Iron Rhino Launches – Service Industry SEO

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Service Industry-oriented SEO Program that delivers fast effective results.

KOMOKA, ONTARIO, CANADA, November 23, 2021 /EINPresswire.com/ — Iron Rhino is pleased to announce that it has launched a service industry-oriented SEO program. The service provides great results for any company looking to gain high authority backlinks to their website and increase online visibility for their business. This new launch comes as a result of growing demand from the company’s current clients in the service industry who are interested in increased rankings on Google, Yahoo, Bing, and other search engines, Home Decor Ideas.

For those that are curious about what the process involves, it begins with an analysis report which provides insight into how well your site currently ranks in comparison to competitors’ sites within your sector. After this initial report is completed, you will be given a list of actions that can be taken to improve rankings and drive more refined traffic to your website.

This service is designed to give a business with a focus on services an edge in the digital marketing world. The company’s search engine optimization, or SEO, services are focused on gaining high authority backlinks for your website. The turnaround time is fast and effective so you can have control over what content goes out from your site as well as what links are created.

Anyone interested in learning about the new SEO service or about what the process entails can find out more by visiting Iron Rhino’s website or by calling 1-888-982-9166.

About:
Iron Rhino is a fully integrated marketing agency, located in London Ontario. They specialize in Search Engine Optimization (SEO). And provide you with digital marketing services to make your business successful and stand out, especially in this ever-changing digital world.

Additional services offered include website design, business listing management, blog writing, video creation, social media management, review generation, LinkedIn lead generation, and more. These services will help any company that specializes in a service-oriented profession become more visible online and rank higher than competitors who do not offer these types of targeted digital marketing campaigns.

Iron Rhino is transparent and feels that it is important to develop trust between them and their clients. They take the time to sit down with you, listen to you, and educate you. Unlike other agencies, they don’t charge by the hour, but instead, provide you with a flat rate per month. What’s more? They’re confident that their rates are among the best in the industry!

Chris Lawrence
Iron Rhino
+1 888-982-9166
email us here

Visit : https://decoideashogar.com/

Numpty Dumpty – can new technology put the UK together again?

(Image by Tom Burgess from Pixabay)

The UK’s data economy grew at double the rate of the national economy over the last decade, according to Steven Almond, Director of Technology and Innovation at the Information Commissioner’s Office (ICO). That’s good news, though the economic story of the last ten years was one of a fragile recovery between two calamitous falls: 2008-09’s 4.1{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} decline, and 2020’s 9.8{4224f0a76978c4d6828175c7edfc499fc862aa95a2f708cd5006c57745b2aaca} collapse.

Chairing a recent Westminster eForum on capitalising on emerging technologies, Almond said:

Realizing the enormous growth potential [of the digital economy] is going to rely on trust in technology, and trust in innovative business models, in new ways of doing things. […] So how can we create that trust in new technology? At the ICO, that’s something that we think about very carefully: supporting innovators in the data economy in testing and trialling new ideas through our sandbox.

It’s a worthy initiative. And there’s more good news, said Almond: from 2018 to 2022, the global volume of data is predicted to double, then double again by 2025, so capitalizing on its economic potential is key to the nation’s future prosperity. Part of that process will be smart regulation, the focus of the first conference session.

Capitalizing on data’s potential is one reason for the government’s stated desire to give the ICO a more commercial, enabling remit than its core role to date of protecting the citizen. However, this is a policy that appears to signal the beginnings of a planned shift away from GDPR, which would seem to be at odds with any plan to engender public trust. Wasn’t GDPR designed to protect us from Big Tech?

So, is Britain going to throw caution to the wind by deregulating to let business capitalize on the digital world, and focus less on protecting citizens’ data? If so, then it urgently needs competent adults in the room, because Britain’s critical data adequacy agreement with the EU risks being sacrificed alongside the Northern Ireland protocol, freedom of movement, research alliances, supply chains, and other casualties of No 10’s lack of strategic forethought.

Does Downing Street no longer see regulation as an enabler for trade on mutually agreed terms, but as an obstacle to it? Does the Prime Minister even understand the issues, given that the UK supposedly left the EU to escape red tape yet has been drowning in it ever since?

