these specific guidelines:

  • Make sure website fonts, text sizes, line height, and background colors are right for screen readers – that means black text on a white background and an accessible font that’s at least 16 pixels, or 12 points is best for readability.
  • Write original content that search engine bots can crawl, meaning avoid using iFrames to display content. Also do not copy-paste/plagiarize material from other sources.
  • Design URLs for search friendliness – that means URLs that are simple, easy to read, and include keywords that describe the content on a web page.
  • Use high-quality images and image Alt attributes.
  • Provide easy website navigation and clear calls-to-action.
  • Ensure there are no broken links on your website.
  • Block pages you don’t want search engines to index, for example, using robots.txt file.

Basically, ensure your website design focuses on providing great user experience.

 

7. Add Video Slots On the Site

 

Video is another excellent way to increase engagement rates on a website. For example, designing your website to include explainer videos prominently displayed on the site helps visitors understand complex concepts without having to read long paragraphs of text.

Additionally, videos allow viewers to watch at their convenience. Videos make learning fun and engaging, while passing your brand message fast. So, when designing a new layout for your website, consider adding some videos as well.

 

8. Build Effective Landing Pages

 

Landing pages are web pages explicitly designed to convert prospects into paying customers. When done correctly, landing pages can generate up to 30{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} higher conversion rates than standard home pages.

There are two main ways to build a successful landing page:

  • Add a lead magnet – Lead magnets are freebies that entice prospective buyers to sign up for your newsletter or opt-in form. Examples include eBooks, white papers, cheat sheets, and checklists.
  • Offer a discount – Discount coupons work well as lead magnets because they offer immediate benefits. But remember to avoid offering too much of a good thing. Make sure your offer is not overkill!

 

9. Add Call-to-Action Buttons

 

A call-to-action (CTA) button instructs visitors what action you want them to take immediately when they view your website page. For example, if you want them to purchase something on your site, you can display “Buy Now” or “Add to Cart” buttons for them to click on and take the action.

However, don’t place too many CTAs on a single webpage. Instead, add them strategically throughout your site so that every visitor sees one while browsing through various sections. That is a mark of good website design.

 

In conclusion

 

Designing your website can take time, considering all the things you need to consider and take care of. But good website design pays off in the end. It will increase brand visibility, customer retention, conversions, sales, and users’ satisfaction on your site.

That will ultimately boost your brand reputation and help your business succeed.

Auxilia Provides Expert Website Design and Digital Marketing Services

ORLANDO, FLORIDA, USA, December 9, 2021 /EINPresswire.com/ — Auxilia is pleased to announce their team provides expert website design and digital marketing services to help businesses achieve their goals. They understand the importance of a high-quality website and effective digital marketing strategies to reach the appropriate target audience and provide customers with the information they need to make an informed decision.

At Auxilia, businesses will work with an experienced team that can build a customized website that attracts visitors and keeps them engaged for a better conversion rate. They work closely with their clients to ensure every website reflects a business’s branding and positions the company as an expert in their field. Their team strives to make it easy for businesses to grow without overspending their valuable resources.

In addition to website design, the team at Auxilia works with clients to build the most effective digital marketing campaign to ensure they reach the right people. Their digital marketing services can include content creation, search engine optimization, Google and Facebook ads, video marketing, and more. Their goal is to empower companies to grow more effectively through the best digital marketing strategies that follow the current trends.

Anyone interested in learning about the expert website design and digital marketing services can find out more by visiting the Auxilia website or by calling 1-407-276-4029.

About Auxilia: Auxilia is a full-service digital marketing and website design firm working with companies across various industries. They work closely with their clients to ensure they have the appropriate branding and can reach the right target market to grow their business. Every client receives a customized package that meets their needs and helps them achieve their goals.

Preston
Auxilia
+1 407-276-4029
email us here

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EIN Presswire’s priority is source transparency. We do not allow opaque clients, and our editors try to be careful about weeding out false and misleading content.
As a user, if you see something we have missed, please do bring it to our attention. Your help is welcome. EIN Presswire, Everyone’s Internet News Presswire™,
tries to define some of the boundaries that are reasonable in today’s world. Please see our
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HubSpot : 28 of the Best SEO Tools for Auditing & Monitoring Your Website in 2022

There’s nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.

Plus, there’s still some secrecy behind how Google evaluates websites and determines which sites appear – and how they appear – on the search engine results page (SERPs) for different queries.

The good news is that there are several search engine optimization (SEO) tools out there – some free, some paid – that can help you view

your website the way search engines like Google see it – this way, you can improve your ranking and relevance for your target keywords.

