Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions.  After Barry Schwartz shared the […]

Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing. SEO best practices are changing every year, so it’s best to keep up with what it means to properly optimize a website today. Signals Of Authenticity And Usefulness Google […]

William McLaughlin, Mark Chan, Duyen Ha Vo, Zippora Siregar, Jason Corbett, Owen Williams, Sophie Bowkett Since the COVID-19 pandemic began shuttering offices, more people have been going online in search of legal solutions. This has drastically increased the importance of firms’ digital shopfront – the website – as it is […]