In this context, the eForum set out how the UK aims to capitalize on new technology and booming data, in the wake of Chancellor Rishi Sunak’s Spending Review. While investing modestly in the future, Sunak rowed back on some timescales for supporting the digital economy.

Nudge nudge, wink wink 

Keynote speaker was Simon Parnall, Programme Director of Broadcast, Media, and Gaming Technology at Ofcom. The communications regulator has found itself in a Westminster whirlwind of late, as debate rages about who should chair it. Former Mail supremo Paul Dacre could be said to embody the binary world, but only by being on, off, on, then off again as No 10’s preferred candidate.

Parnall, who is also a Conservative councillor in leafy Surrey (presumably in his spare time), said:

It’s not just businesses that need to evolve and adapt; we as regulators do, too. We’re having to look very carefully at how we work and, in particular, how we can work at a pace that keeps up with how our stakeholders are evolving. Now more than ever, it’s important for us to work across disciplines, ensuring that our technologists are working closely with our economists, our strategists, and of course, our policy colleagues.

An important part of this is ensuring that we do not inadvertently impede the pace of innovation, that our policies and regulations are appropriately robust in the face of technology change. But increasingly we have a role in regulating for innovation. That is enabling and encouraging innovation, to the benefit of the citizens and consumers – those two magic words.

But in this area in particular, our role is more about soft regulation; it’s enabling, encouraging, and – this is my favourite word – nudging; showing people the way and encouraging them to change. But to date, we’ve had quite an inward-focused view of innovation.

The message that this government sees regulators’ role as nudging the UK towards preferred conclusions that benefit business is clear as it seeks to usher these organisations deeper beneath ministerial coat tails.

This has long been a tension in the role of regulators: on the one hand, they are a tool for monitoring the enforcement of policy objectives, but on the other they are supposedly independent bodies with a remit of protecting the consumer. Arguably, GDPR sought to balance those competing priorities in law, but this administration isn’t a fan.

A day at kindergarten 

So how does Ofcom now see different elements of digital regulation interacting – privacy, competition, online safety, and other areas? And how does it view the digital regulatory landscape? In short, how might a more cohesive, joined-up approach benefit the UK? Parnall said:

That’s a really good question. One of the key things that we really, really need to do now is build much stronger links between our technologists and other colleagues who work in the organization, particularly policymakers and economists, because this helps us understand how these pieces fit together.

But then things turned bizarre. He continued:

I have a particular passion for Humpty Dumpty. Humpty Dumpty, as you know, in Alice in Wonderland – actually I think it’s Through the Looking Glass – said, ‘When I use a word, it means whatever I want it to mean’. And when we use a word very much, such as ‘algorithms’, it means different things to different regulators, because it has different applicability.

So, one of the things that we’re trying to do is to make sure, as we group together [sic], that we understand the common themes, and we also understand our diversity. That we can actually build upon that effectively to get a more comprehensive picture of how all these pieces fit together.

A passion for Humpty Dumpty? Leaving aside the vexed issue of words meaning whatever a policymaker wants them to (we’ve had enough of that in the UK), not to mention regulators grouping together, someone urgently needs to explain to policy spokespeople that the urge to use childish metaphors doesn’t play well with grown-ups.

From Boris Johnson’s fondness for Kermit the Frog and Peppa Pig downwards, it fails to instil the sense of nostalgia, comfort, and stability they think it does. It just makes everyone feel that it’s the last day of term at a private kindergarten, but there’s no one left to pick up the infants.

But if you are going to invoke childhood characters in a public speech, at least ensure that they don’t represent plucky incompetence (as Kermit does) or that the one thing we know about them is that they had a great fall, and no one could put them together again (Humpty Dumpty). In Brexit Britain, these aren’t the metaphors we need. What next, Chitty Chitty Bang Bang’s Child Catcher as a model for safety online? Pinocchio as a paragon of honesty in public office?