Note: Some of the free tools below also offer paid plans while some of the paid tools also offer free plans – so, we recommend you check out the pricing pages for the tools you’re most interested in to determine which plan is ideal for your needs and goals.

For universal SEO tips, you can use today to grow your business, check out our video guide below.


Best SEO Tools

  1. HubSpot Website Grader
  2. Google Search Console
  3. Google Analytics
  4. UpCity Free SEO Report Card
  5. Internet Marketing Ninjas
  6. Bing Webmaster
  7. Google Trends
  8. Seolyzer
  9. SEOquake
  10. Seobility
  11. Check My Links
  12. BROWSEO
  13. HubSpot SEO Marketing Software
  14. Ahrefs
  15. SEMrush
  16. KWFinder
  17. GrowthBar
  18. Woorank
  19. BuzzStream
  20. Moz Pro
  21. Linkody
  22. Screaming Frog SEO Spider
  23. Remove’em
  24. AnswerThePublic
  25. Keyword Hero
  26. SpyFu
  27. Seomater
  28. ContentKing


Free SEO Tools

These tools are free to use, but you might find a paid option that has more features. We’ve shared some of the best features in each tool as well as how you can get the most out of them for your SEO strategy.


1. HubSpot Website Grader

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The goal of marketing is to generate traffic and qualified leads via the company’s website. That’s why, as marketers, we need to understand exactly what we can do to improve the SEO of that website.

With HubSpot’s Website Grader, simply enter the URL of your website to automatically receive a report card with actionable insights about your SEO efforts. From there, you can sign up for the HubSpot Academy SEO course that teaches you how to improve your website’s SEO, user experience (UX), and more.

With the HubSpot Website Grader, you can:

  • Website performance: Learn about your website’s performance in seconds, and identify specific performance issues and receive clear, actionable feedback on how you can fix them.
  • On-demand support: Receive how-to education on how you can improve your website.
  • Improve specific website issues: Gain access to a five-lesson HubSpot Academy course on Website Optimization so you can understand how to improve upon your website’s specific problem areas.
  • Optimize for mobile: Discover how to optimize your website for mobile.
  • Boost web security: Learn how you can implement website security best practices.
  • Enhance the user experience: Personalize your website’s UX to create a delightful experience for users.


2. Google Search Console

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Google Search Console has a number of tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for.

If you’re the owner of a business or an SEO on your marketing team, Search Console can help you conduct an initial SEO analysis from scratch or update your existing SEO strategy with fresh keywords. Google Search Console monitors, debugs, and optimizes your website – and you don’t need to know how to code to benefit from this tool.

Here are some examples of website elements Google Search Console will teach you about and help you optimize:

  • Keywords: Learn about the keywords your webpages are currently ranking for.
  • Crawl Errors: Identify any crawl errors that exist on your website.
  • Mobile Responsiveness: Understand how mobile-friendly your website is and discover opportunities to improve the mobile experience for your users.
  • Google Index: See how many of your web pages are in Google’s Index (if they aren’t in Google’s index, you can use the tool’s URL Inspection Tool to submit a page for indexing).
  • Analytics and Metrics: The website-related metrics that matter most to you, like clicks, impressions, average click-through rate (CTR), and average position.


3. Google Analytics

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Although Google Analytics has a paid version, the free version of the product can help you manage your website’s SEO – this is especially true if you pair Google Analytics with Google Search Console. In doing so, all of your website’s SEO data will be centrally located and compiled, and you can use queries to identify areas for improvement with the keywords and phrases that you want your website and web pages to rank for.

Other ways that you can use the free version of Google Analytics to understand and improve your SEO are:


4. UpCity Free SEO Report Card

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The Free SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against the competition.

In exchange for your email address and a few data points, SEO Report Card will serve up a report that covers the following:

  • Rank Analysis: A snapshot of where your website ranks on the most popular search engines.
  • Link Building: A detailed account of the number of websites that link back to your site.
  • On-Site Analysis: A look at how successful you were in incorporating your main keyword throughout your site.
  • Website Accessibility: Information about your site’s load time and accessibility.
  • Trust Metrics: An overview of your site’s level of trust or authority.
  • Current Indexing: An indication of how many of your site pages have been indexed.


5. Internet Marketing Ninjas

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Internet Marketing Ninjas is an SEO-focused company with a variety of free tools you can use to compare your website against the competition, optimize web pages for certain keywords, generate meta tags, and increase organic traffic to your website.

Here are some examples of the free Internet Marketing Ninja SEO tools you can take advantage of:

  • Broken link tool: Identify broken links and redirects and use the site crawl feature to generate an XML sitemap of your website.
  • Image metadata: See all of your page links (external, internal, etc.) on your web pages to review what’s working well and what’s broken or needs an update.
  • On-page optimization tool: Use this to evaluate your web page content, meta information, and internal links.
  • Side-by-side comparison: Compare the SEO of your web pages versus a competitor’s web pages.
  • Page load time: Analyze page-load time and how long each component of a web page takes to fully display.


6. Bing Webmaster

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Microsoft Bing Webmaster gives you access to many tools that offer insight into your website such as reporting, diagnostic, and SEO tools. The SEO tools that you can use for free have the power to help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search.

Here are some of the other things you can do with Bing Webmaster’s SEO tools:

  • See backlink profiles: Learn about your backlink profile to understand referring pages, domains, and anchor links.
  • Perform keyword research: Determine which keywords and phrases your audience is searching for as well as the search volumes of those keywords and phrases.
  • Use the site scanning feature: Crawl your website and identify technical SEO errors.
  • Get SEO reports: Review any errors that are on your website and individual site pages.


7. Google Trends

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Traditional SEO tools like the ones we’ve already discussed are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore untapped potential that can yield a large keyword landscape for your website.

You’ll want to note that Google Trends isn’t where you’ll get granular data. This tool performs best when you use it as a compass to set a direction for your SEO strategy, and then pair those insights with a more robust software like HubSpot’s SEO Marketing Tool.

Here’s what you should look for in Google Trends:

  • Trends: Look for trends in specific countries or regions of the world.
  • Popular topics: Find popular people and long tail keywords related to them.
  • Comparisons: Compare and contrast trends over time.


8. Seolyzer

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Seolyzer is a free site crawling, log analysis, and SEO tool that helps you determine how search engines like Google view your website. Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site to identify and create your SEO KPIs. The tool also identifies error codes, redirects, and page speed performance.

Additionally, Seolyzer can help you:

  • Monitor SEO issues: Identify poor response time, error messages, and crawl volume so you can resolve them before serious damage is done.
  • Manage your unique KPIs: Analyze page performance, crawl volume, HTTP status codes, active and new pages, and desktop versus mobile responsiveness.
  • Segment web pages: Determine what your most crawled pages are.
  • Compare web pages: See what Google deems as the most important to the pages that are crucial to your business’s bottom line.
  • Measure SEO impact: Understand the impact of your SEO efforts on a page-by-page basis or by the category of the page.


9. SEOquake

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SEOquake is a Google Chrome extension that automatically checks a web page’s SEO parameters quickly for free. This includes on-page SEO audits, internal and external link reviews, real-time URL and domain comparison, and data file export.

Other things you can use SEOquake for are:

  • Link Analysis: Get a detailed description of how all of your links are doing – including URLs, anchor text, and other link types – with the tools Link Examiner feature.
  • Focus on metrics that matter: Adjust the SEOquake reports you receive to display only the parameters and metrics that you care about.
  • Audit your website’s SEO: Identify any SEO-related issues that would be findable by search engines.
  • Share your findings with stakeholders: Export the results of your SEO analysis into an adjustable and shareable report.


10. Seobility

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Seobility is a free SEO-checker tool. With it, you can test your website’s level of compliance with today’s SEO guidelines. By simply entering your URL, your site will be analyzed and you’ll receive tips on how you can better optimize your website.

In addition to a detailed SEO audit of your website, you’ll gain access to 1,000 subpage audits, email reporting and alerts, and keyword monitoring.

Here are some more advantages of using Seobility:

  • Find technical errors: Resolve on-page SEO issues quickly to recover lost traffic and prevent future traffic dips.
  • Accurate SEO scoring: Receive an SEO score that accounts for various website factors including meta-information, page quality, link structure, and more.
  • Meta information analysis: Understand the specific SEO issues with your meta information such as meta titles/ descriptions, meta tags, and invalid or incorrect domain names or page URLs.
  • Optimization opportunities: Identify areas for improvement regarding your page speed and quality (related to text, duplicate content, responsive design, and alt attributes for content).
  • Link structure suggestions: Understand how your page and link structure can be improved by getting data about your headers, internal links, and incorrect anchor text.
  • Server error fixes: Identify specific server errors related to any redirects, HTTP headers, or CSS and Javascript files.


11. Check My Links

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Check My Links is a Google Chrome extension that you can use to ensure your links on both internal or external web pages work. For instance, if you were to search a term on Wikipedia, Check My Links would be able to tell you how many links that Wikipedia page has in total and how many of those links are broken.