So, what does Parnall believe will be the major transformative technology for the UK, the one that will enable it to seize the glittering prize of digital success, rather than be left hugging the consolation teddy bear? He said:

I’m going to go for 5G, because one of the things we’re looking at is climate change. And we also appreciate that technologies offer new, enabling opportunities for other sectors. For example, in power generation, the communications that optimise the use of the network are terribly important to load shedding [protecting the power grid from blackout], and so on.

And [5G is also critical for] farming, with the advent of mobile communications at field level, while the capacity to deliver real-time video communications allows drones to manage farming processes. 5G is going to play an enormously important role in all of this.

OK, but there’s the small matter of the UK’s supply chain challenges, which Parnall acknowledged in his presentation. Not all of these are down to the perfect storm of Brexit and pandemic disruption; some are a hangover from other political manoeuvres, such as trade hostilities with China. And 5G is at the centre of these. He said:

The government’s decision to limit certain companies’ involvement in telecoms networks [a reference to Huawei] has led to further work to increase and diversify the supply of network equipment. UK operators have limited choice when selecting equipment suppliers to create the wireless portion of their mobile networks, known as the radio access network or RAN.

Let’s not beat around the bush: on announcing the 2020 directive to ban Huawei equipment from the UK’s 5G networks by 2027, the then Digital Minister Oliver Dowden told Parliament that the move would mean “a cumulative delay to 5G rollout of two to three years and costs of up to £2 billion pounds [$2.69 billion]”. How’s that for capitalizing on digital opportunity!

Parnall continued:

The government has published a plan to diversify global telecoms market supply to support incumbent suppliers, to attract new suppliers into the UK market, and to accelerate open interface solutions and deployment. And we’re working with government, industry, and other stakeholders to improve diversity and encourage the development of open and interoperable ecosystems.

The SONIC (Smart Open Network Interoperability Centre) Labs, based in London and broadband not-spot Brighton*, are part of the government’s strategy, a Whitehall-funded programme between the Digital Catapult and Ofcom, overseen by DCMS. It aims to create a commercially neutral environment to evaluate a range of open, software-centric networking technologies. These will play a leading role in finding solutions to the UK’s supply chain challenges, said Parnall.

Let’s hope SONIC wasn’t modelled on the hedgehog. But who can say anymore?

My take

Welcome to the UK: a nursery for new ideas, innovations, and science and technology superpowers? Or a room full of infants throwing toys out of prams? With this administration it is increasingly hard to tell.

*: Most of the city seafront between Brighton and Hove lacks fibre/cable broadband and relies on ageing copper connections, as our writer can attest firsthand.

How To Build An SEO-Friendly Website For Your Business

You could invest weeks, months, or even years into building a website to no avail. What happens when your website is not able to draw traffic? One thing is for sure if your website does not draw traffic, there is something terribly wrong. Search Engine Optimization “SEO” is a practice utilized by Google, Bing, and other big search engines to rank websites in the search results. Every webmaster’s goal is to have a high-ranking website. While the top spot is the most sought out, the second and third spots will still earn decent traffic.

5 Ways SEO & Web Design Go Together

An SEO-friendly website will secure a high ranking in the search engine results. In the meantime, you need to create a strategy that will ensure your website is search engine crawlable. Learn more by reading the content provided in the article below.

Unique, Relevant Titles

A major mistake amateur webmasters make is choosing irrelevant, original titles. Choosing the wrong titles will not complicate your content. SEO experts recommend unique titles between 5 and 8 words. For example, you are writing an article for parents preparing their children for preschool. Your title should be geared toward three- to five-year-old children and their parents. An example title would be “5 Ways To Prepare Children For Preschool”. This title is both unique and relevant, making it perfect for your content.

รับทำเว็บ design part of your SEO-friendly website strategy.

Domain Matters

First and foremost, you should know that your site’s domain is going to make a huge difference. While you’ll want to use a name that represents your company, you also need to guarantee that your domain is going to be SEO-friendly. Remember that people are going to be searching for your website. If you have a domain with popular keywords, it’ll prove to be SEO-friendly and helpful. For instance, you might run a store selling portable dog baths. If so, you should use a domain like portabledogbaths.com.

Use an SEO-friendly domain name to ensure that more people can find your site through search engines.