This is helpful because you can make corrections to broken links immediately (or hopefully, before a page goes live). Check My Links is ideal for developers, content editors, and web designers according to its creators.

Here are some more examples of what Check My Links can do:

  • Identify broken links: Check each link on your webpages and identify all invalid links.
  • Auto-highlight issues: Quickly see the good links in green and the broken links in red.
  • Export broken links for further analysis: Copy all of your bad links to your clipboard in one click.


12. BROWSEO

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BROWSEO is an SEO browser that allows you to review your webpage in a limited format so you can analyze its UX and content as well as gain insight into its SEO. Once you input the URL, the output will hone in on your HTML so you’re able to understand the page’s structure, optimized search terms, and other SEO-related factors.

Examples of what you can do with BROWSEO include:

  • See the number of words on the page: Find the sweet spot for copy length on your webpages.
  • Determine the number of internal and external links on your page: This allows you to see how your linking strategy is working on each page.
  • See all of your meta information: Review title tags, alt text, and meta descriptions.


Paid SEO Tools

Next, let’s look at some paid SEO tools. (Note that some of these tools have free trial periods. Some also offer entirely free plans but with restrictions in terms of flexibility and customization.)


1. HubSpot SEO Marketing Software

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Price: $45/ mo for the Starter plan, $800 for professional, and $3,200 for enterprise.

HubSpot’s Marketing Hub includes an SEO marketing software tool that’s perfect for helping you build authority across your website. Since this software is integrated with HubSpot landing pages, webpages, and blog posts, you’ll never miss an opportunity to optimize your content for traffic and conversions.

No matter if you’re creating your first content strategy or you’re an expert in all things SEO, HubSpot’s SEO Marketing Software gives you the tools and the confidence to rank in the SERP and report on your performance.

HubSpot’s marketing software doesn’t keep SEO in a silo. This tool works in conjunction with:

  • Email: Send professional emails using your own branded designs.
  • Marketing Automation: Create dynamic campaigns for segmented audiences.
  • Lead Management: Track leads through each stage in your sales process.
  • Analytics: Review your campaign to identify success and opportunities for improvement.


2. Ahrefs

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Price: Seven-day trial for $7, $99/ mo for Lite, $179/ mo for Standard, $399/ mo for Advanced, $999/ mo for Agency

Ahrefs is an advanced SEO resource that examines your website property and produces keyword, link, and ranking profiles to help you make better decisions on your content.

Some of Ahrefs’ main features are:

  • Site Explorer: Shows you the performance of specific webpages on your website.
  • Content Explorer: This allows you to search high-performing webpages under specific keywords and topics.
  • Keywords Explorer: Generates the monthly search volume and click-through rates of specific keywords.
  • Site Audit: Crawls specified verticals within your domain and reveals a number of technical issues at the page level.


3. SEMrush

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Price: $119.95/ mo for Pro, $229.95/ mo for Guru, or $449.95/ mo for Business

SEMrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages. SEMrush offers numerous resources, one of which is the SEO Toolkit.

Toolkit allows you to track a website’s visibility improvement over time as well as identify which keywords it’s ranking for, what the page’s rank is for a keyword, the keyword’s monthly search volume, and more.

SEMrush also allows you to:

  • Build links: Analyze backlinks from other websites to your site.
  • Use the Keyword Magic tool: Identify all keywords you need to successfully build an SEO strategy.
  • See your competitors’ strategies: Identify the paid keywords or ad copy used in the PPC ads of your competition.
  • Receive recommendations: See how you can increase your organic traffic by optimizing your content.


4. KWFinder

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Price: 10-day free trial; $29/mo

Sometimes you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research. KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You’ll find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic.

What makes KWFinder unique is how seamlessly it shifts between languages and regions so that you can serve your audience no matter where in the world they are.

Some of the top features KWFinder offers include:

  • Hidden long tail keyword insights: Find long tail keywords that give you more opportunities to acquire traffic.
  • Competitor keyword insights: See how your competitor’s keyword strategy compares to your own, plus find more keyword opportunities.
  • SERP analysis tool: Analyze competition in the SERP to understand what elements readers are looking for on your pages.
  • Local keyword research tool: See what searchers are looking for locally and appeal to local markets for more niche traffic.


5. GrowthBar

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Price: Free five-day trial, $29.90/ mo for Basic, $39.90 for Premium, and $79.90 for Agency.

GrowthBar is a Chrome extension that can help you perform keyword research, competitive analysis, and track SEO rankings. With the GrowthBar, access data points about any website directly from the search engine results pages. This allows you to assess your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them.

Here are some more key features of GrowthBar:

  • Use the Top Keywords and Backlinks feature: See which paid and organic keywords are driving the most traffic for your website and get a list of the most authoritative backlinks pointing to your site.
  • Get your Keyword Difficulty Score: Quickly assess how hard it would be to rank for a particular keyword based on the strength of the domain authorities of the URLs ranking on page one.
  • Use the Word Count tool: View the word count of any page directly from the SERP.
  • Run Facebook Ads: Get a visual of what they look like from a search engine’s perspective.
  • Use the Keyword Suggestions tool: Get a list of related keywords you might want to rank for along with their Search volume & CPCs.


6. Woorank

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Price: Free 14-day trial, $79.99/ mo for Pro, $199.99/ mo for Premium, or contact for Enterprise quote

Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.

Each report is divided into sections to help you easily analyze your site and identify targets for optimization. Here are a few features of the report:

  • Marketing Checklist: Review common marketing tasks that you can complete as part of your SEO strategy execution.
  • SEO: Analyze your SEO metrics against your goals.
  • Mobile: Decide which mobile optimization tactics to employ based on the mobile data.
  • Social: Get insight into how social media is playing a part in your traffic and SEO goals.


7. BuzzStream

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Price: Free 30-day trial, $24/ mo for Starter, $124/ mo for Group, $299/ mo for Professional, $999+ for Custom

Although backlinks to your website are critical to ranking well on Google, the outreach you do while link building can feel a lot like cold calling. BuzzStream makes it easy to research the appropriate people, come up with effective email messages, and track who’s accepted each link request.

BuzzStream also helps you:

  • Identify candidates for outreach: Find them based on their industry and how engaged they are across various social networks.
  • Identify candidates for backlinks: These are individuals who will likely be receptive to your backlink request for other reasons that are unique to your business’s niche.


8. Moz Pro

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Price: Free 30-day trial, $99/ mo for Standard, $149/ mo for Medium, $249/ mo for Large, $599/ mo for Premium

The Moz Pro subscription serves as an all-in-one tool for increasing your business’ search ranking. Moz’s collection of research tools provides subscribers with the resources they need to identify SEO opportunities, track growth, build reports, and optimize their efforts.

Moz Pro also includes:

  • Website crawler: Analyzes up to 3,000 links on a given URL.
  • Email report: Details that crawl data for the pages your site links to.
  • Insight into various “crawlability” factors: These include duplicate content and redirects that could be influencing your SEO performance.


9. Linkody

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Price: 30-day free trial; $14.90/ mo for Webmaster, $24.90/ mo for Advanced, $49.90/ mo for Pro, 99.90/ mo for Agency, and $153.90 /mo for Agency XL

The best way to understand the performance of your off-page SEO is by having a good overview of your backlinks. Linkody allows you to discover, track, analyze, and disavow backlinks all from an easy-to-use interface.

Aside from that, the tool checks your links 24/7 and informs you of any changes so you can take immediate action in case a link is lost or broken.

Other Linkody features include:

  • “Spy” on your competitors’ backlinks: Simply enter the URL of your competitor and let the tool pull all the links and metrics. The information returned will help you discover niche-relevant, high-quality backlink opportunities for your brand.
  • Gain useful insights: See your most important metrics when it comes to backlink tracking, such as the ‘rel’ attribute, Google indexation status, the website’s Domain Authority, Spam Score, Alexa rank, and more.
  • Create white-label reports: Download reports that can be shared with your team and/or clients to get a better idea of your backlink distribution and link-building progress.


10. Screaming Frog SEO Spider

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Price: Free or €149/ year

Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process – especially for larger websites. (It could take hours or days to manually evaluate the same URLs.)

Other notable features of Screaming Frog SEO Spider are:

  • Java Program: Screaming Frog includes an intuitive Java program with easy-to-navigate tabs.
  • Easy export to Excel: Further analyze your SEO data.


11. Remove’em

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Price: $249 one-time payment for Life-Time plan, $99/ mo for Subscription (one website), or $899/ mo for Agency (10+ websites)

If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit. Artificial or unnatural links have the potential to seriously hurt your search ranking. Remove’em helps get rid of those links.

This tool has the ability to:

  • Scan your backlink profile: Discover a list of contact information for the links and domains you’ll need to reach out to for removal.
  • Export a list of backlinks: If you wish, you can disavow backlinks by telling Google not to take these “bad” links into account when crawling your site.