Responsive Design

In recent years, more and more people have started browsing the web using their tablets and smartphones. While some people still use computers, others do not. Therefore, you have to make sure that your website works well for everyone. The best way to achieve this goal is by creating a responsive website. Doing so will pay dividends in the long run. A responsive design ensures that your website is going to work well for people using smartphones, tablets, computers, and other devices. It is also important to realize that Google tends to punish websites that do not have responsive designs.

Therefore, you should implement a responsive design on your website. Once you’ve done that, you’ll notice a big difference.

Get Keywords

If you’re going to have an SEO-friendly website, you need to have powerful keywords. Ultimately, this will prove to be one of the most important steps of all. You need to know what your customers are searching for. Therefore, you’ll have to spend time doing keyword research. Find out what keywords they’re using, how many people are searching for these keywords, and what your competition is going to be. Finding out will make a huge difference because you’ll be able to pick keywords that work well for your business.

Once you’ve created a list of keywords for your website, you can begin adding them to your site. Be sure to add keywords to the titles, pictures, and content.

Internal Linking

It is pertinent to use internal linking on your website. Doing so will pay dividends in the long run. You need to keep people on your website for as long as possible. The best way to do that is by interlinking your pages. Once you’ve done this, your visitors will likely visit one page before visiting another. It’ll prove to be well worth it. Internal links will also help your website in terms of search engine optimization. It will help ensure that the search engines are able to index your pages quicker.

Summary

Having an SEO friendly website will prove to be very beneficial in the long run. With an SEO friendly site, you can guarantee that the site will quickly climb the search rankings so you can begin generating organic traffic. In general, SEO is more cost-effective than paid advertisements.

This article does not necessarily reflect the opinions of the editors or the management of EconoTimes

HIMSS21 Middle East: Capitalising on digitalisation for a more resilient future

Informatics and data-driven technology were crucial in helping global health systems manage the unprecedented COVID-19 crisis; a pivotal moment in history that propelled digitalisation across the health system.

WHY IT MATTERS

Transforming health systems to become more digitally-focused – or “digital first” – can help healthcare providers circumvent future crises, and combat the current challenges in the sector.

An expert panel discussed the challenges, and more, involved in transformation during ‘Accelerating Digital Transformation and Driving Innovations‘, the opening keynote that took place on Day One of the HIMSS21 Middle East conference on 21 November.

The keynote featured His Excellency Fahad Al-Jalajel, Saudi Minister of Health; Sarah Alradhi, Health Information Officer at the National Health Information Center (KSA); Waleed AlBahli, General Director of NHIC (KSA); Dr Ahmed Mandil, Coordinator of Research and Innovation Science, and Information and Dissemination at the World Health Organization (WHO) Regional Office for the Eastern Mediterranean (Egypt); Dr Nahar Muzaki Al-Azemi, Secretary-General of the Saudi Health Council; and Dr Ayman Abdo, General Secretary of the Saudi Commission for Healthcare Specialities. The panel also comprised Prof Amr Jamal, Chair of the National Health Informatics Scientific Board at the Saudi Commission of Health Specialities (SCFHS), and Chairman and Professor of Family Medicine and Clinical Informatics at King Saud University (KSU); and Hal Wolf, President and CEO of HIMSS (US).

ON THE RECORD

AlBahli spoke about the importance of utilising technology to overcome health care challenges.

“Digital health and the solutions it offers have been gaining momentum because they enable us to overcome the challenges in the health sector in the Kingdom and in other countries around the world,” he said. “One prominent challenge is financial sustainability due to the rising costs of health services, shortage of healthcare workers, healthcare burden with increased chronic diseases rates, and difficulty accessing health services.”

However, he went on to say that these challenges are the starting point for reshaping and developing global health systems through implementing ambitious and innovative plans and with the use of modern technology to provide digital health services and keep pace with successful global practices.

Mandil discussed the overriding question – why digital health? 

“Digitalisation enables better, faster connectivity and access to health information, more efficient health information systems, better access, delivery and quality of health care systems.”

It also enables cost-effective systems and services, access to remote, rural, and migrant settings, and enables better health indicators, ultimately saving lives, he said.