12. AnswerThePublic

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Price: $99/ mo for Monthly plan, $79/ mo for Annual plan, $199/ mo for the Expert plan

AnswerThePublic is a search listening and keyword tool that listens to autocomplete data from Google and other search engines, and then provides you with a list of phrases and questions that people are searching for around your keyword. This allows you to craft your website and content to your audience to increase traffic and conversions.

With AnswerThePublic, you can also:

  • Receive updates: See when people are talking about your most relevant keywords.
  • Monitor keyword trends: Understand keyword research behavior among your target audience and customers.
  • See real-time searches: View the keywords and phrases that your audience is researching in real-time.
  • Get ideas for your website and blog: Discover new content ideas based on relevant keyword research.


13. Keyword Hero

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Price: 14-day trial for any plan, Free for Little Hero, $9/ mo for Big Hero, $49/ mo for Giant Hero, and $149/ mo for Ultimate Hero

Keyword Hero pairs your visitor’s sessions with the keywords they used to land on your page, all within your Google Analytics account. In other words, this tool gives you an understanding of the search intent of your organic traffic.

Here are some more actions you can take with Keyword Hero:

  • Identify the organic traffic and conversions: Uncover the success you receive from your intended keywords.
  • Separate traffic: Identify brand versus non-brand search traffic.
  • Optimize your position in the SERPs: Optimize your website for specific target keywords.
  • See query details: Understand whether your visitors used informational versus transactional queries to find on your website.


14. SpyFu

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Price: $39/ mo for Basic, $69/ mo for Professional, $129/ mo for Unlimited.

SpyFu is a competitor keyword research tool for Google Ads. In addition to keyword research, it helps with PPC competitive research, SEO competitive research, and the creation of custom lists and domains.

The tool helps you drive traffic to your Google Ads campaigns and website, monitor both paid and organic rankings on Google, Bing, and Yahoo, and obtain reliable and accurate contact information for leads.

With SpyFu, you can also:

  • Download a competitor’s PPC keywords: Use this insight to develop more competitive PPC strategies that can compete in the ad space.
  • Download a competitor’s SEO keywords: Use this insight to develop more competitive organic keyword strategies that can compete in the SERP.
  • Review ranking trends: the ranking of a page or website for a keyword over time.
  • Discover keyword ideas: Keyword advice for your Google Ads to increase chances of conversion.


15. Seomater

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Price: Pay as You Go (starting at $5), $19/ mo for Small Business, $49/ mo for Professional, $179/ mo for Unlimited.

Seomater is an SEO auditing and website crawling tool. It assists with technical SEO analysis and SEO on-page optimization testing. Once the tool crawls your site, you’ll receive an SEO report that explains your website’s various SEO-related elements including internal and external links, backlinks, page quality and speed, social media, organic presence, and more.

Your analysis will also come with tips on how you can improve each of these SEO elements. In addition, you can:

  • Use the SEO Monitoring Alerts feature: Your website will be automatically crawled and you’ll get an immediate notification if something is problematic in terms of SEO.
  • Get detailed reports: Find insights about your on-page and off-page SEO elements.
  • Use the Domain Comparison tool: Compare two competitors’ websites to identify the strengths and weaknesses of their SEO (such as broken links, content quality, HTML tags, and more).


16. ContentKing

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Price: $139/ mo for Basic, $319/ mo for Standard, $449/ mo for Pro, or $1,279 for Enterprise.

ContentKing is a real-time SEO auditing and content tracking tool – it tracks your website 24/7 so any issues related to SEO don’t go unnoticed for too long. The tool is cloud-based, meaning there’s no installation required and your data and reports are available whenever you need them.

With ContentKing, you can also:

  • Improve your SEO: Use ContentKing’s 24/7 website audits (and algorithms) to gain insight into your SEO and receive tasks that will help you optimize your webpages.
  • Get alerts: Get notified whenever something on your website is broken or is no longer well-optimized so you can efficiently fix the issue.
  • Track Changes: Follow the history of all your content changes on your site (such as changes on individual web pages and changes in robots.txt) and search the history of your changes.
  • Visualize data: See real-time dashboards and reports.

Now that you’ve learned about some of the best free and paid SEO tools on the market, determine which option will help you achieve your SEO goals and get started auditing, optimizing, and monitoring your website, individual web pages, and content.

Editor’s note: This post was originally published in December 2018 and has been updated for comprehensiveness.

Originally published Dec 6, 2021 7:00:00 AM, updated December 06 2021


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Victims of Domestic Violence and Human Trafficking Non-Profit Organization Launches New E-Commerce Website

TRACY, Calif., Dec. 8, 2021 /PRNewswire/ — Devine Solutions Group, a multiple award-winning digital marketing agency headquartered in Tracy, CA, announces the launch of a new responsive ADA Compliant WordPress website for Onjanee — an e-commerce store that offers authentic handmade African gifts.

Onjanee represents the birth of a new collaborative venture to showcase and empower other women for their work and artistry while sustaining the needs of Chest of Hope. Chest of Hope’s mission supports victims of human trafficking and domestic violence.

Beth Devine, Founder of Devine Solutions Group, says, “We are proud to have been selected as the website design agency for Onjanee. It’s an honor to assist them by developing a beautiful and inclusive website that showcases handmade items made by women in Africa. The website offers an inclusive user experience making it easy for visitors to make donations and purchases to support Onjanee’s charitable giving mission.”

The new website puts Onjanee among the top non-profit organizations for supporting community and economic growth for women artisans in Africa. “We are thrilled to announce the launch of our new website, and at the same time, excited to be part of a continuous initiative that supports others through economic empowerment, education, intervention and building community awareness about domestic violence and human trafficking.” says Merlyn Pittman, Founder and Executive Director.

About Onjanee
Onjanee’s products are sustainable and make a difference in the overall maintenance of our everyday living experience. Onjanee is committed to delivering products that naturally support our planet while changing lives and promoting wholeness and stability.

Onjanee is proud to partner with the Chest of Hope — a nonprofit organization headquartered in Tracy, CA. Onjanee first became involved with Chest of Hope because of the work that they do. Chest of Hope’s vision is to transform lives and create hope for victims and survivors of domestic abuse and human trafficking.

Victims and survivors who think that their lives may be over, due to the abuse they have been experienced, typically results in lack of self-confidence and low self-esteem. The support and services provided by Onjanee and Chest of Hope have changed the trajectory of many individuals and families. Their confidential helpline is 209-259-5552.

About Devine Solutions Group
Devine Solutions Group is an award-winning, full-stack digital marketing agency. As an affordable option to hiring an in-house marketing team, they work with small to mid-sized business owners to grow their business and profit.

As a virtual digital marketing agency, clients have access to services include: website design, SEO, social media management, and online reviews and reputation management, just to name a few.

SOURCE Devine Solutions Group

SEO Tool Serpstat Now Lets You Optimize Your Website With Ease!

Optimizing your site to gain more visitors has never been easier, thanks to SEO tools available online. For a reasonable number of services, there are also free SEO tools that startups can use. Even so, what matters the most is that businesses or personal websites could access data and analyze them to help boost their performance online.

Serpstat

(Photo : @mjessier / Unsplash)

With a competitive SEO tool, data gathered will serve similarly as a sales funnel, making visitors visit the website and increase sales. To begin with, businesses and individuals en route to this should equip themselves with the best SEO tools, like Serpstat.

Serpstat

(Photo : Serpstat)

What Is an SEO Tool Like Serpstat?

Serpstat was established in 2013 mainly as a keyword research tool. Their services remain growing and improving over time. It started as an in-house software before becoming an independent product. Now, Serpstat is on its way to leading other free SEO tools globally.

In 2016, just three years after it was founded, Serpstat officially became an all-in-one SEO platform offering five essential tools to help professional digital marketers globally.

The creators of Serpstat intend to increase the productivity of search marketing specialists and allow businesses to upstage their competitors in terms of profits.

For this reason, Serpstat now has more than 200,000 professionals using their products, and with over 10 million requests processed every single day.

As a leading SEO platform, Serpstat is already crowned as the #1 best-selling SEO tool of all time by Appsumo.

Despite many recognitions, Serpstat’s mission remains – to become the only tool you will need for both SEO and digital marketing.

The competitive advantage Serpstat holds over other SEO tools is that they don’t offer limited services. They have a manifold of options to drive businesses to outpace their competitors.

It is still highly regarded as the best among free SEO tools, those not requiring premium services subscription, even as an SEO checker alone.

Also Read :SEO 101: Text Optimization Rules, Practices, and Tools To Use for a Better Ranked Article in Search Engines

How SEO Tools Like Serpstat Work

Serpstat proved to be more than a keyword tool with their services offered to professionals. Among SEO tools, it’s the only platform that provides stacks of features.

Keyword Clustering Tool

(Photo : Serpstat)
The Keyword Clustering tool arranges groups of keywords with the same meaning.

Keyword Research Tools

Serpstat’s massive keyword database collects semantics for a website with indicators like volume, popularity, competition, and keyword difficulty. Regional search results and competitors’ websites in specific industries are the primary basis for collecting and analyzing keywords.