“The COVID-19 pandemic is probably the first time in human history in which innovative digital technologies are being used on an unprecedented scale to keep people connected, safe and productive while being physically and socially apart.”

This included COVID-19 surveillance, health prevention, diagnostics, therapeutics, and much more, with digitalisation across telemedicine, telehealth and mobile applications. He added that the Kingdom of Saudi Arabia (KSA) has been leading the response through measures such as contact tracing apps and home delivery of medicines. He also pointed out that the WHO is encouraging further use of digitalisation across the region and building national capacities to drive forward digital health and people-centred health systems.

Jamal presented a scientific overview of the journey of HIMSS in Saudi Arabia, and discussed the importance of international feedback and engagement in accelerating digital transformation.

HIMSS President and CEO, Wolf congratulated the countries in the Middle East for their COVID-19 response, while highlighting the importance of reforming the global health ecosystem through the power of information and technology.

Over the past 18 months, digital health has been deployed extensively and remarkably across the region to support the management of the pandemic and reflects a global transformation to digitalisation to better support patients’ needs, he said.

“The complex challenges of the modern health ecosystem are driving us to discover and adopt new solutions,” he pointed out. “We need to unleash the power of information and technology to transform health.”

Muzaki Al-Azemi spoke of the importance of global coordination and collaboration, and the exchange of knowledge, experiences, and expertise to support the development of healthcare systems, and leveraging data and technology for better health outcomes.

The pandemic, he said, led to an era that saw health systems witness myriad strategic transformations, with digitalisation becoming a tool to help health systems mature.

H.E. Al-Jalajel officially opened the conference by stressing that the Kingdom optimised the use of digital technology during the pandemic, and incorporated this into its Health Sector Transformation Program. Under Saudi Arabia Vision 2030, he added, “digital health is considered a pivotal partner for transformation in the health sector”.

He continued: “During COVID-19, digital health technologies were one of the most important ways to deal with the pandemic,” he said, adding that health information technology is an influential factor in raising performance efficiency, improving the quality of services, and optimising the use of resources.

Register now to listen to the session ‘on demand’ at HIMSS21 Middle East.

Facebook Posts in Arbery Trial Reflect Online Neighbor Fear | Technology News

By LINDSAY WHITEHURST and RUSS BYNUM, Associated Press

BRUNSWICK, Ga. (AP) — Months before Ahmaud Arbery was killed, shooter Travis McMichael wrote a simple, chilling response to a Facebook post about a suspected car burglary in his Georgia neighborhood: “Arm up.”

The item he commented on was sandwiched between chats about lost dogs and water service interruption, like in many online communities in the U.S. based around physical neighborhoods.

But in the year before Arbery’s death, the posts in the Facebook group for the subdivision where McMichael lived portray a neighborhood increasingly on edge over low-level incidents, with residents swapping suspicions, keeping children inside and becoming willing to take matters into their own hands.

At a time of broad re-examination of race, criminal justice and the role of technology, such online neighborhood forums in the U.S. have a troubling tendency to veer from wholesome community chitchat to anxious hypervigilance when suspicion is the discussion topic.

Political Cartoons

“It causes people both to be more anxious, more on-alert or hypersensitive. But it also makes them more suspicious of someone not like them,” in a variety of ways, said media psychologist Pamela Rutledge. “It’s really sort of stacking the kindling, so to speak, because people are then watching for something to go wrong.”

Closing arguments are expected Monday in murder trial for McMichael and two other white men charged in the slaying of Arbery, whose death became part of a broader reckoning on racial injustice in the criminal legal system.

Father and son Greg and Travis McMichael grabbed guns and pursued Arbery in a pickup truck after seeing the 25-year-old Black man running in their neighborhood outside the Georgia port city of Brunswick in February 2020. William “Roddie” Bryan, who joined the pursuit in his own truck, took cellphone video of Travis McMichael shooting Arbery as he threw punches and grabbed for the shotgun.

They say that they were trying to lawfully stop burglaries in their neighborhood, and McMichael testified he shot Arbery in self-defense.