Serpstat can search and analyze 100,000 keywords and a list of domains through 18 metrics.

Rank Tracking Tool

Serpstat can check the search results of domains, be it organic or paid. Businesses can also obtain daily, weekly or monthly reports automatically or on a schedule.

Competitor Analysis Tools

(Photo : Serpstat)
The Competitor Analysis tool lists down the most popular competitors’ web pages and analyzes keywords they use, alongside page visibility and relevance.

Competitor Analysis Tools

Serpstat’s competitor analysis tool seeks online competitors. The competitor analysis collects and analyzes the most popular pages of competitors’ websites. It also includes keywords they use for promoting.

The SEO tool can also spy on ads that bring sales to the competitors, alongside identifying the estimated budget and organic traffic present on the site.

Contextual Advertising Analysis

Based on the results of ad analysis, landing pages of the competitors, and keywords, pay-per-click or PPC tools help specialists work correctly with ads managers.

Backlink Analysis

(Photo : Serpstat)
The Backlink Analysis tool reviews a website’s backlinks to assess its performance while identifying malicious links.

Backlink Analysis Tools

Out of all SEO tools, Serpstat is among the only five to have their backlink analysis tool. This particular tool examines backlinks, anchors, and link donors. The tool also identifies malicious links coming from your domain and your competitor’s.

The backlink analysis tool can also partake in analyzing your competitors as it tracks all changes in the link profile connected to their domains.

Site Audit Tool

(Photo : Serpstat)
The Site Audit tool shows how visible and optimized a website is every two days.

Site Audit Tools

The site audit tools let you spot technical issues that could affect the visibility and optimization of your site. Serpstat displays audit results by priority, including recommendations to eliminate the issues.

Page Audit Tool

(Photo : Serpstat)
The Page Audit tool displays issues in a website through the high, medium, and low priority categories.

Page Audit Tools

With a page audit tool, errors displayed by the analyzed page will be determined in minutes. Recommendations will also be given to correct them. This tool allows you to analyze your competitor’s page and compare its optimization level with a site similar to yours.

Keyword Clustering Tool

(Photo : Serpstat)
The Keyword Clustering tool arranges groups of keywords with the same meaning.

Keyword Clustering Tools

Another unique feature only Serpstat has is its keyword clustering. It automatically groups large volumes of keywords so you can compose the right structure suitable for your site. The clustering tool aids in packing up keywords with the same meaning to enhance semantic search.

Text Analytics Tools

Text analytics performs comprehensive text analysis of any page content so it can be optimized for SEO as well as readers.

On one side, these tools are accompanied by other services that make all analyzed data easy to manage. Aside from these features the SEO tool has, Serpstat also lets you access checklists, custom reports, SERP crawling service for search engine results page, search volume crawling service, team management, and white label reports for project notifications.

Pros

  • Collects semantics

  • Performs clustering

  • Carries out an audit

  • Analyzes competitors

  • Performs daily rank tracking

  • Checks and analyzes backlinks

  • Comprises 30+ tools for SEO and PPC professionals

  • Allows marketing experts and big digital agencies to conduct a whole site analysis

Cons

In a pool of free SEO tools, Serpstat features services that outperform other tools. At the same time, they also highlight unique services like Backlink and Keyword Clustering tools that no other SEO tools have.

Moreover, aside from mentioned key tools, Serpstat can also function as the best alternative to your favorite sites. Serpstat can even substitute Alexa, along with other software for your project management, in terms of resolving problems carried by large or small agencies.

SEO agencies, business owners, e-commerce, SaaS, in-house SEO teams, and even the media can benefit from Serpstat. Startups can try what the free SEO tool offers by signing up for their freemium model.

Serpstat

(Photo : Serpstat)

Why Serpstat Is the Best SEO Tool for Your Website

Serpstat is what you will need to optimize your page site and garner sales for your businesses in the company of other free SEO tools. Armed with other helpful features, Serpstat will be starting your journey with ease.

All you have to do is purchase Serpstat with a plan of your choice. Then, let the platform do the work to help you optimize your site. Seize the opportunity to experience their 30+ tools with other management settings to help organize your data.

Add the SEO tool to your cart while they’re on Black & White Sale until December 17. Get real-time updates on their biggest discounts, too.

You can now avail of Serpstat with the following promo code, valid until the end of 2022.

5 days of free trial access to Serpstat

Promo code: techtimes_trial

Up to 25{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} discount for Serpstat

Promo code: techtimes_5

Related Article: The Importance of SEO in Ranking Your Website

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