He also testified that much of what he knew about local burglary reports came from the Facebook group for the Satilla Shores subdivision where he lived with his parents.

His “arm up” comment came in response to a July 2019 post, included in court documents, in which a woman warning of car burglaries said: “Remember, you can’t tell if a thief is a lightweight or a murderer.”

An item from that November referenced a Black man and a white couple recorded on back-to-back nights inside a home under construction five houses down from the McMichaels. Travis McMichael’s response: “They are really playing with fire.”

All sides agree the Black man was Arbery, who was recorded on video five different times inside the same house — including just before the McMichaels began their pursuit of him — though prosecutors say there’s no evidence he committed any crimes in the neighborhood.

One neighbor testified that a post about a car break-in prompted her to check her husband’s truck and discover some of his tools missing. Brook Perez said it “felt like a violation.”

Neighbor Lindy Cofer said people on the Facebook group swapped theories and suspicions behind who might be responsible for certain property crimes. Asked if she had ever been a victim of crime, Cofer said not for more than 30 years.

Scholars have long found that people who consume a lot of media tend to have a greater sense of fear, said David Ewoldsen, a Michigan State University professor who studies media and psychology. The strongest effect is with local news, because people know the area and identify with it.

On a neighborhood site, it’s even closer to home and thus “magnifies the effect,” he said.

Humans have a “fight or flight” response to fear. When the spark is a social media post from a neighbor they know, people may want to somehow respond to the situation. “So you have all of that intertwined, and it’s going to it’s going to increase the likelihood of a violent response,” Ewoldsen said.

Still, outright violence remains rare. In a case this year in wealthy Danville, California, some residents took to the social media platform Nextdoor to urge police to remove Tyrell Wilson, a Black homeless man, before a separate rock-throwing call culminated in a police officer fatally shooting him in the head.

“These platforms serve as vehicles to amplify and echo a feeling that your community is under assault,” said Steven Renderos, executive director of the group MediaJustice. Watching discourses himself, he’s felt “there’s a way in which white vigilante-ism is praised and in a way in which Black existence is criminalized.”

Nextdoor has worked to curtail racism on its platform, including with diversity and inclusion training for its moderators, Renderos said. Facebook didn’t respond to an emailed request for comment from The Associated Press for this story.

Still, Renderos would like to see more transparency around the users’ demographic data to see whether it reflects the entire community, since artificial intelligence can only go so far in weeding out hate speech or violent language.

“At the end of the day,” he said, “what you can’t fix on the platform side is the racism that exists in those communities.”

Whitehurst reported from Salt Lake City.

Copyright 2021 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Enhancing your news experience: A first step

Monday, November 22, 2021 by Joel Gross

We know there are a lot of information and media sources that compete for your time. It seems like this number grows exponentially every year, and with the move to everything digital, we know it is important to factor in the experience of reading the news along with the quality of the news itself.

Our team at the Austin Monitor has been producing quality, in-depth reporting for nearly a decade. As many of you have observed, our digital experience has not kept apace. A strong digital news experience is easy to use and intuitive, informative but not overbearing. Most of all, it never veers from its primary objective: creating meaningful and lasting value to its readers.

We have taken our first step forward in improving our digital news experience by launching the new visual design of our website. In addition to some stylistic updates that create a more warm and inviting look, we have added more news stories onto our home page. We’ve created a collapsible three-line menu and search feature to help with clutter and elevate your experience when you read on your mobile phone. The popular Whispers section is now in our top menu bar.

True to our history and our word, we now turn it over to you to help guide us and continue to improve your news experience with the Monitor. We know there are areas that will need to be tweaked and looked at. You can let us know by going to our Contact Us page.

We’re excited to share the new website design with you. Thank you for allowing us to always focus fully on the quality of the news and for advising us as we turn our focus to improving the digital experience. And stay tuned: Next week, we have even more exciting news that will further improve your experience with the Monitor.

Joel Gross is the CEO of the Austin Monitor.

The Austin Monitor’s work is made possible by donations from the community. Though our reporting covers donors from time to time, we are careful to keep business and editorial efforts separate while maintaining transparency. A complete list of donors is available here, and our code of ethics is explained here.

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